What makes your heart beat faster when you hear it? When was the last time you saw an ad or heard an offer that went straight to the core of the thing you need, and did you wonder how you might replicate that precision messaging with your own audience?   Laurel Portie took the audience engagement skills she learned working in radio and television and applied them to creating attention-getting, value-packed content and ads on social media and in video. Now, she packages all that knowledge and strategy into coaching courses that make expert messaging possible for anyone.   On this episode of Preeminence Unleashed, Nic and Jeff sit down with Laurel to dig into the mindframe behind and techniques involved in creating attention-getting media, Laurel’s winning strategy for exceptional ad messaging, the miracles you can work when you zero in on that core messaging rather than the vehicle, and the ingenious way Laurel has structured her low-ticket programs. Listen in for an interview that clears away the mystery of messaging that works so you can reach your people effectively and easily. What You’ll Learn: What we collectively tend to misunderstand about what makes content valuable (and why it’s a lot simpler than we think) How meeting her wife taught Laurel an important lesson in speaking specifically to your target audience Why Laurel’s course ideas made her the laughingstock of the coaching community - and why those coaches stopped laughing very quickly  And much more! Favorite Quote: “I've learned so much from working in television and working with people and knowing, like, what makes people pay attention and what makes people actually turn off their remote... I have not only written promos and sat in newsrooms, but I've literally had my scripts torn apart not only by anchors who were like, ‘This is crap,’ but by audiences that are like, ‘That's not really interesting.’ That's 17 years of sitting in research groups where we're on the other side and our audience is actually telling us what is not grabbing their attention and what's going to make them turn off that remote. And so I just always kind of have that in the back of my head, like, what's gonna make people literally just swipe right past my video?”   Laurel Portie   Horse for Sale: 90-day video marketing challenge 7-day ad coaching How to Get Involved: Nic Peterson and Jeff Moore are endlessly fascinated with the mindsets and practices that make smart, successful people tick - and they work closely with other entrepreneurs, business owners and service providers to put those habits and perspectives into action, making preeminence the cornerstone of every move forward.   You can connect with Nic at nicpeterson.com and masterymode.com, and you can find Jeff on LinkedIn. For more information about personal office days, contact the team at PreeminenceUnleashed.com. And if you enjoyed the episode, be sure to visit the show on Apple Podcasts, rate and review. Your feedback is both important and appreciated!

Preeminence Unleashed

EP 12: Laurel Portie - Messaging That Demands Attention

Have you ever been able to put a word to the motivations and philosophies that drive your behavior? There are plenty of people out there in the world of business and entrepreneurship that embody preeminence - and in recognizing and embracing the principles behind that word in their everyday lives, these people have the power to sound their impact across the globe.   Michelle Abraham serves as not only the director of the Abraham Group, but also a founding partner and the chief strategy officer of The Four Cups, an operation focused on connecting those without a voice of their own to the resources they need. As part of her expansive and diverse mission in life, Michelle is also a participant in the 1008 challenge, which has her seeking certifications in 1008 endeavors.   On this episode of Preeminence Unleashed, Nic, Jeff and Michelle break down Michelle’s unconventional and eclectic start with the Abraham Group, what operating with preeminence means to the organization and to her, getting to the heart of how actual value is exchanged (within a business and without), and the growing culture of contributing without expectations. Listen in for wisdom from a driving force behind one of the world’s truly legendary names. What You’ll Learn: What building a legacy looks like to people in various positions, and the mindset that shapes each person’s perception of the legacy they want to leave How the organizations that Michelle engages with go about the business of leaving a positive mark on the entire world Why Michelle’s dog is one of her best tools for observing and interpreting people’s behavior And much more! Favorite Quote: “It's the name of your show, it’s preeminence. But it's preeminence in the fact that they realize they're exchanging energy for a result. And then, you know, most everyone that we work with has to have a desire to produce a value that outweighs what they're receiving. And there's building trust and being an advocate for your clients, your industry, creating the standards of which the rest of the industry should adhere to. And that's above and beyond. We preach it, we live it. You know, sometimes we all mess up, and we might miss the mark a little bit. But the essence is not when you mess up, it's what you do when you mess up.”   Michelle Abraham   Horse for Sale: Abraham University How to Get Involved: Nic Peterson and Jeff Moore are endlessly fascinated with the mindsets and practices that make smart, successful people tick - and they work closely with other entrepreneurs, business owners and service providers to put those habits and perspectives into action, making preeminence the cornerstone of every move forward.   You can connect with Nic at nicpeterson.com and masterymode.com, and you can find Jeff on LinkedIn. For more information about personal office days, contact the team at PreeminenceUnleashed.com.   And if you enjoyed the episode, be sure to visit the show on Apple Podcasts, rate and review. Your feedback is both important and appreciated!  

EP 11: Michelle Abraham - Living And Breathing Preeminence

Think about the last offer that caught your eye: what was it that got your attention? Although we’ve all seen a compelling piece of copy or two, it’s difficult to put a finger on what makes for the most effective offer possible - without an expert eye to point out the pieces, that is.   Sam Ocean started in direct response copywriting as a 21-year-old kid because he overheard the astounding numbers his employers at the time were bringing into the company. Since then, Sam has devoted every day to learning how to craft effective offers and messaging for entrepreneurs and business owners across a multitude of industries.   On this episode of Preeminence Unleashed, Nic, Jeff and Sam tackle topics like mastering the art of the offer (and the eight levers that Sam swears by), understanding the mindset of the parties on both sides of the offer as you create each one, plus the importance of aligning the offer to your personal values, and the golden ingredient to help your offer get noticed and convert like crazy. Listen in for an interview that will make your next offer your best ever - so far. What You’ll Learn:   What an offer is at its core, and how the most successful examples are constructed and perfected How to analyze your product for holes or possible objections and craft your offer to fill those gaps with helpful bonuses Why experts get tripped up when they begin to focus on becoming marketers (and how to anchor your offer to avoid the same mistake) And much more! Favorite Quote:   “I think a lot of people become accustomed to selling high-ticket offers and delivering low-ticket service, which is totally unacceptable. You know, for me, offer creation is kind of deep, it should match your personal values… if you love working with people, then you should have that offer so you can work with them. If you want to just chill on a beach and not work more than a couple of hours, you probably shouldn't have a high-ticket offer - or pay someone else to do it. And so whatever your values are, your offer should match.”   Sam Ocean   Horse for Sale:   Check out Sam’s library of free training videos on Rainmakerprofits.com   How to Get Involved:   Nic Peterson and Jeff Moore are endlessly fascinated with the mindsets and practices that make smart, successful people tick - and they work closely with other entrepreneurs, business owners and service providers to put those habits and perspectives into action, making preeminence the cornerstone of every move forward.   You can connect with Nic at nicpeterson.com and masterymode.com, and you can find Jeff on LinkedIn. For more information about personal office days, contact the team at PreeminenceUnleashed.com.   And if you enjoyed the episode, be sure to visit the show on Apple Podcasts, rate and review. Your feedback is both important and appreciated!  

EP 10: Sam Ocean - The Building Blocks of the World’s Best Offers

What’s your gut reaction when someone asks you how work is going? If the first thing you feel is dread or anxiety, you need to examine what might be causing you to feel that way. One of the most common reasons we feel constantly overwhelmed or unfulfilled in our career is a lack of alignment or understanding of the value we bring to the table.   Blake Schofield is the Founder of Connections Illuminated, a mom of three and a former corporate executive of 18 years - she now helps heart-centered, driven women leverage their skills and passions to create a fulfilling career and a fulfilling life, transforming overwhelm and anxiety into clarity, purpose, control and flow.    On this episode of Preeminence Unleashed, Nic, Jeff and Blake break down how Blake helps women at career crossroads stand in their value and find real fulfillment for themselves in their work, the myths and misconceptions that keep us from pursuing a life that truly fits us and keeps us energized and joyful, and finding prosperity and clarity in the midst of an unbelievably challenging year. Tune in for an episode that will calm, uplift, and motivate you to explore your own value. What You’ll Learn:   Why Blake says that the mission behind the work she does actually began when she was around 7 years old, and how her mother’s story inspired her What the signs look like that will tell you it’s time for a change in your life and career, and how to spot them in your day-to-day How Blake reframed the way she serves her clients to adapt to their new needs in the time of COVID, and the impact and growth she has seen in those clients since (in spite of 2020’s challenges) And much more! Favorite Quote:   “I'm so proud of the work that my clients have been doing. Because ultimately, they're taking the tools that they're being given and the support they're being given, and they're applying it, and they're getting the results. But it's not just that, it's watching these women recognize that they can get back to that peak of their career when they were confident, they felt like there were no barriers, they were excited and energized and passionate to get up to go to work. And they are in organizations and in roles that align with their natural skills and gifts, and they feel valued in that work. And ultimately, I know that this initial result they're getting is just the beginning for them.”   Blake Schofield     Horse for Sale:   Book a 15-minute discovery call with Blake here   Access Blake’s emails and the Protect & Prepare series here   How to Get Involved:   Nic Peterson and Jeff Moore are endlessly fascinated with the mindsets and practices that make smart, successful people tick - and they work closely with other entrepreneurs, business owners and service providers to put those habits and perspectives into action, making preeminence the cornerstone of every move forward.   You can connect with Nic at nicpeterson.com and masterymode.com, and you can find Jeff on LinkedIn. For more information about personal office days, contact the team at PreeminenceUnleashed.com.   And if you enjoyed the episode, be sure to visit the show on Apple Podcasts, rate and review. Your feedback is both important and appreciated! 

EP 9: Blake Schofield  - The Keys To Successfully Facing A Career Crossroads

When does your commitment to your clients’ success start? More importantly, at what point does that commitment stop - or just fall short?   Tony Banta’s beginnings as a software engineer working in large corporations and enterprises taught him that no amount of fancy gadgets or high-level code could fix inherent leadership and operational issues. Armed with that knowledge, Tony moved into the online consulting world and developed Legendary Client Leaders (among other brilliant programs), which aims to help entrepreneurs and business owners make actual client success a priority.   On this episode of Preeminence Unleashed, Nic and Jeff interview Tony on the tough-love aspect of choosing clients and engineering their success, when and how to set expectations for your clients, and the wasteful flip side to the technology that most of us rely on to get things done. Tune in to stop losing clients to ineffective practices and miscommunications. What You’ll Learn: Why bringing on as many clients as possible and keeping them forever shouldn’t be your focus as a service provider (and what your top priority should actually be) How to pinpoint when your clients aren’t being truthful and call them on it with grace, honesty and the intent to help What Tony and his team have developed to cut through the complexity and confusion of the numerous technology platforms we all use and keep productivity and utility at the center And much more! Favorite Quote: “A legendary client leader is… a preeminent leader. It's someone who has the courage to do and say the unpopular thing. But that is actually grounded in deep service and deep caring of your clients. Sometimes it doesn't make you popular, you know, oftentimes, it doesn't make you popular in the moment. You and I have both been in situations where we've said things to people and people have said, ‘You say things like that and I want to punch you.’ Sometimes that's what has to happen for you to serve someone to truly great results. I think of it as simply having the courage to be the most honest person in someone's life.” Tony Banta   Horse for Sale: Legendary Client Leaders  Successio   How to Get Involved: Nic Peterson and Jeff Moore are endlessly fascinated with the mindsets and practices that make smart, successful people tick - and they work closely with other entrepreneurs, business owners and service providers to put those habits and perspectives into action, making preeminence the cornerstone of every move forward.   You can connect with Nic at nicpeterson.com and masterymode.com, and you can find Jeff on LinkedIn. For more information about personal office days, contact the team at PreeminenceUnleashed.com.   And if you enjoyed the episode, be sure to visit the show on Apple Podcasts, rate and review. Your feedback is both important and appreciated!

EP 8: Tony Banta - Engineering Client Success

Growth is good...isn’t it? Sure, it is - until it isn’t, and unless it’s not the right time, the right situation, serving the right goal. With all those factors to untangle, how can a person reliably figure out how to grow their business at all?   On this episode of Preeminence Unleashed, Nic and Jeff sit down to jam on the ins and outs of scaling a business in a responsible, manageable way, when scaling becomes a really bad idea, and the process - that Jeff and Nic swear by - for identifying the Profit Priorities you want to reach, and getting started on the best path to reach them. Tune in for the interview that will help you get exactly what you want without stumbling over some of the big obstacles other business owners do. What You’ll Learn: What happens when the desire to scale your business starts a chain reaction that gets out of control (and how to rein it back in) How to ask the right questions to determine the actual reason you want to scale, and what happens when you don’t Why your business exists in the first place - and why knowing that reason matters as you think about whether to scale And much more! Favorite Quote: “That's the big thing that, when people start talking about scalability, I think they lose sight of. Unless you're taking on a bunch of funding and you have some responsibility to maximize the return for all of your investors, then again, there's no good reason to talk about scale. It's really just getting clear on your values, getting clear on what matters, and then identifying that gap.”   Nic Peterson   Horse for Sale: Nic’s Newsletter (Use code “EARLY” for 50% off)   How to Get Involved: Nic Peterson and Jeff Moore are endlessly fascinated with the mindsets and practices that make smart, successful people tick - and they work closely with other entrepreneurs, business owners and service providers to put those habits and perspectives into action, making preeminence the cornerstone of every move forward.   You can connect with Nic at nicpeterson.com and masterymode.com, and you can find Jeff on LinkedIn.   And if you enjoyed the episode, be sure to visit the show on Apple Podcasts, rate and review. Your feedback is both important and appreciated! 

EP 7: Serving Before Scaling

How many of your customers use the thing you just sold them? If you're not sure, here's the answer: way fewer than you were hoping for. While that’s probably far from what you were hoping to hear, there are ways to fix low engagement with a little insight and a few tweaks to your message.   On this episode of the Preeminence Unleashed podcast, Jeff and Nic dive into the idea and practice of consumption messaging, including how to change your message to boost actual engagement with the thing you're offering, easy and actionable ways to use these foundational ideas as soon as your next Zoom call, and how people make decisions when they're uncertain (and how to use this newfound knowledge to your advantage). Listen in for the most impactful steps you can take towards not only selling to clients, but making sure that what they're buying does them some good. What You'll Learn: Why the fact that the customer bought your product isn't the most important part of the sale (and what is) How the assumptions we naturally make cripple our relationships with our clients and customers - and make us lose a lot of money What you can do to close "black holes" in your messaging or access points to prevent confusion as people try to reach you And much more! Favorite Quote: "When you can express somebody's needs, desires, challenges, fears and aspirations better than they can to themselves, you've passed the tipping point of being their trusted advisor. And if you continue to do that, and express to them their needs, tell their story better than they can in themselves, they're going to always come back to you. They're always going to wonder what you're going to say next, because it's going to take them on an adventure."   Jeff Moore   How to Get Involved: Nic Peterson and Jeff Moore are endlessly fascinated with the mindsets and practices that make smart, successful people tick - and they work closely with other entrepreneurs, business owners and service providers to put those habits and perspectives into action, making preeminence the cornerstone of every move forward.   You can connect with Nic at nicpeterson.com and masterymode.com, and you can find Jeff on LinkedIn.   And if you enjoyed the episode, be sure to visit the show on Apple Podcasts, rate and review. Your feedback is both important and appreciated!  

EP 6: Consumption Marketing: Messaging For True Impact

Why do you do what you do? When making choices, that is - what’s the driving force behind the jobs you accept, how you manage your time, and even the trajectory of your business? If you don’t know (and that’s okay, most of us don’t), there are a few simple frameworks that will help you figure it out.   On this episode of Preeminence Unleashed, Nic and Jeff cover methods of finding the right “zone” you need to be in to get things done and feel fulfilled (according to a few key factors), the decision-making frameworks you need to know to help you pick and choose what work you take on with the limited time you have, and some of the creative minds that inspire and motivate both Jeff and Nic. Listen in to start making decisions that really make sense. What You’ll Learn: What happens when an entrepreneur takes on projects that fall outside their ideal skill and difficulty levels How to process the information you have and translate it into an intentional, helpful step towards the goals you’ve prioritized Why our business problems don’t usually come down to a problem within the actual business (and what the limiting factor actually is) And much more! Favorite Quote: “Instead of changing the plan, let's figure out what stopped your behavior from matching the plan in the first place. And then let's adjust that. And until your behavior matches the plan, changing out coaches, changing out strategies doesn't matter. Because you do the same thing. The thing you say you're gonna do on paper changes. You do the same freakin’ thing. So it's really just about, we can't gauge the efficacy of the plan until the behavior is aligned with the plan.”   Nic Peterson   Horse for Sale: Bumpers Book (Don’t forget to give Nic your feedback!) How to Get Involved: Nic Peterson and Jeff Moore are endlessly fascinated with the mindsets and practices that make smart, successful people tick - and they work closely with other entrepreneurs, business owners and service providers to put those habits and perspectives into action, making preeminence the cornerstone of every move forward.   You can connect with Nic at nicpeterson.com and masterymode.com, and you can find Jeff on LinkedIn. And if you enjoyed the episode, be sure to visit the show on Apple Podcasts, rate and review. Your feedback is both important and appreciated!

EP 5: Finding Your Priorities To Make Better Decisions

In a landscape of service businesses and agencies that have taken the focus off actual problem solving, who do you go to for insight you could actually use?   Timothy Dick is a serial entrepreneur, having been a founding partner of Hostgator, founder and CEO of VOIPO, CEO of an ecommerce company and founder and CEO of ProfitLayer, as well as an angel investor and partner in several other companies.   On this episode of the Preeminence Unleashed podcast, Jeff and Nic sit down with Tim to talk about the origin of his entrepreneurial journey from a small town in West Virginia, giving customers and clients a positive and valuable agency experience, and the magic that happens when Tim digs down past the surface layer into a client's business on his coveted Office Days. Listen in for wisdom from a guy who has been collecting knowledge, honing his insight and constantly outdoing himself since childhood. What You'll Learn: How Tim, as a middle schooler, navigated past the common feeling of pricing anxiety (and came up with a $5,000 product) What metrics of success or progress we tend to focus on that aren't really getting us anywhere, and how we can shift our focus Why the most valuable part of the time Tim spends with clients hinges on the phrase, "It depends." And much more! Favorite Quote: "I think that just having the business experience - and also being able to help people figure out what is realistic, you know, what to expect. Because, you know, I've had successes, I've had failures, I've seen the insides of so many companies, and being able to just kind of apply that… For the agency, one of our biggest goals is to limit losses and to really look at things. I mean, everybody wants to grow, but you have to balance that with risk management.   Timothy Dick   Connect with Tim: Profitlayer.com/consulting   How to Get Involved: Nic Peterson and Jeff Moore are endlessly fascinated with the mindsets and practices that make smart, successful people tick - and they work closely with other entrepreneurs, business owners and service providers to put those habits and perspectives into action, making preeminence the cornerstone of every move forward.   You can connect with Nic at nicpeterson.com and masterymode.com, and you can find Jeff on LinkedIn.   And if you enjoyed the episode, be sure to visit the show on Apple Podcasts, rate and review. Your feedback is both important and appreciated! 

EP 4: Timothy Dick - Serial Entrepreneurship That Doesn't Sacrifice Value

How do you make decisions? Or the better question might be, is the way you currently make decisions serving you and your business well? We all have goals, but there are those who have figured out how to move all the right pieces to reach (and fund) every one of those goals without sacrificing their top priorities.   Dan Nicholson is the founder of Nth Degree CPAs, a Seattle-based accounting agency that looks beyond basic numbers to help business owners optimize their cash flow so they can support their highest priorities. Dan is also a creative force behind Cash Flow Engineering and the Certainty App, both of which have been designed to kick your wealth acceleration into high speed in the long term.   On this episode of Preeminence Unleashed, Nic, Dan and Jeff tackle the most important questions a business owner can ask themselves in order to get a better view of where they are now and where they want to go, how to navigate decisions that serve your priorities when there are no clear answers, and how Dan engineered the formula that will give you certainty in your decision-making and financial power in your business. Tune in for a rare interview that will break down - and build back stronger - your entire process for making decisions and building your business. What You’ll Learn: What differentiates a maximizing mindset from one that optimizes, and which one you should be focused on in your business How most business owners make their path forward a lot harder just after a profitable month or a big win - plus how you can avoid the same mistake Why the concept that there is only one singular correct way to grow your business is a myth And much more! Favorite Quote: “The reality is that most of the decisions that we face are preferences, so we need a totally different toolkit, we need to use principles to navigate solving, solving problems, because they're not binary… Because it depends on a lot of things, some of which are your preferences. But once you get the principles down and your priorities, things just become infinitely easier and much more fluid, because we have a consistent methodology to fall back on to process issues.”   Dan Nicholson   Connect with Dan: The Cash Flow Engineering Wealth Blueprint How to Get Involved: Nic Peterson and Jeff Moore are endlessly fascinated with the mindsets and practices that make smart, successful people tick - and they work closely with other entrepreneurs, business owners and service providers to put those habits and perspectives into action, making preeminence the cornerstone of every move forward.   You can connect with Nic at nicpeterson.com and masterymode.com, and you can find Jeff on LinkedIn.   And if you enjoyed the episode, be sure to visit the show on Apple Podcasts, rate and review. Your feedback is both important and appreciated! 

EP 3: Dan Nicholson - How To Gain Certainty And Optimize Cash Flow

Have you ever looked at a famous, high-achieving icon and wondered how you could get to their level? There's far less difference between you and them than you think...and far less in your way to seizing your own goals.   Dr. Jeff Spencer is the trusted "cornerman" behind the success of some of the biggest names across sports, entertainment, entrepreneurship and countless industries. Over the course of his time advising and strategizing with high achievers, Dr. Jeff has distilled his knowledge into the Goal Achievement Roadmap, a clear-cut set of steps you can take to cement great decision-making and move sensibly and effectively towards your next big goal.   On this episode of the Preeminence Unleashed Podcast, Nic and Jeff sit down with Dr. Jeff to discuss mastering the skill of goal achievement, diving into topics like the idea behind (and stages of) Dr. Jeff's legendary Goal Achievement Roadmap, developing the foresight needed to make the best decisions and stay in the game, and navigating the extent to which we should allow outside opinions into our atmosphere. Listen in to remove that goal-hindering obstacle you're wrestling with and move ahead.   What You'll Learn: What Olympic athletes, corporate executives, rock stars and top entrepreneurs have in common (and how Dr. Jeff helps them all) Why it's necessary to be able to locate where you are in any process - just like on a map How we, as humans, collectively contribute to one another's ability to express our talents and individual greatness, and how we can continue to do so in the midst of these difficult times And much more!   Favorite Quote: "Every time you win, you're on a new playing field, and you have to understand what the factors are that you're addressing at that time. And quite honestly, it's much more difficult to get to the top than it is to stay there. Once you get there, the game completely changes. So, the whole secret to this is to really understand the methodology of how you read terrain and make decisions to avoid preventable problems, to be able to seize the best opportunities to gain maximum momentum forward to get to where you want to go, in the least time with the least effort. And that's a deliberate process that is purposely created and crafted."   Dr. Jeff Spencer     Connect with Dr. Jeff: Get the Goal Achievement Roadmap Masterclass here (Be sure to watch the entire video!)   How to Get Involved: Nic Peterson and Jeff Moore are endlessly fascinated with the mindsets and practices that make smart, successful people tick - and they work closely with other entrepreneurs, business owners and service providers to put those habits and perspectives into action, making preeminence the cornerstone of every move forward.   You can connect with Nic at nicpeterson.com and masterymode.com, and you can find Jeff on LinkedIn.   And if you enjoyed the episode, be sure to visit the show on Apple Podcasts, rate and review. Your feedback is both important and appreciated! 

EP 2: Dr. Jeff Spencer - The Formula For Greatness And Goal Achievement

If you could choose one word to describe the way you approach business, and life in general, what would it be? Let this show introduce you to the way the word "preeminence" sends shockwaves through your entire ecosystem when you embrace and adopt it.   On this episode of the new-and-improved Preeminence Unleashed podcast, Nic Peterson and Jeff Moore dive deep on what preeminence means and how it manifests itself in your worldview, your habits and your relationships, how COVID-19 changed the nature of buying and selling - plus how Nic and Jeff learned to adapt - and how to communicate well and develop successful, preeminent relationships that serve everybody in the long-term. Tune in for the return of a podcast that will change the way you look at every part of the way you do business. What You’ll Learn:   What preeminence has to do with your priorities, and how a preeminent entrepreneur or service provider differs from the rest of the pack  Why transactional relationships and preeminent ones don’t necessarily have to be mutually exclusive (hint: the keyword is “service”) How to seek out, understand and construct “win-win-win” relationships And much more!   Favorite Quote:   “Preeminence is a long game. Preeminence is consistently - the way I look at it and how I categorize somebody being preeminent or not, is basically this: Time is going to pass. Now, is time going to be our best friend or our worst enemy? That's really what I'm thinking, especially when I'm sitting here saying, 'Am I being preeminent in this moment based on how I treat this person, consult this person, advise this person 20 years from now? Is that the best thing I could have done for that person or not? And so we consider it the long game."   Nic Peterson   How to Get Involved: Nic Peterson and Jeff Moore are endlessly fascinated with the mindsets and practices that make smart, successful people tick - and they work closely with other entrepreneurs, business owners and service providers to put those habits and perspectives into action, making preeminence the cornerstone of every move forward. You can connect with Nic at nicpeterson.com and masterymode.com, and you can find Jeff on LinkedIn.   And if you enjoyed the episode, be sure to visit the show on Apple Podcasts, rate and review. Your feedback is both important and appreciated! 

EP 1: What Does It Mean To Be Preeminent?

“You know you are ready to scale if it feels like you already have your foot on the gas, and there’s friction somewhere… if you feel like you need to force it, you’re probably not ready to scale.” Nic Peterson (6:02 - 6:12) To scale or not to scale. Before we dive deeper into the topic of scaling, let's get one thing clear - it's not absolutely necessary for you to scale your business. We tend to get caught up with what we see others doing on social media, and it's easy to all into the trap of thinking that we must do the same. Your goals, lifestyle, and circumstances are unique, and you need to figure out what works best for you. Maybe you are happy with the business that you currently have, with the people you're serving, the money you're making, and the life that it provides for you and your family. If that's the case, don't feel compelled to scale because of other's opinions. However, if you feel like you're ready to expand your business to serve more people and have a more significant impact, it's critical that you learn to distinguish between growth and scaling. You can grow your business by selling and acquiring a bunch of new clients. But scaling means you have systems in place to deliver high-quality service to those customers. You must have the processes and infrastructure in place to be able to sustain your growth. “Growth is acquiring more customers by selling on the front-end. Scaling is the ability to deliver the results you’ve promised to all those customers.” - Nic Peterson (8:34 - 8:41)If you've decided you want to scale your business here are a few things to keep in mind. 3 tips for when to scale your business. How to know you're ready? If you get anxious about delivering quality results every time you make a sale, you're probably not ready to scale. Most likely, you don't have systems and processes in place to be able to serve many clients at a high level simultaneously. It might be a better idea to develop a solid foundation first to be able to handle massive growth in your business. Is it ever too early to scale? No, it's not. If you're a visionary, like many entrepreneurs, you're likely to keep going a hundred miles an hour till you hit a wall. Building systems early on, when you have more bandwidth, will allow you to be more deliberate as you implement processes to deliver quality results to your customers while growing at the same time. How about being too late to scale? The answer, again, is no. But this time because it's better late than never. If you already have a business that is running full steam ahead, and then you realize you don't have the foundation to support what you've built, you'll have to hit the brakes so to speak. This drop in momentum can be difficult for entrepreneurs to handle. That being said, you can still scale, ideally with the help of an experienced business coach. “If you start to build the process to scale from the beginning, then you’re going to be creating the systems to sustain growth from an early stage.” - Jeff Moore (11:02 - 11:14)  So, to sum it up, it is never too early to scale your business, if you decide that you want to have a greater impact. While it might require you to slow down temporarily, it’s always a good idea to put the right systems in place so you can speed up eventually. To expedite the process, work with a good coach who can help you navigate through the process and put you on the path to massive growth. How to get involved An entrepreneur alone is an entrepreneur at risk. Join the community, and join the conversation in the “Preeminence Unleashed”Facebook Group. If you want to continually be challenged in your business growth, sign up for Nic’s Network Newsletter. To learn about the 3 major things you can implement right now to immediately become more efficient in running your business visit velocityclass.com. Visit velocitycall.com/letter to apply to work with Nic. If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

EP21: The Right Time to Scale Your Business

“When there’s drag, you’re never going to win the race. The harder you drive, the greater the friction and the more power it puts against you.” Jeff Moore (48:42-49:01) Business owners often push back against friction, thinking they can overcome it through sheer force. Ignoring the friction in your business keeps you from reaching your goals and doing the things you love, leading to burnout. Overcoming friction creates efficiency and yields energy to the things that matter. The greater the friction in our work, the more energy we expend during the day and the less energy we have for the things we love to do. That becomes a new source of friction, creating a snowball effect that can wipe your business out if you're not careful. “If you’re able to do the things you love, what are the chances you’ll be more creative and make a bigger impact? It’s an obligation for you to eliminate friction in your business.” - Jeff Moore (48:23-48:38) Are You Running the Wrong Race? There's no shortage of entrepreneurs spending too much time doing things they hate. People who specialize in writing copy struggle when they have to create videos for marketing campaigns. Web designers might be grinding their way through writing sales letters. But they’re running the wrong race. They're channeling their energy into things that take them significantly longer to do than someone better equipped for the job. What if they focused on what they're good at? Chances are, they'd make a lot more and perform at a higher level at a higher volume. You'll never win a race you don't want to be in. Develop Intentionality in Everything You Do Simplifying any message makes it more compelling. The same applies when you're creating intentionality in your work. State your intention clearly and in a way that carries you forward. Get rid of the jargon and create a message that others can easily understand. “The fastest way to get to where you want to go is to take your foot off the brake. That’s the highest leverage and most efficient thing you can do.” - Nic Peterson (49:10-49:28) Defining your role creates an obligation to fulfill that role. There are key questions to ask when going through this process... What is the highest leverage role you're playing? Why is that the role and how is it serving you? What are the non-negotiable rules you play by? What is the one piece of advice you can offer that's rooted in your own abilities and superpower? Anyone who one sits down and answers these questions creates more intention in the role they're playing at work, home, and in their community. Integrity is established alongside that intention. You create an obligation to everyone around you to show up as who you say you are. Others start to expect it of you, further enhancing your intentionality. Doing What You Love in Business Any drag in your day-to-day activities keeps you from doing the things you love and growing a successful business. Eliminating friction lets you be more creative and have a bigger impact on the people you serve. It's every business owner's obligation to identify and eliminate the limiting factors. The harder you push back against friction, the greater it will be, and the more power it will exert back at you. Taking your foot off the brake is the fastest way to get to where you want to be. For today's entrepreneurs, that's the highest leverage and most efficient thing you can do to grow a thriving business. How to get involved An entrepreneur alone is an entrepreneur at risk. Join the community, and join the conversation in the “Preeminence Unleashed”Facebook Group. If you want to continually be challenged in your business growth, sign up for Nic’s Network Newsletter. If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

EP20: The Friction of Doing the Things You Don’t Want to Do

“Then suddenly, your followers on Instagram grew by the thousands... And you’ve done this without using any programs or services.” Jeff Moore (15:13 - 15:37) Why you need an audience. In order to have the impact and influence that you want to have, you need to have an audience. Otherwise, you could be creating and sharing some amazing content, but it won’t really have the kind of effect that it should have. Whether it’s on YouTube, Instagram, Facebook, or through your own channels like a podcast or blog, you need to build a following if you want to generate revenue, or even just provide content to help people solve a problem. “You don’t have to be great everywhere. Find the place you show up the best.”  - Nic Peterson (18:01 - 18:05) However, it isn’t enough to have a large following. You want an audience that is engaged, people that are resonating with what you’re saying, and people that are applying the tips and strategies that you’re sharing. 3 Tips to Grow an Audience Quickly. Pick Your Channel - Don’t try to show up everywhere. Find out which platforms or mediums are most widely used by your target audience, and focus on those. You might have to try a couple of different platforms to figure out where to connect with the people you’re looking for, but once you do, you’ll experience rapid growth in followers. Keep it Simple - People on social media often like content that is actionable and easy to understand. They’re not interested in the “why” or “how,” as much as they are in the “what.” They know the result they want to see, and what they want from you is to explain to them in simple terms how to achieve those outcomes. If you’re creating content, whether it's a blog post or a podcast episode, go through it and pick out the parts that are actionable to share on social media. Build the Right Relationships - Knowing the right people makes it much easier to grow an audience.  Find people in a complementary niche or industry with a similar followers. Get on podcasts or Facebook Lives with others that are reaching the same audience. Some of their followers will probably be interested in following you as well. The key is to build relationships with other marketers or entrepreneurs and demonstrate that having you on their podcast or Facebook Live will benefit them as well. “Being the best at what you do and being famous are two different things. The most famous is not always the best. Are you optimizing to be famous, or are you optimizing to be the best?”   - Nic Peterson (7:36 - 8:00) To grow your audience, post content that is easy to understand, apply, and share. Listen to this week’s episode of Preeminence Unleashed to learn more about how to grow an audience of engaged social media followers. How to get involved An entrepreneur alone is an entrepreneur at risk. Join the community, and join the conversation in the “Preeminence Unleashed”Facebook Group. If you want to continually be challenged in your business growth, sign up for Nic’s Network Newsletter. If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

EP19: How to Rapidly Grow a Social Media Audience

An entrepreneur alone is an entrepreneur at risk. Join us as we examine the single strategy that is responsible for the most powerful, profitable and enduring relationships in the world.

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Preeminence Unleashed

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