She’s an expert’s expert. She bought into her family business when she was 19 years old and started a mini-storage business where she made her first million-dollar sale before the age of 30. From there, she built multiple million-dollar-businesses until she realized she could make a difference by helping others do the same. She went through multiple chapters in her career and continues to reinvent herself. Her name is Debbie Allen. In this episode, Debbie and I talk about reinventing yourself, becoming a highly paid expert, positioning techniques, tactics, and strategies for those who are looking to take the next step in their expert career. We wrap up by diving into the real competitive market - teaching. This episode of Experts Unleashed is full of powerful knowledge about the marketing field and how to position yourself as an expert.   You’ll Discover As an expert, reinventing yourself is important. [7:26] When to reinvent when your marketing is not working anymore. [9:47]li> Strategy is deliverable - it gets people pointed in the right direction. [21:55] Finding key strategic partners that can help each other. [30:23] Start playing bigger games when you get the foundation of who you are as an expert. [33:17] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Experts Unleashed with Joel Erway

Positioning Yourself As An Expert: EU 88 with Debbie Allen

Podcasting has easily become one of my favorite ways to connect with my audience. I’ve done these podcasts for 4 years, with absolutely no strategic plan. Now, I’m looking for new ways to systemize and strategize. Luckily, I was able to bring in two experts in the field of podcast-based content production to talk about the power of podcasting. Creators of Hustle & Flowchart, Joe Fier & Matt Wolfe. Joe & Matt started podcasting in 2017, and now utilize it as their core content-generator. Using their expertise, they have now built a well-oiled machine. In this episode, we dive deep into sponsorship, affiliate marketing, and optimizing a marketing flow through podcasts. If you have ever wondered about starting a podcast or want to leverage an existing one, this episode is one you won’t want to miss. Joe & Matt also share how you can get involved in their podcast course, where you can learn about how to leverage money with your own content-making machine. In the course they delve into the nitty gritty of marketing, sponsorship, and give you a ton of resources and strategies to help you through the process. Click here to check out their course. Click here to listen to their podcast. You’ll Discover How Joe & Matt landed on their revenue model, and their plan of action [13:15] Giving stuff away for free while monetizing creatively [16:30] How newsletters and podcasts allow you to directly target promotion to an engaged audience [19:30] How sponsorships work, and the model that has worked best for them [26:50] Is social media marketing effective with repurposed content? [40:50] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

PodHacking | EU 87 with Joe Fier and Mike Wolfe

I have never posted a podcast episode on both Sold With Webinars and Experts Unleashed, but having Mike Dillard as my guest I knew that this is a conversation that will be golden for both of my audiences. Mike is a master of creating passive investments into passive incomes. And the backstory of how he came to be where he is now is a strong one, so buckle up. In this episode, we cover a lot of juicy stuff. Mike shares about the importance of aligning your neurochemistry, subconscious programs, and investment strategies so you can make the best decisions with what to do with your money. We wrap up by diving into passive investments and cryptocurrency, and Mike gives us some insight on which kind of crypto is the best to invest in for different needs. This is a powerful conversation, so I hope you’re ready to jump in. Mike is also opening up his program for a special price just for my audience, so make sure to listen till the end to take advantage of this awesome offer. You’ll Discover What you need to be aware of to build wealth [12:35] How your neurochemistry is your primal brain’s way of controlling you [12:02] How your subconscious programming affects your thoughts and actions [19:41] What does “passive income” really mean? [36:36] Bitcoin vs. Ethereum —is there an investment preference? [44:51] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Richer Everyday with Mike Dillard | EU86

Let me hit you with the truth — there is no “easy” button when it comes to scaling your business. You have to do the work to get value. Competitor pressures are not gonna go away, so it’s up to you to strengthen yourself against them. And how do you do that? You build a solid foundation that will allow you to become immune to all the changes and shifts that this industry will undoubtedly bring. Cole Humphus is a multi-talented entrepreneur. He started out by transforming an educational course into a membership site, scaled it to multi-7-figures, and sold it. But his story doesn’t end there. In this episode, we hear from Cole about the caveats of building a membership-based platform, courses vs. tools, and the best ways to package your product offerings to strengthen your foundation and multiply your success. If you’ve been relying on content or low-ticket offers to drive your business, listen up…this episode is for you. You’ll Discover People want to pay for a tool that helps them get a result faster [17:20] A unique way to scale memberships - and what not to do [21:00] What you need to be prepared for when scaling quickly via trials [29:50] Before you buy ads, you need to build a strong foundation [45:25] Everything - EVERYTHING - comes down to the question of, “How compelling is your offer?” [48:00] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

How to Rapidly Scale Your Business with Cole Humphus | EU85

Why do smart people do dumb things? If you consider yourself a perfectionist, you’ve likely set high expectations for yourself. And if you don’t achieve those goals, do you allow yourself permission to violate other promises? Enter: Dr. Trevor Kashey. Completing his PhD in Biochemistry at 21 years old, Dr. Kashey was the youngest biochemistry recipient in the US. As my nutrition coach and one of the smartest people I know, it felt only natural to have him on the podcast for a second time. In this episode, we unpack how even the smartest people can make dumb decisions by demanding perfection from themselves. How can we avoid this while achieving even more than we anticipated? You’ll Discover How setting ridiculous expectations for yourself can lead to an “or else” mentality [4:15] The downfall of the “Fat Perfectionist” paradox and how you can avoid turning your frustration into an emotional disturbance [12:35] The difference between “what do I do?” and “how do I live?” [19:20] My experiences working with Dr. Kashey and how I let my “curse of knowledge” get in the way of my progress [27:20] How shifting out of the “having to be” mindset can leave substantial room for you to make necessary changes [36:00] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Why Do Smart People Do Dumb Things? | EU #84

Ian Bentley never planned on being an ad guru...the goal was to be a rockstar. Somewhere along the way, he taught himself how to master digital marketing, and built the largest privately-held lead gen business in the automotive industry. His pay-per-performance strategy flips the traditional agency business model on its head. At its peak, he was able to get his agency over 10 million per year in revenue. When I heard the numbers, I had a bone to pick with this guy… Now that he has his own mentorship program, you can learn everything that brought him to this point. Ian says he wakes up invigorated every day to see his clients’ success. Can you blame him? You’ll Discover The benefits of having no cap when you’re working with a client (as the business scales up, you scale up with them) [14:17] The importance of finding your niche and knowing the pain points in your specific field [18:25] The flexibility that comes with having your own asset with automation systems, allowing you to work on your company instead of in it [20:39] How operating from a client’s mindset can help you gain traction and keep your momentum going -- don’t stop what you’re doing if you’re already making money [29:15] Finding your perfect client using the pay-per-performance model. Hint: they are looking for someone (YOU) to make their life easier [35:09] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

How To Become Indispensable By Building Your Own Asset with Ian Bentley | EU83

When I say the word “Mastermind” what comes to mind? There are super high-end masterminds, masterminds that aren’t really masterminds, free masterminds, and everything in between. I’ve been thinking about this a lot as I try to determine where I want my business to grow next. And so, my guest today is a totally selfish invite. This conversation is a free consulting call for me. I’ve been in Dov Gordon’s community for a while now, and he’s kind of known as the “Mastermind Guy.” If you’ve never heard of him before, that’s okay. He prefers to be the kind of consultant who’s behind the scenes, doing amazing work and growing his business through referrals within his network. And the best part is people pay him to be a part of this network. This has two amazing benefits. One, he generates premium leads for his business. People who are willing to invest thousands of dollars a year in building relationships. Two, by “owning” the network or being its creator, he’s automatically in a position of authority and respect. This reminds me of that Peter Drucker quote, “The aim of marketing is to make selling superfluous.” If you’ve been thinking about starting a mastermind to grow your business, this episode of Experts Unleashed is a must-listen. You’ll Discover What is an “Alchemy Network” and how is different than a mastermind? [13:05] Fulfillment, time commitment, and curation - how Dov runs his Alchemy Network in a highly leveraged way [17:38] The value you bring to a Mastermind as its curator (hint: it’s not content) [27:00] The Emotional Bank Account - how to think about member engagement and “group rules” [31:50] The client math behind creating a mastermind - how much you can expect to make [39:17] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

So You Want To Start A Mastermind? With Dov Gordon | EU82

Cole Gordon went from running his own marketing agency and then shutting it down… To becoming a high-ticket sales rep and quitting that… To starting his own sales coaching business and then pivoting to sales recruitment and training. Now, his company Closers To Leaders does $6 million/year in revenue. He’s my guest today for this episode of Experts Unleashed. We talked about all things Sales. And specifically, how to recruit, retain, and lead top-performing sales teams. You’ll Discover The characteristics of a top 1% salesperson and the 3 pillars of attracting the best talent to your team [05:30] Why your values as a business owner will determine the type of salespeople you will attract and retain [11:37] How to understand the emotional make-up of salespeople to manage them better [16:31] How Cole identified the gap in the high-ticket sales niche that allowed him to scale to a $6-million run-rate in 11 months [24:53] Is scaling to $500k/month or $1m/month worth it? Revenue, margins, team size, stress, lifestyle - all the factors you need to consider [27:33] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

How To Build And Manage Top-Performing Sales Teams With Cole Gordon | EU81

After a certain point, every growing company faces diminishing returns. Increasing your marketing budget, boosting conversions, or hiring more staff stops working as well as it once did. In fact, continuing to grow the way you used to only makes your company more and more efficient. And what if you’re like me – a solopreneur who enjoys the lifestyle that comes with it? What if you don’t want to build a big company with hundreds of employees? What options do you have to grow without adding complexity? Mitch Russo is the author of Power Tribes: How Certifiction Can Explode Your Business. In 1985 he founded Timeslips Corp, a software company. When he sold the business to Sage Plc for 8-figures, he had built the largest network of certified consultants in the software industry. Later, he partnered with Tony Robbins and Chet Holmes to take Business Breakthroughs, Int’l from $3 million to $25 million in just 4 years. Mitch is my guest on Experts Unleashed for purely selfish reasons. I wanted to discover as many secrets of the Certification Model as I could from the guy who basically invented it. More From Mitch Russo Book – Power Tribes: How Certification Can Explode Your Business Podcast – Your First Thousand Clients Podcast – The Tribe Builders 45-minute Fast Track Session with Mitch – [Apply Now] You’ll Discover The certification model - what it is, who can use it, and the benefits of using it [3:31] Sounds too good to be true… are there any downsides to the certification model? [15:30] How to keep your certified consultants renewing every single year… by giving them more leads than they can handle [22:38] Examples of great certification programs and awful ones, according to Mitch [35:00] How to build CULTURE into your certification program… or into your company in general [39:10] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Scale Your Business With The Certification Model – Mitch Russo | EU80

Could you survive a major life setback? How about 3 or more? What if you LOST IT ALL and had to start over not once, not twice, but 4 times? Would you be able to get it all back? Would you still find a way to be successful? My guest this episode is a testament to the power of resilience. Robb Quinn is a former champion powerlifter and personal trainer who’s been a salesman his entire life – in one form or another, whether he knew it or not. He’s built himself up from making $3/hour coaching gym-goers at 3 am… to the CEO of The Sales Agency, a team that generates $200k/month cash collected. In his story is the key to personal growth, professional success, and a lifetime of happiness. I’m very pleased to share it with you. You’ll Discover From childhood chores… to pineapple guerrilla marketing… to Tiffany earrings… to being a $3/hour personal trainer for 3 am clients... to tanking 3 businesses at the same time at 20 years old – Robb’s journey to becoming the CEO of The Sales Agency [01:41] How to implement a fool-proof referral strategy whatever your product or service – say these 14 words before you get off every call, whether you sell them or not [36:10] How almost getting fired taught Robb that client support is just another sales channel [40:10] The perfect way to lose your top-performing employees [45:30] As someone who’s lost it all and had to start over several times, this is Robb’s advice for people going through a difficult time in their life or business [01:08:10] ...And much more For More Robb Quinn Check out his Youtube channel and Facebook group. Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

With Every Level There's A New Devil – Robb Quinn On Resilience | EU79

Coming from the “internet marketing” world, I don’t interview many entrepreneurs who sell physical products. Maneesh Sethi is the founder and CEO of Pavlok, a wearable technology that helps people break bad habits and create good habits. Maneesh and I have been friends for a while. And the path of entrepreneurship he chose is fascinating. That’s why I just had to bring him on Experts Unleashed. You’ll Discover What happened when Maneesh’s “hero” told me I could never write a book at my age (I was 12) [03:10] From personal “slapper” to dog shock collars to Pavlok – how Maneesh’s brain works [13:38] “Loops” – a crash course in behavioral modification [19:45] Why Pavlok’s main competitor is AmEx and not Fitbit [30:49] The struggles of an ENTP CEO [43:50] …And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

The Habit Company w/ Maneesh Sethi | EU78

I’ve been binging on leadership education recently. Books, podcasts, vlogs, anything I can get my hands on. One thing I’ve been wondering is why there are so many former Navy SEALS who go into entrepreneurship? Mark Divine, Jocko Willink, David Goggins, and more. Well, in this episode of Experts Unleashed, I got to ask another former Navy SEAL this very question. Alden Mills was a three-time platoon commander in the Navy SEALS. After his time in “the Teams,” Alden became an entrepreneur. He led his first company to $90 million in sales in just three years, becoming an Inc. 500 CEO. He’s the creator of the Perfect Pushup System and its spinoff products. He’s been in the pet nutrition business. He’s authored 2 books. Be Unstoppable: The 8 Essential Actions to Succeed at Anything, and Unstoppable Teams: The Four Essential Actions of High-Performance Leadership. Today, Alden is a world-renowned speaker, educator, and executive coach. Alden and I got together recently to talk about his approach to business, leadership, and life in general. You’ll Discover Alden’s first business failure… and the thought process that led him to create the Perfect Pushup System [07:40] Why are there so many entrepreneurs who were former Navy SEALS?... And why Alden prefers not to make his Special Forces background the focus of his business [21:30] The 2 most important business lessons Alden learned (that weren’t from the SEAL teams or any of his businesses) [27:40] The “Mirror Effect” – the most important leadership quality everyone should have [45:22] Why people follow leaders… and how to get them to follow YOU [52:25] ...And much more. Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

Focus On The Moment, Not The Mountain – With Alden Mills | EU #77

Today we will define the term Super Learner. We are speaking with Jonathan Levi, the foremost expert in learning.  He has spent years researching and understanding how someone learns. But first, a little bit about Jonathan:  Jonathan Levi is an experienced entrepreneur, angel investor, and lifehacker from Silicon Valley. Jonathan is known for speed learning his way to all achievements in life: from entrepreneurship to podcasting and even dating. Since 2014, Jonathan has been one of the top-performing instructors on Udemy, with his course Become a SuperLearner (now retired) earning him over 60,000 students. He has since snowballed this success into the launch of his own brand and platform, SuperHuman Academy, which produces such products as the award-winning SuperHuman Academy Podcast (3 million+ downloads) and numerous online courses. He is based in Tel Aviv, Israel, recently released his 3rd book “The Only Skill That Matters” In This Episode: Jonathan's journey into learning, entrepreneurship and course creation;  Content creation and learning experiences; Jonathan's experience with book creation [books vs. courses vs. videos] Steps to increase your learning capacity; Biggest hurdle of our learning capacity: "no one ever teaches us how to learn;" Use and maintain our brains; Biggest hurdle of our learning capacity: "no one ever teaches us how to learn;" Finding customers and building relationships. Get over the idea that you have to be the BEST to be the EXPERT. Connect with Jonathan: - New Book: http://superhumanacademy.com/book - Our website: http://superhumanacademy.com - Four Sigmatic coffee w/ Discount: https://jle.vi/foursigmatic - Swannies glasses: https://jle.vi/swannies - Our subscription program: https://superhumanacademy.com/squad - My Instagram: http://instagram.com/entreprenewer/ - My YouTube: http://jle.vi/youtube - My Twitter: http://instagram.com/entreprenewer/ - My Facebook Fan Page: https://www.facebook.com/jonathanleviofficial/ How to Connect with Us! To apply to work with Joel, complete our brief application and set up a phone call now with our sales team to discuss your project. Link: https://newwaytolaunch.com Introducing the Mini-Webinar lead generation formula! We are currently having great success implementing this with our clients.  We offer a training course as well as a done for you service.  To check out the course click here. --> NEW course: High Ticket Courses; check out how to get access! Link: https://htcwebinar.joelerway.com/register Link: https://get.thewebinaragency.com/mini-webinar Interested in being a fly on the wall while Joel critiques and break-downs webinars? Check out our Webinar Vault. ----------------------------------------------------------------------------- If you'd like to learn more about how Joel helps fellow Experts with messaging and offer creation, send us an email at joel@thewebinaragency.com  Join our Experts Unleashed facebook group to network with fellow EXPERTS!  Link: https://www.facebook.com/groups/233372473683865 ------------------------------------------------------------------ If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word! Link: https://podcasts.apple.com/us/podcast/experts-unleashed-with-joel-erway/id1355408300?mt=2    

EP76: Super Learning with Jonathan Levi

"Being a high gas mileage human sucks!" - Dr. Kashey Health, Wealth, Diet, Exercise - is our topic for today. What you will quickly realize is that Dr. Kashey is one of the smartest people you will meet; he has a knack for taking the complex into simple, understandable terms. You will thoroughly enjoy this interview - Dr. Kashey is not only entertaining but incredibly informative; no matter where you are in your personal journey this is a must listen. In this Episode: Dr. Kashey's education and credentials; Laboratory + Gym; Dr. Kashey's journey into entrepreneurship and early experiences; Why are people still struggling with their own health?  People value products more than service - people outsource their responsibility and results to something else; Build self-awareness to make healthier decisions on your own; Keep track of what you do everyday; Focus on how and why you make decisions; Benefits of Dr. Kashey's program; Techniques and tactics; "Fall in love with the process." Connect with Dr. Kashey: Connect with Dr. Kashey to learn more about his services and programs on his webpage: KasheyCommand.com Facebook Group: Best Nutrition Group Ever How to Connect with Us! To apply to work with Joel, complete our brief application and set up a phone call now with our sales team to discuss your project. Link: https://newwaytolaunch.com Introducing the Mini-Webinar lead generation formula! We are currently having great success implementing this with our clients.  We offer a training course as well as a done for you service.  To check out the course click here. --> NEW course: High Ticket Courses; check out how to get access! Link: https://htcwebinar.joelerway.com/register Link: https://get.thewebinaragency.com/mini-webinar Interested in being a fly on the wall while Joel critiques and break-downs webinars? Check out our Webinar Vault. ----------------------------------------------------------------------------- If you'd like to learn more about how Joel helps fellow Experts with messaging and offer creation, send us an email at joel@thewebinaragency.com  Join our Experts Unleashed facebook group to network with fellow EXPERTS!  Link: https://www.facebook.com/groups/233372473683865 ------------------------------------------------------------------ If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word! Link: https://podcasts.apple.com/us/podcast/experts-unleashed-with-joel-erway/id1355408300?mt=2    

EP75: Becoming A Secret Agent with Dr. Kashey

"The basis of overdeliver in marketing is that you want to give the customer more than they ever would have expected. You want to overdeliver on their expectations..." - Brian Kurtz Today we have a legendary guest! We are going to be talking about his new book, Overdeliver.  You know my background, I come from the world of direct response marketing and Brian is a titan in this industry.  So we are going to be talking about his insights! His mission for the next 40 years (as the Founder of “Titans Marketing”), is to be the bridge between the eternal truths of direct response marketing and all that is considered state-of-the-art direct response marketing today. And to make sure everyone he works with understands the complexities and the need to be multi-channel. In September of 2014, to kick off that mission, Brian hosted what has been called the event of the decade: "Titans of Direct Response." "Titans” brought together the greatest minds in direct response marketing from the last 50 years...both as speakers and attendees. Titans Mastermind and Titans Master Class (and soon to be Titans Xcelerator) are the next big steps in that mission. Brian writes and speaks regularly; recent content can be found at www.briankurtz.me and www.briankurtz.me/blog . His first book, The Advertising Solution, was released in October of 2017. His second book, Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing will be released in April of 2019. In This Episode: The goal and set-up of Overdeliver; Everything you send out needs to achieve something; What does it mean to "overdeliver"? Key principles of having success; the "four pillars"; "Write a good book"; Key metrics and tactics; "Poker Table Selection"; Brian answers Joel's audiences' questions. Connect with Brian: https://www.facebook.com/brian.kurtz.121  https://www.linkedin.com/in/brian-kurtz-a1934 https://overdeliverbook.com/; EXTRAS! Once you purchase the book - don't forget to go back into Brian's website to get all your bonuses and extras. Truly overdelivering! How to Connect with Us! To apply to work with Joel, complete our brief application and set up a phone call now with our sales team to discuss your project. Link: https://newwaytolaunch.com Introducing the Mini-Webinar lead generation formula! We are currently having great success implementing this with our clients.  We offer a training course as well as a done for you service.  To check out the course click here. --> NEW course: High Ticket Courses; check out how to get access! Link: https://htcwebinar.joelerway.com/register Link: https://get.thewebinaragency.com/mini-webinar Interested in being a fly on the wall while Joel critiques and break-downs webinars? Check out our Webinar Vault. ----------------------------------------------------------------------------- If you'd like to learn more about how Joel helps fellow Experts with messaging and offer creation, send us an email at joel@thewebinaragency.com  Join our Experts Unleashed facebook group to network with fellow EXPERTS!  Link: https://www.facebook.com/groups/233372473683865 ------------------------------------------------------------------------------ If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word! Link: https://podcasts.apple.com/us/podcast/experts-unleashed-with-joel-erway/id1355408300?mt=2    

EP74: How To Overdeliver With Brian Kurtz

Ever wonder if you could transform your experience into income while making a positive impact on the world? Experts Unleashed proves it’s not only possible— it’s certifiably profitable. Join host Joel Erway as he picks the brains of professionals and entrepreneurs who’ve successfully built 6 and 7-figure businesses using their arsenal of knowledge, experience, and talent.

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Experts Unleashed with Joel Erway

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