This week on Product Marketing Insider, we're joined by Kelly Anderson, Product Marketing Manager at Google. Kelly is a product marketing leader with diverse experience in bringing solutions to the market, driving product adoption, building product strategies, influencing senior and international teams, and learning technical concepts quickly. Previously a PMM at Microsoft, Kelly has a proven ability to clearly communicate, collaborate with multiple stakeholders, and deliver solutions that meet customer needs. We discuss a variety of key topics, including: What Kelly's product marketing team looks like at Google, in terms of numbers and roles. Important things to consider when creating a go-to-market strategy. How to develop an existing GTM strategy. Challenges Kelly has faced when devising strategies - and how she overcame them. The process of taking products and features to market at Google, and how this compares with Microsoft.

Product Marketing

Go-to-market strategy at global companies | Kelly Anderson, Google

This week on Product Marketing Insider, we're joined by Jeremy Castile, Senior Director, Product & Alliance Marketing, Docker. Jeremy counts GTM among his specialties and shared how product marketers can refine their strategy.

Go-to-Market strategy advice, with Jeremy Castile

This week on Product Marketing Insider, RapidSOS' May Lauren Arad discusses her product marketing journey and gives an insight into life as a product marketing consultant.

Life as a product marketing consultant, with May Lauren Arad

This week on Product Marketing insider, we're joined by Aggelos Mouzakitis, CEO & Growth Product Manager at Growth Sandwich. Aggelos founded Growth Sandwich in 2017 in an effort to move on from his corporate product management job and is an expert in customer churn. Growth Sandwich is one of the most prominent Customer-led Growth agencies helping B2B SaaS companies make their marketing efforts work through win/loss data and deep customer empathy.

Customer churn advice, with Aggelos Mouzakitis

This week on Product Marketing Insider, we're thrilled to be joined by Su Simha, a PMM expert with extensive experience spanning 20 years. Su has worked with companies like Microsoft and has held roles such as VP & Head of Product Marketing at Bombardier, and Global Director of Product Marketing at N26.

Exploring a 20 year product marketing journey, with Su Simha

This week on Product Marketing Insider, we're delighted to be joined by Lisa Edwards, Senior Product Marketing Manager at HubSpot. We lift the lid on her exciting product marketing journey so far, which skills she thinks are critical for product marketers, her top tips for product marketing newbies, and a whole lot more.

How to transition into to a PMM role at a global company | Lisa Edwards, HubSpot

This week, we’re joined by Sonduren Fanarredha, Director of Product Marketing at Airbase and recognized YouTube partner. We discussed all things PMM, including the role of video in product marketing. Sonduren shares his journey to the role, views on the future value of video, top tips, and more. --- "I think video is going to continue to be a big heavy medium that people focus on. I think we saw that 85% of the traffic number two to Google was through YouTube and video content. I think you're seeing lots of B2B tech companies using video in a variety of different ways, for demand gen purposes, for adoption and consumption into the customer group that you have and your customer base. "

Roll camera - action! | Sonduren Fanarredha, Director of Product Marketing at Airbase

This week on Product Marketing Insider, we're joined by Olivia Michaud, Product Marketing Lead at Tresorit. Olivia helps companies build compelling products by uniting product, marketing, and sales teams. Join us, as she outlines her product marketing journey. --- "You need to be the one reminding everyone who you're building for, and who you're marketing to. That's what I see as my responsibility as well. Just always reminding everyone there's a person at the center of this, and this is who that person is and this is what they care about. And finally, maybe to communicate clearly and early with your stakeholders.  "You'll have to understand their pressures, I would look to understand exactly what they need to do their job well, and position yourself where you can add the most value. For example, what does the product team need most from you? It depends on how many product managers you work with, but what is it that you can do for them that will help them most."

Olivia Michaud | Product Marketing Lead at Tresorit

This week on Insider we’re joined by Head of Product Marketing at LinkedIn, Jennifer Bunting. Jennifer shares her unique journey into the role, what life is like as a PMM working for one of the biggest known platforms in the world, the challenges of global collaboration, messaging and launch tips and tricks, hopes for the future, and heaps more. --- "I think product marketers have an opportunity to take a page out of the brand marketers book, it's really hard to sometimes get as wide a net as you want in terms of your focus groups and building your product from the ground up. "But if you have an employee resource group at your organization, you could have a way to start thinking about diversity, inclusion, and belonging early on in the process rather than waiting and then finding out you've kind of missed a beat somewhere. I'm kind of optimistic that maybe product marketers will start doing more of that in the future."

Product Marketing Insider | Jen Bunting, LinkedIn

This week on Insider we’re joined by Marie Le, VP of Marketing at MoneyLion. Marie shares her impressive career to date, what got her into product marketing, what product marketers can do to improve internal communication, her hopes for the future of the industry, and top tips for PMM newbies. --- "I'd like to see a better definition of the role. Because as the product marketing function becomes more prominent, there are overlaps with functions such as life cycle, growth marketing. And I think that there are opportunities here to better define the role of product marketing and the distinction between all the other functions and the value that product marketing brings."

Product Marketing Insider | Marie Le, MoneyLion

This week on Insider we’re joined by Eric Moeller, Director of Product Marketing at Sage. Eric discusses his journey into product marketing, what he loves about the role, how his career progressed, his top three skills that have helped him get where he is today, top tips for aspiring PMMs, and more. --- "When you think about how you can develop your skill set, sure, you can take a course, you can read a book, you can get a mentor, you could create your own mastermind group of other product marketers and maybe you can create a small group of people across different businesses where you share stuff, and you can get feedback. But being really open to feedback is really important. It's a very difficult thing to do but it's also one of the most beneficial things that you can do professionally."

Product Marketing Insider | Eric Moeller, Sage

This week on Insider we’re joined by Erik Mansur, VP of Product Marketing at Crayon for an unmissable chat about all things PMM. Erik shares his fascinating career journey to date, why he’s so passionate about the role, a standard day in the life at Crayon, which teams he interacts with most, the beauty of being a PMM at a startup, the PM-PMM relationship, and tons more, plus, a special treat for listeners of Insider... --- "I think it's imperative for people who want to break into the product marketing industry to start doing some research, putting themselves through 101 and 201 and 301 courses on their own, to be able to have those conversations and be able to speak fervently about the role that them as a new and young, as an up and coming product marketer should have within the company that they're currently a part of."

Product Marketing Insider | Erik Mansur, Crayon

This week on Insider we’re joined by Ajit Ghuman, Head of Product Marketing at Narvar to discuss all things PMM and pricing ahead of the release of his new book Price to Scale: Practical Pricing for Your High Growth Software Startup. Ajit shares his inspiration for the book, what readers can expect, and then dives into the world of PMM sharing his experiences and unique insights on the role.  --- "What's kept me inside the profession and doing it all these years is really the... it's kind of more fun for me, maybe it depends, some people it may be less are more fun for but just the ability to be strategic one day and be very tactically creative the next day, and wear so many multiple hats, that has been the most enjoyable facet of the profession." 

Product Marketing Insider | Ajit Ghuman, Narvar

This week on Insider we’re joined by Head of Product Marketing and GTM Strategy at Olive, Jennifer Royer, to discuss all things PMM. Jennifer shares her journey into the role, why it’s the perfect job for her, the PM-PMM relationship, the top three skills that have helped in her career, tips for aspiring PMMs, and more. --- "Stay hungry. I mean that along a few dimensions, one is the markets always changing so keeping a pulse on that and knowing the key channels to get information will really strengthen your leadership position and the relationships that you have across the organization. It also goes back to that skill set of five levels of why and asking questions. There's no constant but change. That's certainly true in the world of a product marketer."

Product Marketing Insider | Jennifer Royer, Olive

This week, we’re joined by Mary Sheehan, Head of Product Marketing at Adobe Advertising Cloud. Mary discusses her podcast, Women in Product Marketing, her remarkable career journey to date, why she loves the role of a PMM, the differences between working at a startup and giants like Adobe, and more. --- "To a prospective product marketer, I'd say just have fun along the way - this is a journey. I think it's all supposed to be something that you are having a great time doing and hopefully, this career brings you a lot of joy. So if it's not for you, it's not doing that, maybe try something else. Life is short."

Product Marketing Insider | Mary Sheehan, Adobe Advertising Cloud

Welcome to the Product marketing insider podcast brought to you by the Product Marketing alliance. Behind the scenes, we’ve been talking to lots of product marketers from across the globe to get insider info about their journey into the world of product marketing.

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