On ep. 9 of the #MeetTheMarketeers podcast, we chat about  Demand Generation vs Lead Generation with Prince Appah who runs B2B Marketing & Automation at Soroni- plus news and insight from the only marketing podcast on the internet.The News02:46 - Salesforce - State of Marketing 6th Edition03:26 - Look Ahead: The Next Decade of Marketing Innovation 09:08 - Customer Data Sets the Stage for Empathetic Marketing - are we using our data to its full potential? 18:05 - The most Valuable Metrics in the user journey Demand Generation VS lead generation?23:42 - What is Demand Generation VS lead generation?26:02 - Prince talks about how he founded his career27:43 - How do you create demand for a client? 32:03 - What are some of your methods for driving brand awareness?33:50 - Could you talk us through Conversion Funnel Optimization and some tips you have for landing pages, CRO and lead nurturing?34:10 - How do you automate Lead flow between Marketing and Sales?43:43 - What is your opinion on gated content vs. ungated content?48:44 - What’s the biggest mistake you’ve seen recently in marketing and how would you correct it?50:41 - What does 2021 look like - what’s the next trend in marketing?Please send any questions you have to hayley@ditto.tv or if you would like to be a guest on the next episode email control@ditto.tv.If you have enjoyed this episode, please subscribe on Spotify, iTunes or your preferred podcast app, and please share on social if you think your friends and colleagues would enjoy the show.Meet the Marketeers is hosted by Mike Richardson and Hayley McCarthy and produced by Abbey Robinson. 

Radio ditto // Tech, Art & Culture

Meet the Marketeers 09 // Prince Appah talks Demand Generation vs Lead Generation

On ep. 8 of the #MeetTheMarketeers podcast, we chat about Paid and Organic Social Media with Molly MacArthur of The Chartered Institute of Marketing- plus news and insight from the only marketing podcast on the internet.The News 1:44 - How to give memorable presentations at virtual business events 8:35 - Marketers underestimate the role of creativity in effectiveness Deep-Dive on Organic and Paid Social Media  20:05 - Something listeners might not know about CIM 22:02 - How can businesses get started with paid social? 24:51 - What the best way to optimise for paid social? 27:55 - For companies with tighter budgets, how can they make paid social work? 29:41 - What’s the relationship between paid social and organic social? 31:08 - Does social media monitoring play a part in how you plan social campaigns? 33:05 - How much of your day is taken up with performance monitoring? 34:42 - Which part of the user journey is affected by social? Please send any questions you have to miker@ditto.tvIf you have enjoyed this episode, please subscribe on Spotify, iTunes or your preferred podcast app, and please share on social if you think your friends and colleagues would enjoy the show.Meet the Marketeers is hosted by Mike Richardson and Hayley McCarthy and produced by Abbey Robinson. 

Meet the Marketeers 08 // Molly MacArthur talks Paid and Organic Social Media

On ep. 7 of the  Meet The Marketeers podcast, we chat about Post-Lockdown Marketing Strategy with Amanda Wynne Evans of Wynne Marketing- plus news and insight from the only marketing podcast on the internet.The News 1:43 - B2B companies need an ‘injection of marketing mentality’ in the boardroom 13:54 - The Content Crisis: How to Make Digital Your Difference Deep-Dive on Strategy and Planning 36:20 – A strategy vs. a plan 40:10 - What are some of the issues businesses are having in the current climate? 42:50 - The WHY and Defining your aims 47:04 - The WHAT and clarifying your strategy 50:22 - The WHEN and Seasonality 58:40 - The WHERE – choosing media & the marketing mix 1:06:12 - What Goals should businesses have by year-end? Please send any questions you have to miker@ditto.tvIf you have enjoyed this episode, please subscribe on Spotify, iTunes or your preferred podcast app, and please share on social if you think your friends and colleagues would enjoy the show.Meet the Marketeers is hosted by Mike Richardson and Hayley McCarthy and produced by Abbey Robinson.

Meet the Marketeers 07 // Amanda Wynne Evans talks Post-Lockdown Marketing Strategy

On episode 6 of the Meet The Marketeers podcast we chat about Improving your Copywriting with Zoe Nauman from Media Content Guru - plus news and insight from the only marketing podcast on the internet. The News2:00 - Copywriting is a silly job 10:24 - Written, Audio, or Visual: What Type of Content Should Your Business Create? Deep-Dive on Improving your Copywriting 20:36 - Working as a journalist for over 20 years 27:04 - Telling your personal story uniquely to sell your business 30:25 - Actionable steps to improve your copywriting 32:36 - A #contentmarketing strategy that trumps all others 36:12 - Optimise your website copy 37:54 - Tips for improving #emailmarketing copy 42:13 - How to have fabulous Facebook posts and copy for digital marketing campaigns 45:57 - Zoes’s time as Deputy Editor of Daily Mail showbiz? Please send any questions you have to miker@ditto.tv If you have enjoyed this episode, please subscribe on Spotify, iTunes or your preferred podcast app, and please share on social if you think your friends and colleagues would enjoy the show. Find out more about ditto clients and events at ditto.tv and get in touch at control@ditto.tv if you’d like to discuss anything in greater detail or if you would like to be a guest on a future episode. Meet the Marketeers is hosted by Mike Richardson and Hayley McCarthy and produced by Abbey Robinson. 

Meet the Marketeers 06 // Zoe Nauman talks Improving your Copywriting

On this episode of the Meet the Marketeers podcast, we chat about New Age Marketing Strategies with Adi Kaimowitz from Virtual Actuary - plus news and insight from the only marketing podcast on the internet. The News2:50 - The wrong and the real of marketing effectiveness  11:38 - Consumers' brains are wired to ignore you – here’s what you can do about it Deep-Dive on New Age Marketing Strategies 20:11 - Introduction to New Age Marketing Strategies 27:10 - How do you make sure your business has a story to tell? 30:38 - Syncing a database across multiple platforms 34:00 - The best way to fast-track interaction 38:21 - Adi’s new marketing book 40:57 - Using a long-term approach to marketing, but keeping investors happy 47:33 - 5 Things I learnt about business while kitesurfing Please send any questions you have to miker@ditto.tv, connect with Mike Richardson or Hayley McCarthy on LinkedIn or comment your questions on one of ditto's social posts.If you have enjoyed this episode of Meet the Marketeers, please subscribe on Spotify, iTunes or your preferred podcast app, and do please share on social if you think your friends and colleagues would enjoy the show.Find out more about ditto clients and events at ditto.tv and get in touch at control@ditto.tv if you’d like to discuss anything in greater detail or if you would like to be a guest on a future episode.Meet the Marketeers is hosted by Mike Richardson and Hayley McCarthy and produced by Abbey Robinson.

Meet the Marketeers 05 // Adi Kaimowitz talks New Age Marketing Strategies

This episode we chat about Graphic Design for Augmented Reality with Taylar Wong from Byte and for the first time we are joined by ditto Head of Design Jess Black - plus news and insight from the only marketing podcast on the internet.The News1:22 - Brand collaboration between Kentucky Fried Chicken and Crocs 8:22 - A Climate Change Promise from AppleDeep-Dive on Graphic Design for Augmented Reality 15:15 - Turning down a job at a massive agency 17:37 - First impressions of agency life and work 21:55 - The Trainline campaign 26:38 - Day to day life as a Graphic Designer at Byte 28:30 - Example of augmented reality that you’ve used yourself 30:58 - Byte as a Snapchat Lens Studio partner 34:27 – A simple automation you use regularly, that has been super effective Listener Question47:24 - If you had unlimited marketing budget/headcount, how would you organise your marketing team?Please send any questions you have to miker@ditto.tv, connect with Mike Richardson or Hayley McCarthy on LinkedIn or comment your questions on one of ditto's social posts.If you have enjoyed this episode of Meet the Marketeers, please subscribe on Spotify, iTunes or your preferred podcast app, and do please share on social if you think your friends and colleagues would enjoy the show. Find out more about ditto clients and events at ditto.tv and get in touch at control@ditto.tv if you’d like to discuss anything in greater detail or if you would like to be a guest on a future episode.Meet the Marketeers is hosted by Mike Richardson and Hayley McCarthy and produced by Abbey Robinson.

Meet the Marketeers 04 // Taylar Wong talks Design for Augmented Reality

This episode we chat about Community Building and LinkedIn with Sam Shrager from BCB Group - plus news and insight from the only marketing podcast on the internet.The News 2:37 - How lockdown is accelerating the at-home adoption of Spotify 15:24 - Don’t expect a slogan to make your brand famous Deep-Dive on Community Building and LinkedIn 24:58 - Sam’s history with community building 30:10 - How do you sell community-building internally when it can be a long process before seeing rewards? 32:26 - Where has been your most successful use of community Building as a channel 34:14 - Where do marketing teams start? 37:50 - What are some pitfalls to avoid? 39:46 - Are there any techniques you’ve seen than can fast-track a group of followers or brand champions? 42:11 - Actionable steps marketers could take today to improve their community building. 44:39 - When you joined BCB Group, or any of your current organisations, where did you start? What were the first few marketing strategies you tackled? 46:01 - What is a fool-proof strategy that has worked for you in a number of different organisations? 46:29 - You have a huge amount of experience - how has Marketing changed over the years since the start of your career? 48:10 - What’s the next big trend in B2B or Tech marketing in your opinion?Listener Question51:47 - When it comes to content production, is it better to churn out content or be more considered with a strategy?Please send any questions you have to miker@ditto.tv, connect with Mike Richardson or Hayley McCarthy on LinkedIn or comment your questions on one of ditto's social posts.If you have enjoyed this episode of Meet the Marketeers, please subscribe on Spotify, iTunes or your preferred podcast app, and do please share on social if you think your friends and colleagues would enjoy the show. Find out more about ditto clients and events at ditto.tv and get in touch at control@ditto.tv if you’d like to discuss anything in greater detail or if you would like to be a guest on a future episode.Meet the Marketeers is hosted by Mike Richardson and Hayley McCarthy and produced by Abbey Robinson. 

Meet the Marketeers 03 // Sam Shrager talks LinkedIn and Community Building

This episode we chat about Marketing to the Open Banking Industry with Sam Oakley from BUD - plus news and insight from the only marketing podcast on the internet.The News 1:51 - Barclaycard to host a virtual festival 10:27 - How B2B Marketing and Sales Teams Can Adapt to a New Normal 18:42 - Don't make ads, make TikToksDeep-Dive on Marketing for Open Banking 25:50 - What is Bud’s Mission? 28:42 - Issues of trust with Open Banking 31:45 - Does Marketing have a role in making Open Banking more beneficial to customers 34:11 - Why banks need to drive users to their apps 38:25 - In-App Marketing 40:48 - Highlights from Sam’s years at Wolfstar 47:53 - Bringing the market to the product, and no above-the-line marketing 49:57 - How did Bud reach 9,124 followers on Linkedin 53:07 - Founding StashMetricsPlease send any questions you have to miker@ditto.tv, connect with Mike Richardson or Hayley McCarthy on LinkedIn or comment your questions on one of ditto's social posts.If you have enjoyed this episode of Meet the Marketeers, please subscribe on Spotify, iTunes or your preferred podcast app, and do please share on social if you think your friends and colleagues would enjoy the show. Find out more about ditto clients and events at ditto.tv and get in touch at control@ditto.tv if you’d like to discuss anything in greater detail or if you would like to be a guest on a future episode.Meet the Marketeers is produced and hosted by Mike Richardson and Hayley McCarthy.

Meet the Marketeers 02 // Sam Oakley talks Marketing for Open Banking

This episode we chat about SEO with Matt Pyke from Fly High Media - plus news and insight from the only marketing podcast on the internet.The News3:44 - HBOMax is a branding disaster9:98 - Nivea create their own Marketing Agency to drive personalisation16:59 - Why using the wrong kind of personalisation is costing B2B brands salesDeep-Dive on SEO22:18 - The Business Case for SEO30:58 - Running an SEO Audit36:17 - Optimising Conversion Rate 40:18 - Tools and 5 Actionable Steps44:40 - Listener QuestionsPlease send any questions you have to miker@ditto.tv, connect with Mike Richardson or Hayley McCarthy on LinkedIn or comment your questions on one of ditto's social posts.If you have enjoyed this episode of Meet The Marketeers, please subscribe on Spotify, iTunes or your preferred podcast app, and do please share on social if you think your friends and colleagues would enjoy the show.Find out more about ditto clients and events at ditto.tv and get in touch at control@ditto.tv if you’d like to discuss anything in greater detail or if you would like to be a guest on a future episode.Meet the Marketeers is produced and hosted by Mike Richardson and Hayley McCarthy. 

Meet the Marketeers 01 // Matt Pyke talks SEO

Radio ditto presents Campfire, where we talk to inspiring folk from the worlds of tech, art and culture.In this episode, we have an honest chat with Martyn Ware, musician, composer, record producer, and music programmer. In his iconic career, he has written, performed and produced two Human League, two BEF and nine Heaven 17 albums. As a record producer and artist he has featured on recordings totalling over 50 million sales worldwide, producing amongst others Terence Trent D’Arby, Chaka Khan, Erasure, Marc Almond and Mavis Staples. Notably he helped to revitalise Tina Turner’s career in 1983 with “Let’s Stay Together”. Radio ditto host Mike Wilson talks with Martyn, as he shares his journey from humble beginnings in Sheffield, dropping out of school to help support his family, and how his downtime between working night shifts gave him the opportunity to experiment with electronic music - creating the track ‘Being Boiled’ which sold 5000 copies by word of mouth and gained airtime from John Peel, attracting the attention of Virgin Records and EMI. We ask how Martyn dealt with the transition of art to business and what happens to creativity when commercials come into play. Martyn also shares how he wrote, recorded and produced The Human League’s first two albums ‘Travelogue’ and ‘Reproduction’, along with tensions that arise within a creative enterprise, and how to bounce back with vigour. He also shares his success with Heaven 17 – we look forward to having Martyn back for a second episode of Campfire to talk more about the new wave and synth-pop duo.Martyn will be performing ‘Travelogue’ and ‘Reproduction’ albums in their entirety for the first time ever, at sold out shows at the Roundhouse and Sheffield City Hall in September. Before COVID-19 outbreak banning travel and public gatherings, Martyn also had a tour booked in Germany in April and a US tour in May.Join Martyn online for ‘Digital Campfire – Big Boost Mondays - Martyn Ware - ‘Travelogue’ and ‘Reproduction’’ on April 6th at 6pm as he takes us through the archives during a live interview with video footage, photographs and special content – sign up for free here https://register.gotowebinar.com/register/4084566256106027275

Campfire // Martyn Ware

Radio ditto welcomes a new host for Bytes & Pieces, as Jeremy Boles- Sales and Business Development at ditto shoots a round of quickfirequestions at three firms making new ground in emerging techterritories.This episode is recorded live from ditto’s Blockchain Connect eventat Dogpatch Labs in Dublin - a day of talks, demos and networkingwith the industry’s leading innovators.Jeremy explores Smart Cities and the smart citizens that live withinthem. We also discuss implementation of digital twins to visualiseand reduce CO2 emissions. To round off the discussion we get aperspective on how emerging technology is used to solve customerproblems in Banking & Capital Markets – enjoy your Smart Citycommute!Guests on this episode are Gareth Mee CEO of Invenica – a Londonbased systems integrator specialising in IoT DLT AI emerging tech,Conall Laverty CEO & Founder of Wia - a firm helping commercialproperty operators utilise IoT to discover operational efficiencies andAman Kohli CTO Banking and Capital Markets at DXC – working withcustomers and account teams to match the latest tech trends tosolve business problems.We hope you had fun in the Smart City, we certainly did! Stay tunedat Radio ditto for our upcoming tech discussions, follow us at ditto tvon LinkedIn and @dittotv on Twitter. Don’t forget to connect withour guests on LinkedIn or find out more about what they do byvisiting their company websites https://www.invenica.com/https://www.wia.io/ https://www.dxc.technology/

Bytes & Pieces // Blockchain Connect Special // Smart Cities, Smart Citizens

Radio ditto presents Campfire, where we talk to inspiring folk from the worldsof tech, art and culture. Our ‘Women in tech’ episode is a special edition aspart of a celebration for International Women’s Day 2020. We spoke to a panelof challengers who champion diversity in the workplace, including TashaChouhan - Head of Business Development for Banking Services at StarlingBank, Jennifer Steele - Senior Product Developer at Genesis Global Technologyand Shilpa Shah, Alternate Delivery Model Leader and Women in TechnologyLeader at Deloitte.Currently less than 20% of the 1.4 Million people in the E.U studying tech arewomen, whilst only around 15% of employees working in STEM roles in the UKare female. We wanted to find out why, and more importantly what theindustry is doing to develop accessible, diverse and inclusive careers for all.This podcast is an open and honest discussion about the importance ofdiversity within workforces, why tech firms at all levels of maturation need toensure a rich mix of employees and how different lifestyles can be modelledinto successful working environments. The challengers give inspirationalstories behind their own careers in tech, also sharing exciting projects andinitiatives to get involved in - positively impacting the future of people andfirms in the tech industry.We hope you enjoyed the episode. Don’t forget to connect with our guests onLinkedIn to keep up to date with all their projects and industry activity.

Campfire // Women In Tech

Radio ditto presents Campfire, where we talk to inspiring folk from the worlds of tech, art and culture.In this episode, we chat with Rodney Orpheus, music tech evangelist, pioneering synth musician and spiritual author. Rodney discusses his upbringing in native Northern Ireland during the civil rights conflict, the secret behind his eccentric name and how three chords enabled him to start his eccentric music journey through punk. He moved to the creative city of Leeds, crashed a birthday party and formed The Cassandra Complex band, who went on to gain huge success in Europe – setting up their own recording studio in Hamburg. Rodney also chats about how he became the tech evangelist for Steinberg, as he helped to create the worlds first ‘Virtual Studio’, making synthesised music accessible, condensing huge mixing desks into computer programs.  Rodney’s recommends reading the novel ‘Little, big’ by John Crowley.Rodney’s recommends listening to ‘1969’ by Velvet Underground.Rodney’s recommends watching ‘The French Lieutenants Woman’ adapted from a novel by John Fowles with screenplay from Harold Pinter.

Campfire // Rodney Orpheus

Welcome to The Download, a deep discussion of the trends shaping technology today. In this RegTech Innovation episode we are joined by three firms from across the marketplace.  We discuss how relevant POC’s and Trials are for market engagement and during the decision making process, finding out the features that make POC’s shine. Our guests also uncover the role of consultancy firms in the RFP RFI process, as well as discussing which side comes out on top between regulation driving technology vs technology driving regulation. We also find out what happens when the rules change, when firms are in the middle of an engagement, such as IFRS17 extensions.    Our guests in this episode are John Pucciarelli Director of Strategic Initiatives at AcadiaSoft who leads outreach to IM phase 5 firms. Andy Reid, a global payments and digital banking expert, who drives the International Business Growth Strategy as Chief Revenue Officer at Bleckwen - headquartered in Paris. Jeremy Wood, CEO & Founder at Legerity has 25 years’ experience in finance systems and accounting rules technology. He is a winner of the prestigious EY Entrepreneur of the Year award and 2018 UK Technology Enterprise Awards.  

The Download // RegTech Innovation

In Bytes & Pieces, ditto founder Mike Wilson shoots a round of quickfire questions at three companies shaking up the FinTech scene.   How data is stored, cleansed and worked on is now a key foundation of how business operates. In this Data Special episode, we are joined by three disruptors who set out to challenge the status quo and help firms achieve and win the data advantage, exploring the need for evermore interrogated, integrated information.    In Dublin, we are joined by Kevin Feeney CEO and Founder at Data Chemist to discuss the launch of their Terminus DB offering and the changing future of information sharing on the internet.    BMLL Chief Operating Officer William L’Heveder joins us from London to explain the newly launched Platometrics Derived Data product providing data across financial markets.   To close, it’s over to New York as Chris White CEO and Founder at BondCliq gives us clarity and transparency surrounding the data driving the US bond market.    Data Chemist Terminus DB is available to download here https://terminusdb.com/   You can learn more about BMLL and Platometrics here https://platometrics.com/   Read the monthly BondCliq blog and data stats at http://www.bondcliq.com/blog-2/ 

Bytes & Pieces // Data Special

Welcome to Radio ditto, a variety show for your uptime and your downtime. Each month, we’ll be bringing you four different episodes // 1 // Campfire, a power talk to kickstart your month // 2 // Bytes and Pieces, where ditto founder Mike Wilson shoots quickfire questions at FinTech companies he's excited about right now // 3 // The Download, a deep dive into trends shaping today’s tech and culture scene, and // 4 // Sonic Adventures, a journey through the past, present and future of electronic music. This first month, we thought we’d treat you to all four in one go. But from next month, you’ll get one episode a week. And don’t just listen—get involved. If you’ve got a tale to tell and a voice for radio, drop us an email at control@ditto.tv. Radio ditto is produced by Rivkah Brown with help from Joseph Lee and Mike Richardson.

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Radio ditto // Tech, Art & Culture

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