If you’re really serious about contracting and want to build a top brand there’s a good chance we help you, go to ScientificRemodelingSystem.com/call to schedule a private one-on-one call with Randall. You should know, this is not a sales call. We are serious about helping you build your construction business and this call is simply to determine if we can actually help you.Most businesses have a love/hate relationship with marketing and advertising.On one hand, you need your name in front of prospects to get new customers. On the other hand, most businesses see marketing as an expense.Which should never be the case.Marketing should be an investment that generates a positive return.Today we’ll share an example of bad marketing as well as a process that works to provide a positive return, give some good marketing examples and map out the typical buyers’ journey.Construction Business Links:Get A Free Behind The Scenes Demo Of The Scientific Remodeling SystemThe Construction Professionals ForumShow Links:Ultimate Construction Business Systems free downloadShow Notes:00:01:00: Books of interest00:05:01: Today’s topic: Everything you’ve learned about marketing is wrong!00:05:24: An example of bad marketing00:07:46: People research a long time before buying00:10:05: Use lead magnets to stay top-of-mind with your leads00:12:20: An example of one of David’s clients00:16:28: Understand the buyer’s journey00:19:50: How long should you contact a lead? See acast.com/privacy for privacy and opt-out information.

Remodeling Business Blueprint - Randall Soules and David Hawke discuss best practices to build a solid remodeling or trade contracting business

Why Everything you Know About Marketing Is Wrong

If you’re really serious about contracting and want to build a top brand there’s a good chance we help you, go to ScientificRemodelingSystem.com/call to schedule a private one-on-one call with Randall. You should know, this is not a sales call. We are serious about helping you build your construction business and this call is simply to determine if we can actually help you.Success becomes easier and more likely when you set goals to reach whatever definition you have for success. Today we’re sharing a 3-step process for setting goals, specific types of goals, and the importance of keeping your goals flexible.Construction Business Links:Get A Free Behind The Scenes Demo Of The Scientific Remodeling SystemThe Construction Professionals ForumShow Links:Ultimate Construction Business Systems free downloadShow Notes:00:00:58: Topic of the Day: Setting Goals00:01:31: 3-Step Process for setting goals00:04:55: Chunking your time00:07:15: Specific types of goals00:09:48: The 90-day goal00:11:19: Keep your goals flexible00:12:53: Topic Summary See acast.com/privacy for privacy and opt-out information.

Setting Goals For Success

If you’re really serious about contracting and want to build a top brand there’s a good chance we help you, go to ScientificRemodelingSystem.com/call to schedule a private one-on-one call with Randall. You should know, this is not a sales call. We are serious about helping you build your construction business and this call is simply to determine if we can actually help you.Today we’re venturing into a touchy subject by asking you if your clients are always right? I’m sure you’ve heard the phrase (and maybe even said it) “The Customer Is Always Right”.Living by this rule can actually be very damaging to employee morale and your bottom line.So today we’re diving deeper into the subject using the 80/20 rule as a guide. Enjoy.Construction Business Links:Get A Free Behind The Scenes Demo Of The Scientific Remodeling SystemThe Construction Professionals ForumShow Links:Ultimate Construction Business Systems free downloadShow Notes:00:01:00: Today’s Topic: Is the customer always right?00:01:23: Applying the 80/20 rule to your leads00:03:11: When should you get rid of a client?00:05:22: How to grade your probable purchaser00:06:12: Trust your gut and listen, listen, listen00:09:16: Other red flags you should note00:10:15: If they ask for special treatment…00:11:50: Use pricing to eliminate the riff-raff See acast.com/privacy for privacy and opt-out information.

Are Your Customers Always Right?

If you’re really serious about contracting and want to build a top brand there’s a good chance we help you, go to ScientificRemodelingSystem.com/call to schedule a private one-on-one call with Randall. You should know, this is not a sales call. We are serious about helping you build your construction business and this call is simply to determine if we can actually help you.Email marketing is not only an effective method of converting leads into clients but it is also very economical to use.In this episode, we’ll share some do’s and don’ts as well as how to get prospects to want to hear from you, using special offers to convert them into leads and more…Construction Business Links:Get A Free Behind The Scenes Demo Of The Scientific Remodeling SystemThe Construction Professionals ForumShow Links:Ultimate Construction Business Systems free downloadShow Notes:00:00:57: Today’s Topic: Marketing Using Email00:02:13: How to get people to sign up for your list00:04:27: The Do’s and Don’ts of email marketing00:09:53: Why use an autoresponder00:12:09: What to do with your list00:15:08: Always include some form of a call to action00:16:12: Send special offers and personalized greetings00:17:39: Summary of the topic See acast.com/privacy for privacy and opt-out information.

Marketing Your Business Using Email

If you’re really serious about contracting and want to build a top brand there’s a good chance we help you, go to ScientificRemodelingSystem.com/call to schedule a private one-on-one call with Randall. You should know, this is not a sales call. We are serious about helping you build your construction business and this call is simply to determine if we can actually help you.Everyone knows getting referrals from your clients is very powerful and even if you’re bidding against a competitor when you come in with a referral, you have a leg up on anyone else. Snd, typically there are no other bidders.Why?The prospective client has borrowed the trust of the client who referred you, making you the contractor they want. So today we’re sharing the process of getting referrals more routinely, when to ask for referrals and setting up a referral process.Construction Business Links:Get A Free Behind The Scenes Demo Of The Scientific Remodeling SystemThe Construction Professionals ForumShow Links:Ultimate Construction Business Systems free downloadShow Notes:00:01:00: Topic: Getting referrals00:01:36: People trust 3rd party referrals00:02:27: How to get referred00:03:29: When to ask for referrals00:04:40: Be bold to market well00:05:20: Treat your referrals like gold00:05:58: Survey your clients to learn more about your business00:07:06: Set up a referral process00:09:47: Summary of the topic See acast.com/privacy for privacy and opt-out information.

How To Get Referrals

If you’re really serious about contracting and want to build a top brand there’s a good chance we help you, go to ScientificRemodelingSystem.com/call to schedule a private one-on-one call with Randall. You should know, this is not a sales call. We are serious about helping you build your construction business and this call is simply to determine if we can actually help you.In this episode, we’re talking specifics about getting leads using social media.How to use it as an organic lead generation tool and also how to run ads that get attention and get customers.Construction Business Links:Get A Free Behind The Scenes Demo Of The Scientific Remodeling SystemThe Construction Professionals ForumShow Links:Ultimate Construction Business Systems free downloadShow Notes:00:01:24: The wrong way to use social media00:03:55: Paid ads can work for you00:04:48: The Quirky Momma story00:08:52: Should you use a scheduling app for your social media posts?00:10:31: Social media is great but you don’t own it See acast.com/privacy for privacy and opt-out information.

The Right Way To Use Social Media

If you’re really serious about contracting and want to build a top brand there’s a good chance we help you, go to ScientificRemodelingSystem.com/call to schedule a private one-on-one call with Randall. You should know, this is not a sales call. We are serious about helping you build your construction business and this call is simply to determine if we can actually help you.In this episode, we’re talking specifics about getting leads from your website.How to get people to your website, what to say to get a prospect’s attention, what to offer them so they give you their information so that they become a visible lead. And, an automated follow-up method that increases your ability to turn interested prospects into clients.Construction Business Links:Get A Free Behind The Scenes Demo Of The Scientific Remodeling SystemThe Construction Professionals ForumShow Links:Ultimate Construction Business Systems free downloadShow Notes:00:02:16: How to hook visitors to your site00:02:27: Use an email signup form00:04:28: Use lead magnets00:06:01: Use your business card to drive traffic to your website00:06:35: Optimize your website00:07:03: Retargeting your website visitors See acast.com/privacy for privacy and opt-out information.

More Ways To Generate Leads

If you’re really serious about contracting and want to build a top brand there’s a good chance we help you, go to ScientificRemodelingSystem.com/call to schedule a private one-on-one call with Randall. You should know, this is not a sales call. We are serious about helping you build your construction business and this call is simply to determine if we can actually help you.In this episode, we talk about how to differentiate your business from local competitors so that you can charge what you’re worth for a project WITHOUT having to worry about competing on price.Construction Business Links:Get A Free Behind The Scenes Demo Of The Scientific Remodeling SystemThe Construction Professionals ForumShow Links:Ultimate Construction Business Systems free downloadShow Notes:00:01:00: Today’s Topic00:02:59: Competing on price is a downward spiral00:05:21: What is positioning?00:06:15: How to set yourself apart from your competition00:06:22: Create a niche business00:07:32: Change your message for different audiences00:09:57: Create a compelling sales pitch00:11:35: Create a Unique Selling Proposition00:12:21: Create perceived value00:14:59: The power of Process Transparency00:16:20: Stories  Sell Products See acast.com/privacy for privacy and opt-out information.

How To Differentiate Your Business

If you’re really serious about contracting and want to build a top brand there’s a good chance we help you, go to ScientificRemodelingSystem.com/call to schedule a private one-on-one call with Randall. You should know, this is not a sales call. We are serious about helping you build your construction business and this call is simply to determine if we can actually help you.Sometimes you just need to make some fast cash so in this episode we’re going to discuss ways businesses may be able to raise some fast cash. The benefits of being able to raise that cash, offers to make, and more.Construction Business Links:Get A Free Behind The Scenes Demo Of The Scientific Remodeling SystemThe Construction Professionals ForumShow Links:Ultimate Construction Business Systems free downloadShow Notes:00:01:35: Some of the benefits of raising fast cash00:02:30: Some of the ways to raise fast cash00:05:19: Making special offers to raise cash00:05:34: Using testimonials to gain trust00:08:53: True story about raising fast cash with a list00:09:34: Lists work so start building yours now See acast.com/privacy for privacy and opt-out information.

How To Make Some Fast Cash

If you’re really serious about contracting and want to build a top brand there’s a good chance we help you, go to ScientificRemodelingSystem.com/call to schedule a private one-on-one call with Randall. You should know, this is not a sales call. We are serious about helping you build your construction business and this call is simply to determine if we can actually help you.Building either a customer or a prospect list and utilizing it for sales can be extremely valuable to your business. We’ve personally experienced a very high return with our lists.Construction Business Links:Get A Free Behind The Scenes Demo Of The Scientific Remodeling SystemThe Construction Professionals ForumShow Notes:00:01:04: Today’s topic: The Value of List Building00:01:57: Send targeted emails to your lists00:05:07: Apps that will automate your email campaigns00:07:19: How to build your lists00:11:54: If you want to collect more lead information…00:13:17: Sending newsletters works00:19:01: Use autoresponders to pre-write your email messages See acast.com/privacy for privacy and opt-out information.

The Value of List Building

If you’re really serious about contracting and want to build a top brand there’s a good chance we help you, go to ScientificRemodelingSystem.com/call to schedule a private one-on-one call with Randall. You should know, this is not a sales call. We are serious about helping you build your construction business and this call is simply to determine if we can actually help you.In this episode, we’re talking with Lance Allison from the Chamber of Commerce about how to best network with the Chamber of Commerce to drive increased sales.Construction Business Links:Get A Free Behind The Scenes Demo Of The Scientific Remodeling SystemThe Construction Professionals ForumShow Links:Ultimate Construction Business Systems free downloadShow Notes:00:01:46: Introduction of our guest Lance Allison00:03:39: How can you utilize your Chamber membership?00:06:20: Ways to network in the Chamber00:10:02: Getting introductions through the Chamber00:11:56: How can the Chamber be a marketing arm for your business?00:13:46: What businesses would profit from Chamber membership?00:15:53: When should you join the Chamber?00:20:42: How much does membership cost?00:21:56: What is a Chamber Ambassador? See acast.com/privacy for privacy and opt-out information.

Network with The Chamber of Commerce

If you’re really serious about contracting and want to build a top brand there’s a good chance we help you, go to ScientificRemodelingSystem.com/call to schedule a private one-on-one call with Randall. You should know, this is not a sales call. We are serious about helping you build your construction business and this call is simply to determine if we can actually help you.When you write a book many people will naturally believe you to be THE expert on the subject. It can make selling easier and even can be used to generate leads.Construction Business Links:Get A Free Behind The Scenes Demo Of The Scientific Remodeling SystemThe Construction Professionals ForumShow Links:Download a free copy of Ultimate Construction Business SystemsShow Notes:00:01:23: Summary of today’s topic00:01:42: How David published his book00:03:13: What are the steps to write a book?00:04:43: You can dictate your book00:07:14: What should you include in your book?00:09:43: Use your book as a lead magnet00:10:44: Use social proof to convince readers that you are an expert See acast.com/privacy for privacy and opt-out information.

Why You Should Consider Becoming An Author

If you’re really serious about contracting and want to build a top brand there’s a good chance we help you, go to ScientificRemodelingSystem.com/call to schedule a private one-on-one call with Randall. You should know, this is not a sales call. We are serious about helping you build your construction business and this call is simply to determine if we can actually help you.How to use a newsletter to sell more jobs. How to create one, what to include, and more.Construction Business Links:Get A Free Behind The Scenes Demo Of The Scientific Remodeling SystemThe Construction Professionals ForumShow Notes:00:01:51: Why you should use newsletters in your marketing00:02:38: What is a warm lead?00:03:43: Newsletter are always effective00:06:01: Make your newsletters relevant to your client00:06:45: How you should compose your newsletters00:10:37: Use special occasions as a reason to reach out to your clients or leads00:11:22: Get a selfie with a celebrity00:12:02: Always end with a call to action See acast.com/privacy for privacy and opt-out information.

How To Use Newsletters To Sell More Jobs

If you’re really serious about contracting and want to build a top brand there’s a good chance we help you, go to ScientificRemodelingSystem.com/call to schedule a private one-on-one call with Randall. You should know, this is not a sales call. We are serious about helping you build your construction business and this call is simply to determine if we can actually help you.In this episode, we go over what to do once you have a lead to build trust, grow your brand influence, and close the lead as a sale.Construction Business Links:Get A Free Behind The Scenes Demo Of The Scientific Remodeling SystemThe Construction Professionals ForumResources:Scientific Remodeling SystemShow Notes:00:01:18: How to generate sales00:01:41: Grow your contact points00:02:39: Using social media to touch your audience00:03:19: Create a solid relathionship before trying to sell00:07:49: Create and use your blog on your website00:10:46: Marketing with podcasts00:16:38: Building trust is essential See acast.com/privacy for privacy and opt-out information.

Leads, Sales, Referrals Series - Converting Leads To Sales

If you’re really serious about contracting and want to build a top brand there’s a good chance we help you, go to ScientificRemodelingSystem.com/call to schedule a private one-on-one call with Randall. You should know, this is not a sales call. We are serious about helping you build your construction business and this call is simply to determine if we can actually help you.Today we discuss a powerful strategy for generating leads for a business. What most businesses are currently doing, why it doesn’t work very well, and what to do instead.This episode can help make a business stand out as THE company to do business with while simultaneously creating a powerful brand.Construction Business Links:Get A Free Behind The Scenes Demo Of The Scientific Remodeling SystemThe Construction Professionals ForumShow Notes:00:01:36: Main topic: Lead generation00:02:22: Target the correct audience: create an avatar00:04:38: 1st step to get a lead00:07:01: What to do with your lead information00:09:04: How to use an autoresponder See acast.com/privacy for privacy and opt-out information.

Leads, Sales, Referrals Series - Generating Leads

The Remodeling Business Blueprint podcast helps remodeling and trade contractors build stronger, healthier businesses, that are more touble-free and take less time to manage. Our objective is to help remodeling contractors have more free time to enjoy life, have a strong successful business, and have the assurance of a bright, enjoyable future.

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Remodeling Business Blueprint - Randall Soules and David Haw...

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