The new series Squid Game on Netflix shot to number 1 in four days. I watched episode 1 and immediately binged the whole thing. This is a very popular show and has become Netflix's best launch. Let's pick it apart and see what podcasters can learn from the success of Squid Game. Sponsor: Novel Marketing Podcast A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Check out https://www.schoolofpodcasting.com/author QUESTION OF THE MONTH II need your answer by 10/22/21. The question is "How do you feel about hearing a guest's FULL story?" Be sure to mention the name of your show, the website, and a little bit about your show.  Go to www.schoolofpodcasting.com/question Key Points: 78% of podcasters are discovered vis word of mouth ( Jacobs Media 2019) It's not perfect It got editing before it was released The first episode really hooks you in. You don't get the back story until episode 2 People can identify with the characters What is going to happen next? The audience boosted FOMO Netflix took a chance Sometimes The Audience Doesn’t Know What They Want Until They Get it. So Don’t give up. It might take 10 years It doesn’t have to be perfect Start with the strongest content you have Tease your next episode and leave them wanting more Make materials for your audience to share on social Be patient, and continue to improve your content Inspire and ask for word of mouth WEBINAR NEXT WEEK: APPLE PODCASTS CONNECT Sign up HERE Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back. 

School of Podcasting

What Podcasters Can Learn From Squid Game

As someone who works in the podcast space, and spends hours hanging out in the community there are things I see that make me scratch my head. There are EASY things to do that will help you grow your audience.  Sponsor: Novel Marketing Podcast A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Check out https://www.schoolofpodcasting.com/author Check out the 10 commandments of book marketing Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start Common Podcasting Mistakes That Slow Your Audience Growth 02:28  Get a Domain at Least It can be through Name Cheap, or Coolerwebsites, but BUY a domain for your show. Yes, its icing on the cake, but isn't icing the best part? 05:20  Bad Clips to Start Your Show Instead of spending mountains of time to have people jump into the middle of a conversation, why not just tell people why you're excited about a guest? 10:55  The Start of Your Show Remember Apple has a giant LISTEN button now and people will hear the beginning of your show. Don't blow it with "Music for the sake of nothing" and let them know where they are about to go. 15:54  Follow and Subscribe You want people to listen more than once. Don't make them find you. Give them links like this: Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon 17:30  Impulse Actions Based on Emotions 21:19  Your About Page Figure out what type of website you have, and include any combination of paragraphs about your business, your show, and your hosts. 23:47  Things That May Not Be Accurate 25:56  The #1 Show - (People will say anything - truth be Damned!) 28:31  Congressional Dish Shows Proof 28:48  A Podcast Guru Without a Podcast Shouldn't your podcast coach have a podcast? 30:04  Monthly Stats Monthly stats are a great barometer of how your older episodes are doing. They sound better than episode stats (but episode stats are what is used for most sponsors). 33:50  Magic Bullets I'm sorry. There aren't any. 35:48  Question of the Month QUESTION OF THE MONTH II need your answer by 10/22/21. The question is "How do you feel about hearing a guest's FULL story?" Be sure to mention the name of your show, the website, and a little bit about your show.  Go to www.schoolofpodcasting.com/question 37:03  Dave Grohl The Storyteller - Thumbs Up 39:35  Bloopers Mentioned In This Episode My Podcast Reviews What Was That Like Dave Grohl The Storyteller School of Podcasting Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back.  Check out New Podcast Apps for apps to stream bitcoin to podcasters.

Common Podcast Mistakes III (and other Podcast BS)

There are times when I feel podcasters over-think things, and one of them is "How do I come back if I take an unplanned break?" It's not a whole lot different than starting a podcast from scratch (except it's easier). Sponsor: Novel Marketing Podcast A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Check out https://www.schoolofpodcasting.com/author Mentioned In This Podcast Eric Nuzum interview Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling Book FULL SHOW NOTES QUESTION OF THE MONTH I need your answer by 10/22/21. The question is "How do you feel about hearing a guest's FULL story?" Be sure to mention the name of your show, the website, and a little bit about your show.  Go to www.schoolofpodcasting.com/question TOPICS 00:00  Introduction 00:27  Welcome 01:14  Taking Breaks From Your Podcast: Don't 03:34  It's Your Choice 04:10  Things You Should Consider 05:07  Using Seasons 06:34  Off Seasons May Not Be Off 07:39  How I Don't Miss Episodes 08:31  Consistency in VALUE over Schedule 09:57  I Really Need To Take a Break 10:34  The Best Way to Take a Break: PLAN IT 11:23  Figure Out When You're Coming Back 12:28  Keep Your Listener Informed 13:56  SPONSOR: Novel Marketing Podcast 15:11  Unplug If That Is the Goal 16:21  Identify Why You Need a Break 17:13  Make Your Last Episode a GREAT Episode 18:03  No Explanation Needed 20:52  Losing Listeners Is Not More Important 21:21  Relaunching Your Podcast 22:00  Is Taking a Break More Work? 22:35  Have Episodes Recorded and Ready 23:15  Quick Summary So Far 23:55  Other Things to Consider 24:50  Best of Shows 25:33  Where to Announce Your Hiatus? 26:24  Avoid Podfading 27:55  The Biggest Mistake 30:35  Resurrecting a Podfaded Show 33:54  libsyn.com promo code sopfree 34:31  Question of the Month 35:44  One Tip to Making Podcasting Easier 37:12  If You Need a Break From Life 38:13  schoolofpodcasting.com 38:56  Bloopers Ready To Start Your Podcast? You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back. 

Taking a Break and Coming Back From Your Podcast

Today is a "Question of the Month" episode where we share something we recommended and WHY. We look at the strategy of dripping content to keep people wanting to know what happens next ( the Zeigarnik effect ). Sponsor: Novel Marketing Podcast A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Check out https://www.schoolofpodcasting.com/author Participants Matt from The Author Inside You Scott from What Was That Like? Jennifer Bourbon Barrel Podcasting Timothy from Podwrecked and Create Art Podcast Haley from Adoptees On Jerry from Beyond the Rut Mark from the History of North America Wayne from the Packer's Fan Podcast, and Media Voice Overs. Fred from Grump Old Bears MENTIONED IN THIS PODCAST Podcast Rodeo Show Dumb People With Terrible Ideas Social Media Marketing Podcast Project Hail Mary Samson Q2u Podtrak P4 Dave's "My Gear" page. Leading the Bleeding Podcast Podcasting 2.0 New Podcast Apps No Agenda Stream The Chosen Virgin River Libsyn promo code sopfree to get a full month free. Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start TOPICS 01:34  Autographed Copies of Profit From Your Podcat 02:10  The Show I Love to Hate 03:21  Zeigarnik effect 05:01  What Makes a Good Podcast? 06:39  What Happens Next? 07:48  Example of Dripping Content 09:11  Sponsor: Novel Marketing Marketing Podcast 13:19  Scott Johnson 15:54  Jennifer Longworth 17:15  Matt Rafferty 18:21  Timothy Kimo Brien 20:39  Haley Radke 23:09  Jerry Dugen 24:56  Mark Vinet 26:02  Wayne Henderson 27:13  Fred Castenada 28:35  Dave Jackson 33:10  October Question of the Month 38:20  Quick Wrap Up 39:08  Mastering Your Craft is a Goal 39:44  Libsyn Promo Code sopfree 40:38  Coming Soon Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back. 

What Inspires People To Tell a Friend?

Every Facebook has the question, "where should I host my podcast" about six times a day and every response gets about 17 replies. I realize that question is sometimes confused by the different features, and business plans so this episode is here to help you understand podcast hosting companies. Sponsor: Novel Marketing Podcast A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Check out https://www.schoolofpodcasting.com/author QUESTION OF THE MONTH I need your answer by 9/24/21. The question is "What was the last thing you shared and why?" Be sure to mention the name of your show, the website and a little bit about your show.  Go to www.schoolofpodcasting.com/question Mentioned in This Episode Libsyn.com (use the coupon sopfree) Captivate.fm Blubrry.com Podbean.com Castos.com Buzzsprout.com Transistor.fm Redcircle.com Fireside.fm Anchor.fm IAB Guidelines Full Show Notes Topics: 01:52  Question of the Month 02:28  Novel Marketing 03:46  Does One Media Host Deliver More Downloads? 08:58  IAB Statistics 10:37  Are IAB Stats Important? 12:22  Will Switching Hosts Bring More Downloads? 13:12  Storage 14:14  Downloads 15:22  What Kindof Stats? 16:23  Demographic Data? 17:08  Podcast Website 18:28  Private Podcasts 18:57  Dynamic Ad Insertion 20:47  Support 21:32  Transcripts 21:54  Audiograms 22:24  Media Hosting Business Models 22:40  Free Media Hosts 24:42  Why Free Media Hosts Fail 25:26  Limited Uploads - Unlimited Downloads 26:16  Unlimited Uploaded - Limited/Pricier Downloads 27:16  Unlimited Everything 27:42  Opinion My Criteria 31:18  Join the School of Podcasting 31:58  How to Choose? 35:07  Opinion on Transcripts 36:48  Opinion Audiograms 38:36  Opinion on Anchor.fm 42:00  Opinion on I Can't Afford It 42:31  Opinion- Busines Models 45:37  Opinion - All Things Unlimited 47:08  Facebook is Useless 49:17  Opinion: WordPress Feeds 51:53  be Careful Switching Hosts  

Understanding Podcast Hosting Features

This weekend was the 20th anniversary of 911 in the United States. I recently had a slight health scare, so I brought on a friend of the show Gordon Firemark to answer the question, "What happens to your podcast if you die." We also get the last report from Glenn Hebert as he winds up his tour to meet his audience. I also am trying something new with my book Profit From Your Podcast.  Sponsor: Novel Marketing Podcast A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Check out https://www.schoolofpodcasting.com/author What Happens After You Publish Your First Episode Today I talk about School of Podcasting student Mark Hasara who has a great background as a speaker, author and pilot but was still nervous to release his first episode.  When he released it he was amazed at how many downloads he received. We mention "The Feed" from Libsyn which shares industry stats. Currently, 50% of podcasters get less than 131 downloads per episode, and 50% get more.  What Happens to Your Podcast if You Die? I talk with Gordon Firemark about what happens to your podcast if you die. While we all plan to be around much longer, taking the time to designate what happens to your show if you are no longer able to continue (or if you're dead). This is an awkward conversation to have with people, but you should be planning your estate as well, so don't forget your podcast (and dog) when you create directions on what to do with your show.  You might check out the book, "I'm dead, now what?" on Amazon For more information about Gordon see thepodcastlawyer.com Glenn's Reflections on His Tour Glenn "The Geek" Hebert is from the Horse Radio Network. He went on a five-week tour with thousands of miles across the east coast to meet his listeners and sponsors.  He loved his Zoom Podtrack P4, and thought staying three days in one place was the best. Next tour he will also plan some time to site see (as they didn't do any). He said that even though traveling in an RV is different, after some time you just get used to it (and it beats hotels, or staying in the listener's homes). Get A Personalized Version of Profit From Your Podcast Go to www.profitfromyourpodcast.com/book to get a personalized version of the book (US only) QUESTION OF THE MONTH I need your answer by 9/24/21. The question is "What was the last thing you shared and why?" Be sure to mention the name of your show, the website and a little bit about your show.  Go to www.schoolofpodcasting.com/question Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start Topics: 00:00  Intro 01:48  Pushing Past Your Fears 05:36  Mark's First Episode 06:07  How Many Downloads is Considered Good? 09:37  Sponsor: Novel Marketing 11:39  Sad News About Trever Hill 12:54  What Happens To Your Podcast When You Die? 25:40  Glenn the Geek Final Tour Update 32:49  Others are Going on Tour 34:22  Questions of the Month 35:55  Personalized Version of Profit From Your Podcast 36:54  The Importance of Editing 39:50  Bloopers Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back. 

What Happens To Your Podcast When You Die?

Mellisa Guller has experience as a marketing manager, a project manager, an online course designer (she worked at Teachable), as well as a podcast producer, host, and podcast teacher. We take a DEEP DIVE into planning and launching an online course. SPONSOR: Novel Marketing A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction. Check out https://www.schoolofpodcasting.com/author Building Digital Courses with Mellisa Guller Today I get all your questions answered about building and selling an online course:  06:04  When is the right time to build a course? 09:01  How Long Should My Course Be? 11:19  Common Mistakes 13:13  What are the Top Challenges? 20:50  Open or Closed Model? 26:23  The Underutilized Feature in Teachable 27:27  What Do I Charge For My Online Course 32:59  Should I Have Free Lessons? 35:37  What Percentage of My Audience Will Sign Up? 39:38  Why is the Number So Low? 41:04  Why Did You Choose Circle? Melissa's Contact Info Check out all of her courses and services at  witandwire.com Instagram Twitter Pinterest Question of the Month I need you to answer the question, "What was the last thing you shared, and why?" Go to www.schoolofpodcasting.com/question by 9/24/21 and be sure to tell us about your show and where we can find it (your website). Ready To Start Your Podcast? You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start Mentioned in This Episode Profit from Your Podcast Book Episode 787 with the Entrepreneur Survey The 10 Commandments of Book Marketing Wit and Wire Podcast Launch Accelerator Wit and Wire Courses  

Is It Time To Sell Your Knowledge In an Online Course?

I asked my audience "Do you need to be a celebrity to achieve podcast success?" and they chimed in. You need to know your WHY, and you need to define SUCCESS.  SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage  Participants In This Episode The History of North America - Mark What Was That Like? - Scott Johnson Permanent Record Studios in Austin - Mike Film Spotting Childless Not By Choice - Civilia Morgan Dave's appearance on Childless Not by Choice The Author Inside You - Matt Dave's Appearance on The Author Inside You The Relaxed Dog - Robert Ober Tourpreneur- Shane Whaley.  Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back.  Mentioned In This Podcast Profit From Your Podcast Book Voice Advantage Giveaway (Lots of Free Stuff) Podcast Review Show How To Niche Down Your Podcast? Mailerlite Email List Tool

How Do You Define Podcast Success?

Today Danielle Desir built up a sizeable Facebook group and after trying multiple strategies to have the group pay for itself, SHE MOVED AWAY FROM FACEBOOK.  SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage  Danielle is the host of the Thought Card podcast and one of the founders of the Women of Color Podcasters. In addition to being a podcaster, she's also is an Author, Podcast Coach, Freelance Writer and more.  Today We Find Out The happy accident that was the start of the WOC Podcasters group. The multiple ways she attempted to monetize. Her thoughts about the "hot leads" from Facebook. Why she moved to Circle, and her favorite features. How she stayed sane running a group of 4000+ people. How she has expanded the group since moving off of Facebook. We get insight into her 17 different streams of income. Because of her podcast she is QUITTING HER DAY JOB! Glenn The Geek Road Report Glenn has recorded a few episodes on the road this week, and at one point was in the parking lot of a liquor store to get good wi-fi. He is getting great feedback from his audience, and seeing the products that people have purchased after hearing it on his show.  Glenn then has the customer record a testimonial about the product and sends it to the sponsor (this should make it easy to renew their contract as Glenn has audible proof that advertising on his show works).  Check out Gleen at www.horseradionetwork.com Question of the Month I need your answers by 8/27/21 at www.schoolofpodcasting.com/question Can you achieve podcasting success without being a celebrity?  (Be sure to mention your show and website) Share your thoughts. Leading the Bleeding ( A Journey Podcast) I start a new strictly hobby podcast that will help me understand more about earning Bitcoin with your podcast. See www.value4value.io for more information. So far I've earned 65.74 (131,866 sats) and will be joined by my friend Harry Durran from Podcast Junkies and (hopefully) many more people as we create a "Study group." In the words of the great band King's X, "Everybody knows a little bit of Something" and we hope to get a group of people into a zoom meeting and share ideas, insights, and education.  To check out the first episode, "You've Got to Start Somewhere" and add our first meeting by visiting leadingthebleeding.com/meeting Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start Mentioned On This Episode Danielle Desir Website Thought Card podcast Women of Color Podcasters Circle.so Community Platform Profit From Your Podcast Book The Dip By Seth Godin Fountain App (stream bitcoin to podcasters) Join the School of Podcasting

Danielle Desir is Building a Deeper Engagement in a Facebook Group Alternative

We have many topics this week. If your app uses chapters you can jump to the next subject. We are talking about becoming an LLC SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage  Mentioned In This Episode Create an LLC Zoom Podtrak P4 Recorder/Interface/Mixer Show Notes Summit My Gear My Podcast Reviews QR Code Creation Video Podpage (create your podcast website in minutes) Give Back Value For the Show No Agenda Show Rich Dad Poor Dad (free book on Audible) Deb Shepherd Podcast Horse Radio Network New Podcast Apps TOPICS 00:00  Put it Back in the Oven 01:28  Intro 02:05  Because of My Podcast: 10,000 Donation 04:49  Mailbag: Discovery Revisited 09:59  Why Did My Show Stop Growing 12:13  You Never Know Who Is Listening 14:29  SPONSOR Podpage 16:37  Should I Create an LLC? 28:05  Glen The Geek IN MY STUDIO 36:16  Podcast Yearbook 43:08  Show Notes Summit 44:27  schoolofpodcasting.com/value Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

Should My Podcast Be an LLC?

Many entrepreneurs say they are unemployable, well Joe Pulizzi  (of Content Inc) has a new company called The Tilt (We’re Turning Content Creators into Content Entrepreneurs) just published The unconventionals. It's a report based on 1400 Content Entrepreneurs and what it takes to build a successful content business. SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage  Lessons From the Car When I was driving doing 75 mph in my Toyota Camry, if you're guest is using their built-in microphone I couldn't understand what they were saying. Also, just like a GPS that is constantly looking for more efficient ways to get you to your destination, your podcast operates the same way. As you listen to your audience, you can steer your show to success. It Turns Out People Are Listening... In attending an event where my audience is (Podcast Movement 2021), I ran into a few people who listen to my show. I ran into Peter Ferioli of the Music Podcast Network, Riki Rachtman from MTV's the Headbanger Ball (who now has his own podcasts). While it feeds your ego, you also have the opportunity to get instant feedback on your show. This is always amazing to get feedback, and you actually see that people are listening to you. Glenn The Geek HRN Tour Report Glenn is going on a five-week 3200-mile tour including 14 states, 12 meetups, 1 wedding, to meet his listeners. he is staying at listener farms and campgrounds.  Glenn is loving the Zoom Podtrak P4 and using four Samson Q2U microphones. He is recording into the P4 and also uses Hindenburg Journalist Follow Glenn on the Horses in the Morning Facebook Page or check out his Horse Radio Network Website. Question of the Month Can you achieve podcasting success without being a celebrity?  (Be sure to mention your show and website) Share your thoughts... I need your answer by 8/27/21 see www.schoolofpodcasting.com/question Mentioned In This Episode FULL PDF REPORT - The unconventionals Podpage Profit From Your Podcast Book (and Podcast) Zoom Podtrak P4 Samson Q2U microphones Podia Everything you need to sell courses, webinars, downloads, and memberships. Teachable - Create online courses and coaching services. Podcast Movement RocknPod Event Big Podcast Book the Music Podcast Network Riki Rachtman Tourpreneur Podcast Spybrary Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start  

New Survey Sheds Light on Content Creator Monetization Efforts

While you can learn from other people's mistakes, you can also learn from other's successes. Jordan Harbinger has been on the show multiple times. He first shared what was working for him back on episode 402 and he had left his career as a lawyer. He was uber transparent on episode 618 on starting his new show. When I heard episode 540 of the Jordan Harbinger Show, I had to reach out to Jordan and say how awesome it was. As I looked at the show/episode deeper (and his website) there are a ton of strategies to learn from.  SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage  Lessons Learned Jordan promotes what you missed, and let's you know what's coming. His opening tease made me want to hear more without "spoiling" the episode. His fluid transition of his guest left me (again) wanting to hear more.  Jordan has created starter packs to get new listeners to the best stuff quickly. Jordan does the work. He reads the book, watches the movie, etc. He does the research for his guest, and consequently asks the best questions that lead to great stories.  His guest had a great story AND could tell it. (Example, actors are skilled at reading other people's words and may not be a great interview).  He makes points by sharing insights into his life. He put his sponsors in the episode AND on his "Deals" page. This (probably) results in more sales, and makes it easy to share He explains WHY you should go to his website. He has blog posts that are long (to attract Google) and are very well written. These also have links to his episodes. HE can then mention this on his episodes which is another reason to check out the website. While his primary income is sponsors, he also has a page of all the books from his guests (which use affiliate links). Remember, pennies make dollars. You get to know him based on his entertainment recommendations. Findability vs Discoverability I wrote an article 5 Ways To Get Your Podcast Discovered some people took to Twitter to say I was wrong. One person was Tanner Cambell from Real Talk Podcasting. He explained how: Findability: How easy it is for someone to locate known data, information, or knowledge using search or browse? Example: Googling "Golf Podcast." Discoverability: How easy is it for someone to encounter information or knowledge that was not explicitly sought out? Example: Pandora suggesting songs based on your feedback. Amazon suggesting products. Netflix suggesting shows based on your feedback. After an uncomfortable discussion, I realize I was confusing the two. For me, my friends are my discoverability system. They know what I would enjoy and recommend podcasts for me to listen to that I may not have heard about. Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start Mentioned In This Episode Jordan Harbinger Website Jordan Harbinger Episode with Daryl Davis Daryl Davis Documentary Accidental Courtesy Klan-destine Relationships Book Podpage Dave's YouTube Video on Discoverability What Makes This Podcast Great: Marc Maron The War of Art Audiobook - Steven Pressfield Real Talk Podcasting Dave on Twitter Tourpreneur Spybrary Support This Show  

What Makes This Podcast Great? Jordan Harbinger Edition

What would happen if some life event happened and you couldn't podcast anymore? What would you miss the most?  SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage  Mentioned In This Episode Kris and Kristine Show The White Collared Podcast Foster Care: An Unparalleled Journey The Pharmacists Voice What Was That Like? History of North America Marriage Advice From the Divorced Guy Logitech C920 Elgato Facecam Sone VZ-1 Elgato Key Lights No Agenda Show Podcasting 2.0 New Podcast Apps   Podcasting Can Bring You Out Of Your Shell Podcasting is great for introverts as you get to meet thousands of people without meeting thousands of people. You can then meet the like-minded people you attract, and eventually, get up enough nerve to meet people you have nothing in common with. You Don't Need to Buy Top-Notch Uber Expensive Gear If you wait to start your podcast until you can spend THOUSANDS on equipment, don't. You can start a solo podcast for less than a price of an xbox.  Start Today Question of the Month I need the answers by August 27th, 2021. The question is: Can you achieve podcasting success without being a celebrity?  I'd love to hear both yes and no answers (for the record my answer is yes, but feel free to change my mind. I'd love a good dialogue.  Go to www.schoolofpodcasting.com/question Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start

What Would You Miss If You Had to Stop Podcasting?

The formula for many successful musicians is to take their influences and mix them into something new and unique. I recently watched a few documentaries, and as a musician, I'm a bit of a nerd when it comes to music history, especially around rock and roll, and today I've got some great stories that can help your podcast. SPONSOR: Podpage Podpage is the easiest way to build a website for your podcast that looks great without having to learn a bunch of technology. It's super easy to have a website in 5 minutes. Try it for free at www.schoolofpodcasting.com/trypodpage  Rockstar Lessons From the Beatles and Kiss Start with your why Same but different Sharpen your axes Make your show hard to copy Sacrifices will be made Friendly competition is good Don't promote until your audience says its good Get people talking about you Money changes everything Don't be bored I think the item that really made me go "Whoa!" was the Beatles having the option to come to the US, and they postponed it until they had a hit. Likewise, Kiss walking out on a record deal as the music wasn't right. Podcast Rewind I've been interviewed on the following podcasts: Monetization Nation Talk about Talk Podcast Question of the Month What would you miss the most if you have to quit podcasting? I need your answer by 7/23/21 Go to www.schoolofpodcasting.com/question Ready To Start Your Podcast? You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 40-day money-back guarantee. See schoolofpodcasting.com/start Mentioned In This Episode McCartney 3, 2, 1 on Hulu Kisstory on A & E Monetization Nation Talk about Talk Podcast Profit From Your Podcast Full show notes of 784  

What Amazing Tips You Can Learn From the Beatles and Kiss To Grow Your Podcast Like a Rock Star

"Is podcast success only for celebrities?" This is a question many podcasters ask themselves after they start their podcast and find out how much work it really takes to make it successful. Listeners don't care if you're an established celebrity or not. They want good content. Full episode description at  www.schoolofpodcasting.com/783 Ready to Get Into the Arena With a Podcast? I would love to help you get a professional-sounding, super targeted, extra-engaging podcast off the ground. Let me take my 16 years of podcasting experience to help you avoid the common pitfalls. Come work with me.  Enjoy the Podcast But Don't Need My Services? I've provided value, you can provide value here. Mentioned In This Episode Joe Rogan's first live stream Joe Rogan Interviews Adam Curry No Agenda Show, Mike Rowe - What Not How Episode Paris Hilton Podcast New Media Show Jerry Seinfeld Video Guitar Speak Podcast Join the School of Podcasting Book a Podcast Strategy Call Buy Me a Coffee Sign up for the Newsletter

Is Podcast Success Only For Celebrities?

Established in 2005 if you want to learn about podcasting this is the show for you. It's been described by many as the most entertaining and unique of all the "Podcast About Podcasting." Dave Jackson gets to the point and talks about podcasting. We discuss ways to plan a successful launch that will get you ranking high in iTunes, finding the best gear on a budget, developing content that leaves people wanting more. He has been helping people understand technology and has been called "The Analogy King." His style is "edutainment" and you will always walk away with useful knowledge and insights. Dave Jackson is the original, and if you don't like the first episode you hear - give him two more and he'll change your mind.

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School of Podcasting

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