 This was a mind bending episode with Anthony Morrison. Before you skip past and say "I'll never do an infomercial, so I'll skip this episode", give it a lesson. Anthony breaks down how to run a successful infomercial...but also talks about tips that will help you to better sell your book, including: -how to use story and emotion when selling everything -why you should talk to one person -How QVC laughed him off the phone (and what he did next) -How he filmed his first infomercial with Marc Victor Hansen on a low budget in Mississippi -the secret to running profitable ads on TV If you're thinking about running an infomercial, TV ad, or even a webinar for your book, you don't want to miss this episode!

Self Publishing School : Learn How To Write A Book And Grow Your Business

SPS 128: How I Sold 1,000,000+ Copies Of My Book Through An Informercial with Anthony Morrison

One of the most asked questions when it comes to publishing is whether to go the traditional or self publishing route. Ruth Soukup has done both and is here to share both her experiences and her recommendations.  Ruth is a New York Times Best-Selling author, founder of Elite Blogging Academy, and host of the Do It Scared Podcast amongst so many other things. After blogging for several years she decided to write a book and so started her journey into publishing. A friend of hers referred her to an agent and after paying thousands to have a book proposal written up, her blog exploded. While she was in the process of pitching one book, she decided to write and self publish, How to Blog for Profit. She kept being asked the same question over and over again and the book was born. She received amazing feedback on the book and later built Elite Blogging Academy to further help her audience learn to create a source of income from their blogs. By the time her traditionally published book came out, she’d written and self published another book. Ruth signed a contract with her publisher for two books and after she fulfilled her obligations, swore she would never go the traditional route again. Later on she did end up going the traditional publishing route one more time, but is now completely done with it. She has more control over her self published books and she receives almost 100% of her royalties.  Listen in as she shares her experiences from both sides of the publishing world and why, for her, self publishing makes the most sense. She stresses that the way in which you publish your book needs to align with your overall goal for that book.  Is your book meant to be an introduction to your company or are you publishing so that you can be labeled an author? Do you plan on writing more than one book and want to be able to use earlier books in your marketing? Are you building a business rather than JUST becoming an author. If you’re on the fence about which publishing journey you want to take, then you need to listen to this episode. Ruth lays it all out there so that you can truly make an informed decision!   Show Notes [00:41] Welcome back to the show New York Times Best-Selling author Ruth Soukup. [03:24] What’s the difference between traditional and self publishing?  [04:27] If you want to do traditional publishing, you have to have an existing platform. [07:41] During the process of trying to propose her book to a publisher, her blog exploded and she wrote a new book and self published it. [09:59] Traditional publishing is a much longer process than self publishing. [10:56] What was the most difficult part of the traditional publishing route?  [13:23] The experience has gotten worse and worse with each new book. [16:26] Were her self published books outselling her traditionally published books?  [18:16] All this said, why did she decide to traditionally publish a third book?  [20:23] One thing traditionally published books do is make it easier to make the lists. [23:08] Learn more about “list” practices and why they mean nothing.  [24:37] Why will Ruth never traditionally publish again?  [26:56] How you can use your book in your buyer’s journey when you self publish. [29:45] Which path does Ruth recommend for someone who has never published a book? [31:48] Is there a good reason to traditionally publish?  [35:25] How has How to Blog for Profit helped boost Elite Blogging Academy? [38:21] Putting the book before the course has absolutely worked best for Ruth. [39:33] Has the free + shipping funnel been successful in generating leads for EBA?  [43:33] If you want to see Ruth’s funnel go to www.elitebloggingacademy.com/book. [44:29] Which marketing strategy has moved the most copies of her book? [46:43] Ruth gives one last amazing tip to take away from this conversation. [48:05] What advice would she give to the earlier version of herself?  [48:56] Connect with Ruth.   Links and Resources Self-publishingschool.com Spsfreetraining.com Circle of Profit   Ruth’s Website Ruth Soukup Omnimedia Elite Blogging Academy Do It Scared Do It Scared Podcast Living Well Planner Living Well Spending Less SPS 008: Creating a Thriving Business, Blog, and Raving Fans with Ruth Soukup Living Forward by Michael Hyatt Author Advantage Live 2020   Ruth’s Books: Do It Scared Living Well Spending Less  How to Blog for Profit 31 Days of Living Well & Spending Zero 31 Days to a Clutter Free Life Unstuffed

SPS 127: Traditional vs. Self Publishing: Dropping The Mic On Which You Should Choose with Ruth Soukup (And How I Sold 500,000 Copies Of My Self Published Book)

Today, I'm joined by Elaine Ursy, a self-published author of two books, a coach at SPS school, and has completed hundreds of coaching calls with students. Since she is well-known in her peer group for having the ability to explain concepts to others that are hard to understand, she thought turning her adult non-fiction book into a children's book would be her next step in publishing. "I remember being five and people telling me that I'm going to do big things one day." Her intuition told her that she would do bigger than life projects, but she wasn't sure where her journey would take her in life. "When I got the opportunity to work for Self-Publishing School, it was an obvious choice." Her first book, Don't Be Weird, was a book based on Gospel teachings. She decided to write a children's version as she saw a need in the market for another way for children to learn God's teachings besides large, expensive courses. "I'm Not Weird was born in about 15 minutes." With her first draft in hand, she was excited to move forward in her publishing process. Elaine's biggest takeaways from her creating her children's book are the differences in the editing process from adult to children's books, types of books, binding and printing, and how fulfillment is different on Amazon for children's books. Listen in to find out how she assigned every page a job in her book, how she chose the age range to write her book for, and the most challenging phase of writing her children's book.   Show Notes [01:43] Why Elaine decided to write her first book. [03:02] How she made the transition from adult non-fiction to children’s book. [04:12] The process of writing her first children’s book. [06:35] The differences in both of her processes of book writing.  [09:50] Hardest part of the children’s book process for Elaine. [12:39] How she decided what age range to write for and who she received her best feedback from during the editing process. [15:35] The advice she gives clients she coaches on publishing children’s books. [19:15] Fufillment choices and how KDP is the best for easy fulfillment. [22:00] How she found the novelty press she used to print her children’s book and her tips on finding an illustrator. [29:02] What Elaine decided to do to market her book and how she chose her niche market. [32:47] Tips on choosing keywords and categories to sell your book. [35:19] What you should prepare for before you jump on your first coaching call with a book coach.   Links and Resources Visit Self Publishing School Online SPS Free Training Course How to Write a Children’s Book Online Course Visit Elaine on her website

SPS 126: How To Turn Your Nonfiction Book Into A Children’s Book (Advanced Publishing & Fulfillment Strategies) with Ellaine Ursuy

SPS 125: Live Your Message: Writing A Book That Readers Actually Implement & Turning Your Book Into An Online Course with Marisa Murgatroyd

SPS 124 - How To Sell More Fiction Books & Build A Full-Time Fiction Career with Ramy Vance

 Today is a big one! I'm joined by the legendary Steven Pressfield. If you haven't heard of him, you're probably living under a rock. He wrote one of the best books I've ever read on the creative process called "The War of Art". On this interview, we talk about: -What I learned from being a copywriter at an ad agency - and how it helped me write better books -Should you write fiction or nonfiction first? -What I learned from being a screenplay writer and how it made me a better fiction writer -What is “resistance” and how you can fight through it to write your book -The common resistance points of writing a book (and any project) -Should you write a novel or a screenplay first (and how to get your book turned into a movie) -How I stay motivated to keep going in my 70's Steven is such a funny and engaging guy. You don't want to miss this interview! Check it out and let me know what you think.

SPS 123: The War of Art & Turning Pro As A Writer with Steven Pressfield (Fiction, Nonfiction, and Screenplays)

SPS 122: The Bezos Letters: Writing A Great Research Based Book That Sells Well (And Selling International Rights) with Steve Anderson

 Ever thought about writing a book to grow your nonprofit? Or starting a nonprofit from your business? Or even donating some of your royalties to charity? If so, today's episode with Amy McLaren is just for you. In the interview, we talk about: -why I finally decided to write the book that helps people make an impact -How I launched the book in a way that maximized donations for the nonprofit -should all nonprofits write a book? Why? -how we're using the book to grow donations long-term -should you start a nonprofit arm with your business? (the difference between a foundation and a nonprofit) -the 3 things that actually sold copies during the launch ...and so much more! If you're looking to make a greater impact with a book, don't miss this inspiring episode with Amy McLaren!

SPS 121 - Passion To Purpose- Adding A Nonprofit Arm To Your Book Or Business with Amy McLaren (And Advice For Nonprofits Writing A Book)

 What does it look like to play the long game with your book? Why should you market your book longer than you think? ...and why do most authors make this mistake? Today I'm joined by my friend Dorie Clark, author of the upcoming book "The Long Game". We talk about: -how she build her email list to 75,000+ subscribers in the last few years - and the one thing you can do to grow your email list -how she makes money as a full time author; the pie chart of her income -the 3 ways to become a recognized expert in your field -Why book tours don’t sell books (and what I’m doing instead) -how I'm running the launch team for my book ...and so much more! If you're a fan of Dorie's work, or you're looking to grow your email list, don't miss this episode!

SPS 120: Building An Email List, The Long Game & Becoming A Full Time Author with Dorie Clark (Behind The Scenes On My Next Book Launch)

 Should you create a book from your podcast topic? Today's guest did just that...Jeff Brown of the Read To Lead podcast (I've been on there a couple times) just launched a book by the same name. In this interview we talk about: -why he decided to write & publish a book after years of podcasting -tips for working with a co-author -how to write a book about a topic if you don't think you have enough content -How to get endorsements for your book - getting people to say yes, and how to use endorsements to sell more books -Advice for other podcasters thinking about writing a book ...and so much more! You don't want to miss this episode. :)

SPS 119: Read To Lead: From Podcaster To Published Author with Jeff Brown (And How To Write A Book From Your Podcast Topic)

SPS 118: How To Create & Launch An Online Course From Your Book (And Get Your First Sales) with Amy Porterfield

SPS 117: Why I Published Six $100 Books I'm Not Selling On Amazon (And How I'm Using Books To Grow The Warrior Movement) with Garrett J. White

SPS 116: What I Learned Launching The Most Successful Books Of The Last Decade with Daniel Decker

SPS 115: Using Atomic Habits To Write & Publish A Book (And How I Sold 4 Million Copies In 3 Years) with James Clear

SPS 114: How To Write A Book If You Have ADHD with Chalene Johnson

Chandler Bolt from Self Publishing School teaches how to write a book, how to launch it, and use it to grow a 6-figure income. Gary Vaynerchuk, Pat Flynn, Grant Cardone, Lisa Nichols and Russell Brunson are just a few of the successful authors you'll learn from on this show. On this show you'll learn how to grow your income, authority & business with a book. Chandler reveals what it really takes to successfully launch a book, without the BS of traditional publishing.

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Self Publishing School : Learn How To Write A Book And Grow ...

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