Something we don't see enough from new online brands, is SEASONAL content. If your sales are low right now through the winter months, there could be a clear reason why - you're not creating seasonal content. Part of why people engage so well with seasonal content is because it's relatable to whatever time of year it is.If you're trying to promote shorts & t-shirts when it's raining and cold outside in December, there's a high chance people aren't going to engage with it. On the other hand if you're promoting coats, jumpers, loungewear, and your setting is warm & cosy with copy tailored towards being winter - there's a higher chance you're going to notice a difference in conversions and sales. You get the idea, we dive deeper into this topic and provide some actionable steps for you to take to dramatically improve your content in this episode. Plug in and get ready to crush your 2020 campaigns! --------- Interested in building your own online store? Struggling to launch or scale your sales? Register for our weekly live ecommerce training every monday @ 7:30pm GMT here: https://www.mybusinesspals.com Find out how we've helped over 500 people launch and scale their online stores and see some results to back it up. In the meantime, check us on Insta for more: https://www.instagram.com/mybusinesspal

School of Ecommerce | Market Updates | Ecommerce Tips Podcast

S1E8: E8: How to Dominate Seasonal Content

In this episode, we talk shop on the new rising social media giants in the app industry - that online businesses can leverage to market their business and reach new audiences. We see a lot of people put all eggs in one basket - that one basket in particular, being Instagram. Instagram is still by far one of the most popular platforms, but with the algo affect coming into play and other less used platforms on the rise - it could put them in a more vulnerable position fighting for consumer attention. Now is the time to start building out your channels and distributing content multi-channel and take advantage of the other apps available that are offering a lot more value in this present moment. We discuss; Tik Tok, Linkedin and Snapchat on top of the usual apps everybody is using right now and how you could be reaching a much larger audience whilst getting a lot more eyes on your content. Are you using these apps to market your business? Let us hear about it in the comments! Don't sleep on all these free platforms. ----- Interested in building your own online store? Struggling to launch or scale your sales? Register for our weekly live ecommerce training every monday @ 7:30pm GMT here: https://www.mybusinesspals.com Find out how we've helped over 500 people launch and scale their online stores and see some results to back it up. In the meantime, check us on Insta for more: https://www.instagram.com/mybusinesspal

S1E7: Rise of the Social Media Giants

In today's episode, we take a slightly different approach as guest hosts Bradley Morley and Greg Nicholls, Founders of GEBE MEDIA take over the show to talk about the importance of creating GOOD Content as an eCommerce brand and how it impacts the business in many ways. As an agency that focuses on creating killer content for their clients to help them grow online, they found it be an important topic to share with our audience with providing some actionable steps to improving your content even if your budget is a shoe string. The better the content, the better the growth, engagement, conversions and sales. They've also provided some of the apps they recommend using as a startup for improving content if on a low budget below (as referenced in the episode): Adobe Creative Cloud Package - roughly $27 p/m (get Photoshop, Illustrator, Premiere Pro, Lightroom & more). YouTube is full of tutorials! MotionArray (roughly $25 p/m - perfect if learning to use the above tools) Canva/Snappa: Highly recommend, both provide you with tons of templates to use for creative inspiration and provide multiple features. DesignLab: Great mobile app, I use a lot when on the move for my personal feed (£5 p/m) Inshot: Great for quick edits on videos (mobile app) Musecam/Lightroom/VSCO: great for editing images and making more Instagrammable! Grids: Great for creating a unique aesthetic for your feed. Splits one image into multiple banner images. Adobe Rush: Another good mobile app with editing options and allows to share directly to social apps Preview: Great for organising your IG feed aesthetic before publishing content Later: Schedule out content to keep consistency Splice: Great for video edits We hope you enjoy it. On the other hand if you would like to outsource your creative/content to focus on other areas of your business, feel free to get in touch with the guys for a free consultation by emailing: enquiries@gebemedia.com Make sure to like, comment and subscribe to our weekly show for updates on new releases and be sure to let us know any feedback below! If you've got any questions you want to go through with the guys surrounding Content, drop them below as they're up for discussion. Until then, catch you next week for another episode!

S1E3: #3: Why GOOD Content Is Key

In today's episode, Brad and Will, hosts of the show discuss Mindset and why it's so key to starting and growing a business. If your mind's not in the right place to operate a business you'll never see it lift off the ground - especially if you're surrounded by negative energy. Your circle matters! Something you can relate with or that you're struggling with? Let's dive in. -- PS if you have any friends or business partners that needs to see/hear this, please tag them below or share with them. We'd truly appreciate the support! Don't forget to subscribe to be notified of future episodes and let us know your feedback below and any episode requests. Otherwise, catch you next week for episode 03 where we discuss how you can run an Ecommerce business from anywhere in the world. Thanks for listening to the School Of Ecommerce Podcast ~ Powered by MyBusinessPal. -- Have you checked out our Custom Blueprints yet? We've helped beginners and current business owners launch and scale their own ecommerce stores into the thousands by following our proven methodologies. For more info, visit our website: www.mybusinesspals.com

S1E2: Why Mindset Comes First With Starting A Business

Welcome to the School of E-commerce Podcast powered by MyBusinessPal. A show dedicated to helping startups learn what it takes to launch their own online e-commerce business and current business owners scale their sales. Expect a variation of content from market updates to guest feature interviews with successful brand owners right through to actionable tips that’ll help you learn everything you need to know about mastering e-commerce. Make sure to subscribe for brand new episodes every single week. This is, the school of e-commerce podcast. ??‍? - https://mybusinesspals.com/ #Podcast #Ecommerce #Brand #Influencer #Marketing

S1E1: The Evolution of Influencer Marketing

Welcome to the School of E-commerce Podcast powered by MyBusinessPal. A show dedicated to helping startups learn what it takes to launch their own online e-commerce business and business owners scale. Expect a variation of content from market updates to guest feature interviews from successful brand owners and general business talk between the founder William Tickle and special guests. Find out everything you need to know about e-commerce every single week.

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School of Ecommerce | Market Updates | Ecommerce Tips Podcas...

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