Sales expert and chief marketing officer for Vitality Living Julie Podewitz  reveals some of her secrets for senior living occupancy success in her book, Solving the Occupancy Puzzle: A Senior Living Regional Director Sales Playbook. Interviewed by Lola Rain, Foresight Radio host, Julie notes that her book includes a list of 19 “if-then” solutions for solving specific occupancy challenges. Listen to the full episode here; learn more about the book here.

Senior Living Foresight - The Podcast

The New Playbook by Sales Expert Julie Podewitz Reveals Secrets for High Occupancy

Foresight Founder Steve Moran hears from Aging Choices’ CEO Terri Sullivan how their simple website tool allows sales and marketing teams to personalize prospect communication from the very first contact. Stellar Senior Living’s Marketing Manager Chelsie Ring describes the results they are getting IRL. Listen to our new Foresight Radio episode today.

How You Can Eliminate the Need to Cold Call Prospects . . . Forever!

EVP Bob Burg describes for Foresight Radio Host Pam McDonald the role Moves for Seniors, a logistics and transport company, can play when emergency evacuation is needed by senior living communities. Learn more by listening to the episode today and visit their website for more information

An Emergency Evacuation Is Needed by Your Community . . . Now What?

Your community’s rehab and wellness programs can give you a competitive edge. Cathy Berry and Hal Price tell Foresight Radio Host Pam McDonald how via done-for-you marketing by Healthcraft Creative Solutions. They also discuss their in-depth analytics to pinpoint post-acute healthcare target customers in local marketplaces. Learn more, listen today.

Get A Competitive Edge with Your Rehab and Wellness Programs. Here’s How!

In our newest episode, Foresight Publisher Steve Moran describes podcast to Foresight Radio host Pam McDonald the tremendous value he gains from attending professional conferences. “First,” he says is, “connecting with old friends” and making new ones. Additionally, he delights in the opportunity to learn new things. And he notes: “Frankly, it's a time to have a lot of fun.” Learn Steve’s conference-going tips, listen to the episode today.

Steve Moran's Secrets for Crushing Conferences

As Kisco Senior Living’s first Environmental Health and Safety Director Mizuki Sato-Berkeland helps ensure its communities are "the best places for their residents to live and associates to work.” She tells Foresight Radio Host Pam McDonald that the crux of her job is improving health and safety processes, staying on top of compliance and regulatory items, and educating and training staff around things that allow everybody to stay safe. Listen to the episode today.

Kisco Adds Its First Environmental Health and Safety (EHS) Director

National Assisted Living Week — Sep.12 - 18 — is a perfect opportunity to build relationships with your local elected officials. Foresight Radio Host Pam McDonald interviews Helen Crunk with the National Center for Assisted Living about this year’s theme and ideas for activities. She also talks with Sally Michael, Director of the California Assisted Living Association, on why these relationships can be so valuable to individual communities and to the senior living industry. Check out nalw.org for products and additional ideas!

Assisted Living Week, Sep. 11-17 -- An Opportunity for Local Policymakers to Get to Know Our Industry

95% Reserved Before Groundbreaking! What’s So Special About Enso Village?

Dan Gemp, president and CEO of Dreamscape Marketing shares with Senior Living Foresight’s Leigh Ann Hubbard tips about marketing in the digital space, including basics for SEO and Facebook ads. His firm promotes ethical marketing in which you "invite people into conversations, demonstrate your value proposition, and let them make up their own minds.” Listen today, visit DreamscapeMarketing.com and request a no-obligation free assessment of your website.

Ethics, SEO, and More: Getting Digital Marketing Right

Through her company, Drive, Denise Boudreau-Scott assists long-term care communities to establish company cultures that attract and retain staff. Denise tells Foresight Radio Producer Pam McDonald that the onboarding process can set the stage. “Be intentional,” she recommends. “What really counts is the feeling the new hire gets with each interaction. Make sure the feeling that’s coming across is the feeling you want it to be?” Listen today. Click here to request your copy of 65 Ways for Attracting, Onboarding & Keeping the Best.

Does Your Onboarding Process Encourage New Hires to Say, ‘You Should Work Here Too’?

Through her company Savvy Seniors, Abbie Richie offers tech support and training programs on computers, Smartphones, tablets, and other devices to senior living residents. Abbie says, "Senior Savvy comes in to relieve the tech stress so seniors can thrive in today's world. We get a lot of calls for help from adult children, too.” Find out about the program Senior Savvy offers senior communities. Listen to the episode today. 

Senior Savvy: Relieving the Stress of Tech so Seniors Can Thrive in Today's World

Chip Conley, founder of the Modern Elder Academy (MEA) unveils for Steve Moran, Senior Living Foresight Publisher, the next iteration of senior living -- regenerative communities. These communities, Chip explains, are designed so residents can contribute to regenerating 1) the soil, 2) their soul, 3) the community, and 4) the locale. Learn all the details. Listen today.

Regenerate Rather Than Retire in Senior Living with a Farm in the Front Yard

Senior Living Foresight’s Chief Strategist Lola Rain and Foresight Radio Producer Pam McDonald talk sales and marketing. Lola points out that there may be a disconnect if the salespeople and the marketers don’t understand what each other’s jobs really are. Learn more about the mindset and skills needed for building a collaborative team that gets move-ins.

Avoid Sales Versus Marketing: Make Sure You Have the Right Talent on the Right Team

Comedian Dani Modisett’s mother fell into a deep depression following her move into a memory care community and Dani couldn’t snap her out of it. But, Dani said, “I really love to take difficult subject matter and get people to laugh. It opens up a conversation.” That idea led Dani to found Laughter on Call in her mother’s honor to offer comedy-based dementia caregiver training and lots of programs for seniors. Listen today to Dani’s story and visit her website at LaughterOnCall.com.

Laughter on Call Brings Joy and Connection to Memory Care Residents and Comedy-Based Training to Caregivers

Developer-owner Paul Griffin of Griffin Senior Living along with Michael Ferguson, founding partner of Theater DNA, are reinventing community interiors to pump up the energy and vibrancy. They want to surprise and delight residents through the magic of the theater to transform static interiors by bringing the outside world in. Listen today to discover how they’re reimagining life in senior communities.

Surprise and Delight Residents Using the Magic of Theater to Bring the Outside World In

Welcome to Senior Housing Forum - The Podcast. Helping great operators and professionals become even better!

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Senior Living Foresight - The Podcast

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