90: In Creating Business Intelligence, Michel Tricot (Twitter: @MichelTricot), founder of Airbyte, joins host William Glass to discuss how to utilize open-source data integration tools and build a business with an open-source business model. Michel shares his experience building the wrong product and being forced to pivot along with the keys to persisting through tough times. You'll learn: Open sources as a business model A failed initial product and quick pivot to "overnight" success How to get all of your company data in one place Why connectors and data integration is crucial to business Follow the Silicon Alley podcast wherever you listen to podcasts. __ Visit SiliconAlleyPodcast.com to become a guest and sign-up for the newsletter. Follow on: - Instagram: http://bit.ly/SIliconAlleyIG - LinkedIn: http://bit.ly/SiliconAlleyLI - YouTube: http://bit.ly/SiliconAlleyYouTube Our Sponsors: Ostrich helps you go from being one of the 92% of people who fail to achieve their financial goals to one of the few who does. 80% of Ostrich members are on track to achieve thief financial goals. Sign up for free at https://www.getostrich.com/download About Michel Tricot: Michel Tricot is the CEO and Co-Founder of Airbyte, the new open-source ELT standard for replicating data from applications, APIs & databases. Michel has been working in data engineering for the past 15 years. As head of integrations and engineering director at Liveramp (NYSE: RAMP), he grew the team responsible for building and scaling the data ingestion and data distribution connectors, syncing 100s TB every day. After only five months, Airbyte raised $5.2m in seed funding from Accel, YCombinator, 8VC, and some high-profile business angels, including the co-founder of Segment, the former GM Cloudera, and the co-founder of Liveramp and Safegraph. 600+ companies have synced data using Airbyte in the first 6 months. Learn more about Michel Tricot & Airbyte: LinkedIn https://www.linkedin.com/in/micheltricot/ & Airbyte https://airbyte.io Silicon Alley is a Financial Glass Production --- Send in a voice message: https://anchor.fm/silicon-alley/message Support this podcast: https://anchor.fm/silicon-alley/support

Silicon Alley

Creating Business Intelligence with Open Source Data Integration Tools | Michel Tricot, Founder of Airbyte

89: In The Jobs to Be Done Theory, Jay Haynes (Twitter: @jayhaynes), founder of Thrv, joins host William Glass to discuss why customers don't buy your products. Jay shares the key lessons from the Job to Be Done Theory and how to systemize innovation in your business. You'll learn: Why your customers aren't buying your products What is jobs theory How to implement the jobs to be done methodology Repeatable innovation Follow the Silicon Alley podcast wherever you listen to podcasts. __ Visit SiliconAlleyPodcast.com to become a guest and sign-up for the newsletter. Follow on: - Instagram: http://bit.ly/SIliconAlleyIG - LinkedIn: http://bit.ly/SiliconAlleyLI - YouTube: http://bit.ly/SiliconAlleyYouTube Our Sponsors: Ostrich helps you go from being one of the 92% of people who fail to achieve their financial goals to one of the few who does. 80% of Ostrich members are on track to achieve thief financial goals. Sign up for free at https://www.getostrich.com/download About Jay Haynes: Jay Haynes is the Founder & CEO of thrv.com, the first and only Jobs-to-be-Done (JTBD) software for product, marketing, and sales teams. Jobs-to-be-done product management helps CEOs align their product teams with customers to dramatically increase their effectiveness by reducing roadmap risk, accelerating revenue growth, and generating superior equity value. As an Award-winning executive with three decades of innovation and investing experience, Jay’s customers include Microsoft, Dropbox, eBay, Twitter, American Express, Oracle, Target, and Viacom among others. While at the Harvard Business School, Jay studied with Clay Christensen, who pioneered the concept of disruption and popularized the jobs-to-be-done innovation method. Jay graduated Phi Beta Kappa with the highest honors from Brown University, and he received his MBA with distinction from Harvard Business School. Learn more about Jay Haynes: https://www.thrv.com Silicon Alley is a Financial Glass Production --- Send in a voice message: https://anchor.fm/silicon-alley/message Support this podcast: https://anchor.fm/silicon-alley/support

The Jobs to Be Done Theory, Why Your Customers Don't Buy Your Products | Jay Haynes, Founder of Thrv

88: In Understanding GenZ, AnneMarie Hayek (Twitter: @annemariehayek), founder of Global Mosiac & ZSpeak, joins host William Glass to discuss why popular culture will make or break your business. AnneMarie shares the key lessons from her book called Generation We: The Power and Promise of Gen Z. You'll learn: The key characteristics of GenZ How GenZ is changing the cultural & political landscape Why culture matters? Follow the Silicon Alley podcast wherever you listen to podcasts. __ Visit SiliconAlleyPodcast.com to become a guest and sign-up for the newsletter. Follow on: - Instagram: http://bit.ly/SIliconAlleyIG - LinkedIn: http://bit.ly/SiliconAlleyLI - YouTube: http://bit.ly/SiliconAlleyYouTube Our Sponsors: Ostrich helps you go from being one of the 92% of people who fail to achieve their financial goals to one of the few who does. 80% of Ostrich members are on track to achieve thief financial goals. Sign up for free at https://www.getostrich.com/download About AnneMarie Hayek: AnneMarie Hayek is a cultural thought-leader, generational expert and social agitator who deeply understands society's evolutions.  She founded and leads two companies: Global Mosaic and ZSpeak, with a passion for navigating the cultural movements shaping our world. AnneMarie and her team of experts have advised the world's largest companies, organizations, governments and presidential candidates for more than twenty-five years. She is the author of the upcoming book, "Generation We: The Power and Promise of Gen Z", the seminal expose on the largest and most powerful generation now coming of age in America. AnneMarie has a graduate degree from the University of Chicago and previously served as SVP and VP of Global Strategy at BBDO and Leo Burnett. Learn more about AnneMarie Hayek: https://www.linkedin.com/in/annemarieevans/ & http://www.annemariehayek.com Silicon Alley is a Financial Glass Production --- Send in a voice message: https://anchor.fm/silicon-alley/message Support this podcast: https://anchor.fm/silicon-alley/support

Understanding GenZ and Why Popular Culture Will Make or Break Your Business | AnneMarie Hayek, Founder of Global Mosiac & ZSpeak

87: In 5 Reasons Why Small Businesses Fail, Henry Daas (Twitter: @daasknowledge), serial entrepreneur, joins host William Glass to discuss the pitfalls small business owners must avoid. Henry shares how to live a well-rounded life and manage both business and pleasure. You'll learn: 5 Reasons Why Businesses Fail Defining Financial Intelligence Finding Infinite Leisure Time Follow the Silicon Alley podcast wherever you listen to podcasts. __ Visit SiliconAlleyPodcast.com to become a guest and sign-up for the newsletter. Follow on: - Instagram: http://bit.ly/SIliconAlleyIG - LinkedIn: http://bit.ly/SiliconAlleyLI - YouTube: http://bit.ly/SiliconAlleyYouTube Our Sponsors: Ostrich helps you go from being one of the 92% of people who fail to achieve their financial goals to one of the few who does. 80% of Ostrich members are on track to achieve thief financial goals. Sign up for free at https://www.getostrich.com/download About Henry Daas: Henry Daas started his first biz in 1991 selling, installing, servicing and financing computers to large corporations. Since then Henry founded a succession of firms in the e-commerce, finance, real estate and consumer products spaces. For much of the past decade, Henry has taken his experience as an entrepreneur and used it as a platform to coach other business owners and founders. In addition, in 2019, Henry self-published a 432-page book on everything you need to know about how to grow and manage your money.g In his infinite leisure, he writes screenplays (for fun), plays golf, travels (when not on lockdown), and plays Settlers of Catan with his three boys. Learn more about Henry Daas: https://henrydaas.com/ & https://www.linkedin.com/in/henrydaas/ Silicon Alley is a Financial Glass Production --- Send in a voice message: https://anchor.fm/silicon-alley/message Support this podcast: https://anchor.fm/silicon-alley/support

5 Reasons Why Small Businesses Fail | Henry Daas, Serial Entrepreneur, Investor, & Coach

86: In Building a Remote First Company, Kirk Marple (Twitter: @KirkMarple), founder of Unstruk Data, joins host William Glass to discuss how to he has built a company with a remote workforce and the power of unstructured data in your business. Whether your team is fully remote or hybrid Kirk shares some of the keys to building a strong remote culture and how Unstruk Data raised money through Zoom. You'll learn: How to unlock unstructured data in your business The keys to building a remote-first company How to raise money over Zoom William is a big fan of remote work where possible having utilized the approach to build Ostrich and tap into talent spread across geographies. Follow the Silicon Alley podcast wherever you listen to podcasts. __ Visit SiliconAlleyPodcast.com to become a guest and sign-up for the newsletter. Follow on: - Instagram: http://bit.ly/SIliconAlleyIG - LinkedIn: http://bit.ly/SiliconAlleyLI - YouTube: http://bit.ly/SiliconAlleyYouTube Our Sponsors: Ostrich helps you go from being one of the 92% of people who fail to achieve their financial goals to one of the few who does. 80% of Ostrich members are on track to achieve thief financial goals. Sign up for free at https://www.getostrich.com/download About Kirk Marple: Kirk Marple is a customer-focused technology leader with over 25 years of experience. He is the CEO and Founder of Unstruk Data, a new company that is building the industry’s leading Unstructured Data Warehouse for automating data preparation via metadata enrichment, integrated compute, and graph-based search. Unstruk Data has raised $3.5m in seed funding and will fully launch in July ‘21. Former Microsoft, General Motors, and STATS leader - Kirk has extensive expertise in architecting and managing teams developing APIs and scalable services, leveraging on-premise and cloud infrastructure, generating significant cost savings, and supporting revenue growth for startups through Fortune 25 companies. He holds multiple patents and industry awards and has truly established himself as an industry trailblazer. Learn more about Kirk Marple: https://www.unstruk.com & https://www.linkedin.com/in/kirkmarple Silicon Alley is a Financial Glass Production --- Send in a voice message: https://anchor.fm/silicon-alley/message Support this podcast: https://anchor.fm/silicon-alley/support

Building a Remote First Company & Unlocking Unstructured Data in Your Business | Kirk Marple, Founder of Unstruk Data

85: In No Code, No Problem, Mike Williams, founder of BuildLab, joins host William Glass to discuss how to use no code & low code software development tools. Whether you are building a product from the ground up, testing an idea, or automating current business processes, no code and low code tools offer a fast and cheap way to build. You'll learn: how to use no code & low code to build software The best no code & low code tools for your business Why no code and low code development is the future William is a big fan of no code low code tools having used them to build the first version of Ostrich and prove out the concept before spending 10s of thousands of development on the product.  Follow the Silicon Alley podcast wherever you listen to podcasts. __ Visit SiliconAlleyPodcast.com to become a guest and sign-up for the newsletter. Follow on: - Instagram: http://bit.ly/SIliconAlleyIG - LinkedIn: http://bit.ly/SiliconAlleyLI - YouTube: http://bit.ly/SiliconAlleyYouTube Our Sponsors: Ostrich helps you go from being one of the 92% of people who fail to achieve their financial goals to one of the few who does. 80% of Ostrich members are on track to achieve thief financial goals. Sign up for free at https://www.getostrich.com/download About the Guest: Mike Williams is the Founder of BuildLab, a digital development and automation studio. Mike has founded two event ticketing companies, MJ Seats and SharpSeat. MJ Seats was listed in the Inc. 5000list of fastest-growing US companies in 2017 and 2018, finding itself in the top 1000 both years. His success with MJ Seats was due in part to automating processes and developing custom technology that created a competitive edge in an otherwise commoditized industry. Upon realizing the powerful leverage that technology can provide a growing business, he became focused on his latest company, BuildLab, a company dedicated to delivering automation, application, and web development services with or without code.  After graduating from James Madison University with a degree in Finance and Computer Information Systems, Mike landed a solid job but always felt the urge to have more skin in the game. He founded his first company with two college friends. Currently, at BuildLab, Mike uses tools like Integromat, Zapier, Airtable, HubSpot, Firebase, and many more to help automate and scale companies. His clients range from local businesses to billion dollar companies. Mike is a productivity snob and is constantly looking for ways to improve efficiency for both internal and client processes. He considers time the ultimate resource. Learn more about Mike Williams: https://buildlab.co Silicon Alley is a Financial Glass Production --- Send in a voice message: https://anchor.fm/silicon-alley/message Support this podcast: https://anchor.fm/silicon-alley/support

No Code, No Problem: How to Use No Code & Low Code Software Development Tools | Mike Williams, Founder of BuildLab

84: In Understanding How Insurance Works for small businesses & the self employed, Eric Geier, founder of Puresurance, joins host William Glass to discuss insurance and business. You'll learn: Understanding Health Insurance for Small Businesses and the self-employed Biggest misconceptions around insurance for small businesses Relationships are more important than ever in business Having a servant mentality and the importance of word of mouth marketing Follow the Silicon Alley podcast wherever you listen to podcasts. __ Visit SiliconAlleyPodcast.com to become a guest and sign-up for the newsletter. Follow on: - Instagram: http://bit.ly/SIliconAlleyIG - LinkedIn: http://bit.ly/SiliconAlleyLI - YouTube: http://bit.ly/SiliconAlleyYouTube Our Sponsors: Ostrich helps you go from being one of the 92% of people who fail to achieve their financial goals to one of the few who does. 80% of Ostrich members are on track to achieve thief financial goals. Sign up for free at https://www.getostrich.com/download About the Guest: Eric Geier is the CEO of Puresurance, advising business owners and entrepreneurs on the implementation of life insurance as a retirement vehicle and custom-designed health coverage solutions. With over 25 years of experience on Wall Street, Eric is a financial professional with a lifelong goal of helping people with their personal finances and retirement plans. Learn more about Eric Geier: https://puresurance.com/ Silicon Alley is a Financial Glass Production --- Send in a voice message: https://anchor.fm/silicon-alley/message Support this podcast: https://anchor.fm/silicon-alley/support

How Insurance Works for Small Businesses & Self Employed | Eric Geier, Puresurance

83: In From Bourbon to Finance How to Find a Financial Advisor You Can Trust, James Vermillion, founder of Vermillion Private Wealth, joins host William Glass to discuss what to look for in a financial advisor. You'll learn: Preparation is the key to success How to pick a financial advisor Finding peak performance in your career James has built multiple businesses including a real estate flipping business, bespoke candle company, and his own financial advisory practice. This episode is jam-packed with value. In addition, I had the pleasure of sitting down on James's podcast called Bulls, Bears and Bourbon. Check it out wherever you listen to Silicon Alley. Follow the Silicon Alley podcast wherever you listen to podcasts. __ Visit SiliconAlleyPodcast.com to become a guest and sign-up for the newsletter. Follow on: - Instagram: http://bit.ly/SIliconAlleyIG - LinkedIn: http://bit.ly/SiliconAlleyLI - YouTube: http://bit.ly/SiliconAlleyYouTube Our Sponsors: Ostrich helps you go from being one of the 92% of people who fail to achieve their financial goals to one of the few who does. 80% of Ostrich members are on track to achieve thief financial goals. Sign up for free at https://www.getostrich.com/download About the Guest: James is the Founder of Vermillion Private Wealth and Wixology Candle Company. His curiosity about entrepreneurship led him to start his first company while serving as an officer in the US Air Force. Since then, James has continued to grow as an entrepreneur. As the owner of Vermillion Private Wealth, James serves as a fee-only financial advisor and investment management, overseeing investment portfolios that focus on innovative and disruptive technologies. With Wixology, James works alongside his co-founders to continue to grow the brand, emphasizing sustainability. Learn more about James Vermillion: https://vermillionprivatewealth.com/ Silicon Alley is a Financial Glass Production --- Send in a voice message: https://anchor.fm/silicon-alley/message Support this podcast: https://anchor.fm/silicon-alley/support

From Bourbon to Finance, How to Find a Financial Advisor You Can Trust | James Vermillion

82: In How to Successfully Crowdfund & The Keys to Building a Marketplace, Ed Vincent, founder of festivalPass, joins host William Glass to discuss the keys to raising money from your customers and creating loyal fans. You'll learn: "Always on" crowdfunding How to build a marketplace one geography at a time How to develop an innovative business model Follow the Silicon Alley podcast wherever you listen to podcasts. __ Visit SiliconAlleyPodcast.com to become a guest and sign-up for the newsletter. Follow on: - Instagram: http://bit.ly/SIliconAlleyIG - LinkedIn: http://bit.ly/SiliconAlleyLI - YouTube: http://bit.ly/SiliconAlleyYouTube Our Sponsors: Ostrich helps you go from being one of the 92% of people who fail to achieve their financial goals to one of the few who does. 80% of Ostrich members are on track to achieve thief financial goals. Sign up for free at https://www.getostrich.com/download About the Guest: Entrepreneur with over 25 years business, technology and management experience including 6 years banking and valuation experience. Founded an e-commerce business in 1999 which was sold to a competitor in 2001. Repeat Founder including SimplyEngage, myProducer, & Predict Ventures. Currently Founder & CEO of festivalPass. Learn more about Ed Vincent and festivalPass: https://www.festivalpass.com/ Silicon Alley is a Financial Glass Production --- Send in a voice message: https://anchor.fm/silicon-alley/message Support this podcast: https://anchor.fm/silicon-alley/support

How to Successfully Crowdfund, The Keys to Building a Marketplace | Ed Vincent, Founder of festivalPass

81: In How to Start a Podcast with $100, Sarah St John A.K.A. the Frugalpreneur, joins host William Glass to discuss the keys to starting a podcast and building a lucrative side hustle. You'll learn: How to take your show from idea to reality How to avoid podfading (when podcasters quit after the first 10 episodes) Key tools to run your show for less than $50 a month Follow the Silicon Alley podcast wherever you listen to podcasts. __ Visit SiliconAlleyPodcast.com to become a guest and sign-up for the newsletter. Follow on: - Instagram: http://bit.ly/SIliconAlleyIG - LinkedIn: http://bit.ly/SiliconAlleyLI - YouTube: http://bit.ly/SiliconAlleyYouTube Our Sponsors: Ostrich helps you go from being one of the 92% of people who fail to achieve their financial goals to one of the few who does. 80% of Ostrich members are on track to achieve thief financial goals. Sign up for free at https://www.getostrich.com/download About the Guest: Sarah St John is an entrepreneur, podcaster, online course creator, and author. She has created several startups throughout her entrepreneurial career of over a decade. She currently owns a podcast production agency called PodSeam. She is also the podcast host of “Frugalpreneur: Building a Business on a Bootstrapped Budget” which aims to show people how to launch and manage an online business on a budget. Learn more about The Frugalpreneur: https://www.thefrugalpreneur.com/ Silicon Alley is a Financial Glass Production --- Send in a voice message: https://anchor.fm/silicon-alley/message Support this podcast: https://anchor.fm/silicon-alley/support

Side Hustles: How to Start a Podcast with $100 | The Frugalpreneur, Sarah St John

80. In Data Driven Decision Making, Amos Schwartzfarb & Trevor Boehm, Co-Authors of Levers: The Framework for Building Repeatability in Your Business, joins host William Glass to discuss scaling your startup. You'll learn: The W3, which are the three questions every business owner must ask themselves about their customers How to move from metric aware to metric driven in your decision making Why you should be focusing on repeatability and NOT scalability in your business This episode is jam-packed with value and will have you understanding how to make data driven decisions to grow your business. Follow the Silicon Alley podcast wherever you listen to podcasts. __ Visit SiliconAlleyPodcast.com to become a guest and sign-up for the newsletter. Follow on: - Instagram: http://bit.ly/SIliconAlleyIG - LinkedIn: http://bit.ly/SiliconAlleyLI - YouTube: http://bit.ly/SiliconAlleyYouTube Our Sponsors: Ostrich helps you go from being one of the 92% of people who fail to achieve their financial goals to one of the few who does. 80% of Ostrich members are on track to achieve thief financial goals. Sign up for free at https://www.getostrich.com/download About the Guests: Amos Schwartzfarb is the Managing Director of Techstars Austin and author of the best-selling books for startup sales, Sell More Faster - The Ultimate Sales Playbook for Startups and LEVERS – The Framework For Building Repeatability Into Your Business.  Amos began his career as an entrepreneur in the mid 90’s in the Bay Area at Shoreline Mountain Products and HotJobs.com. In 2004 after moving to Los Angeles, Amos founded Work.com which was eventually merged with Business.com where he was VP of Sales. Business.com sold in 2008 and in 2009 Amos moved to Austin and founded mySpoonful with Stacy Horne. mySpoonful was sold in 2012 and Amos joined Blacklocus shortly after. A year later Blacklocus was sold to Homedepot. In his spare time, Amos loves to hang out with his family, mountain bike and play in the mountains. Trevor Boehm was a writer before finding his way into building companies. A serial founder, he has also invested in more than forty startups, many of those through Techstars’ first Impact accelerator and as Managing Director of Alexa Next Stage, a program run with the Amazon Alexa Fund. He is currently at the venture fund Saturn Five. Learn more about Levers: The Framework for Building Repeatability in Your Business: https://leversbook.com Silicon Alley is a Financial Glass Production --- Send in a voice message: https://anchor.fm/silicon-alley/message Support this podcast: https://anchor.fm/silicon-alley/support

Data Driven Decision Making for Startups | Amos Schwartzfarb & Trevor Boehm, Co-Authors of Levers

79. In What is Fintech and Understanding the Fintech Landscape, Tristan Pelloux, the Founder of The Fintech Review, joins host William Glass to fintech. You'll learn what Fintech is and the evolution of the fintech industry. Tristan shares from his own experience and research what makes a successful Fintech partnership and how traditional financial services companies should work with startups. Lastly, we discuss Tristan's personal affinity towards Fintech and how Tristan handles his own finances. Subscribe wherever you are listening. __ Visit SiliconAlleyPodcast.com to become a guest and sign-up for the newsletter. Follow on: - Instagram: http://bit.ly/SIliconAlleyIG - LinkedIn: http://bit.ly/SiliconAlleyLI - YouTube: http://bit.ly/SiliconAlleyYouTube Theme music is Million Voices by Brett Miller - www.brettmillerofficial.com Ostrich is a personal finance app that uses the power of positive social accountability to help you define, set, & achieve your financial goals. Sign Up for Ostrich at https://www.getostrich.com/download About the Guest: Tristan Pelloux has founded and runs a couple of ventures: he is the Chief Pencil Officer at Fintech Review, online media on the Fintech industry, and the Director of Strategwhy, an independent management consulting firm. Tristan is truly passionate about innovation in financial services, after over 5 years in Corporate Strategy at Virgin Money in London. Learn more about the Fintech Review at https://fintechreview.net/ Silicon Alley is a Financial Glass Production --- Send in a voice message: https://anchor.fm/silicon-alley/message Support this podcast: https://anchor.fm/silicon-alley/support

What is Fintech and Understanding the Fintech Landscape | Tristan Pelloux, Founder of the Fintech Review

78: In the Entrepreneur's Relationship to Risk, Will D'Arrigo, the Founder of Zublease, joins host William Glass to discuss risk in business. You'll learn how to weigh, manage, and deal with risk as an early-stage startup founder. The insight that you can fall down and no one will notice. We also talk about how skateboarding as a kid translated into how Will approach's risk today.  Top quotes: “As a startup, if you fall down, no one is even going to see you. Get back up and keep going.” “Go talk to your users. Then build something.” "You can launch 100 times and people won't even know." __ Visit SiliconAlleyPodcast.com to become a guest and sign-up for the newsletter. Follow on: - Instagram: http://bit.ly/SIliconAlleyIG - LinkedIn: http://bit.ly/SiliconAlleyLI - YouTube: http://bit.ly/SiliconAlleyYouTube Theme music is Million Voices by Brett Miller - www.brettmillerofficial.com Ostrich is a personal finance app that uses the power of positive social accountability to help you define, set, & achieve your financial goals. Sign Up for Ostrich at https://www.getostrich.com/download About the Guest: Growing up, Will D'Arrigo lived in an entrepreneurial household. His parents were both entrepreneurs which influenced who he is today. In high school, to make some extra cash, Will sold stickers, guitars, furniture, and even a few motorcycles. Will attended the University of South Florida and graduated with a degree in chemical engineering. Will is a proud first-generation Latin American graduate. During his senior year of college, Will founded Zublease which is an online platform to help college students sublet apartments. It's now been two years and Will is excited to launch the new app. Learn more about Zublease at https://zublease.com/ Silicon Alley is a Financial Glass Production --- Send in a voice message: https://anchor.fm/silicon-alley/message Support this podcast: https://anchor.fm/silicon-alley/support

The Entrepreneur's Relationship to Risk | Will D'Arrigo, Founder of Zublease

77: In the Smartest Person in the Room, Christian Espinosa, the Founder of Alpine Security, joins host William Glass to discuss the secure methodology. You’ll hear the 7 steps to becoming a more effective leader directly from his new book The Smartest Person in the Room. Christian shares how he's applied the secure methodology in his own life and the journey he's embarked on transitioning from seeing himself as the smartest person in the room to becoming a happy and fulfilled business owner. Lastly, Christian gets into how you can improve security in your business and the basic security steps every business owner should take. Top quotes: “Part of leadership is leading yourself.” “How we talk to ourselves shapes our world.” “To attract more we have to become more.” Key Takeaways: Focusing solely on achievement is ineffective If a customer "doesn't get it" you need to improve your communication You are responsible for the narrative of your life and business Bio: Christian Espinosa is the Founder and CEO of Alpine Security, a cybersecurity engineer, certified high-performance coach, professor, and lover of heavy metal music and spicy food. Christian's company, Alpine Security, was acquired by Cerberus Sentinel in December 2020. Christian is also an Air Force veteran and Ironman triathlete. He used to value being the “smartest guy in the room,” only to realize that his greatest contribution to the fight against cybercrime is his ability to bring awareness to the issue through effective communication. Christian is a speaker, coach, and trainer in the Secure methodology, helping to make the smartest people in the room the best leaders in the field. For more information, visit www.christianespinosa.com and get the book The Smartest Person in the Room now. Disclaimer: This podcast is for information only. Always seek professional investing and legal advice. __ Visit SiliconAlleyPodcast.com - Instagram: http://bit.ly/SIliconAlleyIG - LinkedIn: http://bit.ly/SiliconAlleyLI - YouTube: http://bit.ly/SiliconAlleyYouTube Theme music is Million Voices by Brett Miller - www.brettmillerofficial.com Ostrich is a personal finance app that uses the power of positive social accountability to help you define, set, & achieve your financial goals. Sign Up for Ostrich at https://www.getostrich.com Silicon Alley is a Financial Glass Production --- Send in a voice message: https://anchor.fm/silicon-alley/message Support this podcast: https://anchor.fm/silicon-alley/support

The Smartest Person in the Room and the Secure Methodology | Christian Espinosa, CEO of Alpine Security & Author

76: In the Keys to Social Media Marketing, Tamay Shannon, the Founder of W2S Marketing, joins host William Glass to discuss the common pitfalls of social media marketing and how to maximize your marketing investments. You’ll hear tactical advice on how to effectively use social media. Shannon covers the myths of social media and how to avoid the common mistakes most business owners make. We also cover Clubhouse marketing and how you can avoid the “tomfoolery” and charlatans that are abundant on the platform. Key Takeaways: The myths of social media marketing business owners believe How to avoid the common pitfalls of social media marketing Building a personal brand vs. a business brand How to maximize your marketing efforts About Tamay Shannon & W2S Marketing: W2S Marketing, Where 2 Start Marketing, was created especially to serve small businesses. Social Media doesn't have to be hard, ineffective, or time-consuming. Tamay Shannon takes the overwhelm out of social media for small businesses. It can be an integral and money-making part of your marketing mix. She worked with brands such as Kim Coles, Government Contractors Association, and Garnish & Gather. She's been in business for over 10 years helping small businesses get the brand exposure they deserve without the hassle. Website: https://w2smarketing.com/ Instagram: https://www.instagram.com/w2smarketing/ Disclaimer: This podcast is for information only. Always seek professional investing and legal advice. __ Visit SiliconAlleyPodcast.com - Instagram: http://bit.ly/SIliconAlleyIG - LinkedIn: http://bit.ly/SiliconAlleyLI - YouTube: http://bit.ly/SiliconAlleyYouTube Theme music is Million Voices by Brett Miller - www.brettmillerofficial.com Ostrich is a personal finance app that uses the power of positive social accountability to help you define, set, & achieve your financial goals. Sign Up for Ostrich at https://www.getostrich.com Silicon Alley is a Financial Glass Production --- Send in a voice message: https://anchor.fm/silicon-alley/message Support this podcast: https://anchor.fm/silicon-alley/support

Keys to Social Media Marketing, Avoiding the Common Pitfalls of Social Media Marketing, & Maximize Your Marketing Efforts with Tamay Shannon

As co-founder of a budding FinTech company, William Glass reveals the truth about exploring entrepreneurship for the first time. In the Silicon Alley podcast, he talks to a variety of entrepreneurs about their journeys as they unfold. Episodes air every Friday. Support this podcast: https://anchor.fm/silicon-alley/support

hubhopper

Silicon Alley

hubhopper