In this episode, we decided to reach out to some of the artists we work with and get first hand information of negative experiences they have had with galleries. Some talk about what they wish they knew before interacting with the galleries, tips on what to look out for, their biggest takeaways from the experiences and the importance of insuring one's artwork, regardless of who is in possession. Finally, the topic on pricing art and why you should be confident to name the price for your work comes up.  

Smart Art Business

NEGATIVE GALLERY EXPERIENCES WITH VARIOUS ARTISTS

In this episode, our host, Rachel Wilkins talks about the best places to sell different art work, how to build your client avatar and locating the platforms they hang out at so you can connect. Finally, she shares her top 5 tips on how to optimize your Instagram account to sell more art online. 

How To Sell More Art With Rachel Wilkins

In this episode, our host Rachel Wilkins takes artists to task on the subject on money and mindset. The big question is, what is stopping you from making progress towards what you have set to achieve? She highlights how she came about the word she chose for the year and how she will use it as a compass throughout 2022. She emphasizes on the need to check the company one keeps and encourages artists to have an abundance mentality and take action.

Mindset Versus Money With Rachel Wilkins

In this first episode to kick off the New Year, our host speaks with artist, witch and astrologer Lydia Knox to help us understand astrology and what it represents in all areas of life. She gives insight on 2022 readings month on month to help you plan ahead and manage the events that may occur all around. Keep a notepad next to you, you may want to remember dates! 

Astrological Insights With Lydia Knox

In this week’s special edition, we put together some of the best advice, favourite highlights and nuggets of wisdom shared by several guests hosted on our show over the year. They were impactful, life changing and we hope you also find them inspiring and find some good take aways. 

2021 Best Advice Highlights

In this episode our host Rachel Wilkins shares a life experience on self awareness, acknowledging your capabilities and dealing with vulnerabilities that come with being an artist.  She then dives deep into the nuances of digital marketing, social media marketing and building strategies that work. She shares tips on how to use social media as a tool to build a community you are in control of, ways to build good rapport online and a sustainable art business Finally, Rachel elaborates on the correlation between social media and brain drain, analytics, content planning for success and the solution to spending less time on social media while increasing productivity.  

Social Media Marketing With Rachel Wilkins

In this episode Rachel Wilkins discusses the 4 essentials you need to sell your artwork and why you should have an elevator pitch. She touches on effective ways to share about your work and guide your audience so that no money is left on the table. Finally she gives tips on how to confidently ask for a sale an the importance of building trust with your audience and collectors.

Selling Art Essentials With Rachel Wilkins

In this episode, our host Rachel Wilkins talks about streams of passive income, digital products and how to be creative in order to earn. She sheds more light on affiliate marketing, its benefits,  and lastly teaching and how to have confidence in your abilities. Rachel finally guides on how to find your niche, tap into it and how SamCart has completely changed her business for the better. 

Passive Income With Rachel Wilkins

In this episode, our host Rachel Wilkins Rachel Wilkins has an eye-opening discussion with the co-founder of SamCart, Scott Moran that will change the future of businesses and how they are operated. Rachel gives a testimony of how using SamCart transformed her business during the pandemic and how it can help revolutionise your business. Scott walks through the life cycle of SamCart and finally shares more details on the video series and upcoming launch which you definitely do not want to miss!

Revolutionize Your Business With SamCart

In this week’s episode our host, Rachel Wilkins, dives deep into a topic that is of interest among many artists, which is gallery representation. She breaks down the types of galleries and services offered and how to check if they are relevant for your artwork. She walks through the process of getting gallery representation, the pitfalls and finally gives tips on how to prepare before submitting any proposals to galleries.

Gallery Representation With Rachel Wilkins

In this episode, our host Rachel Wilkins speaks with life coach, Dr Gigi Arnaud on changing conditioned mindsets, negative and limiting beliefs in relation to neuroscience and psychology. They discuss comparison paralysis, ways to get aligned with the authentic you and practical ways to apply mindset principles and reprogram your own behaviour to create your version of success.

Mindset And Psychology With Dr Gigi Arnaud

In this episode, Rachel Wilkins, co-founder of Conception Arts teaches on why personal branding is important in building an image that affirms your roles as artists and how to control the narrative. She elaborates on marketing strategies that can potentially set you apart through personal branding, story telling and collaterals. These will support your work and carry the power and potential to influence buyer decisions if you put in the work and show up for your business everyday. 

Personal Branding With Rachel Wilkins

In this episode Rachel Wilkins demystifies the idea most have of who and what an art collector looks like. She speaks about the three things collectors are looking for, what conveys value, price point consistencies and effects. In closing she shares tips on how to remain curious, explore possibilities and why you need to build a cohesive, recognisable body of work.

What Art Collectors Are Looking For With Rachel Wilkins

In this episode Rachel Wilkins, founder of Conception Arts shares on how, as an artist, herself she managed to overcome procrastination which keeps most talented people from moving forward, and created consistent habits that still help grow her business daily. Progress no perfection is her mantra, and she elaborates on ways to actively, plan for and work towards growing a business while learning how to deal with rejection by focusing on your passion and why you started and making commitments that will push you to take action.

Progress Not Perfection With Rachel Wilkins.mp3

In this episode we discuss what neuroscience has to do with artists and the topic of worthiness. Dr Chris speaks on how to recalibrate after traumatic experiences, trauma regulation skills, the reason why we focus on negativity as opposed to positivity and neuroscience based methods you can use to affirm your worthiness. Finally he explains the relationship between technology & sleep, and the importance of having a sleep routine.

Neuroscience, Worthiness and Trauma Regulation With Dr Chris Lee

Smart Art Business is a podcast by Conception Arts to help visual artists and creative entrepreneurs grow and sustain a successful art business. Featuring tangible advice and inspiring interviews with artists and industry experts, you will learn how to brand, market and sell your art, the smart way.

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Smart Art Business

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