Did you know that we spend more time checking our email on our phones than we do our desktops? And any time Apple — who has the lion’s share of mobile users — makes a change to how they collect data or handle privacy around email, it's going to have an impact on those of us who are marketers. And Apple's done it again. What do the iOS 15 changes mean if you’re a building materials marketer? To make sure you're getting the most out of these changes, Beth and Zach break down the technical aspects of the update, what to worry about, what to look forward to and what your next steps look like.

Smarter Building Materials Marketing

The iOS 15 Update: What Building Materials Marketers Need to Know

Data is one of the first things that gets neglected in a busy business. Not everything is a numbers game, but if you’re a manufacturer and aren’t capturing data on your sales and marketing efforts, you’re missing out.  Data is an important component of your marketing strategy as a manufacturer, so we talked Dan Donohue, Director of Sales and Marketing at Craftmaster Hardware, about how manufacturers and distributors can work together to get more out of marketing efforts.

Closing the Gap With Data: How Manufacturers Can Capture More Leads

Is it possible to be a sustainable manufacturer and stay ahead in today’s construction industry? Here’s how one lumber company’s zero waste business practices are helping them drive more profit. Ted Dergousoff is the CEO of NewLife Forest Restoration, an Arizona lumber company committed to protecting our national forests. He shares how NewLife is revitalizing the construction industry with better building practices and high-quality wood products.

How Sustainability Can Increase Building Materials Sales

Video content will be a must-add to your marketing plans after listening to this episode, so get out your notebook. We talked about video marketing strategies with a manufacturer who recently won several awards for their content … and there’s one surprising tip we can’t wait to share with you.  Ben Roberts is the North American Marketing Director for Kebony, a manufacturer of wood cladding that recently won several 2020 Telly Awards for their Design vs. Build series. Ben shares everything from how they produce the stunning videos that have become part of what makes Kebony such a successful building materials brand to how they use the videos to drive leads and sales.

How One Manufacturer Uses Video Marketing To Increase Awareness & Leads

Data helps us connect the dots between the different parts of an organization, whether that's product development, marketing, sales or customer service. Data plays a bigger role in a lot of the decisions that today’s manufacturers make — are you using it to your advantage? Bob Sanders, Director of Sales at Shouldice Designer Stone, works for a manufacturer that spends a considerable amount of time deep in their business data. They’ve used insights from that data to improve everything from their customers’ experience to their manufacturing processes — all helpful information if you’re planning out your own marketing strategy for 2022.

How Manufacturers Can Use Web Data To Drive Company Wide Decisions

One of the most overlooked parts of the sales process for manufacturers is the visual component to the purchasing decision. If you’re planning out your marketing content for next year, it’s time to prioritize — and imagery is a great place to start when it comes to boosting your sales.  Greg Weyman is the founder and managing partner for Market Thrive, and he has a ton of insights (and great statistics) around how manufacturers can use imagery to boost their site traffic and sales — a topic we’re always thrilled to discuss.

How Images & Video Can Improve Conversions & Sales For Building Materials Manufacturers

Want a pipeline that fills itself? This week, we talked with an expert in business development on how manufacturers create a pipeline that's constantly full with commercial architects, without actually having to generate a lot of outbound activity.  Caitlin Mulligan is the Director of Business Development at SCI Lighting Solutions and works with high-end architects and designers in the commercial space. We picked her brain about how to keep architects and designers interested in your product and engaged with your brand.

How To Improve Building Materials Sales to Commercial Architects

The question we get asked most often is about social media and its ROI. So this week’s episode is all about the strategies and tactics we use to help building materials manufacturers succeed in the digital world. If you’re trying to level up your social media presence, stay tuned.  Zach and Beth talk with Venveo’s own social media expert Ashley Stevenson to get into the nitty-gritty of the ROI of social media.

Social Media ROI: How Building Materials Companies Can Determine Success

What’s getting builders to switch the products they typically build with? While builders and other construction professionals aren’t known to adopt new products or materials readily, we’re finding that behavior has started to shift. This week’s episode explores why. Zach and Beth talk with Jimmy Cotty, Executive Director of the Georgia Ready Mixed Concrete Association, about how manufacturers can be at the forefront of solutions in today’s construction industry.

How Manufacturers Can Get Builders To Try New Products

Mixed-use and multifamily projects are growing, and today’s manufacturers can ride the success of that market — if you know how to reach developers effectively. Toll Brothers is expanding in this multifamily market, and Mallie Timiraos, their Retail Portfolio Director, shared insights with us on the future of multifamily and mixed-use developments and how manufacturers can deliver real solutions to this market.

Toll Brothers Explains How To Win in the Mixed-Use & Multifamily Market

Growing a building materials brand is about the story you’re telling. The better the story, the greater the sale. But what if you’ve got a few different audiences? What should your brand’s story sound like then? Let’s find out from a company that began their story from the ground up. Greg Rohl is principal of The Rohl Model and the family-founded Rohl Faucets brand. The company has an established reputation for innovation and luxury brand quality, so we talked with Greg about what it takes to build a winning brand in the building materials industry.

From Garage to Global: How To Build a Winning Building Materials Brand

This episode is an exploration of the professional installer and trade industry and what they want from building materials manufacturers. Plus, what does the future of the trades look like? And how can manufacturers ensure that their future is a little brighter? Chad Lingafelt is the managing partner of Loc-Doc Security, a door and security firm in North Carolina. Chad is also the host of a great podcast, The Coffee Break. He’s a man of several passions, and we talked with him about how building product companies can stay relevant in the ever-evolving construction and manufacturing industry. 

Content Marketing for Pros: What Contractors & Installers Want From Manufacturers

What issues are ahead in land development and how will that affect the future of the construction industry? This week’s episode features an in-depth interview with a land developer who helps us understand the market from the inside out. We talk with Eric Tune, a general-contractor-turned-developer, who is now Vice President of Land Development at Brookfield in Phoenix, about how construction and building materials impact the way cities grow today.

How One Developer Is Building Cities Amidst Land & Labor Shortages

Is housing overvalued today? On this episode, we bring in an expert on investing, who gives us some much-needed perspective on housing today and how manufacturers and building materials companies can expect it to impact their business. Wondering when the bubble will burst? Let’s explore that question a little more. We talked with Jason Hartman, Founder and CEO of The Hartman Media Company, to better understand the real estate market and how it impacts the building materials industry today.

When Will the Real Estate Bubble Burst & Is the Housing Market Overpriced?

If you’re a building materials manufacturer with a website, then pay attention to this week’s episode. Google is rolling out an algorithm update that's going to impact everybody's digital presence, and we dive into how you can improve your SEO and Google rankings, and stay ahead of these major changes.

Google’s New Core Web Vitals: What Manufacturers Need To Know & How To Be Prepared

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Facebook profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.

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Smarter Building Materials Marketing

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