Authenticity marketing is a must nowadays for most businesses promoting themselves on social media. However, in the wake of scandals surrounding famous influencers and social media gurus, is it still possible to trust individuals whose ultimate goal is to make a profit? Have authenticity and vulnerability been deployed as marketing tools too much, to the point that they are no longer effective? In this episode, I talk about authenticity marketing, what it is, how it has been used and how we, as conscientious small business owners and artists can approach this matter differently. Join me for an in-depth discussion about values, marketing and branding, and hop on the social media struggle bus.

Social Media Blues

Is Authenticity Still Possible?

The recent protests in the Black Lives Matter movement have led many people to start talking about racial inequality for the first time on social media and other public forums. It seems the conversation has never been quite as open as now. While this is an incredibly positive shift, it is also important to question whether Facebook and other social media platforms are the absolute best forum to hold nuanced conversations between allies and black communities. In this episode, I talk about my struggles with holding vulnerable conversations around inclusivity and racial justice on a very public platform like Facebook, with its problematic algorithm and values.

Facebook Is Not My Community

Being part of the paid membership site gave me perspective and clarity on what I needed to make the social media content creation process more manageable for me and more effective for my business.

I tried Social Curator... So You Don’t Have To

What is the compounded effect of constantly generating social media content for the creative mind? In this week's episode, I explore the insidiousness of social media mindset and how it affects the creative process.

The Content Treadmill

The pandemic is forcing us to rethink our relationship with money, work and industry. What happens when so many are out of work and without spending ability in only a few weeks? How do we redefine society —and the way we relate to work— after this pandemic?

Episode 34. Hustle Bustle

The quarantine and self-isolation measures imposed to curb the spread of the novel coronavirus have shocked the entire world and disrupted our way of doing things and experiencing reality. This week, I explore my journey through the first month of quarantine and what I have learned so far.

When the Wall Breaks

When you are out there trying to achieve, it is important to understand that breaks are absolutely essential. We live in a culture that prizes productivity and time-management, but these conversations need to be accompanied by the other side of the coin: how to incorporate mental breaks into your routine so that you don’t burn out after a while.

Building Breaks Into Your Schedule

Part of the process of being a social media marketer is to develop a more positive relationship with social media. If it’s hard for you —because you’re an introvert, because you’re a private person, or for any other reason— these tips and reframed can help you men your relationship with social so you can do what works best for your business.

Episode 31: Developing a More Positive Approach to Social Media

When I was younger, I used to be an avid reader. As my “someday” reading list grows longer, I wonder how much technology is to blame for my much reduced reading speed. What are the advantages of reading books nowadays and how to make time and space for it in our crazy lives?

Episode 6: How to Read Books in the 21st Century

Getting it done requires good planning. Blocking time slots can be a great way to maintain focus and avoid distract.

Episode 4: Time Blocks

One of the most insidious problems with social media is that good old Fear of Missing Out. How do we handle it, manage it, approach it and address it as we try to promote our business on social media?

Episode 3: FOMO

Using the Holidays to completely unplug from social media can be restful and help ground you for the New Year. Here’s how I went about mine and what I felt like.

Episode 2: My Social Media Detox

We all have our particular history with technology. Depending on when and where we grew up, our upbringing and education, even our chosen career, we may have an easier or harder time adopting new technologies. In this episode, I talk about what motivated me to create this podcast and how I got here.

Episode 1: Origin Story

The technological advances of the past 20 years have made it possible for us to stay connected, consume and create content like never before. But what effects has this possibility had on our relationship with ourselves and the way we manage our private and public personas? In this episode, I explore the blurring of the … Continue reading Episode 30 – Public-Private: How Much Do We Share? →

Episode 30 – Public-Private: How Much Do We Share?

I grew up under the false dichotomy of being an artist versus… anything else. We have operated under the myth that we have to choose between a beloved art form and paying rent. But there are many ways in which you can support yourself as an artist, up to and including having a day job, … Continue reading Episode 29: Artist or Entrepreneur: Why not BOTH??????? →

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Social Media Blues

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