 We are delighted to welcome Josh Rangel, Senior Vice President of Social Media at Golin, to this episode of Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   When McDonald’s brought back their All-Day Breakfast, a simple press release or social media post wasn’t enough…but how did Golin and their team mastermind a mammoth relaunch campaign?  On this episode of Social Pros, Josh Rangel, Senior Vice President of Social Media at Golin, shares why he and his team spent hours upon hours on Twitter for their McDonald’s All-Day Breakfast campaign.  Plus, he shares top tips for stopping the scroll on social, helping clients leverage ever-changing platforms and finding a work-life balance.  In This Episode:  0:00 – Introduction  4:26 – Introducing Josh Rangel  4:55 – How social has evolved at Golin  6:13 – Unpacking Golin’s McDonalds campaign  14:27 – Would they pull it off now?  16:41 – Earned media and authenticity   21:13 – Guiding clients through social challenges  24:15 – How to deal with burnout  28:20 – How Josh staffs teams at Golin  32:32 – Influencers changing the face of social  36:06 – Josh’s final two  41:13 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Check out Golin  Follow Josh on LinkedIn  Follow Josh on Twitter  Visit SocialPros.com for more insights from your favorite social media marketers.  

Social Pros Podcast

How Golin Goes All-in on Breaking New Social Ground

 We’re delighted to welcome back Convince & Convert Founder (and OG Social Pros host) Jay Baer onto this episode.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   We love when things come full circle on Social Pros!   On this episode, we welcome back Jay Baer, founder of Convince & Convert, OG Social Pros host, business growth speaker, tequila influencer and…well, the list goes on!  Jay explains his study, The Time to Win, and how social media teams can provide the speed customers want.  He gives expert advice on social teams’ responsibilities, the role of social in business and navigating changes on channels.  Plus, he reveals all about his fast-growing tequila-related content on TikTok and Instagram. This man never stops!   Oh, and there’s plenty of Jay Baer-isms too!  In This Episode:  0:00 – Introduction  4:43 – Introducing Jay Baer  6:25 – What Jay is up to now  11:03 – Download Jay’s report, The Time to Win  11:50 – Unpacking social customer care in 2023  14:42 – Benefits and drawbacks of live chat  19:22 – How social pros can enact his advice  25:06 – Future book plans  27:09 – Jay’s foray into creating tequila content  30:20 – What he’s learned from working with brands  33:46 – Coping with shadow banning on social  35:29 – How can creators take control of data?  37:46 – Trademark Jay Baer-isms!  38:59 – Jay Baer’s final two!  42:41 – Outro     Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Jay’s website  The Time to Win  Follow Jay on LinkedIn  Follow Jay on Twitter  Follow Jay on Instagram  tequila.jay on TikTok  Tequila Jay Baer on Instagram  Visit SocialPros.com for more insights from your favorite social media marketers. 

Jay Baer on Why Now Is the Time to Win

 We’re delighted that our guest on this episode of Social Pros is Brandon Smithwrick, Head of Content at Songfinch.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC Full Episode Details  Songfinch is revolutionizing the custom gift industry, creating personalized songs with people’s unique stories. But how do they convey that magic on social?  Brandon Smithwrick, Head of Content at Songfinch, features on this episode of Social Pros.  Brandon’s a newbie at Songfinch, so he explains his methods for sharing new ideas among an established social team…without stepping on toes!  Plus, Brandon explains the importance of user-generated content, their channel strategy and red flags when job-hunting.  A fascinating interview that becomes a bit of a brainstorming session!   In This Episode:    0:00 - Introduction  3:47 – Introducing our guest  4:01 – Introducing Songfinch  6:05 – Joining an established social team  8:57 – Leveraging UGC  11:16 – Pitching new ideas among an established team  13:46 – Songfinch’s artists  15:27 – Creative briefs  18:52 – Using different channels  21:44 – Leveraging underused platforms  27:10 – Pay to play on social  29:10 – Looking for a new role  33:47 – Brandon’s final two  35:18 - Outro  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Songfinch  Brandon’s website  Follow Brandon on LinkedIn  Follow Brandon on Instagram  Follow Brandon on Twitter  Visit SocialPros.com for more insights from your favorite social media marketers.  

See How Creativity Flies High with Songfinch

 Looking to level up your social team?   We’re delighted to speak to Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, on Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Are you finding building a strong and positive workplace culture an uphill battle? Team that with the stresses of social and you have a real challenge on your hands.  Here to help is Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, who is featured on this episode of Social Pros.  Robert discusses his tips for strong leadership, how core values play into workplace culture and how to avoid burnout and overwork.  Plus, Robert reveals the stories behind his new book, ‘Elevate Your Team’, linked below. Robert’s previous Social Pros appearance from November 2018 is also linked.  In This Episode:  0:00 – Introduction  2:08 – Let’s introduce Robert Glazer  5:25 – What Robert’s been doing since his last appearance  6:40 – Robert on writing books  10:44 – Focusing on teams in social media  13:35 – Where are social media teams today?  16:28 – Have social media teams been too reactive?  19:37 – Why are core values so important?  22:48 – You’re the same person at work and at home  24:16 – Unicorns, The A-Team and underperformers  31:38 – You first or organization first?  37:56 – It’s OK to not want to lead  44:01 – Where to find Robert  45:25 – Robert’s final advice for social pros  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Robert Glazer’s website  Buy ‘Elevate Your Team’  Acceleration Partners website  Follow Robert on LinkedIn  Follow Robert on Instagram  Follow Robert on Twitter  Robert’s first Social Pros appearance  Visit SocialPros.com for more insights from your favorite social media marketers. 

How to Elevate and Empower Your Social Team

 If you want to sell on social or dial up your existing social commerce efforts, this episode is for you. We welcome Lauren Petrullo, CEO and founder of Mongoose Media, onto Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Are you looking to cash in on social but you’re worried about how much time it could take?   Well, tune in to today’s episode for something truly eye-opening!  Lauren Petrullo, CEO and founder of Mongoose Media, joins us to simplify the complex world of social commerce. It’s not something we’ve covered a lot on Social Pros, so listen for some fascinating insights!  Lauren explains how to use social commerce the right way, how to overcome skepticism from buyers and she explains what platforms could be best for you.  Plus, Lauren reveals why she believes e-commerce brands could be leaving six figures or more on the table by avoiding social commerce!    Oh, and there’s a fair few mentions of Daniel’s scarf.  A mind-blowing episode…in the best way possible!  In This Episode:  0:00 - Introduction  3:39 – Let’s meet Lauren  6:18 – Benefits of brutal honesty  7:56 – Lauren’s 50,000ft view on social commerce  12:32 – Dialling up your social commerce  17:19 – Social commerce skeptics  21:18 – Analyzing data  23:26 – Unsung hero channels for social commerce  28:18 – Dealing with trust issues  31:45 – Regaining data power  37:49 – Lauren’s parting advice for social pros  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Follow Lauren on LinkedIn  Follow Lauren on Twitter  Follow Lauren on Instagram  Lauren’s website  Mongoose Media website  Visit SocialPros.com for more insights from your favorite social media marketers.  

Why Cashing In on Social Is Easier Than You Think

 This week, we are delighted to welcome Ravi Hampole, SVP, Global Brand Creative at Lululemon, onto Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Social is changing every day. But one thing that never changes is the importance of being authentic.  Today’s guest on Social Pros puts authenticity at the forefront of his strategy through community-led social, in-house ambassadors and a human-first approach.  Ravi Hampole, SVP, Global Brand Creative at Lululemon, joins to explain why community is at the heart of what they do, why they work with ambassadors over celebrity creators and how they translate their human focus onto different channels.  Plus, Ravi explains why he views constraints as opportunities.  In This Episode:  0:00 – Introduction 4:11 – Introducing Ravi 6:32 – How Ravi contributes to social 9:46 – How Lululemon represents their community 16:31 – Carrying brand purpose across channels 27:24 – Ambassadors keeping it authentic 41:46 – Ravi’s final two  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Ravi Hampole on LinkedIn  Ravi’s website  Visit SocialPros.com for more insights from your favorite social media marketers.  

Why Every Brand Should Follow in Lululemon’s Social Footsteps

We are delighted to welcome Jacob Shipley, Manager of Digital Customer Experience at Tyson Foods, on this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Social media is a minefield. At times, it can feel impossible to get that viral post or create enough content to get in front of the right people. But consistency is key. On this episode of Social Pros, we spoke to the epitome of consistency on social, Jacob Shipley. Jacob is the Manager of Digital Customer Experience at Tyson Foods. He explains how patience is a virtue on social and why creating regular, high-quality content is more likely to breed success than banking on one viral post. Plus, he explains his background in the industry, his work with YouVersion and provides tips for growing followers organically. It’s a must-listen!  In This Episode: 0:00 – Introduction 3:37 – Let’s introduce Jacob Shipley 4:48 – Jacob’s day-to-day at Tyson Foods 6:51 – First party data tools 101 10:00 – Tapping into niche audiences 13:59 – Follower growth the right way 17:55 – Keeping consistent on social 22:01 – Jacob’s advice for budding social pros Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Follow Tyson Foods on Twitter Tyson Foods Follow Jacob on Twitter Follow Jacob on LinkedIn  Visit SocialPros.com for more insights from your favorite social media marketers.

How Quality Content Consistently Pays Off

 We are delighted to welcome Madison Long, CEO and co-founder of Clutch, onto this episode of Social Pros.   Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:   Salesforce Marketing Cloud ICUC   Full Episode Details   Are you looking to creators to add that extra dimension to your social strategy?   On this episode, our guest Madison Long, CEO and co-founder of Clutch, bridges the gap between brands and creators and explains how their relationships can breed success.   She talks about what brands need to know before teaming up with creators, how to set themselves up for and measure success and lifts the fog around pay rate and budgets.   Plus, she shares her views on why influencers aren’t the only creators to consider and how to leverage short-form video.   In This Episode: 0:00 – Introduction 2:39 – Introducing Madison Long 4:09 – Explaining Clutch 5:34 – How their process works 9:33 – Managing engagement expectations 11:55 – Questions brands should bring to the table 16:15 – Helping brands and creators measure success 19:34 – What should brands/creators have in place first? 26:32 – Helping brands identifying their TikTok strategies 31:19 – The final two: Madison’s advice for social pros Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Clutch website Clutch’s latest press release Follow Madison on Twitter Connect with Madison on LinkedIn Visit SocialPros.com for more insights from your favorite social media marketers. 

Clutch Gets Crazy-Transparent about Working with Creators

 Striking the right balance between fun and serious on social is the key to success. That’s why we wanted to speak to Joshua Gonzales, Media Producer at Beyond Identity, who is a prime example of doing just that.    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:   Salesforce Marketing Cloud   ICUC   Full Episode Details   In This Episode:   When building and reconfiguring your social strategy, finding that perfect brand voice can be a challenge. Truth is…there’s no perfect brand voice.  But today’s Social Pros guest has found a way to create a light-hearted and highly likeable social strategy without becoming the butt of the joke!   Joshua Gonzales, Media Producer at cybersecurity MFA Beyond Identity, joins the show to discuss how he delights B2B audiences and draws back the curtain on his social master plan.  He explains how he balances seriousness and fun while remaining educational, how he pitches new ideas to management and how he leverages short-form video on YouTube Shorts and TikTok.  Plus, Joshua gives top tips for social pros getting in front of the camera and reveals the story behind his upcoming book.  0:00 – Introduction  4:30 – Introducing Joshua  5:13 – What does Beyond Identity do?  6:41 – Unpacking Beyond Identity’s fun social  10:09 – Light-hearted vs serious – finding the balance  12:16 – Pitching more ‘radical’ ideas to senior teams  18:28 – You are speaking to people!  19:57 – Tips for social teams creating videos  24:05 – How to back up your social decisions  25:26 – Leveraging YouTube Shorts and TikTok  27:23 – Different topics on different platforms  28:55 – Find Joshua & Beyond Identity  29:39 – The lowdown on Joshua’s book  30:31 – Parting advice from Joshua   Resources   Schedule a consultation with ICUC   Grab your free Social Media Audit Bundle   Beyond Identity  Follow Joshua on Twitter  Follow Joshua on Instagram  Follow Beyond Identity on Twitter  Get notified when Joshua’s book is available for pre-order  Visit SocialPros.com for more insights from your favorite social media marketers. 

How Beyond Identity Delights B2B Audiences

 Canva has revolutionized design capabilities for brands of all sizes. But what goes into the social strategy that fuels their success?  We are delighted to be joined by Jacky Barker, Social Lead at Canva, on this episode of Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Canva is everyone’s best friend! It’s a smart visual communications platform helping social pros with marketing, presentations, branding and so much more. Plus, it features a ton of useful features and templates for you to get started with ease.   As our guest likes to say, it’s “the full shebang”!  But what are the secrets behind their rise and how does their social media strategy support their success?  On this episode, Jacky Barker, Canva’s Social Lead, explains how community and culture are super important to help keep the brand in the spotlight.  She takes us through her day-to-day responsibilities, how she identifies target audiences and demographics, how her and her team leverage Pinterest and TikTok and so much more.  This is packed full of expert advice and top tips and tricks for any social pro!  In This Episode:  0:00 - Introduction  4:14 – Explaining Canva  5:04 – Jacky’s day-to-day  7:46 – Acting on cultural cues  9:09 – The boom of TikTok  11:09 – Engaging with Canva’s community  13:24 – Canva’s target audience  19:05 – Canva changing their messaging  22:20 – How Jacky and Canva leverage Pinterest  27:08 – Determining the next steps for Canva’s social  31:41 – Jacky’s parting advice for social pros  Resources  Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Canva  Canva on Pinterest  Follow Canva on Twitter  Follow Jacky Barker on LinkedIn  Follow Jacky Barker on Twitter  Visit SocialPros.com for more insights from your favorite social media marketers.  

How Community, Creation and Culture Fuel Canva's Social

 We are delighted to be joined by Kosta Prodanovic, Senior Copywriter at Hootsuite, in a jam-packed episode about what’s in store for social in 2023. This is definitely one to bookmark!  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Want to know the biggest social trends for 2023? Of course you do!  On this episode, we are joined by Hootsuite’s Senior Copywriter, Kosta Prodanovic, who joins the show to discuss Hootsuite’s 2023 Social Media Trends report.  Kosta dives into what’s working on social this year and highlights some of the biggest findings, such as how smaller companies can poach creators, how the younger generation have changed how they search and the importance of customer service on social.  Head to the links below to find the report in full and make sure you save this one to refer back to!  In This Episode:  0:00 – Introduction  3:35 – Introducing Kosta Prodanovic  6:37 – Takeaways from Hootsuite’s Social Trends Report 2023  14:06 – Did any trends surprise Kosta?  16:24 – Impetus for using social as search  20:00 – Social commerce and trust  25:24 – Customer service on social  30:44 – Kosta’s tips for social pros  Resources  Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Hootsuite Social Trends Report 2023  Find out more about Hootsuite  Follow Kosta on Twitter  Follow Kosta on LinkedIn  Visit SocialPros.com for more insights from your favorite social media marketers.  

Hootsuite’s Social Media Trends 2023

Leanna Pham, Convince & Convert’s very own Executive Podcast Producer and Marketing Operations & Social Media Manager, joins this episode of Social Pros for a behind-the-scenes peek at the process behind the podcast.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Each week on Social Pros, we sit down with social media managers, CMOs and content creators to get a look behind the curtain at how they build their strategies and ideas. But, here, we thought we’d get a little introspective…  Convince & Convert’s very own Executive Podcast Producer and Marketing Operations & Social Media Manager, Leanna Pham, appears on this episode.  She discusses the work she does behind the scenes, her guest scheduling process for our show and how she sustains the conversation with guests.  Plus, she tells us what she likes and dislikes about the current social media world, reveals production top secrets and tells us where she goes for inspiration.  This episode was a long time coming and it’s a must-listen!    In This Episode:  3:50 – Leanna explains a little about her role  7:24 – How Leanna manages guest relations on the show  10:56 – Top tips for recruiting great podcast guests   14:35 – Why Leanna wants to showcase all types of people in this industry  17:10 – A sneak peek at the big changes coming to Social Pros  20:40 – How to set better expectations for social media  23:44 – What Leanna likes/dislikes about what’s changed in social media lately  26:34 – Social accounts Leanna follows for inspiration  29:56 – Leanna’s top tip for social pros Resources  Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Leanna Pham on LinkedIn  Visit SocialPros.com for more insights from your favorite social media marketers. 

Behind the Social Pros Scenes with Leanna Pham

Kate Bradley Chernis, co-founder and CEO of Lately, joins Social Pros to discuss the revolutionary power of AI in the content creation and marketing spaces. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details AI technology is coming on at a rapid pace, and this Social Pros guest is at the absolute collision point of social media and technology! Kate Bradley Chernis, the Co-founder & CEO of Lately.ai, joins this Best Of edition of the Social Pros podcast to discuss AI applications in the world of sales and marketing. Kate explores why social pros need to look for more interesting and compelling ways to draw audiences in and how Lately is helping users raise engagement levels by generating words that convert. We hear how important it is for social pros to break down communication barriers using touchpoints that trigger nostalgia, memory, and emotion, as well as the various ways AI can make that process easier. In This Episode: 3:19 – Introducing Kate Bradley Chernis 3:40 – Introducing Lately 6:46 – Values humans care about 12:39 – Is FOMO dead? 13:50 – Saving time or boosting engagement? 16:31 – The best source material for AI 20:10 – How writers can see AI as a tool, not a threat 24:45 – How AI helps with engagement 27:04 – Which team should own the Lately relationship? 29:13 – Being more social on social with AI 31:30 – Lately office hours 38:08 – Kate leaves advice for social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Lately.ai Lately.ai on Twitter Kate on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

Greatest Hits: How AI Impacts Social Media

It’s hard to narrow this guest’s titles down…but here goes! This episode of Social Pros features DoctorJonPaul, an influencer, educator, public speaker, thought leader, media critic, podcast host and…well, the list goes on! Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Building a personal brand and becoming a social trailblazer off your own back is no mean feat. But one person who has done just that is DoctorJonPaul. On this episode of Social Pros, DoctorJonPaul explains how they became a creator, the processes they use to build their brand and how they choose which social platforms to prioritize. Plus, they share their views on Twitter’s changes, reveal all about how their podcast, BFF: Black, Fat, Femme, came to be, and provide some unmissable top tips for budding social pros. This one’s a real must-listen! In This Episode: 4:34 – Let’s introduce DoctorJonPaul 6:10 – How they became a creator 12:26 – Deciding what to create each day 16:32 – Investing in self-promotion 20:24 – Twitter changes: DoctorJonPaul’s take 23:10 – Branching onto other platforms 27:09 – BFF: Black, Fat, Femme 37:20 – Advice from DoctorJonPaul Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle DoctorJonPaul’s website Follow DoctorJonPaul on Twitter Follow DoctorJonPaul on LinkedIn Follow DoctorJonPaul on Facebook Follow DoctorJonPaul on Instagram Tune in to BFF: Black, Fat, Femme Visit SocialPros.com for more insights from your favorite social media marketers.

How DoctorJonPaul Became a Trailblazing Creator

This one’s a slightly different episode of Social Pros! On this episode, we are joined by Cassie Petrey, owner of Crowd Surf. She explains how she went from pop superfan to managing social for some of the top music stars we know and love.   Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   When we scroll through TikTok, Instagram or YouTube Shorts and see our favorite pop stars and influencers, we don’t always consider what led to the creation of each post or video.  But our latest guest knows the ins-and-outs of the megastars’ social strategies…  Cassie Petrey, owner of Crowd Surf, joins this episode of Social Pros to discuss how she transforms musicians, comedians and influencers into masters of social.  She describes how she got into the industry, using social to let audiences help fulfil your goals and talks about what platforms are underused.  Plus, tune in for plenty of Backstreet Boys fangirling!  In This Episode:  5:00 – Introducing Cassie  6:29 – Cassie’s journey in social  14:05 – Social media as the benchmark of success  16:16 – Why she pushes clients to remember non-social goals  20:54 – Coaching clients on big social media changes  28:56 – Highlighting under-utilized platforms  36:26 – Where to find Cassie  37:37 – Final advice for social pros  Resources  Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Visit SocialPros.com for more insights from your favorite social media marketers.  

How Cassie Petrey Turns Rockstars into Social Pros

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Anna Hrach and Daniel Lemin of Convince & Convert and Erika Lovegreen of ICUC. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

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Social Pros Podcast

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