Social Media Lab Instagram Marketing Survey 2021 Want to learn how other agencies and social media managers are doing Instagram marketing and get inspired? The Social Media Lab recently surveyed digital marketing agencies and social media managers to see how they use Instagram. We received 335 responses to our “Instagram Marketing Survey 2021.” The following information will give you insight into how the average Instagram user utilizes Instagram daily. Instagram Marketing Survey 2021 Results Highlights from the Instagram Marketing Survey: Instagram marketing was very important or extremely important to 64.77% of survey respondents. 66.27% spend between 1-3 hours on Instagram daily. 90.75% view Instagram Stories. Instagram Reels are viewed by 68.96% of those surveyed. 94.93% post at least once per week to the Instagram feed. Full survey here: https://www.agorapulse.com/social-media-lab/insgtagram-marketing-survey-2021/

Social Media Lab

335 Answers To Over 20 Instagram Marketing Questions

The Social Media Lab Live 100th Episode! Join us as we reflect on the past 100 episodes, talk about ups and downs, changes to the show and maybe even have some trivia, giveaways and old friends on the show! What is the Social Media Lab LIVE? Social Media Lab LIVE is hosted by me, Scott Ayres, the Content Scientist at the Social Media Lab. It’s a weekly show where I talk about social media marketing with expert guests and is always testing something!!! I use Restream to power all of my live shows on Facebook and YouTube. Get started with Restream for free at www.restreamlive.com With Restream Studio, you can: — Launch & demonstrate new products — Drive flash sales & promotional offers — Host interviews, Q&As, or podcasts

The Social Media Lab Live 100th Episode!

Is it best to start a Facebook live with a countdown timer? The Social Media Lab tested Facbook countdown timers for you.

Should Your Facebook Live Stream Begin with a Countdown Timer?

Amazon Live has quickly become another live streaming platform for creators to build an audience and make an income, leading the Social Media Lab to wonder what would happen if we started a new account on Amazon Live.

Should You Go Live on Amazon Live?

Social Media Lab Twitter Marketing Survey The results of the “Social Media Lab 2020 Twitter Marketing Survey” are in, and here are some of the highlights: 19% don’t tweet links 44% tweet at least 1 video per month 79% spend more than 1 hour per day on Twitter Each quarter, the Social Media Lab will publish results from social media network-specific surveys conducted during the previous quarter. Our goal is to find out how each platform is being used, and year over year notate any trends seen. The Social Media Lab began surveying Twitter users in November 2020 to determine if any trends in Twitter marketing could be discovered.

Twitter Marketing Survey Results

Welcome to the Social Media Lab podcast, powered by Agorapulse. In this episode, we go over updates to the Social Media Lab podcast!!!

Social Media Lab Update Q1 Update

In the past three years, Instagram has undergone many changes, adding features such as Reels and IGTV. Plus, Stories are even more popular today than three years ago. So, we felt it was time to test again to see if anything has changed on Instagram ads. We formed a hypothesis based on our previous study. Hypothesis: Instagram Story ads produce more clicks and a lower CPC than Instagram feed ads. 

Instagram Stories Ads or Feed Ads: Which is Better?

Does using the word "FREE" impact Twitter ads results??? We ran a $1000 test to find out! Social Media Lab is powered by Agorapulse. 

Does Using the Word "FREE" Hurt Twitter Ads Traffic?

Let's find out what Jennifer Watson predicts for social media marketing for 2021!  Will Tik Tok still be a thing? What about live video? And does anyone even care about Clubhouse??? Social Media Lab is powered by Agorapulse

2021 Social Media Marketing Predictions! Part 5 with Jennifer Watson

Should your business focus on Facebook groups? Jennifer Watson from Agorapulse has done some amazing and unique things in Facebook groups recently. Listen to find out more.  Social Media Lab is powered by Agorapulse.

Are Facebook Groups REALLY Important? Part 4 with Jennifer Watson

What worked and didn't work in social media marketing during 2020? Did brands really fail and mess things up as bad as we think? Find out Jennifer Watson's thoughts in this episode of the Social Media Lab, powered by Agorapulse. 

What was the biggest fail in 2020 regarding social media? Part 3 with Jennifer Watson

Jennifer Watson from Agorapulse tested everything you can think of in social media marketing in 2020! From live videos, live summits, Facebook groups, Facebook boost, etc. Find out what she thinks worked and didn't.  Social Media Lab is powered by Agorapulse. 

Testing Social Media Marketing techniques with Jennifer Watson: Part 2

2020 brought us lots of changes and lots of things to test in social media marketing. Find out how many live video shows Jennifer Watson, the Social Media Manager of Agorapulse, produced in 2020, as well as what she tested on our accounts.  FREE TRIAL OF AGORAPULSE! 

Focusing on the Positive events of 2020 in social media marketing: Part 1 with Jennifer Watson

The Social Media Lab, powered by Agorapulse, wondered if placing Twitter ads with human faces or graphics mattered.  We found out it does!! Listen to find out the details!!!

Should Twitter Ads Contain Graphics or Human Faces??

We're asking agency owner Yvonne Heimann if our agency sucks.. In this episode we discuss what processes and workflows are needed to run a successful agency.  The Social Media Lab is powered by Agorapulse. 

What processes and workflows should agencies have? Part 2 of 5 with @AskYvi

Meet the mythbusters of the social media marketing ecosystem! We’re conducting interesting experiments to provide you with data driven best practices and insights. Join us as we crack the code to building social ROI.

hubhopper

Social Media Lab

hubhopper