We are all using digital marketing to grow our business, and in doing so we are creating brand equity along the way. Brand equity is a powerful concept that doesn&apos;t appear in your income statement but indirectly helps you grow your business in tandem with your digital and social media marketing.When it comes to brand equity, there are some legal aspects that are important to understand so that what you grow in your business becomes rightfully and legally yours. This is especially true if your dream is to sell your company to a larger entity or receive funding from venture capitalists.For that reason, we have a unique interview with someone today, Bao Tran, an IP attorney who is launching a new startup to help democratize the patent application process. In this interview you will learn:1) Why brandings are a significant part of company valuation2) Different innovative ways brands can be protected with Trademarks3) Different ways brands can be protected with CopyrightsAfter listening to this episode you will be able to navigate the legal system from a branding perspective and understand what next steps you might want to take.Key Highlights[02:54] Introduction of Podcast Guest, Bao Tran[07:29] Company Valuation[10:00] The Ways Companies Can Protect Their Brand and Valuation[12:53] Things That You Can Get Trademarked[14:58] Ways You Can Distinguish Your Product[17:03] Why Trademark Clearance Search Is Important?[17:26] Trademark Search Options[20:00] What Are Copyrights?[21:35] Best Practices for Copyrights[24:16] The Third Element in Trademark Context[26:17] How Can I Protect NFT?[27:37] Connect with BaoNotable QuotesIn our present world that most of the value is in the consumer recognition of your brand and that&apos;s why your work and you know, and your co-workers work in marketing is super critical to the value of a company.The point here is it&apos;s under your control. If you don&apos;t want anybody else to come in, you can do that, if you want to allow people coming in, in exchange for a royalty you can do that is under your control.But you know, when you&apos;re doing that for a very for a year, if you&apos;re stretching out to a year period, the risk is increasing that possibly somebody could enter your business ahead of you, and then block you from using that name.It’s what we call a specimen. So you just upload that to the copyright, very inexpensive, and, you know, you can do it yourself and get that protection, easy protection.If you think that somebody is going to reuse that, then you want to control that by having a copyright registration. Copyright registration allows you to then go and pursue the party that you know, you think is misusing your copyright.Connect with Bao Tran Bao Tran on LinkedIn: https://www.linkedin.com/in/hugeidea/Email Tran at btran@patentpc.comUpcoming Software: https://www.powerpatent.com/More Info on Neal Schaffer and This Podcast:Join My Digital First Mastermind: https://nealschaffer.com/membership/ Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/ The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview Subscribe to my YouTube Channel: https://youtube.com/nealschaffer Learn more about this podcast:  https://podcast.nealschaffer.com

Maximize Your Social Influence with Neal Schaffer

What Marketers and Entrepreneurs Need to Understand about Protecting Their Brands [Bao Tran Interview]

If you&apos;re doing your social media for business or yourself the same as you have for the last few years, your time is up. All of the trends in social media show us that we truly need to think visual first in so many ways in order to gain visibility within social media news feeds.In this episode I analyze all of the changes that have occurred in social media over the years, putting even niche platforms like Tsu and Ello (remember those?!?) into perspective. From this I believe the future of social media and thus social media marketing becomes clear, and I finish this episode with my advice on the ideal trifecta for your social media marketing going forward into 2022 and beyond...Key Highlights[01:33] Introduction[02:40] The History of Social Media[05:15] The Emergence of New Social Media Platforms[07:55] Dynamic and Emergence of Reels[10:28] Pinterest Dynamic[12:06] What Are Video Pins?[12:28] How To Get More Impressions from Different Social Media Platforms[14:13] The Effects of the Changes in Social Media[15:26] Tools You Can Do For Livestreaming[17:13] The Use of Video Content[17:59] Easy Ways of Repurposing Video Content[19:39] Why All Social Networks Now Want Content Creators[20:53] Get Paid for Sharing New Reels[21:31] The Other Important Type of Content[21:41] What Are Idea Pins?[23:00] Why Carousel Images Perform Better[25:12] Where Does Influencer Marketing Come to Play in Content Creatio?[27:18] SummaryNotable QuotesWhere we start with everything is we need to have a digital presence and the digital presence, the digital gateway becomes our website.If you want to get more impressions on Instagram, you do reels. If you want to get more impressions on Pinterest, you do video pins. More impressions mean above the funnel visibility and brand awareness does it add to more clicks or not, is a whole other story.It&apos;s about showing yourself showing up doing real-time content. You can&apos;t do reels you do videos igtv. But if you can do something longer, and cut it up into something as engaging as real, it&apos;s a new skill set that we sort of all has to learn. If you want to get the most visibility for your content, almost everywhere, video is going to be the key.The reels is all about entertainment. The carousel, the idea pins, and carousel images are more about education. And what&apos;s really interesting is that your results are going to vary.If you can&apos;t create the content, there is a ton of people out there that can&apos;t create the content are creating the content that you need to figure out ways to collaborate with. That&apos;s the heart of what I wrote about in the age of influence.People completely misunderstand, misinterpret influencer marketing, it&apos;s tapping into the influence of others in social media, whether they have 100 followers, or have 1000 followers.People that have influenced people that are able to build followers are a great content creator.Learn More:Join My Digital First Mastermind: https://nealschaffer.com/membership/ Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/ The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview Subscribe to my YouTube Channel: https://youtube.com/nealschaffer Learn more about this podcast:  https://podcast.nealschaffer.com

What is the Future of Social Media Marketing in 2022? Here's My Take - and Advice for You

In all of the social media platforms that exists and the various marketing tools that businesses can use to support your presence there, there is one social network for which there is one tool that rules them all.That social network is Pinterest, and the dominating tool is Tailwind.Learn from Senior Community Manager of Tailwind, Melissa Megginson all about their tool and comprehensive best practices not just for Pinterest, but also for Instagram and Facebook, which Tailwind supports.Key Highlights[04:09] Introduction of Podcast Guest, Melissa Megginson[06:14] What is Tailwind and How Melissa Started[08:39] Pinterest&apos;s Evolution[11:28] What Type of Pins Should I Be Posting?[15:30] Melissa&apos;s Advice When Creating Idea Pins[17:37] Best Format and Practices for Video Pins[18:03] Does Repurposing from Other Platforms Work?[21:51] What is Tailwind Create?[24:38] Tailwind Communities[29:53] Best Practices and Recommendations for Pinterest Ads[31:52] How to Do Keyword Research on Pinterest[33:24] What Makes Tailwind Different from Other Platforms?[36:48] How Should I Approach Instagram Through Tailwind?[39:30] Melissa&apos;s Advice on Facebook Marketing Strategy[43:38] Final Advice[44:31] Connect with Melissa and Tailwind Team[45:05] Summary[47:17] OutroNotable QuotesI would definitely think about it as a way to reach a broader audience. So, you don&apos;t want to be giving away everything that you have on your website and an idea pen because you still want to drive people to your website.It&apos;s just super simple to get that really top of funnel, introduce yourself to the Pinterest audience to new potential buyers and pull them in so that once they&apos;re following you, you can hit them with those video pins that people can click through on or the static pins that people can click through on.So, building up your, your website, your email list, all of that is really important, but you need people to land there first.Start with the organic content that&apos;s performing for you. I think that&apos;s a really good way to just sort of juice what&apos;s already happening and getting bad content that&apos;s already performing well in front of the right people. In social media marketing in general, we talked about the need to be consistent. I think when creating any kind of social media posts, you need to think about the story that you&apos;re telling rather than the individual posts that you&apos;re creating.Use the platforms. Don&apos;t just go in as a marketer. Use the platforms yourself. Get to know them, get to know what you like, get to know what is performing well, and you&apos;ll do a lot better as a mark Get her.Find Our More about Tailwind: Click here to start for free and get a $30 credit for a future subscription – only for my community! (affiliate link)More Info on Neal Schaffer and This Podcast:Join My Digital First Mastermind: https://nealschaffer.com/membership/ Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/ The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview Subscribe to my YouTube Channel: https://youtube.com/nealschaffer Learn more about this podcast:  https://podcast.nealschaffer.com

The ONE and ONLY Tool You Need for One Popular Social Media Platform is __________? [Melissa Megginson Interview]

Digital and social media are the field of dreams for every business. The problem is that you first need a roadmap to get started, but even with that roadmap you will have your successes and failures, new discoveries, and learn a lot both about your target audience as well as your product and branding.This is why a mindset of never-ending experimentation is critical for success in digital and social media marketing as well as if you have a digital product or service. But its not just experimentation that is important: Equally important is understanding when you need to pivot and then actually making that alignment.To me digital marketing is art, which is why the creative aspect excites me on a daily basis. I sincerely hope that you find some inspiration in this episode.Learn More:Join My Digital First Mastermind: https://nealschaffer.com/membership/ Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/ The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview Subscribe to my YouTube Channel: https://youtube.com/nealschaffer Learn more about this podcast:  https://podcast.nealschaffer.com

227: Why Digital and Experimenting Go Hand in Hand

The world of advertisement has truly changed. Consumers are now savvy and smart – they know if the advertiser is genuine or not. In addition, the channels in which you can connect to your customers are continuously expanding. As a product-based business owner, you may wonder, how can I make my business a success?Well, worry no more because, in this episode, we have the experts and the combined force behind The Product Boss Podcast -- Minna Khounlo-Sithep and Jacqueline Snyder, who will help you make your dreams come true! Join me as we learn everything you need to build a successful product-based business - and the importance that you need to always place on relationships.Key Highlights[01:28] Introduction of Podcast Guest, The Product Boss -- Minna Khounlo-Sithep and Jacqueline Snyder[02:26] Who Are The Product Boss?[03:42] How "The Product Boss" Started[05:42] How Marketing Products Changed in the Age of Social Media[08:46] The Most Effective Way of Connecting with Your Customer[10:13] Will Product-Based Business Work on a Team?[14:15] Curating the Right People to Talk About Your Brand[17:49] Most Successful Ways to Grow a Product-Based Business Today[21:12] The Things I Should Pay Attention as A Product-Based Business Owner[22:46] Mistakes to Avoid When Running a Product-Based Business[25:03] The Product Boss&apos; Advice[29:03] Connect with Jacqueline and MinaNotable QuotesWhat we&apos;ve seen is people buy from people. So no matter what you&apos;re doing, if you&apos;re building a business right now, it really is about that relationship.It&apos;s really about getting customers to be obsessed with you. And it&apos;s harder for them to be obsessed with you trust you feel like they&apos;re part of your life or that you resonate, or they resonate with your part of life, when it&apos;s a product that&apos;s forward facing versus a person that&apos;s telling you why the product matters to you, and why it matters to them.Whenever we coach people to hire on for their team, it&apos;s values based. So you hire for values before you hire for skill, because you can always teach skill.The influencer has to be able to develop their own story how they speak how they talk. That&apos;s why their audience engage with them. And so it really is about the story and how it&apos;s told by the influencer.We&apos;re digital marketers, we could come up with 100 different ideas of courses, and coaching programs, and masterminds and all the things but we try and stay sort of within our niche and make sure that we&apos;re kind of honing in and focusing on what our customers need.Guest Links:Jacqueline and Mina&apos;s Podcast: The Product Boss: https://www.theproductboss.com/podcastWebsite: https://theproductboss.comSignature Course: https://multistreammachine.comShop1in5: https://shop1in5.comLearn More about Neal Schaffer:Join My Group Coaching Membership Community: https://nealschaffer.com/membership/ Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/ The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview Uncover the Sources of Influence and Supercharge Your Marketing with SparkToroRegister for  free webinar on September 27 here: https://my.demio.com/ref/v5lbSCnQmpXDEZS1?utm_source=podcast

226: Why and How Online Business Success Often Comes Down to Relationships That You Must Build [The Product Boss Interview]

SEO ranking is critical for most business because it is the key to increase the brand’s visibility and attract potential customers where people search for information – especially now that we truly living Digital First. When we think of SEO, the first word that quickly comes to our mind is keyword. But if we dig deep into it, you’ll realize that SEO is not only about using relevant keywords. Come and join with me in this discussion with the CEO of bubblidigital, Neil Sheth, on how to figure out the other ways you can create content that will rank high on search engines and the real value that SEO offers.Key Highlights[02:53] Introduction of Podcast Guest, Neil Sheth [05:21] How Neil Got into SEO and Content Creation [08:44] What does an SEO agency do for their clients?Neil shared what an SEO agency do for their clients and why clients should hire one.[11:24] The Process of Creating Customized Plan for Each CustomerNot all plans are alike. Customers get customized plans for each of them based on where they&apos;re at, their goals, and the results they get.[12:49] SEO Compass[13:05] How to Implement SEO?Learn the four areas when implementing SEO. [13:22] Technical SEO Optimization [16:39] How to Find the Right and Relevant Topics That Increase Brand Visibility[17:50] Content Analysis[21:16] Content FormatsWhat are the different content formats that can help me maximize my eyeballs?[23:42] Why Should I Look at Google&apos;s First Page Results?[24:24] Neil&apos;s Tips to Rank Your Site Better[27:24] How to Get Quicker Results Using Less Competitive Keywords[30:05] Connect with NeilNotable Quotes:SEO is a learning game.I know more than they do about the subject, why aren&apos;t I speaking, and it but it comes down to the learning and the reps that you put in, right. And those experiences, sometimes money losing experiences, but it all adds up.SEO is always the I see as the bonus, whether it ranks or not, is there should be enough benefit before it even ranks. We talk about the benefit and the value, and the time that you&apos;re going to save, and most importantly, how your brand just going to look epic on the back of it.I&apos;m not gonna write about all these things, or when I&apos;m with a client, but what is relevant to your business, and most importantly, to your customers, or prospective customersIf you want to rank for those keywords that are critical to your business, you need to be seen as an authority in Google&apos;s eyes. And a way that you&apos;re seen as an authority is that you have a lot of content on that subject.If you&apos;re expecting to rank for a keyword, then your contents going to be worthy of ranking. So, analyze the content, are you ranking today? Are you being indexed?Guest LinksNeil&apos;s SEO Agency:  https://bubblidigital.comNeil’s Content On Demand Company: https://writeful.lyLearn More about Neal Schaffer:Join My Group Coaching Membership Community: https://nealschaffer.com/membership/ Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/ The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview Subscribe to my YouTube ChannelUncover the Sources of Influence and Supercharge Your Marketing with SparkToroRegister for  free webinar on September 27 here: https://my.demio.com/ref/v5lbSCnQmpXDEZS1?utm_source=podcast

225: How to Create Content That Ranks on Search [Neil Sheth Interview]

Do you ever feel that sometimes your content or branding just isn&apos;t correctly aligned with your business? Or that your message doesn&apos;t leave the viewer or listener wanting to learn more about your or do business with you? Perhaps you or your business have pivoted, but your content or branding have not?These were the questions I have been struggling with, and a series of events, including my recently attending Podcast Movement, let me on a journey to rebrand this podcast, changing it from Maximize Your Social Influence to Your Digital Marketing Coach. Learn all of the reasons why I did so and what takeaways it might have for you and your brand and content in this first episode of Your Digital Marketing Coach.Learn More:Join My Group Coaching Membership Community: https://nealschaffer.com/membership/ Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/ The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview Subscribe to my YouTube Channel: https://youtube.com/nealschaffer Learn more about this podcast:  https://podcast.nealschaffer.comRegister for this free webinar on September 27 here: https://my.demio.com/ref/v5lbSCnQmpXDEZS1?utm_source=podcast

224: Is Your Content Aligned with Your Business? Introducing Your Digital Marketing Coach Podcast

The world of marketing is continuously changing, especially during this time of the pandemic. Virtual summits are now becoming popular and the most effective digital lead generation tools today.If you are to start your first summit – or even thinking of creating one, this episode will surely help you understand the basics and elements you need for your own virtual summit. So come and listen as we learn “Virtual Summit 101” with the CEO of Hey Summit, Rob Gelb.Key Highlights[1:37] What is Hey Summit?[4:35] How Rob Started Hey Summit[10:44] Hey Summit Case Studies Success Story[12:28] Different Types of Events[16:50] Should I Go for A Broad Topic or Niche Subject?Choosing a subject or topic to discuss in a virtual summit can be challenging. Should I go for a broad topic or a niche subject?[21:05] Categorizing Subject and Topics[25:21] How to Create a SummitLearn the steps and important elements when creating a summit.[28:10] Rob&apos;s Advice to Companies Doing Webinars/Virtual Summit[31:21] Mistakes to Avoid When Launching Your First Virtual Summit[33:23] The Importance of Creating Attendee PersonaWhy is the process of understanding my target audience critical? How can it help me give value to them?[35:08] Final Tips from RobNotable Quotes:One is, thinking about what it is that your objective, what is your objective with writing an event.The second thing is that like, getting back to the why, like, why are you doing this in the first place is super important. And we say to everyone, build your attendee persona first, just anything else that you&apos;re doing with digital marketing? Who are you selling to? who aren&apos;t you selling to? If you can&apos;t answer who you&apos;re not selling to, that means you&apos;re trying to make something for everybody. And that means you&apos;ll end up serving nobody.So, I think that when you&apos;re thinking about virtual events, no virtual fences are no two ones are the same, nor should they be. But you also should be understanding like, what is it that you think when it comes to engagement? Like, why are you doing this?Don&apos;t assume that you have to be everywhere to all people makes you that authority. Adding your very specific bit to the conversation as a starting point. It&apos;s a step. It&apos;s not a winner-take-all-in-one event type thing.I think you do, what you do need to do is make sure that if you&apos;re creating, are you thinking about creating a summit, that it&apos;s work that it works for your webinar strategy, and that your webinar strategy works for the summitNot worrying too much about trying to be everything to all people at one, you know, at the same time. Also, being clear about the speakers that you&apos;re bringing on about the expectations.Links & ResourcesFree Trial and 15% Lifetime Discount for HeySummit: https://nealschaffer.com/heysummit (affiliate)Learn More:Join My Group Coaching Membership Community: https://nealschaffer.com/membership/Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-previewSubscribe to my YouTube Channel: https://youtube.com/nealschafferLearn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/

223: Virtual Summits: Why and How to Launch Your First One and the Newbie Mistakes to Avoid [Rob Gelb Interview]

As I’ve been doing social media marketing for quite some time, people often ask me, how do I become more influential on social media? How do I monetize my influence? How do I monetize social media?But the thing is, should you really make social media platforms your business?In today’s episode, I share with you the difference between running a business and leveraging social media platforms to promote your business. And what’s more valuable than monetizing your social media presence.Key Highlights[1:16] Monetizing Social Media[1:38] My Social Media Marketing Journey[5:31] The Importance of Having a Product When Monetizing Social Media InfluenceWhen monetizing social media, you need to understand the difference between running a business and leveraging platforms. You need to have a product or business first, then use social media platforms to promote them, not making these platforms your business.[07:08] Determining Your Content Medium [08:38] What Platform Should I Create Based on My Content Medium?[10:40] Creating a Platform While Leveraging it to Build RelationshipsHow can you create a platform and use your influence to build relationships with your potential customers and network?[12:57] Which Social Media Platform Should I Spend More Time On? [14:06] The New Digital First LinkedIn Group[15:39] Content Creation Being a Team Effort [18:05] Understand Social Media[18:41] Building Relationships With Products and ServicesWhere and how can I get a return of investment from the relationship I have built?Notable Quotes·       You need to understand the difference between business and platform. Social media is not a business.·       What I mean by platform is, if you really want to have impact in social media, you can&apos;t be everywhere at once, you got to pick your battles. ·       It&apos;s about business. And it&apos;s why I build a team outsourcing many tasks. It&apos;s why I talked about content creation being a team effort. Because you should not be working in your business, you should be working on your business.·       Build a very nimble team of hiring experts around the world that are really good at what they&apos;re good at. You can create some scale, and build a platform, which allows you to focus on your business. And that is how you leverage all this for your business. ·       Don&apos;t build social media influence, build business.  Build influence, to build your business. ·       But that to me, and the money you can make from being able to sell more products and services, has way more value than you trying to monetize your own presence.Links MentionedDigital First LinkedIn Group: https://www.linkedin.com/groups/2321400/Learn More:Join My Group Coaching Membership Community: https://nealschaffer.com/membership/ Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/ The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview Subscribe to my YouTube Channel: https://youtube.com/nealschaffer Learn more about this podcast:  https://podcast.nealschaffer.com

222: Want to Monetize Your Social Media Influence? Listen to This.

The power of podcasting is becoming more evident in today’s world as big companies and entrepreneurs are now using it for several functions to scale their businesses. In this episode, we have Luis Ryan Diaz, the Podcast Domination founder and Chief Growth Strategist. Podcast Domination is a company that helps podcasters with podcast management, right from launching to growing and monetizing your podcast. He joins us to share everything on how to launch your podcast and use it to grow your business. In This EpisodeWhy podcast is now being preferred as a business toolStrategic ways of leveraging your podcastUsing podcast for expert interviewsUsing your podcast to build relationships and connectionsInterviewing influencers in your podcastAll about Podcast DominationHow to grow and monetize your podcastPodcasting trends you should be aware ofPodcasting for SEO purposesConnect with LuisFinal thoughtsNotable QuotesIt’s the relationship that you can build with somebody not only if you are just interviewing them, but also just through how they listen and how they consume podcasts.I think there’s a lot of hesitation around doing it right and also the hesitation in people’s minds whether anyone will care to listen. But I do see bigger companies and brands using it.The podcast, when done right, can show inherent value.You don’t need a very big podcast. You need a podcast that solves problems for your audio customers.Links & ResourcesConnect with Luis Website https://www.podcastdomination.co/Email luis@podcastdomination.coMentioned ResourcesPodcast Domination ShowThe School Of Influence Podcast Podcast Hosting ToolsCaptivate https://www.captivate.fmBuzzsprout https://nealschaffer.com/buzzsprout (affiliate)Learn More:Join My Group Coaching Membership Community: https://nealschaffer.com/membership/Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-previewSubscribe to my YouTube Channel: https://youtube.com/nealschafferLearn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/

221: How to Launch, Grow and Strategically Use Podcasting to Grow Your Business [Luis Diaz Interview]

We all know how important personal branding is important in today’s world. That’s why we need to invest more in it. Despite the need, have you already transformed your personal branding to fit the digital age of today?  IIn fact, let&apos;s take this thought one step further: Have you digitally transformed yourself?In today’s episode, Khaled ElAhmad joins us to talk about how you can digitally transform your personal branding. Khaled is a “guide” based out of Jordan that helps business professionals with not just personal branding but also in Social Media Marketing in general.  He has worked with the Jordan government and Zain telecommunications network before opening his own consultancy on the same. Tune in to listen to the interview as he shares his journey, and how you can transform your own personal brand.Key Highlights[02:57] About Khaled ElAhmad[04:07] Where it all started with personal branding and digital marketing[07:28] Shifting from content creation to creating own content[07:54] The three types of content[09:22] Moving to Jordan and grabbing the opportunities.[13:11] Creating a digital first impression[17:05] Offering value after building digital first impression[21:03] Polishing your digital skills[25:15] Advice for people on their next personal branding journey[27:30] Building a digital community[29:27] Connect with KhaledNotable Quotes●      You don’t have to be an expert. You can be a guide and guide people to the right way when it comes to certain topics like digital media and personal branding.●      The first thing with the digital presence: my profile, username, cover photo, and bio are my digital first impression.●      All these little skills must be digitized. You must learn how to do that.●      I would advise everyone who’s into personal branding to reinvent themselves and reevaluate their digital presence because the algorithms are changing. Connect with KhaledInstagram https://www.instagram.com/shusmo/LinkedIn https://www.linkedin.com/in/ShusmoFacebook https://www.facebook.com/ShusmoTwitter https://twitter.com/ShusmoNeal Schaffer LinksJoin My Group Coaching Membership Community: https://nealschaffer.com/membership/Learn More About My Fractional CMO Consulting Services: https://nealschaffer.com/fractional-cmo-services-by-neal-schaffer/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-previewDownload My Marketing Tools Guidebook (50 Tools Recommended): https://nealschaffer.com/marketing-tools-guideLearn More About This Podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/

220: How To Digitally Transform Your Personal Branding - and Yourself [Khaled ElAhmad Interview]

Stop trying to do everything yourself when it comes to content creation. You can still be 100% authentic with your content while involving others in your production. Let me explain the why and how.It should go without saying that uou have a greater chance of succeeding faster with all aspects of your digital marketing, including content creation, when you involve a team. Working together builds success in its own unique way. The same concept applies in creating and leveraging content to build a successful business. In today’s episode, I share with you how you can take advantage of the opportunities available and maximize your ROI by having a team help you with your content creation efforts. Whether you’re seeking to create content for your websites, social media, or YouTube, this episode explores why having a team can really be crucial in maximizing your potential. Notable Quotes●      I believe that there’s not enough good content in the top search results. If you can create great content that represents the product or service you’re selling, I believe you can rank high.●      Content creation is all about teamwork. Nobody can do it all alone with expertise.●      Hire the team and get it done. If you really want to ramp up your content creation, this is going to be the shortcut. ●      The more you work with team members, the greater the quality will be and the quicker and more efficient you will be with turnaround.“You can go to as many conferences as you want. Listen to as many podcasts as you want. Read as many blog posts as you want. But if you don’t have the team,  IT’S NOT GOING TO HAPPEN.”Mentioned ResourcesSchool Of Influence Podcast Interview with Roger Wakefield: How To Build A YouTube Following For Your BusinessWebsites to hire freelancers for your teamWriter Access https://www.writeraccess.com/ Upwork https://www.upwork.com/ Fiverr https://nealschaffer.com/fiverrAudio  creation and Editing ToolsGarageband https://www.apple.com/mac/garageband/ Audacity https://www.audacityteam.org/ Learn More:Join My Group Coaching Membership Community: https://nealschaffer.com/membership/ Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/ The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview Subscribe to my YouTube Channel: https://youtube.com/nealschaffer Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/ 

219: Content Creation Should be a TEAM Effort

Ranking in google searches requires much effort and skills that can be time-consuming. From learning the Google algorithms, doing keyword research, working on links, and on-page optimization, you surely have a lot to do. But with the help of AI tools such as Frase, you can make your work faster, easier, and ultimately better.In this episode, Neal Schaffer speaks with Bill King, the Director of Marketing at Frase, an end-to-end SEO content creation that helps you “go from content ideas to SEO results faster and easier.” Bill has also worked with HubSpot as the Senior Inbound Marketing Consultant, and as the Acquisition Marketing Manager with Drift. Tune in and listen to Bill sharing about Frase and trends in content and SEO that you need to know in 2021.Notable Quotes●      The process of going from an idea to an article that gets traffic from google, the easiest thing you can do is keyword research.●      We’re not trying to just give you tools to do stuff faster, better, and cheaper. That’s already helpful. We’re saying how do you make sure that if you write this content, then it will be the best?●      Most of the value you’ll get in content and SEO will be on transferring clear expected outcomes of what you’re looking for and understanding what the recipe is to be successful in search.●      At the end of the day, we want people to go faster, better, and more efficiently.●      The only way to really quantify what great content means is to understand how you can actually wrap your head around what it actually means to be great content.●      One of the first things people think about when they hear the word automation or AI is they think that it’s gonna replace hard work and expertise. That’s clearly not the case.●      Google in the backend is trying to understand who are the credible sources for specific topics and which are the best.●      If you have the tools in place to know I’m speaking to this topic in a deep, authoritative way, you’re already setting yourself for success.Mentioned Resources and ToolsFraseHubSpotSEMRushYoast Episode 216: How To Use Influencers For Your BusinessNeal Schaffer LinksJoin My Group Coaching Membership Community: https://nealschaffer.com/membership/Learn More About My Fractional CMO Consulting Services: https://nealschaffer.com/fractional-cmo-services-by-neal-schaffer/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-previewDownload My Marketing Tools Guidebook (50 Tools Recommended): https://nealschaffer.com/marketing-tools-guideLearn More About This Podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/

218: How to Go from Content Ideas to SEO Results Faster and Easier [Bill King @ Frase Interview]

There are two main ways to grow your influence in social media: Organically through your own social media content or by spending money to advertise on the various social media sites. Influencer marketing, of course, can fall in both categories, depending on the collaboration.This episode will take a deep look at paid social media advertising on sites like Facebook, Instagram, LinkedIn, Twitter, and Pinterest and give you a solid framework for planning and measuring the increased influence you can obtain from Paid Social.Learn More:Join My Group Coaching Membership Community: https://nealschaffer.com/membership/Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-previewSubscribe to my YouTube Channel: https://youtube.com/nealschafferLearn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/

217: Paid Social Media Advertising & Influence: What You Need to Know

Influencer marketing should be a natural extension of your own marketing, and perhaps there is no better place for it than in B2B companies.Listen in to my interview with The Influencer Marketer Tom Augenthaler as we discuss the nuts and bolts of influencer marketing and how to begin implementing it for your business today.Tom Augenthaler LinksTom Augenthaler&apos;s Website: https://theinfluencemarketer.com/Neal Schaffer LinksJoin My Group Coaching Membership Community: https://nealschaffer.com/membership/Learn More About My Fractional CMO Consulting Services: https://nealschaffer.com/fractional-cmo-services-by-neal-schaffer/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-previewDownload My Marketing Tools Guidebook (50 Tools Recommended): https://nealschaffer.com/marketing-tools-guideLearn More About This Podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/

216: How to Use Influencers to Promote Your Business [Tom Augenthaler Interview]

Teaching sales and marketing professionals, entrepreneurs, and small business owners to build, leverage, and monetize their influence in digital and social media. This podcast helps businesses and professionals maximize their sales and marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube as well as through Social Media Marketing, Influencer Marketing, and Social Selling to help reach a broad variety of business objectives.

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Maximize Your Social Influence with Neal Schaffer

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