Remember Signal Hill from Episode 1? We sat down to talk with this incredible organization about how they brought to life one of their most foundational tools—the Value Project. This unique student conference came to life from their why—Value Every Person. To do it well, they designed three days of speakers, workshops, and experiences specifically to engage high school students so they could personally experience what it means to value every human, starting with themselves. *Our Favourite Quote: * “Success in my mind is transforming the lives of the young person so that the message of valuing themselves and others really begins to be internalized and expressed through making positive choices in their communities. And ultimately with the Summit, too, an emphasis on leadership so that they don't just stop with themselves but they keep trying to make their communities great.” - Derek, Signal Hill Links & Resources: Signal Hill - https://thesignalhill.com/about-us Value Project - https://thesignalhill.com/initiatives/value-project-summit Intro to Value Project Video: https://www.youtube.com/watch?v=6_xZcN4qJVA&feature=youtu.be

Speak The Unspoken

005: A Conversation with Signal Hill (Part 5 of 5)

There’s a lot of factors that come into play when climbing a mountain… Where you’re going, what you’re bringing, and our topic for the day, the smart choices and trade-offs you make along the way. This is strategy. In this episode, we break down ministry strategy and how exactly it’s different from goals, tactics, and objectives. We talk through leaning into God as you plan out strategic moves and give examples of brands like Tesla, Chick-fil-A, Manchester United, and the country of Iceland, doing strategy well. *Our Favourite Quote: * “We are always going to be faced with limits and I think strategy is about making choices that maximise the limits that we have.” Links & Resources: Chick-fil-a is the biggest competition to McDonald's: https://www.restaurantbusinessonline.com/financing/chick-fil-not-burger-king-or-wendys-mcdonalds-biggest-competitor Chick-fil-a also makes 4.4 million dollars in each store, they aren’t open on Sunday;: https://www.businessinsider.com/why-chick-fil-a-is-so-successful-2017-8 Starbuck Experience Book: https://www.goodreads.com/book/show/150619.TheStarbucksExperience Iceland’s soccer culture: https://www.si.com/soccer/2018/06/01/iceland-world-cup-soccer-nation-story-culture-heimir-hallgrimsson Good Strategy, Bad Strategy Book: https://www.goodreads.com/book/show/11721966-good-strategy-bad-strategy Netflix getting Laughed out the Blockbuster office: https://variety.com/2013/biz/news/epic-fail-how-blockbuster-could-have-owned-netflix-1200823443/ Disney streaming announcement: https://www.theverge.com/2019/4/11/18306809/disney-plus-streaming-service-price-launch-date-first-look-shows-movies-marvel-star-wars

004: Strategy is about making choices (Part 4 of 5)

If we’re all building the Kingdom how do we set ourselves apart? We’re going very deep into brand position in Part 3 of our Brand Foundation series. We put big brands up against each other like, Taco Bell vs. Chipotle, Coke vs. Pepsi, Gillette vs. Dollar Shave Club, and see how their positioning sets their seemingly similar products far away from one another. Listen all the way through to capture tools on discovering the unique space of your ministry or organization. *Our Favourite Quote: * “One of the easiest story structures to remember is talking about the world that is vs. the world that could be and positioning your brand in the middle of that, almost as the problem solver.” Links & Resources: Our misguided hatred of pigeons - https://www.audubon.org/news/the-origins-our-misguided-hatred-pigeons Pepsi is Okay Commercial - http://www.nfl.com/videos/nfl-super-bowl-commercials/0ap3000001015713/Pepsi-is-OK-Okay-for-Cardi-B-Steve-Carell-and-Lil-Jon IDEO empathy maps: https://www.ideo.com/blog/build-your-creative-confidence-empathy-maps Donald Miller Book - https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers-ebook/dp/B06XFJ2JGR Dove tagline & their evolution into lifestyle- https://www.mapleholistics.com/blog/dove-company-history-and-review-real-beauty-real-soap/

003: Carving out unique space in the audience’s mind (Part 3 of 5)

Bold decisions are necessary to grow a ministry. But are you willing to stand behind all your yes’s and all your no’s? The secret behind them is simple—articulating your brand how’s. In Part 2 of the Brand Foundation series, we break down the power of brand “how’s” and how they guide your culture, hiring, and overall success as a company. We’ll also be using brands like Southwest Airlines to understand how it makes a difference in real-time. Our Favourite Quote: “As people of faith, we have the opportunity to have God flow through us. When you discern that well and get a how…. When people live their values super faithfully, that’s what changes the world.” Links & Resources Southwest Airline Values & Why - http://investors.southwest.com/our-company/purpose-vision-values-and-mission Southwest Airline Profitability - https://www.airport-technology.com/features/worlds-biggest-airlines-2018/ / https://onemileatatime.com/how-did-us-airlines-do-in-the-first-quarter-of-2019/ GC How’s - https://glasscanvas.io/who-we-are

002: Change culture by living out “how’s” (Part 2 of 5)

Is your ministry living out its “why"? Not the mission or goal, but the rallying call that gets every one of your team members out of bed in the morning. In our first episode, we unpack the power of a clear and concise why statement in Part 1 of the Brand Foundation Series. We discuss the freedom of saying no, the experience of a brand promise, and the weight of a brand story using real-life application from organizations like Disney, Charity Water, and IKEA. *Our Favourite Quote: * “(We) use Jeff Bezos’ line, ‘Your brand is what other people say about you when you’re not in the room’. But I think particularly for ministries, there is also the, ‘how is the Lord actively working within your organization?’” Links & Resources: Simon Sinek Book - https://www.goodreads.com/book/show/7108725-start-with-why JFK and the Janitor: https://www.beqom.com/blog/jfk-and-the-janitor Disney's Magical Garbage System - https://www.waste360.com/waste-reduction/look-walt-disney-world-s-underground-trash-tubes Charity Water Brand Story Video: https://www.youtube.com/watch?v=UE9UvT5ujyg

001: Every brand starts with a clear “why” (Part 1 of 5)

Speak the Unspoken unpacks the dynamic relationship between faith and business. Each episode will call out the challenges of running a ministry through the lens of marketing, strategy, communication, and culture. They will dive into topics like building a Spirit-led brand and living your true purpose as an organization. With added insight from ministry and business leaders around the world, hosts Jason Jensen, Pat Padley and JM Boyd (Glass Canvas) will help mission-focused brands unlock their ministry potential.

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Speak The Unspoken

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