Zoe is the founder of Bodacious, a London based strategy studio. Zoe has brought her strategic brain to leading agencies such as Universal McCann, and Droga5, consulted for Adidas and was the Global Head of Strategy for the Ridley Scott Creative Group. She has a wealth of experience across industries and if you follow Zoe on social media you’ll see she regularly advocates for other women in strategy. Zoe and I chat about: Zoe’s unique journey into strategy The lost art of asking questions and why this is so important Zoe’s perspective on what strategy is and what it looks like The important but scary prospect of expressing yourself Getting off the agency production wheel Links to some of the stuff we talked about: Zoe’s strategy studio Bodacious Zoe’s articles on Finding the Beauty in Boredom and The Lost Art of Asking Questions You can follow Zoe on twitter @zoescaman

Strategy Sheroes

S2E5: Zoe Scaman, Founder at Bodacious

On this episode of Strategy Sheroes I’m joined by Mary McKenna. Mary is a tech entrepreneur, angel investor and was co-founder of the hugely successful e-learning company Learning Pool, where she was also my boss. She is one of the entrepreneurs in residence at the University of Oxford and is currently kickstarting new female founder network AwakenHub. Mary was awarded an MBE in 2014 for her services to Digital Technology, Innovation and Learning. We chat about: Mary's move from accountancy to becoming a tech entrepreneur and investor Her investment criteria The skills needed to be successful in business Mary's advice for female founders, and why she feels it's so important to pay it forward Links to some of the stuff we chatted about AwakenHub female founder network Mary shares more business, and networking advice on her Kicking Assets blog Follow Mary on Twitter @MMaryMcKenna

S2E4: Mary McKenna, Tech entrepreneur and angel investor

Kaitlin is co-founder of Current Forward a strategy consultancy based in Austin, Texas. Prior to forming Current Forward, Kaitlin served as Strategy Director at T3, an Austin-based innovation agency, where she was a delivery lead on the UPS account. Kaitlin has also consulted in Los Angeles with brands such as Apple and Beats by Dre. In 2018 she published the DIY Strategy Workbook to make strategy processes more accessible to small businesses and independent creative professionals.  We chat about: How Current Forward’s majority women ownership has shaped its approach The agency’s immersive approach to insights Kaitlin’s advice for other women wanting to start their own consultancy or agency The importance of understanding and investing in you Digital anthropology and the friction some brands face when attempting to be empathetic Yoga! A love for both of us and learnings from yoga teaching that are surprisingly applicable to strategy   Links to some of the stuff we talked about - Kaitlin’s agency Current Forward Rain or Shine the creative recruitment company started by Kaitlin and her husband The Life Brief by Bonnie Wan Kaitlin’s TEDx talk on Lessons in Digital Anthropology You can follow Kaitlin on Twitter @KaitlinMaud

S2E3: Kaitlin Maud, Strategy expert and co-founder of Current Forward

 On this episode of Strategy Sheroes I’m joined by Jennifer Riel, Global Director of Strategy at IDEO. Before IDEO, Jennifer spent 13 years at the Rotman School of Management, where she taught undergrads, MBAs, and executives how to think creatively about their toughest challenges. Jennifer is the co-author of Creating Great Choices: A Leader’s Guide to Integrative Thinking. She is a true strategy expert helping businesses challenge their thinking and solve their real business problems. Jennifer and I chat about: Her move into strategy Using integrative thinking to solve business problems How to improve your creative and integrative thinking skills Advice for women wanting to move into senior strategic roles Links to some of the stuff we talked about: Jennifer’s book Creating Great Choices: A Leader’s Guide to Integrative Thinking Useful tools employed by IDEO in creative thinking Follow Jennifer on Twitter @jenniferriel 

S2E2 with Jennifer Riel, Global Director of Strategy at IDEO

 On the first episode of our second series I’m joined by Louise O’Conor. Louise is a strategic and innovative leader with 20 years experience digitally transforming and scaling businesses and teams across global markets and multiple industries. Louise sits on the board of the Irish International Business Network (IIBN),  is a co-founder of the non-profit IrelandTogether and a Partner in Digital Transformation consultancy Beta Digital.  She also speaks 6 languages! Louise and I chat about: Her experience in digital transformation, before it even had a name! Digital Transformation misconceptions Enabling change successfully Measuring Digital Transformation Advice for women hoping to start their own consultancy Links to some of the stuff we chatted about Beta Digital’s approach to Digital Transformation IrelandTogether the non-profit Louise has co-founded to help businesses solve challenges brought by COVID-19 Follow Louise on Twitter @louiseoconor 

S2E1 with Louise O'Conor, Digital Transformation Expert

On the 6th episode of Strategy Sheroes I'm joined by Debbie Lu. Debbie has a decade of experience in public relations, strategic planning and digital marketing. She was shortlisted for Marketing Magazine’s Top 30 Under 30 Awards, and is the founder and Managing Director of the Canadian based So Agency. Brands Debbie has worked with include Nandos Canada and Hamilton Beach.

Episode 6: Debbie Lu - Brand Strategist and PR Consultant

On the 5th episode of Strategy Sheroes I’m  joined by brand strategist Diane Lurie.  Diane specialises in competitive advantage and brand value. She has been a Director at multiple agencies and has worked with brands such as Highland Spring, Unilever, Hilton and Scottish Government. She started her career as a researcher and continues to bring empathy for audience needs to everything she does. 

Episode 5 - Diane Lurie Brand Strategist

Lisa Killbourn is a Strategist with 30 years experience across some of the biggest agencies, including Collett Dickenson Pearce, J Walter Thompson, and AMV BBDO. Lisa is now a freelance consultant collaborating with organisations to develop brand value and business growth strategies.  Link to Lisa's article The Perception Problem which we discuss - https://www.linkedin.com/pulse/perception-problem-referendum-clientagency-briefs-lisa-killbourn/  

Episode 4: Lisa Killbourn Strategic Consultant

Judy is Managing Director of Oliver & Co helping organisations think more strategically, manage change and develop effective leadership. I speak to Judy about - Common challenges to effective leadership Getting buy-in for Strategy Myths around strategic thinking How to think well Getting the best from people’s time in meetings Personal strategy 

Episode 3: Judy Oliver - Managing Director & Consultant

Mary Carty is an entrepreneur with a background in the arts, innovation and technology. Over the past decade, she has founded and managed two successful technology start-up companies and been nominated for an interactive BAFTA. Mary is a passionate advocate for women in STEM, co-founding the OutBox Incubator, the first ever Incubator for girls in STEM. She is a Strategic Advisor for businesses across many different sectors and is a regular keynote speaker. Enjoy! 

Episode 2- Mary Carty, Entrepreneur & Strategic Advisor

I speak to Kate Wooding, Senior Strategist at one of Scotland's largest digital agencies Equator. Kate has extensive experience leading strategy for financial services clients such as AXA Insurance and Lloyds Banking Group. We discuss challenges brands need to be considering today, what it means to be strategic, and learn more about how Kate made the move into Strategy. Happy listening!  

Episode 1. Kate Wooding, Strategist at Equator

Monthly podcast promoting the voices of the best female strategic thinkers and learning how they have helped brands move their businesses forward. Tune in if you're working in a Strategic role, or you want to help your business approach objectives and challenges through clearer and more evidence based thinking.

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Strategy Sheroes

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