You ran an incredible virtual summit and have all kinds of new ideal audience members on your email list. But now what? What you don't want to do is get to the end of your summit and realize that you don't have a plan for the new audience you've built. Today we'll go over what not to do with your new audience, what to do if you do and don't have an offer to sell, and a way to leverage your summit community. For show notes, head to https://summithosthangout.com/143

Summit Host Hangout

143: What to Do with Attendees After Hosting a Virtual Summit

Was your virtual summit a total flop? Maybe you didn't hit your registration goal, you made less revenue than you expected, or you're frustrated that your speakers didn't promote. I know it's not fun to think about. You put in way too much work for it to be a total flop. But what if you could turn it into a win instead? There are two ways you can look at a "failed" event and we're going to cover them both and how you can move forward in today's episode. For show notes, head to https://summithosthangout.com/142

142: Did Your Virtual Summit Flop? Turn It Into a Win Instead

When you host a virtual summit not only are you doing a lot of work, but you're creating an extremely high-value resource that doesn't need to end once the live run of the summit does. Instead of letting your summit become a thing of the past, repurpose the content! There are all kinds of ways you can do it. Some nice and easy, some more complex. Today we'll break down 9 ways to repurpose your summit content. For show notes, head to https://summithosthangout.com/141

141: 9 Ways to Repurpose Virtual Summit Content

Want to host a profitable virtual summit without relying on paid ads? Whether you want to skip paid advertising altogether or layer other strategies on top of your ads, it is totally possible. In this episode, Margaux Fraise is sharing how she brought in $20k in profit in her first virtual summit without any paid advertising by leveraging community and connection. For show notes, head to https://summithosthangout.com/140

140: Leverage Connections Over Paid Ads to Grow Your Virtual Summit with Margaux Fraise

It's easy to get caught up on the number of followers you have, your summit registration goal, and the profit you see once your event is over. But what we often miss is the impact authenticity and connections can have in everything we do. When it comes to a virtual summit, this can show up in how you approach speakers, how you promote, the way you connect with attendees during the event, and what results you focus on after. In this episode, we have Mia Lauren to walk us through why authenticity matters over vanity metrics in your summit, on Instagram, and in your business as a whole. For show notes, head to https://summithosthangout.com/139

139: Authenticity Over Vanity Metrics in Your Virtual Summit with Mia Lauren

Have questions about virtual summit speakers? I've got answers for you in today's speaker-specific rapid-fire Q&A episode. We'll cover questions like: - Have you had speakers drop out when you send an agreement? - How can I convince speakers if I don’t pay them? - What do I do if a speaker asks for the full email list? - Can I use presentations in my membership? And a whole lot more. For show notes, head to https://summithosthangout.com/138

138: Virtual Summit Speaker Q&A

There's a widespread strategy where virtual summit hosts pitch speakers and, at the bottom of the email, mention that a list size of at least 5000 subscribers is required. So the pitch goes something like, “I love what you do, I’d love for you to provide value to my audience, they’ll love you, but all of that is only true if you have 5000 people on your email list”. You've probably already caught the direction that this episode is going to go, but today we'll break down whether you can require a certain email list size from virtual summit speakers. For show notes, head to https://summithosthangout.com/136

137: Can I Require a Certain Email List Size from Virtual Summit Speakers?

How many virtual summit speaking opportunities have you said "yes" to and regretted later? ...I'm definitely counting on two hands. This happens because speakers feel obligated to say "yes" to opportunities that aren't truly a good fit. ⁠⁠Then, it turns into an obligation that you're annoyed by a few weeks later. ⁠⁠ ⁠⁠ There are 5 areas to look at before saying "yes" to a speaking opportunity:⁠⁠ the host, your availability, the fit, the likelihood that you'll benefit, and your desire to participate. ⁠⁠We'll break each of those down in this episode! For show notes, head to https://summithosthangout.com/136

136: How to Decide Whether You'll Speak at a Virtual Summit

It's not rare to hear virtual summit hosts complain about how little their speakers promoted. Newsflash: The blame should never be placed on the speakers when that happens. It's up to you as the host to make it EASY for speakers to promote. This includes both the act of promoting as well as their desire to actually do it. The strategy for how to make promotion easy for speakers isn't simple, but it's worth the effort. In this episode, we'll cover the #1 reason speakers don't promote, how to make promotion easy for your speakers, and examples of the three summits I've gone hard with promotion for and why. For show notes, head to https://summithosthangout.com/135

135: How to Make it EASY for Speakers to Promote Your Virtual Summit

Odds are, when you start pitching virtual summit speakers there's going to be a handful that you don't hear back from right away. What should you do in that case? Follow-up? Assume they're not interested? In this episode, we'll dive into whether you should follow-up with virtual summit speakers after pitching, when to do it and how many times, and I'll share my favorite no-pressure follow-up strategies. For show notes, head to https://summithosthangout.com/134

134: How to Follow-Up with Virtual Summit Speakers After Pitching

No summit attendee is going to sit through 20 boring interviews. If your interviews aren't energized, focused, and actionable it's just not gonna happen. The good news is that your interview-style summit can be just as action-packed as a summit with all slides-based presentations. But you have to conduct the interviews in a way that will make it happen. In this episode, we'll cover how to decide whether the interview format is right for you, the top interview mistakes to avoid, how to conduct actionable interviews, and I'll share a peek at my interview outline. For show notes, head to https://summithosthangout.com/133

133: Keys to Engaging Summit Speaker Interviews

It's common to decide to host a virtual summit and only think as far as the immediate list growth and all-access pass revenue you'll see. But what a lot of hosts miss is the opportunity to treat their summit as a full funnel all in one. In this episode, Dama Jue is here to talk about what it means to position your summit to act as a funnel and the #1 key to a summit that brings attendees to paying customers. For show notes, head to https://summithosthangout.com/132

132: How Virtual Summits are Actually Full Funnels in Disguise with Dama Jue

Looking to reach your biggest course launch ever with a virtual summit? I'm not going to say there's a *right* way to use a summit to launch your course, but there are definitely some wrong ways. In this episode, we'll cover the 3 biggest mistakes I see when using a virtual summit to launch a course and how to avoid them to have a successful, feel-good launch. For show notes, head to https://summithosthangout.com/131

131: 3 Mistakes to Avoid When Launching Your Course with a Virtual Summit

If you've run in-person events and are ready to go virtual, there can be a bit of a learning curve. What's different between the two? How do I keep attendees engaged? Can I still reach my goals? Today, Natasha Wright is breaking down all of that and more so you can feel confident in the process of bringing your in-person event experience online. For show notes, head to https://summithosthangout.com/130

130: Pivoting from In-Person to Virtual Events with Natasha Wright

You know you can grow your virtual summit by running ads, promoting to your audience, and getting speakers to promote, but what other options are there? In this episode, Liz Flemming is breaking down how to leverage the media to organically gain traction for your event. Whether you already have media connections or PR has been on your to-do list, this is an episode you won't want to miss. For show notes, head to https://summithosthangout.com/129

129: Leverage the Media to Grow Your Virtual Summit Organically with Liz Fleming

Summit Host Hangout: Krista Miller of Summit In A Box dives deep into what it takes to launch an online summit. Everything from discovering your summit idea to the strategies that go into hosting a profitable, value-packed virtual summit. The best part? You don't have to be an influencer to make it happen. Let's dive in!

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Summit Host Hangout

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