Today's Marketing Speak guest found his niche and started a successful business from a random speaking event. Jason Hennessey is an author, entrepreneur, and internationally recognized SEO thought leader. He's the CEO and Founder of Hennessey Digital, a multimillion-dollar digital marketing agency recognized by Inc. as one of the fastest-growing private companies in the United States. In today's episode, Jason shares the powerful story of how he started working with lawyers without any legal background whatsoever. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/313.

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313: Finding Your Niche with Jason Hennessey

Today’s Marketing Speak episode has a different take on acquiring success in business. Guest Perry Marshall shares the first time he heard from God and how it transformed his life and career tenfold. At present, he has compiled a book of individual stories that show how God gives people business strategies and ideas. Perry Marshall is one of the most expensive business strategists in the world. His reinvention of the Pareto Principle is published in Harvard Business Review, and his Google book laid the foundation for the $100 billion pay-per-click industry. As a man of faith and science, Perry also gives scientific evidence for paranormal occurrences and several book recommendations that will get your wheels turning. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/312.

312: Divinely Inspired with Perry Marshall

The key to your success lies in the data. So many successful marketing campaigns and business processes today are data-driven. There's no one better to talk about this today than my guest, Dennis Goedegebuure. He's a growth marketing executive with nearly 20 years of experience working for big brands you know; eBay, PayPal, Fanatics and Airbnb. If you want to know the marketing secrets that brought these Fortune 500 companies to where they are today, don't miss out! Instead, tune in to episode 311 of Marketing Speak. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/311.

311: Data-Driven Storytelling in Marketing with Dennis Goedegebuure

Online security and copyright laws will forever be a pressing topic in the Internet world. If your website has been hacked or your IP is stolen, you'd agree with me 100% on how important it is to implement security measures. In this episode, Jonathan Hochman joins me to talk about ways to protect your IP online. Jonathan has two degrees in computer science and has worked as a sales, marketing, and technology consultant for 30 years. In 2010, he founded a successful internet security business, CodeGuard, acquired by Francisco Partners in 2018. Recently, he founded UNS Project to develop novel technology for verifying user identity online. This discussion will show you what your online vulnerabilities are–and how to fix them. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/310.

310: Upgrade Your Website Security with Jonathan Hochman

SEO is an investment, and like any other form of investment, sometimes it can go south. In this episode with Eli Schwartz, we talk about what can go wrong if your approach to SEO doesn't match your business. Eli Schwartz is a growth consultant with over a decade of experience driving successful SEO for leading B2B and B2C companies such as WordPress, Coinbase, Shutterstock, BlueNile, Quora, and Zendesk. He is also the author of Product-Led SEO. In today's episode, Eli gives us the lowdown on product-led SEO–everything from choosing the perfect SEO KPIs to getting the right links to deciding whether or not it's worthwhile to invest in content that aims to rank for specific keywords. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/309.

309: The Art of Product-Led SEO with Eli Schwartz

Video marketing has become quite popular, but it’s a tricky thing to master. These days, people look for authenticity, especially in marketing. In this episode, Ian Garlic shares his tried-and-tested techniques for making great marketing videos. Ian is one of the country’s most sought-out video marketing experts. He’s a best-selling author of three marketing books and the creator of The Garlic Marketing Show. With over 10 marketing courses, he’s helped clients create successful videos for their businesses. Take notes as he shares valuable insights to become an effective video marketer today! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/308.

308: The Power of Storytelling in Video Marketing with Ian Garlic

Copywriting can be a real breeze for people who have natural talent. But it’s also a skill you can learn over time. Today, we hear Lamar Phillips’ origin story, her gift for writing high-quality copy, and how she maintains her performance. Lamar is a copywriter at Mekanism and is part of the team that worked on Jose Cuervo and the Rice-A-Roni commercials and jingle. She’s clearly mastered copywriting given her experience in the field and her proven track record. Prepare to learn more about this skill when you listen to this podcast today. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/307.

307: Taking Your Copywriting to the Next Level with Lamar Phillips

Content creation can be profitable for anyone who understands what that really means. But, more than just keywords and the latest releases, you have to find what works for you. Today, Harsh Agrawal shares tips on how to master it as he did. Harsh is behind the award-winning blog, ShoutMeLoud, and cryptocurrency resource platform and community, CoinSutra. Surviving a debilitating accident, he became a full-time blogger and philanthropist. Join us as he lets you in on his best practices and meditation routine for a better life. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/306.

306: Creating Content That Matters with Harsh Agrawal

Anybody can start marketing themselves. But how does one become confident and successful? On today’s Marketing Speak, Steve Brossman lets us in on the secrets he’s discovered in the past 20 years of video creation. As a true innovator in sales and marketing, Steve created the Blueprint Conversion System that has helped professionals break through their struggles in selling themselves. In addition, he’s successfully mastered how to create innovative videos and impose influence on potential clients. So tune in and discover all the secrets of marketing that he willingly shares with us today. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/305.

305: The Secret to Self-Marketing with Steve Brossman

These days, the road to standing out online can be bumpy. But once you find what makes you remarkable to your audience, it eventually smoothens, taking you to where you want to be in no time. Today, Rich Brooks shares a remarkability formula to help remove all the bumps along the way. Rich is digital agency Flyte New Media’s president and has helped brands become remarkable since 1997. He also founded The Agents of Change, an annual conference and weekly podcast focusing on search, social & mobile marketing. In addition, he’s a nationally recognized speaker on entrepreneurship, digital marketing, and social media. Listen to hear his remarkability formula to uncover strategies for your business. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/304.

304: Building a Remarkable Brand with Rich Brooks

Technology has been growing at a rapid speed, and the consequences are becoming apparent. There’s more to this industry than just innovation. Our guest today exposes the dark side of digitalization you don’t readily see. Gerry McGovern talks about the effects of the digital world on the environment and the steps we can still take to stop it. As an applauded visionary against climate change, Gerry’s latest book, World Wide Waste, elaborates on the environmental impact of technology. He’s widely known for Top Tasks, a research method he developed to identify what truly matters to people. Prepare to be challenged as he shares ideas and resources on how you can make a difference. Tune in today! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/303.

303: Technology's Role in the Climate Crisis with Gerry McGovern

It’s challenging to create a LinkedIn profile that stands out. You’re up against millions of users and if you’re not doing it right, your profile’s just one of the many that easily gets drowned out. Lucky for us, Jason Osborn explains how you create a profile and connection request that stops the scroll and shares tools to navigate your sales. Starting as a life coach, Jason has been in the industry for 15 years now and has since worked with hundreds of businesses in transforming their LinkedIn marketing strategies. He’s also filled with gratitude despite the many challenges he faces after surviving a plane crash when he was 22. Listen as the CEO of Impact for Leads shares how you can generate tons of leads for your business through LEADS. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/302.

302: Multiply Your Leads Using LinkedIn with Jason Osborn

Social media has given everyone a platform to stand out. Unfortunately, this makes it challenging for individuals and brands to set themselves apart from your average user. Brendan Kane shares secrets to how you can build a powerful hook for your social media content. As the Founder and CEO of the Hook Point Agency, Brendan has helped hundreds of individuals and brands with their business and digital strategy. He’s been in the entertainment industry for more than 15 years, assisting people to stand out in an oversaturated market. With his international best-selling book, One Million Followers, and newly released, Hook Point, he shares how to rise above the noise. Tune in today! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/301.

301: Win Hearts, Minds, and Followers with Brendan Kane

In today's episode, David 'Doc' Searls joins me to talk about the highs and lows of the Internet and how it's changed the world and shapes the future. Doc is an American journalist, columnist, and widely-read blogger. He is the Editor-in-Chief of Linux Journal, a fellow at the Center for Information Technology & Society (CITS) at the University of California, and an alumnus fellow of the Berkman Center for Internet & Society at Harvard University. As Doc says, "The internet belongs to us because we invented it." You won't want to miss this fascinating episode about the fight for individual data rights. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/300.

300: Customer-Centric Marketing with Doc Searls

With the variety of its applications, artificial intelligence has proven to be helpful in people’s lives. But it’s unavoidable that some use it for questionable goals. On today’s episode, Joe Youngblood shares what he hopes AI will be used for in the future, the effects of fake news and psychological operations, and tips on protecting yourself as a surfer of the web. Joe is the founder of Joe Youngblood SEO & Digital Agency and an award-winning entrepreneur and futurologist. He’s big in educating people about recent updates on critical tools and websites, like artificial intelligence and Google. He values freedom of speech and shares how to use it on the internet appropriately. If you want to know what the future of AI may look like and how you can be extra cautious on the internet, tune in today! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/299.

299: The Good, the Bad, and the Ugly in SEO with Joe Youngblood

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