Supply chains: Smart cars - for iPod/iPhone

Supply chains: Smart cars - for iPod/iPhone

The Open University

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What happens when you bring the best of two famous brands together? What sorts of innovations can emerge, and how is a brand image created for the new product? The Smart car came about as a result of a collaboration between car manufacturer Mercedes-Benz and Swatch, the Swiss watch maker. This album examines the innovations behind the Smart car, its supply chain, and its assembly line in Hambach, France, where a finished car is produced every 96 ...Read More

What happens when you bring the best of two famous brands together? What sorts of innovati...Read More

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Episodes (5)

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Supply chains: Smart cars

05 Dec 2009 | 01 min 05 secs

Supply chains: Smart...

05 Dec 2009 | 01 min 05 secs

Smart thinking

05 Dec 2009 | 06 mins 37 secs

Smart thinking

05 Dec 2009 | 06 mins 37 secs

Smartville

05 Dec 2009 | 08 mins 37 secs

Smartville

05 Dec 2009 | 08 mins 37 secs

Behind the brand

05 Dec 2009 | 11 mins 47 secs

Behind the brand

05 Dec 2009 | 11 mins 47 secs

Innovating the aftermarke...

05 Dec 2009 | 03 mins 15 secs

Innovating the after...

05 Dec 2009 | 03 mins 15 secs

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