Supply chains: the supermarket - for iPod/iPhone

The Open University

How does a large supermarket chain expand into new markets? How does it adapt to new cultural values and consumer preferences? This album tells the story of leading UK retailer Tesco, which has increasingly become an international player in markets such as South-East Asia and Eastern Europe. The company gains global reach by forming strategic partnerships and adapting to distinct cultural traditions and preferences. Examples from Korea, Hungary a...Read More

How does a large supermarket chain expand into new markets? How does it adapt to new cultu...Read More

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Episodes (8)

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Supply chains: the superm...

05 Dec 2009 | 01 min

Supply chains: the s...

05 Dec 2009 | 01 min

Shaping Tesco overseas

05 Dec 2009 | 06 mins 33 secs

Shaping Tesco overse...

05 Dec 2009 | 06 mins 33 secs

The Korean hypermarket

05 Dec 2009 | 07 mins 50 secs

The Korean hypermark...

05 Dec 2009 | 07 mins 50 secs

Localising the European m...

05 Dec 2009 | 10 mins 04 secs

Localising the Europ...

05 Dec 2009 | 10 mins 04 secs

Monk-buckets and mango-pi...

05 Dec 2009 | 12 mins 26 secs

Monk-buckets and man...

05 Dec 2009 | 12 mins 26 secs

Managing Thai Tesco

05 Dec 2009 | 09 mins 53 secs

Managing Thai Tesco

05 Dec 2009 | 09 mins 53 secs

Where do old rubber trees...

05 Dec 2009 | 10 mins 55 secs

Where do old rubber ...

05 Dec 2009 | 10 mins 55 secs

Tesco comes to Hungary

05 Dec 2009 | 15 mins 04 secs

Tesco comes to Hunga...

05 Dec 2009 | 15 mins 04 secs

hubhopper

Supply chains: the supermarket - for iPod/iPhone

hubhopper