Social Media Cleanups are being mentioned a lot around Facebook at the moment. In this Talk episode, we are going to explore what they are and how you can do one for yourself and your business.Social media is a great tool when it comes to building your expert profile but we all have changed over time. What we posted on our social profiles in the past may no longer be true to where we are in business and life today.Doing a social media cleanup is important to get our profiles on brand and up to date on who we are currently. Start by knowing what message and person you are hoping to project and start editing from there.You can then review everything about your profiles from your bio to the kinds of movies and books you read, to the groups you belong to, and even the friends you have. The goal is to have a social media profile that supports the brand of who you are in the present.Highlights:0:01 Introduction0:21 What is a Social Media Cleanup and should I do one?0:30 A cleanup of your social profile0:55 How we check our client's social media profiles1:08 Social media cleanup and ways to do it1:17 Google search1:35 It's about tidying things up making sure you're in the right direction.1:40 Search for your names in the profiles2:10 Social media noise2:30 Evaluate groups, pages, channels, etc. that you have joined.2:40 It's okay to walk away from stuff that doesn't resonate with you anymore.3:10 Other tips for social media cleanup3:20 How to be social media-free3:53 Look at the social platforms that are working for you4:06 Summary4:32 End. For more tips, visit lindareedenever.com.auResources:Where should I be on Social Media?A 5 Step Formula For Creating Social Media ContentInspire Engage Connect – Social Media Inspiration DeckSocial Media Checkin with Social Media Profile ChecklistLinda's Suite of Marketing and Business Products - https://lindareedenever.com.au/shop/Join The Marketing Circle - https://lindareedenever.com.au/the-marketing-circle/Book a Coaching Session with Linda - https://lindareedenever.com.au/booking-calendar/Contact Linda - https://lindareedenever.com.au/contact-me/ Follow Linda:Website - https://lindareedenever.com.au/Facebook - https://www.facebook.com/lindareedeneverTwitter - https://twitter.com/lindareedeneverInstagram - https://www.instagram.com/lindareedenever/About Linda Reed-Enever:Linda Reed-Enever is an Ideas and Marketing Strategist who boasts a unique knack for helping businesses and individuals tap into their marketing, branding, and business potential.She draws on both her educational background and over 20 years of experience in the marketing and public relations industry to help businesses and individuals through one-on-one coaching, courses, webinars, training, and other tools.Linda’s expertise encompasses innovative ideas that span marketing, public relations, course creation, social media, marketing automation, and branding.She has an incredible eye for visual content and a talent for simplifying complex topics to help business owners build their profile, their brand, and their expertise.

Talk

Do you need a Social Media Cleanup?

5-Minute Marketing is about making marketing a part of your day and using 5-minute time blocks to help you gain consistency and marketing momentum.THE 5 MINUTE MINDSETYou might not finish what you start BUT you will have a foundation to work onNot all ideas will be brilliant, but writing them down allows you to identify the gemsLook for 5 minute windows in your dayStick to 5 minutes. Don’t allow yourself to be distracted.Keep your expectations real – this is 5 minutes of inspiration.Small steps add upHighlights:0:10 What is 5-Minute Marketing?0:44 Little snippets of your day that you can use to market your business.1:06 5-Minute Marketing add up and build momentum1:11 What 5-Minute Marketing is not1:26 5-Minute Marketing is for small business owners.1:53 Ways to find 5 minutes within your day2:21 Using your time a little bit better2:50 5-Minute Marketing Ideas Deck3:00 Three 5-Minute Marketing activities from the deck3:10 How to use the cards3:25 Card #1 - See what your competitors are doing4:01 Card #2 - Check your profiles4:45 Card #3 - Repurpose your live video5:15 Summary of what 5-Minute Marketing is5:23 How to get the 5-Minute Marketing DeckHow to get the 5-Minute Marketing Ideas Deck:https://www.enevergroup.com.au/product/5-minute-marketing-ideas-card-deck-by-linda-reed-enever/Resources:5 Minute Marketing Ideas Cards by Linda Reed-EneverSocial Media Checkin with Social Media Profile ChecklistThe 5 Minute Marketing ToolkitCheck and Review your websiteLinda's Suite of Marketing and Business Products - https://lindareedenever.com.au/shop/Join The Marketing Circle - https://lindareedenever.com.au/the-marketing-circle/Book a Coaching Session with Linda - https://lindareedenever.com.au/booking-calendar/Contact Linda - https://lindareedenever.com.au/contact-me/ Follow Linda:Website - https://lindareedenever.com.au/Facebook - https://www.facebook.com/lindareedeneverTwitter - https://twitter.com/lindareedeneverInstagram - https://www.instagram.com/lindareedenever/About Linda Reed-Enever:Linda Reed-Enever is an Ideas and Marketing Strategist who boasts a unique knack for helping businesses and individuals tap into their marketing, branding, and business potential.She draws on both her educational background and over 20 years of experience in the marketing and public relations industry to help businesses and individuals through one-on-one coaching, courses, webinars, training, and other tools.Linda’s expertise encompasses innovative ideas that span marketing, public relations, course creation, social media, marketing automation, and branding.She has an incredible eye for visual content and a talent for simplifying complex topics to help business owners build their profile, their brand, and their expertise.

What is 5 Miniute Marketing

As business owners, it is easy for us to assume clients “know” basic things about our industry. But more often than not just because we “know” and it’s second nature to us, we fail to provide the key information that a client needs to buy from us or use our services.This is where educating your market comes into play.Not only is educating your market critical to outlining services and products, but it’s also imperative we inform customers about our industries so they can be empowered to choose us and work with us.In this online and tech-savvy world customers have more “choose me!” coming at them than ever before, and educating your market is an amazing way to stand out from the common crowd.Educating your market not only places you as an expert in your field, it empowers your customers and creates better working relationships.Highlights:0:11 What is education marketing?0:26 Education in terms of marketing0:43 Creating good content0:51 Examples of knowledge share content1:14 Education marketing is about explaining things.1:50 Education marketing as a lead magnet2:05 Education marketing as a trade of knowledge2:37 Ways to educate your market2:50 As an exercise, write down ideas that you can show people how to do things.3:13 Introduce the why?3:50 Many ways to educate your market4:23 In a brief nutshell, education marketing is a way for people to learn from you.4:44 Thanks, like, subscribe, and give a thumbs up!4:50 Share your education marketing ideas in the comments.Resources:Power of Education in Your MarketingCreating Content on FacebookCreating Social Media ContentHack Your Content Planning Linda's Suite of Marketing and Business Products - https://lindareedenever.com.au/shop/Join The Marketing Circle - https://lindareedenever.com.au/the-marketing-circle/Book a Coaching Session with Linda - https://lindareedenever.com.au/booking-calendar/Contact Linda - https://lindareedenever.com.au/contact-me/ Follow Linda:Website - https://lindareedenever.com.au/Facebook - https://www.facebook.com/lindareedeneverTwitter - https://twitter.com/lindareedeneverInstagram - https://www.instagram.com/lindareedenever/About Linda Reed-Enever:Linda Reed-Enever is an Ideas and Marketing Strategist who boasts a unique knack for helping businesses and individuals tap into their marketing, branding, and business potential.She draws on both her educational background and over 20 years of experience in the marketing and public relations industry to help businesses and individuals through one-on-one coaching, courses, webinars, training, and other tools.Linda’s expertise encompasses innovative ideas that span marketing, public relations, course creation, social media, marketing automation, and branding.She has an incredible eye for visual content and a talent for simplifying complex topics to help business owners build their profile, their brand, and their expertise.

What is Education Marketing & Ways You Can Use It to Market Your Business

I'm excited to have you come along and join me as we explore what I like to call a marketing day and how you can use that marketing tree to empower your people, benefit your business and attract better leads to your business into your clients. So that's what we're going to be talking about today. So we are delving into the world of what I like to call marketing trees today, and I like to look at marketing as a marketing tree rather than a final for a number of reasons. I think of funnels, you know, and I can't get the visual out of my head about pushing people down and forcing them down through something. And I would much rather empower our people. And I'll explain to you about why we like that within trees within that process.

What is a Marketing Tree?

Trust me, you’re gonna need help, and the answers might not be on Google. This is why joining communities and groups is so important. It’s a circle of support where you can give and get help.But I’m sure you’ve seen posts asking for help that maybe frustrated you because they didn’t post enough information so you can immediately respond. Many groups now actually have guidelines on asking questions so that people don’t waste time trying to interview the original poster about the problem.It’s your job to be very clear about what you need. And then trust me, the answers will come. People like to help!Listen to this talk for more tips on getting the best responses for your questions.

Tips on Getting Help When You Need It

How do you continue marketing when you’re already fully booked? After all, you don’t stop needing more clients, you need to keep marketing so you can keep growing.But how do you do that when you’re busy?This is especially true for service-based businesses. There’s only so much time you can use each day and that time goes to your clients.But take this podcast as a quick example: it’s less than five minutes long. You can do the same. You can sit down when you have a free hour or half hour, and you can produce several videos you can repurpose into podcasts or blogs that can work for you as marketing content.Content like this gives your audience a taste of what it’s like to work with you. And whether you create videos, talks or courses, they’re just here waiting to be read, listened to, or watched. They no longer take your time!

How to Keep Marketing When You're Busy

Marketing, advertising and PR are three of the most effective tools to help your business really take off. All of them get you in front of your target audiences.Each of them have key differences in the type of content, where that content goes life, and the role of that content in connecting with your audience or building your reputation. And like all tools, there’s a proper way to deploy them that makes them efficient in achieving your goals.

Marketing, Advertising and PR: When and How to Use Them

You’ve written a book. Congratulations! That’s quite an achievement. But now what? This is perhaps the top question clients ask me. It’s often what makes them join Business Business Business and Media Connections.Right off the bat let me tell you exactly what’s next: Marketing.Your work on your book is 20% putting it together and 80% promoting it.You’ve probably come into this already knowing that! So now it’s just about doing the right things in marketing your book.

How To Market Your Book

Think of bite-sized content as snackable content, something your audience can interact with quickly and still come away with something truly valuable.I love bite-sized content! Sometimes you have a free minute and you get to use it well when your favourite influencers deliver a bite-sized content. That’s the same for your audience. Actually, they might sit down for an entire hour and consume and engage with hundreds of bite-sized content in that hour.Get in on that action! Produce bite-sized content: images and micro videos of tips and advice your audience will appreciate! And the best thing about this is your bite-sized content already exists in content you already have. Just repurpose!Some bite sized content ideas you can share are:Your top tips in short bursts (videos, memes, audio)Product how to’s and walkthroughsHighlight blog or podcast episodesAs a way to promote larger campaigns, giveaways, online events, etcextra light bites to your audience, such as GIFs, memeBite Sized content ToolsLumen5 https://www.jdoqocy.com/click-9263589-13929968Wave https://wave.video?ref=lindareedenever5&utm_source=lindareedenever5&utm_campaign=Wave.video+Affiliate+Program&utm_medium=affiliateAnimoto https://shareasale.com/r.cfm?b=956805&u=1499425&m=67883&urllink=&afftrack=Missinglettr https://goo.gl/Q5gcSkCanva https://canva.7eqqol.net/ZGaRQHeadliner https://make.headliner.app/referral/linda_F9Qt7UWordswag http://wordswag.co/Filmora & Flimorma Go https://shareasale.com/r.cfm?b=1530677&u=1499425&m=44487&urllink=&afftrack=0Bite-Sized TipsRegram/Retweet/Repost snackable content to save time and promote engagement.Keep content fresh by using content surrounding current events, national holidays, and major sports events.Mix it in with your other contentCome and join us in the Marketing Circle for more tips and tricks:https://lindareedenever.com.au/the-marketing-circle/

The power of Bite sized content and snackable messaging

Should you really put your face out there? Do you absolutely have to appear on your marketing videos? YES. Why? Because your clients are people, and people connect with people.I used to hide behind my own brands. But the moment my business started to take off was the moment I put myself out there.So go ahead and make videos. Talk to your target audience on a Facebook Live. Add your face to your tips and blogs. And if you still have misgivings because you don’t look perfect, remember this: looks don’t matter to your target audience. What they see and what you should focus on is the person they want to work with!Listen to this podcast and let go of your camera shyness!

Let Go of Your Perfectionism and Connect: Be the Face of Your Brand!

Your Facebook Group can be one of your favorite spaces, too. It is for me!When we talk about Facebook engagement, we usually think of groups and community pages, because this is where you can really connect with your people. What’s awesome is you know that people in your group are warm leads. They’re interested, they want to learn from you, or they’re already using your product.You can gain so much insight from a Facebook group, so it’s important to keep it alive and buzzing. Make it a place your tribe wants to hang out! I give you tips on exactly how to do that. Listen to this podcast and get ready to take notes.You can alway deep dive into Facebook Groups with me here https://enevergroup.thinkific.com/courses/creating-communities-with-facebook-groups 

How to Run a Facebook Group For Your Business

Are your posts getting marked as spam? Do you get blocked from groups? It’s frustrating when Facebook stops you from engaging with your communities or getting on with your marketing campaigns.In this Talk Episode, I discuss how you can avoid these blocks. You might have stumbled on Facebook rules that might seem basic but necessary all the same.The more you get to know Facebook, the smoother you’ll navigate it as you build your community pages and groups, and the more returns you get for your investment of time and energy!

How to Keep Your Facebook Profile Active and Working

You’re launching a project and you’re super excited about it because you’ve gone to great lengths to create the best landing page and even free stuff (lead magnets) for the signups.Now all you need to do is actually send people to that landing page so you can convince them to sign up. Otherwise, all your effort is just wasted.Listen to this podcast for my tips on how you can attract people to your courses and events.The first thing to do? Set multiple connection points with your audience: the top of the funnel where you pull people in should be as wide as it could go!

How to Attract Your Target Audience to Your Courses and Events

It seems a smart move to be everywhere, and that does work. To an extent. You do want to be seen and push and reuse your content as much as you could. But there’s a caveat: be everywhere, sure, as long as your audience is there.That means you don’t have to be on Pinterest just because it’s hot. If your audience isn’t there, that’s just a waste of time and resources. So do your research. And don’t just ride assumptions.It might surprise you that professionals are also on TikTok and Instagram! You might want to create an account and start publishing content there if your people do hang out there.What it comes down to is what platforms your target audiences like. It’s not about where you want to be or what platform is “good.” Go where they go.

Where should I be on Social Media? & Why do some work better than others?

The Facebook Algorithm is something that may elude and confuse most business owners and sometimes we see experts showing us tips and tricks to beat the algorithm. The one thing I can tell you in 20-plus years of marketing is, you can’t beat the algorithm but you can work with it.And when it comes to the four ranking factors Facebook have been prioritising for a while now - recency, popularity, content type, and relationship - it means for businesses we need to do one thing, share GOOD content that our audience relates with.How is Facebook Ranking Posts:Facebook ranks the posts that appear in our newsfeeds through machine learning known as the algorithm, to show us the content it thinks we will most likely engage with next, which is natural and smart when you think about it. Facebook is a social network; comments, likes and engagements keep us on the platform socialising.It is not new. Facebook has been sharing with us for a while now that the content that works best is content that creates conversation and engagement.In 2021, the Facebook algorithm is made up of four main ranking signals: recency, popularity, content type, and relationship.The signals are nothing new when it comes to marketing and social media, but 2021 is certainly the year to make sure your content is engaging and consistent.

Working with the Facebook algorithm in 2021

Talk is home to talk on Marketing, PR, Social Media and sharing your message with the PR and Marketing go to girl Linda Reed-Enever. With her enthusiasm for new experiences and love of finding new things Linda was destined to grow to be either a professional Geo-Cacher, or become the inspiring leader in Communications that she is today and in Talk she shares her tips with you via 5 Minute Marketing Ideas and Ask Linda where you ask her your marketing questions and she answers them. As well as tips and updates on all things marketing

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