Most people want a ‘quick fix’ to their marketing problems without putting in the time or energy. They end up working with flashy marketers who promise that you never have to work (and can spend your days cruising in a Porsche).  But sales don’t magically happen…and the online world is changing faster than ever. Having the right funnel is key to getting the traffic that converts (and being adaptable in the online world). In this episode, you’ll learn how to drop the ‘luxury life’ hacks of the internet for a sales funnel that always converts (and constantly improves).  Show highlights include: How to avoid working with the ‘con artists’ of the internet and partner with the most authentic, successful people today. (2:46) Why putting people first and having the right values attracts the traffic that converts. (15:01) How to build an indestructible sales funnel that makes the money you want (no matter what size your audience is). (20:05) Why being patient makes the most sales in any online environment. (30:12) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free report of ‘No BS,’ game-changing marketing tips and strategies that show you how to blow up your brand online.

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Marketing Interview- Duncan Alney- Firebelly Marketing

When it comes to delivering the perfect swing, golf shoes are highly overlooked. In fact, they are seen as a mere fashion accessory next to your carefully chosen clubs and balls. But when it comes to feeling more balanced and stable in your swing, the science is in the shoe… Knowing how to use the force of the ground is essential for playing your best game (and creating swing speeds you’ve never imagined). In this episode, SQUAIRZ founder Robert Winskowicz reveals the key to perfecting your swing and why the science of the shoe will drive your best game yet. Show highlights include: How a pair of work shoes triumphed over golf shoes on the course - and why your feet control the game more than you think. (1:58) Nick Faldo’s CBS secret to having shoes that ‘snap like a towel’ and why it improves your golf swing every time. (12:22) Why the greatest striker in the world put 13 cleats on each foot - and how to play like a pro through the power of the ground. (22:29) How to make your feet the center point of all swings (even in practice) and use the force of the ground for a game constantly evolving. (24:55) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free report of ‘No BS,’ game-changing marketing tips and strategies that show you how to blow up your brand online.

Golf Interview- Robert Winskowicz, SQAIRZ Founder

You might be surprised to find out that a brewery has more risks and exposure than a typical restaurant or bar. What’s more surprising is that your insurance policy might not know the difference…and then you’re stuck with a large batch of contaminated beer and nothing to sell. Coverage should protect your brewery and the beer. Don’t lose money on the craft you love from unique circumstances even your insurance agent couldn’t predict.  In this episode, Mike Wagner, a brewery insurance expert, reveals the biggest mistakes a brewer makes in buying insurance today and how to protect your craft from unique financial losses tomorrow.  Show highlights include: Why breweries are overlooked in the world of business insurance - and the coverage that instantly saves you money. (0:22) The best time to purchase coverage and what your policy needs for preserving the brewing process and your equipment today. (6:15) The questions to ask an insurance agent that will protect your brewery and land the best price possible. (9:34) What COVID-19 reveals about insurance policies and protecting your craft from future risks. (13:48) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free report of ‘No BS,’ game-changing marketing tips and strategies that show you how to blow up your brand online.

Marketing Interviews~ Mike Wagner~ Blue Marsh Insurance

The power of email marketing is unquestionable. You can create a community of the best customers, build an authentic platform of brand recognition, and do it all while still having time to golf (or down a few beers).  But sending emails that don’t look like ‘preachy sales letters’ is where most entrepreneurs fail.  In this episode, Bombtech Golf CEO and co-founder of Ecom Growers Tyler Sullivan discusses what makes email marketing authentic to a thriving business and the truth about developing relationships through an inbox.  Show highlights include: The “accidental entrepreneur” approach to building a brand in a competitive space instantly. (0:40) How to have the conversations that attract loyal buyers and sell at seven-figure rates today. (8:28) Why no one responds to your emails and how to have the authentic approach to your inbox that offers a product everyone loves. (17:12) How to instantly engage with your community and launch products and offers (without feeling cheesy). (19:28) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free report of ‘No BS,’ game-changing marketing tips and strategies that show you how to blow up your brand online.

Bombtech to Email Marketing~ Tyler "Sully" Sullivan

2020 was a wild year for everyone. Golf courses were no exception. But since golf is played outdoors, things started to come back a little faster.    No one knows what the new year will bring, but there are several lessons you can take away from this year to make 2021 the best year yet for your golf business.   In this episode, I discuss the importance of a marketing plan (even if you can’t stick to it) and the best way to use Google and Social Media to maintain your customer’s peace of mind and trust. Show highlights include: How the popularity of golf skyrocketed in 2020 and how to keep that momentum in the new year (4:02) The single most important skill for surviving any economic condition or crisis (9:04) Why updated website information is more important than ever for maintaining customer trust in your facility (12:09) How to use social media to keep your customers coming back to the course for more rounds (14:34) A Google tool helps you build credibility and keep your customers informed (16:18) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free report of ‘No BS,’ game-changing marketing tips and strategies that show you how to blow up your brand online.

2020 Golf Marketing Review

The past year was unlike anything craft breweries have ever experienced. Many didn’t survive, and the ones that did had to completely revamp their business model. Before you celebrate the end of 2020, why not start planning how you will make 2021 your best year yet. In this episode, I discuss marketing strategies that keep customers buying your beer, even when they can’t sit down in your taproom. Show highlights include: The key trait of successful microbreweries that survived 2020 (3:05) Why great beer is not enough to succeed and what you need to do to thrive as a craft brewery in 2021 (6:35) What you need to do to keep sales steady when your taproom is forced to close (8:38) Essential website info you can add today to drive more purchases (9:37) How to use discounts to boost revenue fast without cheapening your brand (12:18) Simple social media tips for providing your customers with a flawless experience that keeps them coming back for more (15:20) The free marketing secret weapon that can launch you head and shoulders above your competition (16:46) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free report of ‘No BS,’ game-changing marketing tips and strategies that show you how to blow up your brand online.

2020 Craft Beer Review

In local marketing, getting qualified leads is the name of the game. And if you can make it easy to find you, then you can leapfrog the competition. But how do you do this? SEO? Social media? Your website? In this episode, local marketing expert Jack Jostes discusses the best ways to generate the qualified leads you need to grow your business quickly. Show highlights include: Why getting fewer leads helps you make more sales and revenue (3:05) The surprising reason your marketing is ruining your life and how to fix it today (4:10) The “Introspective Approach” to identifying the perfect niche for your business (11:57) The “Rule of 10” method for boosting your local search ranking and generating tons of business (16:38) How one simple to add web page helps you generate more qualified leads than ever before (18:08) The “6 Month Rule” for identifying a bad habit you need to eliminate from your life (25:44) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free report of ‘No BS,’ game-changing marketing tips and strategies that show you how to blow up your brand online.

Marketing Interviews~ Jack Jostes~ https://ramblinjackson.com/

Conducting business online is more important than ever before. But it’s not as simple as putting your products online and watching the sales roll in.  Businesses that previously relied on in-person visits have to figure out how to translate the one-of-a-kind experiences they provide to e-commerce to maintain consistent sales. In this episode, marketing expert Drew Hendricks discusses the importance of the customer journey and how to successfully take your physical business online.   Show highlights include: An unexpected way studying philosophy makes sales easier than you ever thought possible (2:58) How to turn a physical business into an online success immediately (9:45) The “Gen Z” reason that you need to take your business online ASAP or miss a ton of sales (14:11) The “Store Clerk” method for replicating the in-person shopping experience online (16:50) How misunderstanding the customer journey can bankrupt your business  (22:11) How the virtual community model makes your cash register ring even when customers aren’t physically there (24:16) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free report of ‘No BS,’ game-changing marketing tips and strategies that show you how to blow up your brand online.

Marketing Interviews ~ Drew Hendricks~

Every business knows that they need a website. But your website is more than just an online business card.  When done properly, your website builds customer relationships before they ever set foot in your doors.  In this episode, web designer Darren Fox discusses how to maximize revenue from your website and a mistake business owners make that leads to throwing money away on web design. Show highlights include: Why the first step in developing an effective website that grows your business has nothing to do with building your website (7:16) The smartest team building move you can make as a business owner if you want to dominate your market (13:11)  Why viewing your website as an online brochure is costing you a fortune in lost revenue (13:38) How a forced shut-down of your physical location can skyrocket your business (18:13) The Social Media secret for making customers feel like they know you even if they’ve never visited your business (21:32) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free report of ‘No BS,’ game-changing marketing tips and strategies that show you how to blow up your brand online.

Marketing Interviews ~ Darren Fox ~ https://www.ideamktg.com/

A great website is essential to the success of your business. But if that site doesn’t show up on the first page of Google, it may as well not even exist. This makes SEO key to a great website. But good SEO doesn’t happen overnight. In this episode, web designer and SEO expert Kevin Daisey discusses why SEO improves the value of your business and how to make your site SEO friendly. Show highlights include: How to transform your favorite hobby into a legitimate business (4:51) Why you can get every SEO tactic right and still sink to the bottom of Google (10:35) The most important factor to get right for an SEO-friendly website (11:38) One thing you must understand about SEO for it to grow your business effectively (15:01) Why effective SEO makes your business instantly more valuable (16:54) How the current state of the world has made SEO more important than ever (27:17) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free report of ‘No BS,’ game-changing marketing tips and strategies that show you how to blow up your brand online.

Marketing Interviews~ Kevin Daisey ~ https://thisisarray.com/

The online coaching business has exploded. Most business owners know they could benefit from coaching. But shady online “gurus” have tricked them into believing it’s possible to become an overnight success. But that’s not the case. It takes time to build a relationship and time to grow a sustainable business. In this episode, marketing and business coach Jim Palmer discusses why relationships are key to a thriving business and the truth about how long it takes to create a successful marketing campaign.  Show highlights include: The top trait that predicts the success of a coach-client connection(10:46) The six-month rule for profitable coaching and marketing relationships (11:23) The smartest thing you can do as an entrepreneur to build a bulletproof business (15:01) Why turning down clients makes them appreciate you even more than if you worked with them (17:32) Dream Business branding secrets that make you irresistible to the right clients (20:41) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free report of ‘No BS,’ game-changing marketing tips and strategies that show you how to blow up your brand online.

Marketing Interviews ~ Jim Palmer ~ https://www.getjimpalmer.com/

Entrepreneurs often struggle with networking. It feels fake. Sometimes it seems like begging. And things just got more complicated with every event going online. But you have to get out and meet people in order to grow your business. So what’s the best way to do it effectively? In this episode, networking expert Ashley Owens discusses what to talk about at networking events and the specific skills you need to become an expert networker and explode your business. Show highlights include: How to seamlessly transition everything you know about networking to the online world to your business continues to thrive (5:24) The first skills to master to take you from novice to expert networker fast (8:33) Why online networking is an introvert’s dream come true and how to do it effectively (9:12) How “Zoom Fatigue” is killing your sales pipeline and what to do to make your prospects love you again (11:53) A brilliant low-tech way to set yourself apart from your competitors (12:16) What to do before a networking event to guarantee you meet the prospects that will grow your business (15:40) The counterintuitive reason you need to avoid talking business at events in order to grow your business (15:59) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free report of ‘No BS,’ game-changing marketing tips and strategies that show you how to blow up your brand online.

Marketing Interviews ~ Ashley Owens ~ https://www.ashleyassists.com/

Video has quickly become one of the most vital assets to the success of a business. When you have the right video content out in the world, your prospects and clients feel like they know you before you ever meet. This familiarity helps you make more sales faster than you ever imagined. In this episode, video marketing expert Ian Garlic discusses the specific kinds of video you need to record to make more sales, why video builds trust better than any other content, and how to overcome your fear of going on camera. Show highlights include: How the right video content can make the sale before you ever speak to a client (4:39) Why video helps you sell exactly what clients want to buy (hint: it’s not your technical skills) (7:56) The truth about your objections to doing video and how to overcome them (11:44) The #1 secret to making effective videos that do your selling for you (12:10) The secret fear that prevents business owners from using video to dominate their industry (17:55) Common mistakes that make your videos unwatchable to clients (and how to fix them immediately) (20:38) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free report of ‘No BS,’ game-changing marketing tips and strategies that show you how to blow up your brand online.  

Marketing Interviews- Ian Garlic- https://iangarlic.com/

Beer and Golf are social activities, then why are you struggling with Social Media Marketing. The Taps and Tees Show brings real marketing advice that is making an impact in Craft Beer and Golf World. Short Weekly conversations for people passionate about marketing, golf and beer!

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