This special episode of the Database delves into the new reality that many Americans are facing in light of COVID-19: spending more time at home, including the time we spend working. We explore the effects on our daily routines and getting everything done, as well as how it’s shaping our media consumption. 

The Database, a Nielsen podcast

Episode 35: The Database: The New Work-Life-Media Balance

In this special episode, recorded during CES 2020, Marie Lalleman, Executive Vice President, Global Client Solutions at Nielsen, and Tina Daniels, Agency Sales Director, Google share how they’ve navigated gender inequality in their own careers and how they’re helping to pave the way for other women, particularly in the technology space.

Episode 34: A Conversation with Women in Technology

This special episode of the Database podcast, recorded during CES 2020, features Stephanie Llamas, Head of Research and XR at SuperData, a Nielsen company, and Vinay Narayan, Vice President of Platform Strategy and Developer Community at HTC Vive. While our conversation started out focused on the impact that the various types of XR will have on the gaming industry, we learned that these emerging technologies will ultimately benefit much broader industries than just entertainment.

Episode 33: The Database: How Mixed Realities Will Enhance the Video Game Landscape

On this special episode, recorded at CES, Kelly Abcarian, General Manager for Nielsen’s Advanced Video Advertising Group, and Dan Callahan, SVP of Data Strategy and Innovation at FOX, talk about what the beta release of Nielsen’s Addressable TV platform means for the industry, as well as what addressable advertising in the linear TV realm will look like.

Episode 32: The Database: A Step Toward Widespread Addressable Ads on Linear TV

This special episode, recorded during Advertising Week, focuses on addressable advertising and how the media industry can use it and other approaches to best reach the audiences they seek to engage with—particularly women. Our conversation includes Kelly Abcarian, general manager for Nielsen’s Advanced Video Advertising Group, Jessica Hindlian, SVP in Nielsen’s Advanced Video Advertising Group, and Tracey Scheppach, CEO and Co-Founder of Matter More Media.

Episode 31: The Database: How Addressable Advertising is Personalizing the TV Experience

This episode is a second exploration of an age-old question within the advertising industry: Is it better to target brand buyers or non-brand buyers. To shed light on the topic, we brought back Leslie Wood, chief research officer at Nielsen Catalina Solutions, and Linghan Wang, Director of Research and Development at Nielsen Catalina Solutions, to share some new insights from their “How to Build Brands” study, which focuses on three-and-a-half years worth of retail data. 

Episode 30: Who’s Buying Your Brand and How to Grow It

In this episode, we explore why consumers are increasingly focused on the quality of their pets food; what claims and attributes they’re searching for; and how can brands and retailers can stand out in this growing industry. Then we learn how Nielsen can connect the dots for advertisers and help them connect with pet owners through media. Our guests include Maria Lange, the Client Director for Nielsen’s Pet vertical, James Restivo, the Commercial Lead for Nielsen’s pet vertical, Peter Katsingris, SVP, Audience Insights at Nielsen, and Michael Receno, from Nielsen’s Media Communications team.

Episode 29: How Human Trends Are Driving Growth for U.S. Pet Food

Americans aren’t drinking the way they were just a few years ago. An abundance of choice and the influence of health and wellness trends are re-shaping behaviors and preferences. There are ways, however, to break through. That’s because today’s consumers are seeking experiences—both in their glasses and at their watering holes of choice. Our guests include Danny Brager, who leads Nielsen’s beverage alcohol practice, Danelle Kosmal, a VP in Nielsen’s beverage alcohol practice, and Matthew Crompton, client service director for Nielsen CGA, which measures on-premise consumption of alcohol at bars, restaurants, nightclubs and other on-premise establishments.  

Episode 28: What’s on Tap for the Alcoholic Beverage Industry?

This episode focuses on how digital video is helping shape the content landscape. Our conversation with Kevin Rini, SVP Product Leadership within Nielsen Media, and Sal Tuzzeo, VP, Communications, Nielsen Media, delves into the growth of stand-alone streaming services, how linear options are keeping pace, the myriad ways in which video is available to consumers and how content creators are experimenting to deliver on evolving consumer demands.

Episode 27: How Digital is Evolving Video Content

This episode, which is the second of a two-part look at the path to purchase, includes two segments: first, a discussion with Jenny Frazier, global commercial leader for Nielsen BASES, about the role of innovation along the consumer path to purchase, with a focus on omnichannel; and second, a conversation with Mariko Carpenter, VP of Strategic Community Alliances, at Nielsen, about how Asian American consumers are leaning heavily into digital in their consumer journey and helping to drive shifts across other consumer segments.

Episode 26: Innovating for Today's Omnichannel Shoppers

In this episode, we’re exploring how brands are incorporating social good into their daily business practices, how they’re engaging their employees to amplify their impact and retain talent, and how social good can be good for communities and the bottom line. Our guests include Andrea Bertels, VP of Global Responsibility and Sustainability at Nielsen, Melanie LaGrande, VP of Social Responsibility for Major League Baseball, and Julia Wilson, VP of Global Responsibility and Sustainability at Nielsen.

Episode 25: Can Corporate Citizenship Be Good for Communities and the Bottom Line?

In this episode, Marissa McArdle, VP, Product Leadership, Nielsen, and Leslie Pitterson, VP, Media Communications, Nielsen Global Media, explore the role that digital plays in today’s ad landscape. This includes the importance of thinking about campaigns holistically, the challenges brands can overcome with the right data, the unique lift that digital delivers, as well as how things like connected TV and other connected devices factor into the overall ad realm.

Episode 24: Deciphering Digital’s Role in Cross-Platform Advertising

This episode focuses on the path to purchase across today’s retail landscape, with a focus on omnichannel strategies and e-commerce. This episode’s guests are Lauren Fernandes, manager of strategy and analytics at Nielsen, and Ken Cassar, VP Strategy and Insights at Rakuten.

Episode 23: What Omnichannel Really Means in Today's Retail Environment

While we’ve been tracking sustainable intentions and spending trends among consumers for some time, this episode explores what impact these trends have on businesses. Our guests are George Callard, chief legal officer at Nielsen, Julia Wilson, VP, Vice President, Global Responsibility & Sustainability, Tessie Petion, Head of ESG Research, Americas, HSBC Securities, and Evan Harvey, Global Head of Sustainability, Nasdaq.

Episode 22: The Business of Sustainability

For the more than $90 billion advertising industry in the U.S., the Upfronts, which take place in spring, are a key investment period. That’s because the Upfronts is when brands and marketers can buy commercial TV airtime for the upcoming TV season. In this episode, Amanda Tarpey, SVP of Product Leadership, and Andrea Lipstein, SVP, Product Marketing, for Nielsen’s Global Media business, share their insights into the role of the upfronts and how the media industry as a whole is coping with the widespread changes in American viewing habits.

Episode 21: The Upfronts and the Changing Media Landscape

In Nielsen's The Database, we'll explore topics and trends across a variety of industries—digital, FMCG, retail, media and more—using Nielsen data and research. Experts will bring the data to life and share why it matters.

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The Database, a Nielsen podcast

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