Understanding Google updates, effectively using Google Search Console, and getting the most out of ads on a food blog with Casey Markee from Media Wyse. ----- Welcome to episode 327 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Casey Markee, our FBP SEO Expert, about understanding the Google algorithm. Understanding the Google Algorithm We’re so excited to welcome Food Blogger Pro expert Casey Markee back to the podcast today! As our resident SEO wizard, he has helped countless FBP members out by answering their toughest SEO questions over the years. And at his company Media Wyse, Casey handles site audits for algorithm and rank issues, spammy structured markup actions, unnatural link issues for food blogs, and more. In this episode, he’s chatting with Bjork all about what food bloggers need to know about the Google algorithm. You’ll hear Casey’s insights on how to understand Google updates, how to effectively use Google Search Console, how to get the most out of your ads, and more. If you’re looking to increase your traffic, or you’re just curious and want to learn more about the Google algorithm, we know you’ll enjoy this interview! In this episode, you’ll learn: How Casey got into the food blogging SEO space What Google’s Webmaster Guidelines are What Google Patents are How he learns about updates to the Google algorithm How updates to the algorithm help publishers What core updates are Why a recipe card can only be used for one individual recipe What manual actions are Why it’s so important to use Google Search Console What makes warnings and errors different How to analyze and understand traffic drops How the pandemic has affected traffic for food bloggers Why he thinks you shouldn’t put recipes in your recipe cards His advice for running ads on a food blog What teaser text is on food blogs Resources: Media Wyse Learn more about Casey’s audits at Media Wyse SearchEngineNews 322: Going All In – How Sarah Cook Went From 17k to 600k Monthly Pageviews Google Webmaster Guidelines SEO by the Sea Google Patents Google’s blog, The Keyword Google IO TopHatRank Yoast SEO Slickstream Tasty Recipes WP Recipe Maker Create by Mediavine Google Search Console Analyzing Google Search Traffic Drops Dotdash SEO for Publishers series SEO For Publishers Webinar Episode #15: Most Common WordPress Issues and Solutions Contact Casey on his website, Media Wyse, and on Facebook Check out the Food Blogger Pro YouTube channel (and subscribe while you’re there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

The Food Blogger Pro Podcast

327: Understanding the Google Algorithm – Tracking Google Updates and Analyzing Traffic Drops with Casey Markee

Batch producing content, choosing a niche, and strategically delegating tasks with Karli Bitner from Cooking with Karli. ----- Welcome to episode 326 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Karli Bitner from Cooking with Karli about how she batch produces content. Content Batching As food bloggers, it can sometimes feel like we’re stuck in this never-ending cycle of producing more and more content. To avoid burnout, how do we develop strategies for content creation that are sustainable over a long period of time? That’s what we’re discussing with Karli in today’s episode! To maximize her time with her family this year, she batch produced all of her blog posts for 2021 before 2020 ended. In this episode, she shares why she likes content batching, how she plans and schedules her content, and how she has expanded her team to maximize her productivity. It’s a really great interview that will inspire you to reflect on your own content creation strategy. We hope you enjoy it! In this episode, you’ll learn: Why she started blogging How she chose a niche when launching her blog How she used Facebook Groups to grow her traffic Why she expanded her niche and changed her focus What copycat recipes are What tools she uses to grow her business How she batch produces content ahead of time How she strategically plans her shoot days How she organizes her content and photos How she adjusts her content plan as needed How she works with a writer on her blog posts What tasks she has strategically delegated for her blog How she found the right people to hire How she expects to create content in the future Resources: Cooking with Karli Lauren’s Latest Mediavine Crumbl Cookies Semrush The HOTH AnswerThePublic Trello Google Calendar Tastemaker Conference Alfred Google Drive Backupify The Mom Project Follow Karli on Instagram, Facebook, YouTube, and Pinterest Check out the Food Blogger Pro YouTube channel (and subscribe while you’re there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

326: Content Batching – Planning, Scheduling, and Creating Blog Posts Months Ahead of Time with Karli Bitner

Using a plugin to blog in multiple languages, strategically growing your team, and maximizing your productivity with Alejandra Graf from BrownSugar&Vanilla. ----- Welcome to episode 325 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alejandra Graf from BrownSugar&Vanilla about how she shares recipes on her blog in both English and Spanish. Bilingual Blogging We’re so excited to share this episode with Alejandra with you today! Her story is really fascinating, and the way that she shares content is a bit unique compared to other content creators. After immigrating to the United States from Mexico, she launched her food blog, BrownSugar&Vanilla, where she shares family-friendly vegan recipes. But she also has another version of her site called Piloncillo&Vainilla where she shares all the same recipes — but in Spanish! In this episode, you’ll learn how she uses a plugin to share content in both languages, how the traffic compares on the two versions of her blog, and more. It’s a really fascinating, inspiring interview that demonstrates the unique ways you can share content with different audiences. In this episode, you’ll learn: Why Alejandra immigrated to the United States What led her to launch her blog How she started sharing recipes in both Spanish and English How she determines what content will resonate with which part of her audience How the traffic compares on the English vs. the Spanish side of her blog How she runs ads on her site Which plugin she uses to share content in both languages How she strategically grew her team How she earns revenue from her site How she gets sponsored content work How she uses the Pomodoro Method to maximize her productivity Resources: BrownSugar&Vanilla Piloncillo&Vainilla The Fire Starter Sessions The WordPress Multilingual Plugin Google Translate Grammarly AdThrive Pinch of Yum Income and Traffic Reports BlogHer Johanna B. Voss Agency 322: Going All In – How Sarah Cook Went From 17k to 600k Monthly Pageviews Follow Alejandra on Instagram, YouTube, and Pinterest Check out the Food Blogger Pro YouTube channel (and subscribe while you’re there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

325: Bilingual Blogging – How Alejandra Graf Shares Recipes on Her Blog in English and Spanish

How Bob's Red Mill works with content creators, how creators can effectively reach out to brands, and how to secure ongoing brand partnerships with Cassidy Stockton. ----- Welcome to episode 324 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Cassidy Stockton about how Bob’s Red Mill works with content creators on sponsored content. Building Strong Partnerships When we chat about sponsored content here on the podcast, we usually talk to creators and publishers about how they secure partnerships with brands. But today, we’re flipping the script and hearing things directly from a brand’s perspective! In this episode, Bjork interviews Cassidy Stockton, the Senior Content Marketing Manager at Bob’s Red Mill, about how her team works with content creators, what she wishes creators knew about working with brands, and more. If you’ve ever wanted to learn more about how to reach out to brands, how to negotiate your rates, or how to secure ongoing brand partnerships, this episode with Cassidy is for you! In this episode, you’ll learn: What Cassidy does at Bob’s Red Mill Why they invest so much into influencer marketing What kinds of campaigns they find successful What an employee-owned company is What metrics they look at when working with influencers What influencers can do to maintain a strong relationship with a brand How they handle invoices and payments How they initiate partnerships at Bob’s Red Mill Why they consider video to be essential right now How they’ve been experimenting on TikTok How they negotiate rates with influencers How Bob’s Red Mill works with various agencies What you should include in your media kit What she wishes creators knew about working with brands Resources: Bob’s Red Mill InfluenceKit Connect with Cassidy on LinkedIn Check out the Food Blogger Pro YouTube channel (and subscribe while you’re there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

324: Building Strong Partnerships – How Bob's Red Mill Works with Content Creators on Sponsored Content

Tracking your expenses, optimizing your business for tax season, and setting yourself up for success financially with Ansley Beutler from Peach Perfect Financials. ----- Welcome to episode 323 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ansley Beutler from Peach Perfect Financials about optimizing your blog’s financials to set your business up for success. Understanding the Numbers While Ansley Beutler is well-known for sharing delicious and healthy recipes on The Fit Peach, she’s also a CPA and an expert when it comes to the financial side of running a food blog! Through her consultancy business Peach Perfect Financials, she helps bloggers level up their business and gain control and clarity over their finances. In this episode, she shares why you should have a business bank account, how to keep track of your expenses, how to structure your business to optimize your taxes, and more. Whether you just launched your blog or if you’ve been blogging for years, we think you’ll have a lot of great takeaways from this episode. Enjoy! In this episode, you’ll learn: Why Ansley started her food blog What she does at Peach Perfect Financials How she balances working on her blog and her client work Why she recommends having a business bank account and credit card What business expenses and startup expenses are Why it’s so important to track your expenses What happens if you get audited How you get taxed when you run your own business When you might consider making an S election What an EIN is How you can keep track of your receipts digitally How to determine what your salary should be as a business owner How to set yourself up your success in the future financially Resources: The Fit Peach Peach Perfect Financials Form 2553 Shoeboxed Quickbooks Blogger MBA School 321: The EXITpreneur’s Playbook – Maximizing Your Profits When Selling a Business with Joe Valley Check out the Food Blogger Pro YouTube channel (and subscribe while you’re there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

323: Understanding the Numbers – Optimizing Your Blog's Financials with Ansley Beutler

Investing money into your business, deleting posts to encourage growth, and the importance of having accountability partners with Sarah Cook from Sustainable Cooks. ----- Welcome to episode 322 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sarah Cook from Sustainable Cooks about what specific strategies she implemented to grow her blog’s traffic and increase her revenue. Going All In A few years ago, Sarah Cook was feeling burnt out and ready to call it quits on her blog. But after listening to some food blogging podcasts, she decided to switch up her blogging strategy and see if she could turn it into a thriving business. And today on the podcast, she’s sharing everything she’s done along the way to go from 17k to 600k monthly pageviews with her blog, Sustainable Cooks! She explains some of the unique ways she has invested in her blog, why she decided to delete hundreds of posts, why she loves having a blogging accountability partner, and more. It’s a really inspiring interview, and we know it’ll leave you feeling motivated and excited to make progress on your blogging goals. In this episode, you’ll learn: How Sarah decided to go all in with her blog How she struggled to define her identity as a full-time blogger Where she started investing money into her business How she shifted her content strategy Why she deleted hundreds of posts on her blog How she categorized her content into specific buckets Why ad earnings are typically lower in Q1 How her blog’s success has helped her support causes she cares about How she fits work into the margins of her day What tasks she decided to hire out Why she loves having a blogging accountability partner Resources: Sustainable Cooks 170: What’s Working and What’s Not with the FBP Community MediaWyse Casey Markee Purr Design The Simple Pin Podcast Kate Ahl Mediavine Keysearch AdThrive Hey Nutrition Lady Cook It Real Good Follow Sarah on Instagram, Facebook, and Pinterest Check out the Food Blogger Pro YouTube channel (and subscribe while you’re there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

322: Going All In – How Sarah Cook Went From 17k to 600k Monthly Pageviews

What an exitpreneur is, why we're not able to run our businesses forever, and what factors to keep in mind when deciding to sell your business with Joe Valley. ----- Welcome to episode 321 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Joe Valley about making a great exit and maximizing your profits when selling a business. The EXITpreneur’s Playbook When it comes down to it, we’re not able to run our businesses forever. And most business owners wait to sell until they’re exhausted and emotionally rundown, and by that time, it’s too late to have a great exit. Enter: Joe Valley! After facilitating nearly half a billion dollars in exits, Joe has written the bestselling book, “The EXITpreneur’s Playbook” to help online business owners get the maximum value and best deal structure possible when selling their businesses. Even if you’re not quite ready to sell your own business, this interview will show you what areas to focus on to create a successful pathway to your own eventual exit. In this episode, you’ll learn: What an exitpreneur is Why it’s important to be on top of your financials What the difference is between a CPA and a bookkeeper Why it’s important to consider risk, transferability, documentation, and growth when deciding to sell Why you need to have specific goals in mind when it comes to selling your business What SKUs are What the transition period looks like after selling a business What most people do after selling a business Resources: The EXITpreneur’s Playbook Read the first three chapters of The EXITpreneur’s Playbook for free! Quiet Light The Quiet Light Podcast 32: Buying & Selling Websites with Mark Daoust from Quiet Light Quickbooks Xero Pilot EOS TinyBit Puerto Rico’s Tax Incentive Code 176: Affiliate Marketing for Bloggers with Chris Guthrie Follow Joe on Twitter and LinkedIn Check out the Food Blogger Pro YouTube channel (and subscribe while you’re there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

321: The EXITpreneur's Playbook – Maximizing Your Profits When Selling a Business with Joe Valley

Succeeding on different social media platforms, managing partnerships with brands, and shifting content strategies over time with Chelsey White from Chelsweets. ----- Welcome to episode 320 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsey White from Chelsweets about how she’s grown her various social media platforms and how her content strategy has evolved over time. Learning By Doing Today on the podcast, we’re talking to the cake queen herself: Chelsey White from Chelsweets! While she originally started by just baking cakes for her coworkers, Chelsey has since built up a massive social media following sharing her elaborate cakes and baking creations online. With over 1.2 million followers on Instagram and 2 million followers on TikTok, she has established herself as one of the top names in the food space. In this episode, she shares how she started sharing content online, how she likes to approach sponsored content, and how she adapts her content for different social media platforms. It’s a super fun, inspiring interview, and we hope you enjoy hearing Chelsey’s story! In this episode, you’ll learn: When Chelsey started sharing baking content online How her content strategy has evolved over time Why posting on her blog is her number one priority Which social media platforms she enjoys using the most Why she oftentimes likes waiting for brands to approach her first How to figure out your rates for sponsored content How she has created sponsored content for TV shows and movies How she maximizes her efficiency when creating content for different platforms What she would focus on if she had to start over again from scratch How she balances passion publishing with performance publishing How she manages her content calendar with Google Calendar Resources: Chelsweets Captive8 Canva Keysearch Follow Chelsey on Instagram, TikTok, and YouTube Check out the Food Blogger Pro YouTube channel (and subscribe while you’re there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

320: Learning By Doing – How Chelsey White Grew Her Online Community of Millions as a Solopreneur

The daily schedule of a full-time food blogger, how Mike Johnson generates revenue for his blog, and what it was like to change content strategies on Mike Bakes NYC. ----- Welcome to episode 319 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mike Johnson from Mike Bakes NYC about how he managed to transition to full-time blogging after running his successful Instagram account. From Attorney to Food Blogger  We’re so excited we had a chance to talk to Mike in today’s episode! He has a super interesting story; he went from attorney to full-time blogger after running an incredibly successful New York City food-focused Instagram account. He’s on the show today to talk about what the process of transitioning to full-time blogger looked like, as well as how he runs his business and creates revenue for himself. If you’re curious about what a day in the life of a full-time blogger looks like, or you’re interested in figuring out how to maximize your blog revenue, we know you’ll find some helpful nuggets of inspiration in this interview! In this episode, you’ll learn: How Mike transitioned from attorney to online content creator What it was like to work with restaurants in New York City How he shifted the content focus on his blog and on social media When he knew he could create an income from his blog and social channels How he’s getting traffic to his blog How he shares his recipes on social media Why he’s happier working for himself and how his background has helped with his sponsor negotiations What his full-time blogging schedule looks like What it’s like working with an agency What roles Mike will hire for next What it’s like using Airsubs to host cooking classes to his audience How authenticity contributed to his growth Resources: Mike Bakes NYC Broma Bakery Mike’s cookbook, Even Better Brownies Mediavine Airsubs 308: Virtual Events – Earn an Income by Teaching Classes Online with Tomas Hoyos Smith and Saint EOS Follow Mike on Instagram, TikTok, and Pinterest Read Food Blogger Pro member stories! If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

319: From Attorney to Food Blogger - How Mike Johnson Grew His Popular Instagram Account into a Full-Time Business

Maximizing your Q4 revenue, how to keep the Q4 momentum, and republishing content with Bjork Ostrom and Jenna Arend. ----- Welcome to episode 318 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to a Q&A we held last year where Food Blogger Pro members asked Bjork and Pinch of Yum’s General Manager, Jenna, questions about preparing for Q4. How Food Bloggers Can Make the Most Out of Q4 It’s another FBP Rewind episode today, and we’re so excited to revisit our October 2020 Q&A with Jenna Arend from the Pinch of Yum team! We hold these live Q&As every single month for our Food Blogger Pro members. Sometimes we focus on a specific topic (like this one), and other times it’s an excuse to pick Bjork’s brain on any blogging topic under the sun. It’s so fun to connect, answer our members’ toughest questions, and have an hour to intentionally work on getting a tiny bit better. And in this Q&A, we focused on all the ways that food bloggers can make the most out of Q4! Q4 is made up of the last three months of the year (October, November, and December), and it’s a big deal for food bloggers. Not only are people hungry for recipes, but advertising spending also goes up during these three months, and sponsors are looking for bloggers and content creators who can create seasonal content. We hope that you enjoy this Q&A and that it leaves you feeling inspired and motivated as we get closer and closer to Q4. In this episode, you’ll learn: What Jenna’s role looks like on the Pinch of Yum team How the Pinch of Yum team is preparing for Q4 Tips for Q4 if your blog is new How to maximize affiliate earnings in Q4 Alternatives to the Amazon affiliate program How Q4 differs from Q1 and how to keep the momentum into the new year How to choose whether to create a new recipe or republish existing content What Pinch of Yum’s current email strategy looks like Resources: Pinch of Yum October Coffee Date post on Pinch of Yum Republishing Content course 

318: FBP Rewind – How Food Bloggers Can Make the Most Out of Q4

Creating content you're passionate about, choosing the right tools for success, and finding a work-life balance with Nisha Melvani from Cooking for Peanuts. ----- Welcome to episode 317 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nisha Melvani from Cooking for Peanuts about her journey of growing her brand while maintaining a healthy work-life balance. Optimizing for Growth Nisha is a Food Blogger Pro member, nutritionist, and registered dietitian, and she’s here on the podcast today to talk about her journey growing her blog, Cooking for Peanuts! While she originally started just by sharing her vegan dinner recipes on Instagram, Nisha has evolved her brand by shifting some of her focus to her blog and upcoming cookbook. In this episode, she shares some of the mistakes she’s made along the way, some tools that have been instrumental to her success, and some tips she has for finding a healthy work-life balance. In this episode, you’ll learn: How she started sharing content on Instagram Why she adopted a vegan diet How she decided to only share vegan dinner recipes Why she ultimately decided to launch a blog Some mistakes she made when building her site What tools she used to optimize and grow her blog How she developed her unique video strategy How she balances her blog and personal life Why authenticity and patience are so important How to stay tuned for her upcoming cookbook Resources: Cooking for Peanuts Levels Glucose Monitor Forks Over Knives The Game Changers Feast Design Co. EOS EOS Accountability Chart BigScoots Tasty Recipes Yoast Video SEO for WordPress Tailwind Tasty Pins Nutrifox Clariti Best of Vegan - Cooking for Peanuts Preorder Nisha’s book, Practically Vegan Follow Nisha on Instagram and Facebook Check out the Food Blogger Pro YouTube channel (and subscribe while you’re there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

317: Optimizing for Growth - Developing Habits for Long-Term Success with Nisha Melvani

How to invest in yourself, how to make your money work for you, and other key takeaways from Rich Dad Poor Dad. ----- Welcome to episode 316 of The Food Blogger Pro Podcast! This week on the podcast, we have another episode in our Book Nook series where Bjork identifies five different takeaways from the book, “Rich Dad Poor Dad.” Five Takeaways from Rich Dad Poor Dad This week on the podcast, we’re sharing another episode in our new Book Nook series! In this series, Bjork reviews one of his favorite business books and outlines some key takeaways that you can apply to your blog or business. In this episode, we’re focusing on “Rich Dad Poor Dad,” a powerful personal finance book that explains how you can make your money work for you. Bjork shares some of his main takeaways from the book and shares how bloggers and content creators can implement this advice to grow their own businesses. In this episode, you’ll learn: Why it’s important to invest in yourself What a personal board of directors is Why it’s important to buy assets, not liabilities Why you should learn through experiences How you can have your money work for you Why mindset is so important Resources: Rich Dad Poor Dad Check out the Food Blogger Pro YouTube channel (and subscribe while you’re there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

316: Book Nook – Five Takeaways from Rich Dad Poor Dad with Bjork Ostrom

How to combat food stereotypes, understand cultural appropriation, and support an African food revolution with Zoe Adjonyoh. ----- Welcome to episode 315 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Zoe Adjonyoh about her journey with Zoe’s Ghana Kitchen, as well as her fight against the cultural appropriation of food. Decolonizing the Food Industry While Zoe Adjonyoh initially started out by just cooking Ghanaian food for her community, she quickly took on a larger role with her brand, Zoe’s Ghana Kitchen. Through her blog, cookbook, supper clubs, and more, she has been actively working to foster an African Food Revolution and bring African food to the masses. And in recent years, she has shifted her focus from just pioneering West African food to decolonizing the food industry and helping people understand what cultural appropriation is. It’s a really powerful interview that will make you consider your role as both a consumer and a content creator, and we hope you enjoy hearing more about Zoe’s story. In this episode, you’ll learn: How she started Zoe’s Ghana Kitchen How her supper clubs worked How she worked to start an African food revolution How she shifted her focus to work on decolonizing the food industry What the difference is between cultural appropriation and appreciation How we have power as consumers to support the culture where food comes from Why activism is ingrained in her identity What she covers in her book, as well as what she has updated in this new edition Resources: Zoe’s Ghana Kitchen Preorder Zoe’s book here! 289: The Rise – How the COVID-19 Pandemic Has Affected the Restaurant Industry and Celebrating Black Culture in American Food with Marcus Samuelsson Airbnb Experience — Chocolate Origins & Create with a Maker Diaspora Co. Burlap & Barrel Zoe’s Ghana Kitchen playlist on Spotify Zoe’s podcast, Cooking Up Consciousness Follow Zoe on Instagram and Facebook Check out the Food Blogger Pro YouTube channel (and subscribe while you’re there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

315: Decolonizing the Food Industry — Sharing African Food, Breaking Down Stereotypes, and Combating Cultural Appropriation with Zoe Adjonyoh

How to find your unique photography style, create content for your audience, and grow a successful business with Kimberly Espinel. ----- Welcome to episode 314 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kimberly Espinel about how she has grown her business teaching food photographers how to find their unique style. Creative Food Photography When you’re just starting out as a food blogger, it can be hard to find your personal style. You might find yourself emulating the style of other creatives and struggle to find a rhythm that works best for you. And that’s where Kimberly comes in! Kimberly is an award-winning food photographer, blogger, teacher, and author who helps food photographers find their unique style. She talks about how she grew her business, how she is able to create content that serves her community, and why she thinks focusing on your mindset is so important when working as a creative. Her passion for her work shines through in this episode, and her story will leave you feeling inspired and motivated to continue creating meaningful content for your audience. In this episode, you’ll learn: Why she launched her podcast Eat, Capture, Share Why she thinks creatives can be incredible businesspeople What prompted her to launch her food blog Why she decided to shift her content to food photography What ikigai means How she checks in on her business daily Why she loves positive self-talk Why focusing on your mindset is so important as a creative How she teaches students to find their unique photography style What a color story is How she reaches out to brands Why she thinks it’s important to create photos that your ideal customer is looking for Why she loves creating online courses How her Instagram Food Photography challenge works Resources: Eat, Capture, Share Podcast Ikigai Kimberly’s favorite planner Gabriel Cabrera Luisa Brimble Aran Goyoaga Kimberly’s site Kimberly’s online courses Kimberly’s book — Creative Food Photography Instagram Food Photography challenge Follow Kimberly on Instagram and Pinterest Check out the Food Blogger Pro YouTube channel (and subscribe while you’re there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

314: Creative Food Photography — How Kimberly Espinel Teaches and Inspires Food Photographers

How to make business branding decisions, what it means to be authentically vulnerable, and diversifying income with Charli Prangley. ----- Welcome to episode 313 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Charli Prangley about how she grows her business, builds her team, and does the work she loves. Side Hustle Income  Charli is the Creative Director at ConvertKit, but she also does a ton of work on her side hustle. So much so, she was actually able to double her side hustle income in just a year! This episode is jam-packed with advice for people who are trying to grow their businesses while working full-time jobs. Charli talks about how she views branding, how she hires help for the things she doesn’t like to do, and how she has diversified her income. Charli’s advice will be a great reminder of why it’s important to really hone in on what you’re actually trying to accomplish when you’re creating content online and what it takes to get there. We hope you enjoy this episode! In this episode, you’ll learn: What marketing design means Why she doesn’t like pop-ups How to make decisions based on your branding Which of her platforms is her favorite How she doubled her side hustle income in a year How she works with a channel sponsor on YouTube Why Twitter is a great place to connect with people How she makes decisions about what she works on Why investing in help has been key for her business growth Tips for hiring email help How to work with designers on your blog’s branding Common traits of successful brands How to be authentically vulnerable Resources: ConvertKit Charli’s YouTube channel Design Life Podcast Inside Marketing Design Podcast The Future Belongs to Creators Podcast Charli’s site Charli’s Twitch channel Pinch of Yum Pallet Doubling My Side Hustle Earnings - 2020/21 Income Report Figma Webflow Folk 309: Create with Intention – $130,000 in the First Week by Creating Premium Offerings for Your Audience with Shawn Blanc 097: How to Create a Full-Time Income from Blogging Using The Egg Carton Method with Bjork Ostrom Black and White Studios Dianne Jacob About This Week's Sponsor We're excited to announce that this week's episode is sponsored by our sister site, Clariti! With Clariti, you can easily organize your blog content for maximum growth. Create campaigns to add alt text to your posts, fix broken images, remove any broken links, and more, all within the Clariti app. Sign up for the Clariti waitlist today to receive: Early access to their $25/Month Forever pricing Optimization ideas for your site content An invitation to join their exclusive Slack community And more! You can learn more and sign up here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

313: Side Hustle Income - How Charli Prangley Doubled Her Side Hustle Income in One Year

The Food Blogger Pro Podcast helps both aspiring bloggers and seasoned bloggers alike in creating a beautiful, functional, and profitable blog.

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The Food Blogger Pro Podcast

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