What motivates you to succeed in your business? Have you lost your enthusiasm? How often do you take time to stand back and really think about the path you find yourself and your business on? In this episode of the Internet Marketing for Humans podcast we talk to the fascinating psychologist and business coach Kostas Panagiotou. Kostas calls himself 'The Freedom Composer', and during our conversation in this episode you'll find out why. If you are new business, an experienced business owner or just have a curious mind, this is the podcast for you. LINKS Kostas's blog - https://kostasthecoach.com/ Kostas on LinkedIn - https://www.linkedin.com/in/kostas-panagiotou-the-freedom-composer-64743789/ Kostas's 'From vision to action' group on Facebook - https://www.facebook.com/groups/fromvisiontoaction/ Atomic Habits by James Clear - https://amzn.to/3lkOeRL

Internet Marketing for Humans

How habits are at the heart your brilliant business.

In previous podcasts we have talked about the importance of authority in SEO. Google ranks, to a certain extent, according to how authoritative you are as a voice and as an organisation within your niche. But Google also judges rankings based on context. Put bluntly, it’s no good just being authoritative, you also have to make it very clear what field you are authoritative in. In this episode of Internet Marketing for Humans, we discuss how to show Google just how authoritative you are and how to make it clear to Google the context and niche you should rank for.

One thing that people miss with SEO

This episode of the Internet Marketing for Humans podcast is a LinkedIn case study. How can you build an audience on LinkedIn when you have very little experience? Is it possible to make an impact at networking meetings when your product or service is very niche? Do you really need to be a networking expert to do well, or is it possible to do well simply by being yourself? In this podcast episode we speak to VoiceOver artist Martin Whiskin. Martin has built a brilliantly engaged and enthusiastic audience on LinkedIn in a short period of time. So how did he do it? We also explore how dramatic changes to the world of business networking have given us new opportunities for growth. Find out more about the world of Martin Whiskin using the links below: LinkedIn - https://www.linkedin.com/in/martin-whiskin-3a900a42/ Website - https://www.martinwhiskin.co.uk/

The joy of networking on Zoom and being silly on LinkedIn

Writing high quality articles that solve problems and answer pain points is a crucial part of all digital marketing and SEO. However, simply creating brilliant articles is not enough to bring lots of people to your website. In this episode of Internet Marketing for Humans we discuss what it takes to get more people reading your blog posts.

Why nobody is reading your blog posts (and how to fix it).

LinkedIn ads are often overlooked as a good way of gaining new clients and customers, but there are key differences between the LinkedIn ad platform and others. Knowing these differences and how to exploit them can make the distinction between a campaign being expensive with poor results, or cost effective and profitable for your business. In this episode of Internet Marketing for Humans, we’re joined by Lewis Folkard who is a social media advertising expert. We look at why LinkedIn is useful and how to start your first campaign, as well as exploring some of the pitfalls of poor campaign planning and management.

LinkedIn ads with Lewis

Talking about digital marketing theory and strategy is fun, but what is more fun is putting your plans into action. Is this episode of Internet Marketing for Humans, we discuss how to form a digital marketing battle plan and talk you through seven steps to take your marketing from stone age to space age. Download your free BattlePlan workbook at https://internetmarketingforhumans.com/battleplan      

Build Your Battle Plan

Digital marketing is effective, efficient and human. In this episode of Internet Marketing for Humans we chat with Seb Brantigan, author of Social Marketing Success. Seb reveals why, in digital marketing, the message is what’s important and not necessarily the mechanics. He also explains why sometimes it’s crucial not to get too hung up on the technical side of digital marketing but to focus on being consistent with your message.   Seb's website: https://seb360.com/ Seb's book: https://amzn.to/3hhY0kc  

Social Marketing Success with Seb Brantigan

It's here! The Internet Marketing for Humans coaching-led training course is now live! This is not just another dull, dry academical Digital Marketing course. Find out how it refreshes the parts other courses cannot reach!   Find out more about the Internet Marketing for Humans course at https://internetmarketingforhumans.com/ Connect with Andrew on LinkedIn at https://www.linkedin.com/in/andrewlaws/

Introducing the Internet Marketing for Humans Training Programme

AI is here. Artificial Intelligence is not the stuff of Sci-Fi, it's affecting our lives right now. But what impact does AI have on us as business owners, marketeers and human beings? In this engaging and fascinating episode of the Internet Marketing for Humans podcast we are joined the author of 'Generation AI: The Rise of the Resilient Entrepreneur', Dr Katerina Thomas. Katerina discusses how AI might affect the way we live in the near future and how we might be able to adapt to a fast-changing world. This episode may change your view on what AI is, where it is now, and where it's going. Buy the book - https://amzn.to/3yrT7Nm Find Dr Katerina Thomas at: https://www.linkedin.com/in/katerina-thomas/ https://katerinathomas.com/ https://www.facebook.com/ResilientEntrepreneur101 https://twitter.com/real_katerina https://www.instagram.com/katerinathomas_official/  

AI and the Resilient Entrepreneur with Katerina Thomas

Having a lot of likes and followers on Instagram does not build your brand. As with any social platform high numbers are not enough to make progress. In this episode of the Internet Marketing for Humans podcast I'm joined by Jen Lou Meredith. Jen gives us the facts about what it takes to win big on Instagram. Jen's website - http://www.jenloumeredith.com/ Jen on Instagram - https://www.instagram.com/jenloumeredith/

Here's why your Instagram likes don't matter

Digital marketing is a vast field, but the truth is you don’t need to know all of it; you only need to know what works. In the episode of Internet Marketing for Humans we run through the processes we use to decide which types of digital marketing are worth testing and how we know what works. This episode was based on a talk I recently gave at Suffolk Internet Marketing Specialists (SIMS), find out more about this great service at https://www.meetup.com/en-AU/suffolk-internet-marketing-seo-sem-specialists/  

Zen and the simple art of digital marketing

Good practice with your website has always been fundamental to SEO. Fast websites rank better. Websites that are simple to use rank better. There is an upcoming Google update that is going to celebrate good websites. This isn’t a fundamental change in the way that Google works but it is an opportunity to make gains over your competitors. In this episode of Internet Marketing for Humans, we run through what the impact of this new Google update will be and how you can exploit it to make improvements. This podcast was partly inspired by a new report from SEMrush. Please follow this link for the full report.    

Google Core Web vitals update and why this is a great chance to make SEO gains

Working from home has been normalised for many of us. But what's the real impact on mental health, productivity and community? How productive can we be in the long term if we spend more time working in physical isolation from our colleagues? We have been hoping to invite Dr Astrid Coxon for a conversation on the Internet Marketing for Humans podcast for a long time. Astrid is a research associate at King’s College London and studies (among many other topics) Good Practice and Inclusivity in learning technology. This is not yet another dry examination of the pros and cons of working from home. Dr Coxon gives her perspective as a psychologist in a way that is accessible, relatable and at times very funny. Astrid runs us through the theory of 'allostatic load' and how it can affect the quality of our work. If you're not aware of allostatic load then listen in; it's a fascinating topic that affects us all! Find out more about Dr Astrid Coxon's work at: https://astridcoxon.wordpress.com/ https://www.linkedin.com/in/astridsc/ https://twitter.com/AstridCoxon https://kclpure.kcl.ac.uk/portal/en/persons/astrid-coxon(be53face-ecb9-4cf1-83eb-8157da358d4e).html The off switch - https://amzn.to/3rH8MUj

Working from home - a psychologist's perspective

What do you do when the industry you support grinds to a halt? My guest for this episode is David Horne of Kehorne. Kehorne are a digital agency who work closely with the hospitality industry. 2020 and 2021 presented David and his team with challenges that might incite some business owners to throw in the towel. But David and his talented team see things differently. In this fascinating episode of Internet Marketing for Humans we talk to David about pivoting, diversifying and thriving under challenging circumstances. This episode is about realism, opportunity, creativity, business coaches and bagels. Links: Kehorne - https://kehorne.co.uk/ Find David Horne on Linked In - https://www.linkedin.com/in/davidkehorne/ We also talked about Avi Kniznik's online bagel bakery, you can find out more about that at https://www.bagelorbeigel.co.uk/  

Pivot, survive and thrive with David Horne

GDPR was a business blockbuster a few years ago. Or was it? If you consider GDPR as something that was 'thrust upon you' a couple of years ago, and you've largely forgotten about it since, then this episode is for you. Was GDPR just a load of bureaucratic red tape? Can GDPR actually help your business, and your marketing? In this episode of the Internet Marketing for Humans podcast we are joined by GDPR consultant Mark Gracey. Mark has been helping business with compliance for many years. In this conversation he shares examples of what can happen when GDPR is ignored, but also talks about how GDPR can be used as a positive force to move your business forward. Find out more about Mark's GDPR services here... Connect with Mark on LinkedIn here...

GDPR as a positive business tool

Internet Marketing makes money and builds brands. We're here to make the world of Internet Marketing SEO easier to understand. This podcast will cut through the technobabble and tell you exactly how you can use Internet Marketing and SEO to increase your profits.

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Internet Marketing for Humans

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