Jon draws on the ups and downs of his business to explain what has motivated him the most -- and what has led to a lack of motivation.

The Pubcast with Jon Loomer

The Source of Motivation

If someone is served three ads on the day they ultimately convert, which ad gets credit? Do multiple ads get credit? Do they all get credit? Here's how it works...

How Meta Credits Ads for Conversions

The idea of publishing a video every day is overwhelming to most people. But the truth is that it's actually not that hard, as long as you're committed to it and have a no-excuses approach. It's not about batch-recording your videos either...

How to Publish One Video Per Day

When I started testing an AI chatbot, I knew it had the potential to add value. But what I didn't anticipate was the indirect impact it's had on my content creation.

The Surprising Impact of an AI Chatbot

How much of your budget should you dedicate to remarketing? Start with the 80-20 rule. But there are four primary factors that could impact this approach.

Remarketing and the 80-20 Rule

Meta wants you to turn on Advantage+ Placements every time you create an ad set. If not, when should you? And when should you be more careful?

When Should You Use Advantage+ Placements?

They may not be dead yet, but all signs are that we're heading in this direction. Here's why...

Is Detailed Targeting Dead?

AI chatbots are new and exciting, but they're coming out so quickly that we may miss some obvious issues with how they work.

The Potential Problem with AI Chatbots

If you have a video that does way worse than your typical videos, don't be afraid of republishing it. You may be surprised by the results that you get.

You Should Republish Underperforming Videos

It makes sense why some ad reviews can take a while. But there are others where there's no excuse. The inefficiency likely costs Meta.

Why Aren't Some Ad Reviews Instantaneous?

Is it possible that Meta gave two different products nearly exactly the same name? It sure appears so. And what's the deal with naming everything Advantage and Advantage+? And what does that + even mean?

Meta Is So Bad at Naming Stuff

Over time, we tend to get stuck in our ways. We learn from what works and what doesn't work for us, and this results in strong opinions and rigid processes. This can be dangerous.

Update Your Assumptions

Stop blaming the system when your ads aren't working. Don't tell me that Facebook ads don't work. They don't work for you. The way that you're using them. But, they could work for you!

Stop Blaming the System

If you're a Facebook advertiser, I encourage you to be curious. Don't worry so much about what others are doing. Instead of asking whether you should do something, try it. Experiment!

The Most Important Skill of an Advertiser

Meta gives you a whole bunch of metrics to distract you with. Be careful. Ultimately, there are only a couple of metrics you should truly care about. Everything else is merely secondary or tertiary.

The Metrics You Should Care About

Business, entrepreneurship, and Facebook advertising challenges discussed over a beer.

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The Pubcast with Jon Loomer

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