In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to the founder of https://www.helloraderco.com/ (Rader Co.), Marcey Rader.  Rader Co. is a health-powdered productivity company. They work with people on their emails, tasks, time boundaries, and more – but not at the expense of their health. At Rader Co., health and wellness come first. They help their clients make their work time more effective so later, their time for wellness is maximized.  Josh and Marcey discuss information input and how most people are always engaged in processing information. Everyone needs no or low sensory moments. Remember, don’t fear boredom – letting your mind wander allows you to be creative and strategic. Marcey also explains that entrepreneurs tend to tunnel, especially in the age of back-to-back Zoom meetings. Our brains become accustomed to the endless grind, so much so that we don’t give ourselves time to innovate and change.  Marcey also explores how switch tasking and meditating have their purpose and place in life. However, you really should give yourself moments of ‘white space’ - this is when ideas come and it also gives your brain an opportunity to rest, according to Marcey. Going remote has made each day more taxing on the brain, so you have to give yourself these breaks.  Josh also talks to Marcey about the dopamine and interruptive responses behind notifications. She advises that you silence notifications during moments/blocks where you need to be focused. It’s even more tiring for your brain to switch between moments and contexts all day long.  Marcey also explains multitasking versus switch tasking. These are not the same things – switch tasking involves moving between tasks quickly and back and forth. Multitasking, truly, is error prone and not reliable. Switch tasking can cause burnout easily, though, so be careful with interruptions and notifications.  Josh and Marcey explore how leaders can help their remote workers avoid this type of burnout, too. Be a leader who sets precedents and boundaries your contractors and employees will follow. Don’t expect anyone to answer at night or on weekends or holidays – and tell them that. You can talk about having balance, but make sure you’re reflecting what you want to model. Your employees follow your lead, so set the example. A best practice? Delay and schedule your outbound messages. If you don’t want to forget to ask an employee something, but don’t want to forget, schedule the message for the next morning.   If you like what you’ve heard and are interested in learning more about Rader Co., you can contact them https://www.helloraderco.com/contact-us/ (here).  Learn more about Rader Co. at https://www.helloraderco.com/ (https://www.helloraderco.com/).  Check out Rader Co.’s LinkedIn at https://www.linkedin.com/company/rader-co/ (https://www.linkedin.com/company/rader-co/).  Check out Marcey Rader on LinkedIn at https://www.linkedin.com/in/marceyrader/ (https://www.linkedin.com/in/marceyrader/).  Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).

The Thoughtful Entrepreneur

1033 - Health-Powdered Producivity Rader Co.'s Marcey Rader

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with https://agmagency.com/ (Attention Grabbing Media)’s Manuel Suarez. Manuel believes that an incredible first impression starts with having an amazing studio. This grants you a level of authority even just starting out, because you were willing to spend the time and money to present yourself fantastically. You come off as professional, successful, and intentional. Investing in yourself – and how others perceive you – grants you an excellent advantage in any vertical.  Josh and Manuel also talk about how to stand out better in your space on social media. Manuel shares that he developed a term – “omnispreading.” This is a way to describe your content strategy. You’ll see optimal success by putting yourself everywhere, on every medium. You attract all sorts of unique traffic you wouldn’t have otherwise. This is the ideology behind Manuel’s strategy.  Building your content starts with volume, but needs to improve in quality over time. Never stop improving, because you only have a few seconds (about six, according to Manuel) to grab a consumer’s attention. This is how you really stand out from the crowd. Manuel and his family built Attention Grabbing Media from the ground up and it has seen tremendous growth over the last couple of years. They believe in investing in your future to open doors for you now, and they’ve lived by that sentiment. Attention Grabbing Media strives to educate business owners on how to maximize their social media presence. They can also help to scale eCommerce businesses, provide various levels of education, offer marketing takeover services, and more.  Manuel shares his marketing thoughts towards companies in 2022. Overall, he advises brand owners with less than 3 products to hold off on advertising (focus on building your brand.) Another best practice? If you’re product-based, start on Amazon. Create your own traffic by starting with an organic content strategy.  Manuel also offers some other nuggets. Focus on the present and the future. These are two separate strategies, though. Focusing on the present moment means that if you’re trying to offer services, Facebook will be a never ending source of leads. If you have a few products (3 - 6), create content around those products that shows people how it can solve problems. Focusing on the future means omnispreading and putting yourself everywhere. Offer value, build out and invest in your social media presence, and you’ll see long term success. If you like what you’ve heard and are interested in learning more about Attention Grabbing Media, you can contact them https://agmagency.com/agm-contact-us/ (here).  Learn more about Attention Grabbing Media at https://agmagency.com/ (https://agmagency.com/).  Check out Attention Grabbing Media’s LinkedIn at https://www.linkedin.com/company/agmagency/ (https://www.linkedin.com/company/agmagency/).  Check out Manuel Suarez on LinkedIn at https://www.linkedin.com/in/mrmanuelsuarez/ (https://www.linkedin.com/in/mrmanuelsuarez/).  Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).

1032 - Marketing Tips for 2022 with Attention Grabbing Media's Manuel Suarez

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with Lydia Pierre, the senior director of brand management at https://pierrebrandinggroup.com/pbg (Pierre Branding Group).  Pierre Branding Group helps their clients discover who they are in terms of their brand identity. PBG helps create stories that resonate with audiences to forge unforgettable, unique brand experiences. These stories ultimately become infused with all aspects of their clients’ branding.  Having your skillset is important, according to Lydia, but you have to couple that with top notch branding that sets you apart from your competitors. Lydia assures that these strategies can set you above your competition which will position you to charge premium prices for what you do.  Lydia explores how your company looks to your audience – the way you look at people is the same way people look at businesses. Do you look professional and put together? First impressions are everything, so spend the time to really determine how your potential clients truly see you.  Josh and Lydia also explore some of the most common mistakes and red flags in branding. Branding isn’t always tangible, so if you seem too money-driven and transactional, you’ll scare away more clients than not. Be willing to teach your client slowly about your company, mission, brand, and story.  Everything becomes easier when you understand your business’s true purpose and value proposition. Your company can become firm and unshakable even in the face of fierce competition. When your branding effectively communicates who you are and what you believe in, you set yourself apart automatically. PBG encourages the executives and entrepreneurs they work with to celebrate themselves and to spotlight who they are. Positioning these founders as people making changes in their spaces through mission and purpose is an essential part of how PBG builds brands for their clients.  Lydia shares that NOW is always the best time to approach a new market. Don’t box yourself up with limiting beliefs – the more you can grow into new spaces and diversify, the better. When your clients can see themselves in your team and brand story, you give them something they can connect with and share with you. Having sensitivity for diverse backgrounds will create a better brand experience that will resonate with your audience.  Effective branding is all about creating a journey for your brand and creating the story, narrative, and impact around it.  Interested in contacting someone on the Pierre Branding Group team? You can connect with them https://pierrebrandinggroup.com/contact-1 (here).  Learn more about Pierre Branding Group at https://pierrebrandinggroup.com/pbg (https://pierrebrandinggroup.com/pbg).  Check out Pierre Branding Group’s LinkedIn at https://www.linkedin.com/company/pierrebrandinggroup/ (https://www.linkedin.com/company/pierrebrandinggroup/).  Check out Lydia Pierre on LinkedIn at https://www.linkedin.com/in/lydiapierre/ (https://www.linkedin.com/in/lydiapierre/).  Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).

1031 - Tell a Story with Your Brand with Pierre Branding Group's Lydia Pierre

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks with CEO and managing director of Business Legal Lifecycle and author and business coach, https://jeremystreten.com/ (Jeremy Streten).  Jeremy and Josh discuss common starting mistakes that new entrepreneurs make, and both agree that you have to have the right growth plan and foundation. Don’t tell yourself you’ll “fix that later” – start strong and on the right foot. Business adulting is an important part of starting any business.  Jeremy admits that law is not something that most business owners find exciting, but it’s vital that you seek proactive legal advice. Jeremy is passionate about helping business owners see where their proactive legal issues are so they can put the right things in place to protect themselves and their businesses.  Josh and Jeremy also talk about Jeremy’s book, the Business Legal Lifecycle. The book lays out 13 phases, with the first three phases being the business conception phases. This is all about how you develop the proper foundation to launch your business off of. Jeremy also talks about the importance of setting your goals along with the building of your business foundation so that it grows in the direction you want it to.  Risk reversal marketing can be successful, but make sure you proactively line up expectations and clarity on the front end. This is a great example of being legally proactive with your business.  Jeremy shares stories of how companies with massive potential failed and went bankrupt simply because they never consulted a lawyer. Putting legal safeguards in place for your business should be one of the first things you prioritize while building your business.  Josh and Jeremy also explore how to structure liability among your team, employees, and clients. Always make sure to protect yourself legally in terms of your specific agreements and terms.. Jeremy explains that the first step in this process is to have the adult conversation and better communication on the front end with your clients. Honesty and transparency up front, especially relating to risks and liability, are an important part of this communication.  Josh offers some ideas to facilitate this communication, including filming a video that explains your agreements to your clients rather than just handing them a thick document. You don’t want your agreement or the time it takes to go through it to be a roadblock. This will also ensure your client always understands the details of your agreements.  Learn more about Jeremy and his work at https://jeremystreten.com/ (https://jeremystreten.com/).  Check out Jeremy Streten’s Linkedin at https://www.linkedin.com/in/jeremystreten/detail/recent-activity/posts/ (https://www.linkedin.com/in/jeremystreten/detail/recent-activity/posts/).  Check out Jeremy’s books at https://jeremystreten.com/books-by-jeremy-streten/ (https://jeremystreten.com/books-by-jeremy-streten/).  Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).

1030 - Proactively Protect Your Business with Business Legal Lifecycle's Jeremy Streten

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to Lathan Craft, the owner of http://www.madeforpurpose.us/ (Made for Purpose).  At Made for Purpose, Lathan believes everyone is born uniquely. The fog of corporate America often strips people of their humanity. Lathan says people are being born uniquely and are dying generally. Corporate America has consumed our lives so much that the deepest, most unique parts of ourselves have been overshadowed by our jobs.  Lathan shares his experiences and how he came to the realizations he’s reached. He helps people find their lost or undiscovered purposes. Through coaching clients, Lathan has found that people do know who they are, but they need to work through the baggage of self limiting beliefs and more. Lathan helps his clients work through these issues so they can reach their true selves and purpose.  Most people forget or are told their true callings and purposes “aren’t enough”. The way corporate America is designed is to eliminate room for anyone’s true purposes in their jobs. Work consumes lifetimes, and society is reflecting that.  Josh and Lathan explore the obstacles around leaving corporate America and what to do as you start contemplating your reality and life trajectory. We often believe the pain and failures we experience don’t serve a purpose – but what if your scars were storytellers and your pain taught you life lessons? Failure can tie into your uniqueness in order to help you fulfill your purpose.  Learning and growing from pain isn’t easy, but it starts with accepting your failures and stories. Let them help to build you up and add to your life’s purpose.  When you’re contemplating your reality, ask yourself who you are without your job and titles. Contemplate why you started hating your job and what you can do to begin to create change.  The way to help yourself isn’t to give yourself a new job. Rather, change your mindset and view on work. You have to change the problem, not just the process, according to Lathan.  Josh and Lathan also talk about how you have to combine discomfort with self-reflection in order to grow. There are often major issues with employers, but at the same time, everyone on the planet is having a human experience. Figure out the story your scars tell, what makes you who you are, and how to move forward.  If you’re interested in Lathan’s work, check out his Made for Purpose blog and the welcome video found on their website. Don’t hesitate to email Lathan if you want to learn more.  Learn more about Made for Purpose at http://www.madeforpurpose.us/ (http://www.madeforpurpose.us/).  Check out Made for Purpose’s Linkedin at https://www.linkedin.com/company/made-for-purpose/ (https://www.linkedin.com/company/made-for-purpose/).  Check out Lathan Craft on LinkedIn at https://www.linkedin.com/in/lathancraft/# (https://www.linkedin.com/in/lathancraft/#).  Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).

1029 - Uncover Your Unique Purpose with Made for Purpose's Lathan Craft

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to Kimberley Seldon, the Advocate in Chief of https://businessofdesign.com/ (Business of Design). She’s also a TV personality in Toronto, Canada.  Business of Design helps professional creative designers build businesses that thrive. Kimberley explains that there’s a massive gap in what creative professionals are taught about business in school. Business of Design seeks to fill that gap with project management and business profit solutions.  Kimberley explains the origin of Business of Design and about how it grew organically over time and has now become the industry’s only true resource on the topic. She stresses that the one thing these creative professionals didn’t learn in design school was business skills.  Kimberely also explains that she grew into her business role. She always thought she was the only one struggling in her space – but she wasn’t alone. As she started sharing her experiences publicly as a TV personality, she realized that other creative designers all over Canada (and now across the world) had the same issues she did.  Josh and Kimberley also discuss how the supply chain crisis has impacted the interior design space – lengthened timeframes and delays have greatly impacted the space.  Kimberely explores her busy schedule; she’s an interior designer in the morning, a business owner in the afternoon, and a TV personality, too! She has a lot of creative ‘irons in the fire’ and she loves what she does.  Kimberley advises new creative professionals to always prioritize satisfying your current customers. Don’t focus too heavily on marketing starting out – your best resources are your repeat and referral clients. Make sure to prioritize correctly and create happy clients and good relationships.  She also mentions those creative professionals who don’t necessarily charge enough for their work because their partners might make enough income to keep things comfortable. Kimberley says to hustle anyway and build a business, don’t sell yourself short because you don’t need to in order to pay your bills. Always grind, hustle, and shoot high for yourself.  Make sure to develop your discipline and feed your creative engine, always. Make sure you’re not underestimating how important it is to meet the basic needs of your business. Focus on making your clients happy and go from there; organic business will follow.  Kimberley also stresses not to give away your work so easily – make sure the pro bono work you do really offers you direct benefits and referrals.  Learn more about Business of Design at https://businessofdesign.com/ (https://businessofdesign.com/).  Check out Business of Design’s Linkedin at https://www.linkedin.com/company/businessofdesign/?originalSubdomain=cm (https://www.linkedin.com/company/businessofdesign/?originalSubdomain=cm).  Check out Kimberley Seldon on LinkedIn at https://www.linkedin.com/in/kimberley-seldon-99341015/detail/recent-activity/posts/ (https://www.linkedin.com/in/kimberley-seldon-99341015/detail/recent-activity/posts/).  Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).

1028 - Business Solutions for Creative Professionals with Business of Design's Kimberley Seldon

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to Sherman Mohr, the co-founder of Shared Spirits Marketing.  Shared Spirits Marketing digitizes sampling across the wine and spirits space. Their technology allows people to maintain digital credits online across various bars and spirits manufacturers.  This technology offers a new, innovative way for these manufacturers to take ownership of their relationships with their customers – and create new loyal ones in the process. This is all about networking and credit distribution. Their marketing strategy creates a network of restaurants and bars that will promote and distribute these cocktail credits to market these brands and beverages.  Sherman explains that the primary marketing goal of these manufacturers is to have the customer truly experience their drinks. These experiences translate into loyalty and preference for customers – brands simply need to get their beverages into the hands of their customers once to forge a lifelong loyalty based on that first experience.  Their technology also offers artisan/craft drinks more menu traffic than they ever would have received otherwise, which is how smaller brands can get in a backbar and become popular and well known. Not to mention that this will greatly increase bar and restaurant traffic. No matter what side you fall on, this technology is totally revolutionizing the wine and spirits digital marketing space. The ownership of these brands' relationships with customers can also be further fostered by influencer marketing.  Sherman also shares the origin story of Shared Spirits Marketing and how the business came to fruition. Once the technology was created, they launched and began their journey.  Sherman shares that juggling the various aspects of marketing in the wine and spirits industry is difficult but necessary, including staying connected to the consumer, distributors, and more. Sherman explains that until a company has network effects, a company can’t scale. No matter what space you’re in, always prioritize having a network effect.  Josh and Sherman explore the restaurant marketing model at Shared Spirits Marketing – they provide restaurants free access to their program and encourage them to market their presence on the platform. This platform allows restaurants to reach hundreds of new customers at an extremely low cost – an invaluable resource in this space. Acquiring new customers is easier for restaurants in Shared Spirits’ network, and Sherman discusses the data behind this.  Visit their website to subscribe to their newsletter to stay updated on what restaurants are in Shared Spirits Marketing’s network.  Learn more about Shared Spirits Marketing at https://sharedspiritsmarketing.com/ (https://sharedspiritsmarketing.com/).  Check out Shared Spirit Marketing’s LinkedIn at https://www.linkedin.com/company/shared-spirits-marketing/ (https://www.linkedin.com/company/shared-spirits-marketing/).  Check out Sherman Mohr on LinkedIn at https://www.linkedin.com/in/blueoceanstrategists (https://www.linkedin.com/in/blueoceanstrategists). Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).

1027 - Digital Wine and Spirits Sampling with Shared Spirit Marketing's Sherman Mohr

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks with the founder and CEO of https://ecommercebadassery.com/ (eCommerce Badassery), Jessica Totilla Coster.  Josh and Jessica explore the importance of holistic and authentic branding. Jessica shares that you should always brand with intentionality and don’t be afraid to be yourself with your audience. The people you’re meant to work with will find you – if you’re authentic. Jessica also acknowledges that this takes time, trials, and iterations. Just be yourself and dedicate yourself to always improving incrementally over time.  They also discuss how so much can change quickly when you’re focused on the right things. Understanding that you’re never done developing is key to constantly growing for the better.  At a high level, Jessica helps eCommerce business owners grow their traffic, sales, and profits through a few different ways. Email marketing is one of the main areas where Jessica can help. She discusses the various email marketing platforms that are ideal for eCommerce traffic and how she noticed that eCommerce businesses didn’t utilize the medium enough. This is why Jessica started her business – she knew eCommerce businesses didn’t experiment with email marketing enough. Jessica can also help with SEO, driving traffic, and more.  Jessica has built community and relationships with her clients. She serves her clients by building custom email marketing strategies for them, from scratch. She digs deep into their customers' journeys and how they can improve things from the ground up.  Jessica says she really stresses teaching her clients how to do what she does. She’s also launching a https://ecommercebadassery.com/membership/ (membership program) in 2022.  She also talks about the misconception that eCommerce is akin to passive income. Jessica clarifies that there’s necessary hard work and ‘shiny objects’ to avoid. Every business needs to invest where their company needs it, rather than following marketing fads. Focus on your customer and what they need from you, and listening to your customer base will always teach you more than your competitors’ strategies. Provide value, create relationships. She also reminds the listener to remember that not every client will fit with you, and if you’re real and authentic with your branding, the right clients will come.  Josh and Jessica also discuss how to fix major issues with organization, time management, and other problems that have to be fixed over time. Remember that major changes take time and be willing to give yourself that time to grow.  Learn more about Jessica Totilla Coster and what she does at https://ecommercebadassery.com/ (https://ecommercebadassery.com/).  Check out Jessica’s membership program at https://ecommercebadassery.com/membership/ (https://ecommercebadassery.com/membership/).  Check out Jessica Totilla Coster on LinkedIn at https://www.linkedin.com/in/jessicatotillo (https://www.linkedin.com/in/jessicatotillo).  Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).

1026 - eCommerce and Marketing with Intentionality with eCommerce Badassery's Jessica Totilla Coster

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to Robin Hills, the founder and CEO of https://ei4change.com/ (Ei4Change). For 16 years, Robin has been advocating and raising the awareness of emotional intelligence. He explains that emotional intelligence is a fundamental principle of life. Josh asks Robin what emotional intelligence is, and Robin explains that it is utilizing our emotions to make good decisions. However, emotions are constant and they fluctuate, which affects the way we think, communicate, and engage with others. Ei4change works with anyone interested in learning more about themselves. They focus on improving especially business relationships and communications. Leadership, team work, and relationships are where Ei4Change specialize. Ei4Change offers unique and valuable courses to teach emotional intelligence skills and techniques. Robin also explores how critical it is that leaders are highly aware of themselves and their impact on their team. What makes leaders good at what they do is that their emotional intelligence sets them apart and drives their decisions.  Emotion can also be used strategically; Robin says that it’s easy to become angry, but once you're angry, what do you do with that emotion? How you handle and utilize these emotions are all a part of emotional intelligence. Leaders should always lead with empathy first.  Leaders should also lead with self-awareness – to know their own weaknesses and be able to work around them. Emotional intelligence can also be utilized for negative reasons, such as manipulating an audience. Robin warns that good leaders should be very conscious of how they utilize their emotional intelligence. These skills should never be used for personal, malicious gain.   Understanding your own emotional peaks and valleys is an important part of stress relief, too – often the areas that aren’t your strengths give you the most anxiety. Understanding how to better yourself starts with the areas you’re weakest in. Taking steps towards self betterment starts with the recognition and acceptance of your weaknesses. Embrace them to improve and move forward.  Robin also talks about how you can utilize unpleasantness to positively work through each day. Treating bad moments as opportunities for fresh starts is one way to frame things with newfound positivity.  Robin also stresses the importance of self care. Self care helps you understand and accept yourself, stay nourished and well in all ways, and improves your relationships with others. Take care of yourself to take care of the people you care about.  Learn more about Robin Hills and his work at https://ei4change.com/ (https://ei4change.com/).  Engage with Robin by reaching out to robin@ei4change.com Check out Robin Hills on LinkedIn at https://www.linkedin.com/in/robinhills/?originalSubdomain=uk (https://www.linkedin.com/in/robinhills/?originalSubdomain=uk).  If you’re interested in contacting the Ei4Change team, you can reach them https://ei4change.com/contact/ (here).  Don’t forget to subscribe to The Thoughtful Entrepreneur, thanks for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).

1025 - Emotional Intelligence with Ei4Change's Robin Hills

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to https://vikramraya.com/ (Dr. Vikram Raya). Dr. Raya is a cardiologist and also the founder and CEO of Limitless MD and the CEO and founding partner of https://vikingcapllc.com/ (Viking Capital). Dr. Raya says he’s most passionate about health, wealth, and mindset. Dr. Raya went into cardiology after he saw his family suffer from cardiac issues. He admits, though, that when he went into the medical field, he lost his connection to his patients because of how transactional the industry is. Dr. Raya opened a functional medicine clinic by broadening his income horizons; he began investing in real estate, which is how Viking Capital came about.  During this time, colleagues and friends came to Dr. Raya asking for coaching and consulting on how he managed to open a practice, practice with passion, and invest in real estate. This is how Limitless MD was born.  Josh and Dr. Raya also discuss how you have to take breaks from working and practice self-care. This is constant active recovery and business owners and leaders are mental athletes. This self care time is integral to your health and wellness, according to Dr. Raya. He also shares health insights on how to maximize your heart health while juggling your busy life. He discusses several ways, one of which is your heart rate variation. HRV defines your heart beat to beat durability and those heart rate variations can be driven by stress – your HRV drops when you don’t take a break. He also advises good and powerful sleep and nutrition. There are also ways to check how clogged your arteries could be, as well as ways to keep your insulin under control. Watch over these aspects and you will increase your longevity, according to Dr. Raya.  Josh then asks Dr. Raya about the truth about the medical industry. Stress and politics burnout physicians and make many of them regret entering the field. To temper this, Dr. Raya advises that they begin exploring ways to incorporate more easy, lucrative, and fun things into their life and business. He also talks about chasing the five freedoms. The five freedoms are found in 1) time freedom, 2) geographic freedom, 3) financial freedom, 4) freedom from dis-ease, and 5) freedom from stress. Many business owners are still operating rather than owning their businesses. Grant yourself true freedom and build your business to be successful and scalable without your daily presence.  Learn more about Dr. Vikram Raya and his work at https://vikramraya.com/ (https://vikramraya.com/).  Check out Viking Capital at https://vikingcapllc.com/ (https://vikingcapllc.com/).  Check out Dr. Vikram Raya on LinkedIn at https://www.linkedin.com/in/vikramraya/ (https://www.linkedin.com/in/vikramraya/).  Don’t forget to download Dr. Raya’s free download to his Limitless Protocol, found on his https://vikramraya.com/ (landing page)!  Don’t forget to subscribe to The Thoughtful Entrepreneur, thanks for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).

1024 - Become Truly Limitless with Limitless MD's Dr. Vikram Raya

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to business coach and mentor, https://leahgervais.com/ (Leah Gervais).  Leah has a mentorship business, a coaching platform, and she and her team help budding entrepreneurs get their start and scale to their goals. They work with service-based entrepreneurs throughout various verticals. Leah and her team specialize in entrepreneurial mindset and marketing.  Leah explains how social media marketing isn’t necessarily controlled by platforms like Facebook. Her principle to address this is that you should ensure your marketing isn’t reliant on other algorithms or platforms. You should focus on fostering prospect relationships on platforms where you retain full ownership of your digital assets. Don’t stake your success on a platform’s algorithms and guidelines.  Leah also stresses that service-based business owners need to focus their efforts on sending their prospects through three different phases before prospects will buy from them.  Consumers need to know you first, then like you, and then finally they will trust you. She also reminds service-based business owners not to forget about their existing client base (you can work with them again and again when they know, like, and trust you and your work.) Don’t overlook the opportunities available within the client base that already trusts you. You shouldn’t ignore the top of your funnel – but don’t neglect the connections you’ve already made. You can expand and build out the funnel of nurturing new prospects without forgetting to explore your friends, family, and clients for opportunities.  Leah believes that nurturing prospects is the most fun, creative, and unique way an entrepreneur can express who they are to prospects. Generate content that’s true to you that offers value and exists in a place where your target audience will consume it. You can explore various marketing strategies here, whether that’s video media, podcasting, micro-content with creative captions, or whatever else draws in your prospects. There is not one “best” marketing funnel, and every business is different, so be creative with your nurturing.  Josh and Leah also explore how an entrepreneur goes from six-figures to seven-figures. Leah says she and her team suggest a three phase approach to tackle this. First of all, raise your rates and don’t charge hourly. Do things on a project and result-driven basis. Next, say NO when necessary. You have to be exclusive and it might seem scary to “turn away money”, but the reality is that you have to be willing to say no when it’s appropriate. Finally, be ready to shift from a one-to-one model to a one-to-many model. Get to a place where your business doesn’t rely on how many hours a day you work on it.  Learn more about Leah and her work at https://leahgervais.com/ (https://leahgervais.com/).  Check out Leah on LinkedIn at https://www.linkedin.com/company/urban-20-something/about/ (https://www.linkedin.com/company/urban-20-something/about/).  Don’t forget to subscribe to The Thoughtful Entrepreneur, thanks for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).

1023 - Digital Marketing for Service-Based Businesses with Leah Gervais

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the founder and CEO of https://www.unstruk.com/ (Unstruk Data), Kirk Marple.  Unstruk Data unlocks the power of unstructured data by storing it in a data warehouse. Unstructured data can be anything from audio or visual data, and Kirk details that analytics can be run on geospatial and temporal unstructured data. This data can be analyzed using machine learning and artificial intelligence to show trends in a generated knowledge graph.  Kirk explains how unstructured data is a core piece of what we as consumers do and use on the web. This data is typically referred to as “dark data'' in the industry, which isn’t looked at for its value and is forgotten. Kirk sees the massive oversight this is, which is why Unstruk Data came about. Unstruk Data strives to triage a myriad of data for users in record time, with data being analyzed in real time while users are still in the field.  Kirk got his start in software development and media processing. This common thread throughout his career drove him to start multiple businesses, earn roles in the corporate world, and once his experience came to fruition, the ideas behind Unstruk Data were born. Kirk built the platform over several years, then gained funding and built a core team that has launched them into the data management solutions space.  Kirk also elaborates on how he gets the word out. Unstructured data isn’t necessarily a well known niche to business owners and it’s largely overlooked and taken for granted. If you’re not looking to expand your team or time expenditures, investing in the analysis of your unstructured data might be the right move to make to streamline your business.  Unstruk Data believes that the analysis of unstructured data should become the norm in the industry and they consider their work a building block in data solutions across industries. They don’t target any one vertical – because any space would benefit from collecting and evaluating this sort of data. If this data is adequately utilized and correlated, these databases can be connected to even larger, more streamlined databases. Kirk also explains how one of Unstruk’s design elements is that it is easy on the user and simple to navigate. They believe in making this data and analytic value accessible to business owners across industries.  The future of data and data analytics is in the hidden value of unstructured data. These solutions are designed to push innovation, integration, and collaboration throughout countless verticals.  Learn more about Unstruk Data at https://www.unstruk.com/ (https://www.unstruk.com/).  Check out Kirk on LinkedIn at https://www.linkedin.com/in/kirkmarple/ (https://www.linkedin.com/in/kirkmarple/).  Don’t forget to subscribe to The Thoughtful Entrepreneur, thanks for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).

1022 - Data Management with Unstructured Data with Unstruk Data's Kirk Marple

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to coach, speaker, entrepreneur, and the founder and CEO of https://www.meldfranchise.com/ (MELD Fitness + Wellness), Micah Logan.  Micah got started in entrepreneurship and fitness by accident. Micah has worked in a variety of gyms and studios in leadership roles, and studio ownership came later for him as he educated himself and capitalized along the way.  MELD Fitness + Wellness is also a franchise, so anyone can start their own boutique fitness micro-studios. Micah shares how he created a system that’s easy to follow and digest for franchisees, and how he accumulated the knowledge to teach others. Being undereducated and undercapitalized can be reversed, as these were the first obstacles Micah overcame in his business.  Micah also shares how to add other revenue opportunities to boutique micro-studios, including smoothie bars, merchandise shops, and more. MELD Fitness + Wellness just launched and their first objective was to get their brand story out into the fitness industry. While MELD started in Boston, Micah shares that they intend on growing and expanding across the east coast. MELD also offers discounts to minorities and veterans to help make fitness, nutrition, and franchising more accessible to those who truly need it.  Josh and Micah also talk about the differences between a franchisable business and a non-franchisable business. A business must be profitable, it must be scalable, and it must have integrated systems and processes in order to be franchisable, according to Micah. Repeatable and determinable steps are tied to systems and processes, so make sure these are outlined explicitly, especially if you plan on breaking into the fitness industry. Prioritizing systems and processes has been an inherent and core piece of how Micah has run his businesses in the fitness industry for over a decade, and he used every available moment and resource to improve these aspects of his business.  Identifying and patching needs in your business starts first with systems and processes, but needs to constantly be refined and changed as your business scales. Always keep a close eye on your growth and whether or not your SOPs still meet your company’s needs and pain points. Your business needs to stay as consistent as you can make it, and if you notice things change day to day, record those changes so that those variables can be identified.  Learn more about MELD Fitness + Wellness at https://www.meldfranchise.com/ (https://www.meldfranchise.com/).    If you’re looking to reach someone on their team to learn more about MELD Fitness + Wellness, you can contact them https://www.meldfranchise.com/contact (HERE).  Check out Micah on LinkedIn at https://www.linkedin.com/in/micahlogan/ (https://www.linkedin.com/in/micahlogan/).   Check out Micha’s website at https://micah-logan.com/ (https://micah-logan.com/).  Don’t forget to subscribe to The Thoughtful Entrepreneur, thanks for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).

1021 - Systems and Processes in the Fitness Industry with MELD Fitness + Wellness's Micah Logan

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the founder and CEO of https://www.involve.ai/ (Involve.ai), Gaurav Bhattacharya.  Involve.ai is a customer intelligence platform that helps you power your company's growth through artificial intelligence and data analysis. Customer data is collected in order to help customer support teams be more proactive and data driven. You can also prevent churn, grow revenue, and deliver amazing customer outcomes, all through machine learning. Machine learning is a crucial aspect of A.I. software and analysis.  Data warehouses often just require API plugins to access siloed reports, data, and dashboards. This is one way to improve your customer experience right away, combined with the right proactive tactics. SaaS companies with monthly subscription products and services can benefit greatly from the use of this data and customer retention can grow significantly almost instantly. Knowing the truth about your customers is essential to increasing customer attraction and retention and Involve.ai helps you truly understand your customer base. Gaurav also explores his background and origin story. He's gone from developing video games to programming and platform building. This is how Involve.ai came to be, all launched off of their vision of better the customer experience across multiple industries. The COVID-19 pandemic launched many businesses into customer retention mode, which helped stoke Involve.ai's success. Gaurav also clarifies the true definition of an A.I. driven software -- if it involves machine learning and teaches itself how to improve using neural pathways, it's truly artificial intelligence. This data helps differentiate what different customer teams need to do to address their specific pain points. Involve.ai's software observes the issues within a customer's team and helps formulate actionable insights that can be offered to users. Some of this data collection and analysis can even be conducted unsupervised, meaning there’s always data being utilized to improve the customer experience. Multi-billion dollar enterprises focus on building their customer data analysis for a reason. This analysis and customer-centric data collection is what pushes companies past the obstacles involved in their specific customer experience.  Involve.ai is well on its way to building a generational, legacy based company that innovates the data analysis space. If you’re interested in learning more about getting your feet wet in customer data analysis, check out Involve.ai’s https://www.involve.ai/demo (demo) on their website.  Learn more about Involve.ai at https://www.involve.ai/ (https://www.involve.ai/).   If you’re looking to schedule a demo with someone from the Involve.ai team, you can schedule one https://www.involve.ai/demo (HERE).  Check out Gaurav on LinkedIn at https://www.linkedin.com/in/bhattacharyagaurav/ (https://www.linkedin.com/in/bhattacharyagaurav/).   Check out Involve.ai on LinkedIn at https://www.linkedin.com/company/involveai/ (https://www.linkedin.com/company/involveai/).   Don’t forget to subscribe to The Thoughtful Entrepreneur, tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).

1020 - Customer Data Analysis with Machine Learning with Involve.ai's Gaurav Bhattacharya

In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO ofhttps://www.boomtime.com/ ( Boomtime), JP Clement. Boomtime is a next-generation digital marketing agency with a twist. Boomtime stands out and apart from other agencies because they productize their marketing services and sort them into packages that focus on different pain points. No matter where you struggle with your digital marketing, they have a specific package that will meet your needs. They also offer à la carte services to make digital marketing more efficient and scalable. These packages are composed of various digital marketing subcategories and Boomtime has developed their own proprietary software to automate their systems and processes. Automation and relationship building can go hand in hand – if executed correctly.  Josh and JP also explore LinkedIn's recent changes and the best digital marketing practices on the platform. Whether that’s optimizing your profile, how you use your voice, following up with true connections, and more, JP reminds us that LinkedIn is people connecting with other people (NOT companies.) LinkedIn's algorithm is changing, but just like utilizing SEO with Google, you CAN make LinkedIn work for you. JP also says your email is actually your greatest asset. Boomtime's capture package is all about adding good prospects to your email list -- you own your email forever, so you'll never need to worry about losing your email-based network. You can capture email addresses from LinkedIn in order to expand your email network through the true connections you've made on LinkedIn. Don't forget to ask for email addresses when you post value-driven content for all to see. When you offer value, asking your audience to opt-in is both appropriate and effective. JP also recommends you to pay close attention to your content marketing. This helps you automate aspects of your relationships through nurturing and drip campaigns. Staying top of mind is essential, so be ready to follow up nurture campaigns to continue staying relevant to your prospects. Holistic management of your email list is both extremely effective but also inherently tied to successful content marketing, so focus on those areas in 2022.  Don’t put all of your eggs in one basket and combine elements and subtypes of digital marketing to see optimal success. When you’re ready to engage with a digital marketing agency, be ready to get your social media ducks in a row and utilize multiple mediums for the best results.  Check out Boomtime at https://www.boomtime.com/ (https://www.boomtime.com/).  If you’re looking to schedule a call with someone from the Boomtime team, you can contact them https://www.boomtime.com/contact/ (HERE).  Check out JP on LinkedIn at https://www.linkedin.com/in/jpclement/ (https://www.linkedin.com/in/jpclement/).  Check out Boomtime on LinkedIn at https://www.linkedin.com/company/boomtime/ (https://www.linkedin.com/company/boomtime/).  Don’t forget to subscribe to The Thoughtful Entrepreneur, tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).

1019 - Efficiency and Scalability in Digital Marketing with Boomtime's JP Clement

You’re gonna love this daily entrepreneur show. We cover a wide range of topics – From jumping into franchise mode to working with your spouse to topics that our guests are thought leaders in. You’re going to hear real stories from real people all in 15-30 minutes time - perfect for your commute. On this podcast, your host, Josh Elledge encourages entrepreneurs to share not only their expertise but their stories and their hearts. We believe that every person has a unique message which can positively impact the world. Even YOU! If you’d like to be featured on The Thoughtful Entrepreneur, apply here: https://UpMyInfluence.com/guest/ Are you interested in increasing your influence and authority? Attend our next live webinar where I’ll reveal the 3 secrets to increasing your visibility for more profits. https://UpMyInfluence.com/webinar/

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The Thoughtful Entrepreneur

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