This week's podcast runs down the list of Trent Pool's Top 5 ways to attract listings so if you're looking to attract more sellers, win more listings and make more sales, you don't want to miss this little gem I'm also delighted that if something awesome could have possibly come out of COVID, it's more eyeballs on social media and higher email open rates. Seriously, there's never been a better time to reach out to your list and connect with your people using value-adding email content. More people are reading your messages and more people are focused on the joy of the home they live in than ever before. ...and let's not forget the power of your real estate funnel. I define the Real Estate Funnel as a series of three interconnecting parts. Attracting sellers, nurturing then converting to listings. As you listen to Trent's top 5 ways to attract sellers, you'll discover he has more than a passive interest in the power of leveraging social media. I think you're going to absolutely LOVE this episode

Top Agents Playbook

TAP 192. The Top 5 Ways To Attract Listings. An interview with Trent Pool

Have you ever wanted to make a lifestyle move but not sure how it will affect your business? Maybe you want to move to a warmer place, a cooler place or closer to friends and family. In this episode, you'll hear from someone who's actually doing it and how he's overcoming the challenges along the way. In the years I've been working with Trent Pool, I've come to expect big things. His business dominates the Southern NSW city of Merimbula with a dedicated and hardworking team. Merimbula Realty is a highly successful real estate business model with a dynamic sales presence and a well-run property management division. Trent is a systems guy. For example, he has leveraged LockedON as his CRM and Jigglar as his creative marketing platform right from the start and is constantly tweaking things to get more revs from his business engine. A couple of years ago, Trent confided that he was planning to move his family to Queensland's Sunshine Coast and start a real estate business there. I naturally assumed this would mean selling Merimbula Realty but that's not how Trent thinks. "Why would I sell it when everything is working so well?" he told me. Earlier this year he acquired a small rent roll on the Sunshine Coast and made the move. I know agents that struggle to run one business let alone two but Trent's energy and dynamic work ethic let him hit the ground running and the new business is already cranking out sales ahead of planned expectations! I think there is so much value in this session today but what always stands out to me each time Trent and I connect is his hunger and personal drive plus a willingness to admit mistakes and share the lessons learned. I'm grateful to Trent for sharing his ideas. I know he has a growing following in our industry as he forever tweaks his business systems to strive for the ultimate real estate model

TAP 191. How to run two real estate businesses in two different states. An Interview with Trent Pool

I'm increasingly surprised at the speed of technology and how new, better and less expensive ideas seem to evolve so quickly. The very best ideas cater to a particular market niche and solve a problem that niche is having or produce a fresh product with obvious and instant appeal. Property technology or 'proptech' as it's called is no exception and since first meeting Peter, Brad and Mel from Box Brownie, it's been fascinating to follow their innovative ideas as they bring an ever-expanding range of options to real estate agents so their marketing looks awesome. If I had to highlight the biggest feature as I see it, it's that Box Brownie offers highly technical services that used to cost hundreds or thousands of dollars for a tiny fraction of old-world prices plus their turnaround is super fast. Make no mistake, you are instantly judged by your marketing and visual presentation. In a world where getting attention is beyond competitive, there's literally no second chance at a first impression. Why would you feature an image of an empty room when you can virtually fill it with great-looking furniture, floor coverings and wall art for less than $2? Why would you feature a room with a view where the light imbalance makes the room or the view looks under or overexposed? And why would your hero marketing shot be a street image with grey skies when you could have a blue sky or a twilight image showing warmth and color from inside lighting? Every listing is a listing opportunity and you only get once chance to get it right. Today, tens of thousands of agents around the world have BoxBrownie.com saved in their browser bookmarks to order their image makeovers together with a bunch of stunning presentation tools that make buyers and sellers sit up and take notice. If you agree that every listing is a listing opportunity and that you're judged by every marketing image you promote, can I suggest you tune in to this episode and you might just hear about an exciting new feature that will change the way you market your listings. We've got all that and more coming right up.

TAP 190. Are you using this awesome marketing tool? An interview with co-founders Brad and Peter

This week's episode is a little different. and Joel, I think we need some tropical island paradise music to set the mood. ahh, perfect... It's a story of one couple's passion and courage to trade their regular lives for a chance to experience island paradise. So, let me ask you a question... Have you ever caught yourself daydreaming about escaping to a tropical island in the south pacific? Exploring hidden beaches, discovering mountain trails and diving in an ocean so fresh and unaccustomed to humans that the fish actually swim up to your mask to check you out? At night you're treated to amazing island meals like lobster paella and exquisite local fruit deserts as you stare at a brilliant canopy of a billion stars in a dark sky untainted by city lights or sirens. As we suffer though our fourth COVID lockdown here in Ontario, I find myself craving an island escape with daily sun-filled swims and warm, tropical island air. So I thought, why not track down a good mate of mine who stopped thinking about it and made it happen I'm delighted to introduce you to this week's guest, Marcus Xavier. I first met Marcus and wife Stoney when I was living in Queensland quite a few years ago before I came to Canada. Marcus and I share a passion for marketing, looking for great opportunities in our respective fields and generally preferring to zig when everyone else is zagging.  Social media has its fair share of critics but without it, I wouldn't have been about to keep in touch with Marcus and Stoney and their adventures. A few years back I started to see posts of Marcus doing things like building vacation villas, creating amazing meals and even building a pizza oven. I blitzed off a message to Marcus. "Mate, what the heck are you up to?" "Great to hear from you Ray" He came back. "We've bought a retreat-style resort on an Island in Vanuatu. We run gourmet cooking retreats for private guests and are having a ball" Marcus sent me the link to their resort called Papaya Loco and I was hooked! They run cooking retreats where Marcus gets to share his love of cooking and the skills he inherited from his Mum and Godfather.   I've put the link to Papaya Loco in the show notes. If you've ever been tempted to explore the wonders and pleasures of island life and you're ready for a pandemic distraction, this might be a great place to start.   We've got all that and more coming up!

TAP 189. Escape to paradise. An interview with Marcus Xavier

When today's guest reached out to see if we could record an episode together, I did my usual thing and Googled him.  Next thing you know I'm down a very cool rabbit hole of podcasts, Youtube shows and marketing innovation where I could tell it was not only going to be fun, but that my listeners were in for treat and would learn a whole lot about taking a different approach to real estate success. When it comes to marketing, I love the idea of sharing awesome content and super helpful information to build my list of friends, contacts and clients.  That one simple concept has served me so well over time. In fact, writing and self-publishing my first edition of How To Sell Your Home For More was the very start of my journey to look at real estate marketing differently and start literally giving away my very best ideas. And I guess this show is proof that I'm still doing it. So when my guest, early on in our call starts talking about how he offers sellers advice on how they can sell their own homes themselves, I started to feel some marketing chills and began to realize this guy is a marketing brother who shares the same ideas and beliefs as me.  I call Jas Takhar a super broker. With a team of more than 60 people doing close to 700 deals a year, a business like this becomes its own solar system that reaches beyond the average brokerage to shape and influence a market and the people that buy and sell with them. Along the way, an exciting team picks up on the energy created and that's where marketing confidence and serious momentum kicks in. And there's something Jas gets into today that is not just profound but so often overlooked in the cut and thrust pursuit of real estate success. He says "The more I just relax and be myself and talk about the things I love, the more I attract the people I want to be with and work with and the more I repel the people I don't" You can tell that Jas genuinely treasures his relationships with his partners, his team and his clients. I have to admit, it's super empowering to just be yourself and do your best while you're doing something you love. Not everyone has the courage or vision to walk to the beat of their own drum. When you see it up close it's inspirational. So get ready for a little marketing enlightenment and big dose of killer ideas. All that and more coming right up! Download Jas' 50 CLIENT TOUCHES PER YEAR https://jastakhar.ca/fifty (https://jastakhar.ca/fifty) Download Jas' HOW TO CREATE 23 PIECES OF CONTENT DAILY https://jastakhar.ca/content (https://jastakhar.ca/content)

TAP 188. Want to get noticed? A Real Estate Super-Broker Shares His Very Best Ideas. An Interview with Jas Takhar

Here's a short, sharp 'fire up' session with one of real estate's best coaching personalities! If this is your first time listening, I'm Ray Wood and I partner with real estate agents to attract, nurture and convert leads and show you how to become the local influencer in your real estate market. If you'd like my blueprint of the 7 best prospecting actions of all time, I can give it to you now in the form of an eBook where I not only list the top 7 actions, but take you step-by-step thru each one so you get a plan and a proven blueprint to follow. To get started today go to bestagentsinc.com/blueprint Like everyone in the real estate success business, I'm always thinking about the very best strategies to lift performance because, as we all know, better results are a direct link to a better lifestyle, more opportunities, and, let's just say it, more fun! It's a combination of knowing what to do and making sure you have the energy and tools to make it happen. One of the things I love most about hosting this podcast is that I get the chance to speak with other coaches and trainers and quickly drill down to what's working for their people. I find the very best real estate coaching personalities are masters at not only sharing their best ideas but giving our listeners the easiest ways to implement for fast results. My guest today is Chadi Bazzi and he's no exception. Chadi and I cover a lot of ground in this short interview and you'll discover plenty of gold. I'm sure you'll find some fresh meat as well as some forgotten gems ...and make sure you catch Chadi's very simple strategy towards the end of our call where he shares a brilliantly simple daily success action that I believe is one of the best I've ever heard. We've got all that and more coming right up. Get free training at  https://takemorelistingsnow.com/ (https://takemorelistingsnow.com/) Contact Chadi at https://www.chadibazzi.com/ (https://www.chadibazzi.com/) Facebook https://www.facebook.com/chadibazzi (https://www.facebook.com/chadibazzi)   Get LockedON (real estate's best CRM) at https://lockedon.com/ Get Jigglar (real estate's best online marketing tool) at https://jigglar.com/

TAP 187. How to take your real estate career to the next level. An Interview with Chadi Bazzi

I'm Ray Wood and I partner with real estate agents where we roll out point-of-difference marketing to attract, nurture and convert leads and show you how to become the local influencer in your real estate market. And speaking of growing your business, there's a long list of ideas agents use to generate leads and win listings. There's a lot of advice flying around and it can get very confusing so I've done the heavy lifting for you and sorted the list to feature the top 7 actions real estate's best agents are using right now But just a warning, I'm all about using the best methods to attract leads and that means the best use of your time so you won't find any door knocking or cold calling in my 7 essential prospecting actions. I not only list the top 7 actions, but I also take you step-by-step thru each one so you get a plan and a blueprint to follow. To get started today go to https://www.bestagentsinc.com/blueprint (bestagentsinc.com/blueprint)   My guest today started her professional life as an architect and quickly realized she was leaving a lot on the table so she combined her passions and became a real estate agent. Today she leads and inspires a brokerage based in Miami Florida of more than 1000 agents. Ines Hegedus-Garcia is a Miami REALTOR and Director of Strategy and Innovation at Avanti Way Realty. She's at the forefront of the prop-tech industry, a former president of the Miami Association of Realtors and a director of the National Association of Realtors. I'm delighted to welcome Ines to the show. I think you'll pick up on her awesome energy and unwavering passion to help her fellow agents navigate the many changes happening right now while jumping on the best opportunities.

TAP 186. How to build a 1000 agent business. An Interview with Ines Hegedus-Garcia

Here are the social media platforms and content to focus on right now. To work out the most popular topics for this podcast, all I need to do is go back into the control platform and see which episodes have the most downloads. ...and if I need any confirmation, I head into the back end of Jigglar, our online design template platform and look at what the most popular downloads are about. I'm sure you guessed it... social media. But then I sometimes wonder if social is popular because it works or because it's free. I think it's definitely, a combination of both. In this mini-episode I want to share what I've learned about social media in the last year and also give you the heads up on which platforms agents are using the most to get results and what type of content they're posting. There's a massive shift going on right now and we're all part of it. In fact, I believe real estate is one of the industries that has the most gain from this shift. This shift is not only about how we're reaching out and connecting with future clients, it's about how they are reaching out and connecting with us. For example, you're listening to this podcast episode right now by choice. You're not listening to a podcast about Latvian rugmaking or instructions on how to train your Portuguese water dog. You're looking for ideas and inspiration on winning more listings and making more sales. It's the digital age and suddenly, we have choices to consume the type of content we want to consume. Your future clients are doing the same thing. Right now they're searching Youtube for information. They are just as likely to click on a video that offers the 7 things they must know before they selling in 'your area' or a video that's all about the top 3 ways to create a buyer's bidding war when selling in 'your area'. In fact, there is so much demand for highly relevant and niched content people can consume, that it's almost impossible to match it with the supply required. It was the early two thousands when the global media giants started diversifying because they could see the writing on the wall. If you owned a bunch of newspapers and magazines in the late nineties, your readership was starting to go elsewhere. The monthly circulation of the larger mastheads was falling like a brick as companies like News Corp, one of the biggest in the world, scrambled to understand and then try to capitalize on the new digital world that caught them napping. I think the best way to look at the changes between the old newspaper and magazine world from last century and the digital world we know today is to compare Rupert Murdoch's News Corporation to the novelty online start-up that nerdy student Mark Zuckerberg founded in his Harvard dorm room in 2004. Comparison is relatively straightforward as the stock of both companies is publicly traded. Founded in 1980, News Corp has a market capitalization of $15 billion while Facebook comes in at close to $900 billion or 60 times that of News Corp. This begs the question: Is a social media ad likely to be 60 times more effective than a newspaper or magazine ad? I'd say a resounding yes. And with good reason. Look at the specific media changes around this shift to digital. Radio has been replaced by iTunes, Spotify and Podcasts Billboards, Magazines and Newspapers have been replaced by Facebook, Instagram Reddit and Twitter to name a few. TV has been replaced by Youtube and a whole range of streaming services like Netflix and HBO. Letters in the mail have been replaced by email and a bunch of messaging services. Outdoor advertising is pointless because it's way harder to engage a potential client and the last time I looked around at other drivers at the lights, everyone had their noses in their phones. I didn't start out trying to convince you of the obvious marketing shift, I think you already know that because your one of my listeners and your smart. My mission is to get you to do more of it starting...

TAP 185. The Best Social Media Platforms For Real Estate Agents

Luck happens when you combine hard work with the right ideas. Here's the system and strategy you need to sell 100 homes a year If this is your first time listening, I'm Ray Wood and I partner with modern real estate agents to attract, nurture and convert leads and show you how to become the local influencer in your real estate market. If you've tuned in before then welcome back and thanks for the opportunity for my guest and I to share our best ideas. And speaking of guests, you're about to meet my guest for this week and I think I need to tell you this comes with a warning. That is, a wealth warning because you're about to hear from a dynamic Californian realtor with a powerful message, that if followed, will win you extra listings and sales. Krista Mashore's real estate career spans twenty years. Yes, she's won all kinds of awards but she's one of these great energy agents who has figured out the process and adapted to embrace online marketing and reaped the rewards which she now shares with her lucky coaching clients. And the good news is, she's more than happy to personally share her ideas and strategies with you in a very popular 5-day free course. You'll find the link in the show notes and Krista will tell you herself in a moment, but just before we get into it, I'd like to share an important message. I think I know my people pretty well. I know you tune in for inspiration, motivation and what's working for the top agents in our industry. You're about to be exposed to some things that may or may not be news to you, but here's the thing, they work. Krista might be an elite real estate coach but she's still listing and selling and can afford to do both because she runs a proven system. So when you hear something that strikes a chord in your thinking, And you can see yourself taking action and doing it, I want you to press pause and write it down in your journal and make it happen. Don't try and do ten things in ten minutes. It never works. And don't be overwhelmed. Do one thing, nail it and then come back and do the next thing. I want to thank Krista for being so free with her success ideas. You're in for a real treat. https://kristamashore.com/clientconversion (Click this link to join Krista's Client Conversion Accelerator) (it's a FREE 5 day LIVE course with Krista, you'd be crazy to miss this opportunity) https://www.kristahomes.com/ (Krista's real estate page)

TAP 184. How to sell 100 homes a year. An Interview with Krista Mashore

If you're a first-time listener I would like to say welcome and thanks for joining us. If you're a regular listener, it's great to connect again for another show, and thanks for the faith you have in me to deliver actionable content straight into your ears each week. In case you're wondering who am I and what do I do, I'm Ray Wood and I partner with modern real estate agents to attract, nurture and convert leads and show you how to become the local influencer in your real estate market. I'm also excited to announce I have just published my latest book, which is a book full of my best listing ideas called The 7 Essential Prospecting Actions Blueprint.  http://www.bestagentsinc.com/blueprint (You can download it here) This is not a one-page pdf of bullet-point tips, it's the actual step-by-step blueprint real estate's top agents are using right now to grow their market share by becoming a local influencer. This week on the show I'm super-pumped to feature a great session with my good friend Trent Pool from Merimbula on the south coast of beautiful New South Wales. Trent and I have been working together for many years and I wanted to share one of our regular meetings and take you deep inside his business which has grown from strength to strength in the last 8 years. After our call, I started to think about the amazing transition that is happening in real estate right now and how modern agents are leveraging new tools and cleaning up while many are getting left behind. The way Trent is using social media to attract and nurture new relationships is a great example. He understands where his people are and what they react to. He knows how to cause a social encounter and how to engage. As you'll discover in this session, he uses LockedON to store and communicate with all future sellers and Jigglar to build and customize all his marketing and social footprint templates. Almost without knowing it, Trent has become a local influencer in his town of 3000 people or what I would call the digital mayor of Merimbula. Becoming a local influencer is 2 main things: Knowing what to do and being consistent at it. Just posting to social media when you feel like it is not a plan that will yield fruit. In fact, if you're doing that it's probably costing you potential engagements and damaging your brand. I think that right now presents one of the biggest opportunities to beat your competition at becoming a local influencer mainly because most of your competitors have no clue what to do or are getting poor advice from so-called marketing experts who charge crazy money for average or zero results Right now, we're focussing on the three social platforms that give us the best bang for our buck, Facebook, Youtube and Instagram. The link to download your very own copy of my new prospecting blueprint is in the shownotes or you can grab it now at http://www.bestagentsinc.com/blueprint (www.bestagentsinc.com/blueprint) Trent is living, breathing proof that leveraging social media has not only fast-tracked the success of his business but given him total dominance in his market. And how's this for acknowledgement of his success? ...He recently told him one of his competitors called him up and to ask him what he's doing to win so many more listings than any other agent in town. You gotta love that!

TAP 183. Meet the Digital Mayor of Merimbula. An Interview with Trent Pool

Women in Real Estate Series. After hearing how she handled customers working for the Post Office, her future boss knew he was in the presence of greatness. But it would take him 2 years to win her over! This is part of a series we're producing here at the podcast about women in real estate. We'll be featuring a number of interviews with some very impressive women who all have a story to tell about their journey and rise to the top. You might wonder why I made the decision to single out a group that represents half the population and feature female agent interviews. Well, there's a number of reasons: For a start, most of the women I know in real estate had to work twice as hard to reach the level of success they now enjoy. If you're a woman in real estate or even if you're not, you'll know as well as I do that, right from the start, the learning curve is steep. Then there's the fact that so many women juggle family and other commitments to make their careers work. Many are single mothers who somehow adapt to higher levels of organization to manage the daily routine of kids and school and everything that goes with managing all the lives in a family. So even if you have a partner to share the load, that's a solid workout. But many women ride alone and do everything themselves. To make this happen, they work hard and the hours are long. But then something happens along the way. ...and it happens because it has to. They get super-focused and super organized because they understand better than anyone, time is money. They become personally accountable for every minute of each day because they know and understand there will be some more heavy lifting to be done before their head hits the pillow that night. So when you hear me thank my guest for their time, it's not just a throwaway line to wind things up. I genuinely know, understand and appreciate the sacrifice and contribution they are making. By way of example, after I hit the stop button on this week's episode with award-winning legend Gizzelle Powell, she told me she was happy to share her experiences and lessons learned because she knows there are so many women who are going through the same battles that she did. She told me there were so many people who helped and mentored her right from the start of her career and this is her chance to pay it back. I first met Gizzelle at an event we held in Australia some years ago. She had just started her career and came up to tell me that she had read some of my coaching and training manuals and that she built her career by following and implementing those ideas. Gizzelle has a lovely smile, great energy, and there's something about her that tells you she can face big challenges head-on and keep going when others don't. She reminds me of some other impressive women I've featured on the show like D'Leane Lewis, Nyree Ewings, Arabella Hooper, Emmy Thies, Jessica Chia and Leigh Thomas-Brown. These women share a work ethic that guides their careers on an ever-upward trajectory. And it's not so much that they're afraid of hard work, they embrace it as a secret weapon which is why each one dominates their market. This year, Gizzelle won RE/MAX's prestigious Hall Of Fame award, the Chairman's national award plus national and local awards for placing in Rate My Agent's Top 100 agents. What I took away from this interview is Gizzelle's deep commitment to helping her sellers and buyers achieve the real estate solution they are looking for. Her demeanor and attitude telegraphs her dedication to client care on a whole new level.

TAP 182. From Zero To 60 Sales A Year. An Interview with Gizzelle Powell

Just in case you don't know, I'm Ray Wood and I'm a real estate agent from Melbourne Victoria living on a lake about 2 hours north of Toronto Ontario Canada. It's been a cold blast here at the cottage in the last couple of months where we have been in semi-isolation and various stages of lockdown for almost a year. The month of February is testing us because there's this weather effect called the polar vortex that brings with it arctic cold temperatures like minus 30 Celcius and feet of snow. But, fortunately, the boathouse is keeping us warm thanks to a wood fire we installed last year and some incredible spray insulation that keeps in most of the warmth. The boathouse has been a fun project and it's still a work in progress that will take me a bit longer to complete. Personally, this last year has been an amazing time. I feel I have better focus and direction. I feel like I have more drive and energy.  In the last 12 months, I have completely overhauled Bestagents to a digital marketing platform and with the amazing resources of Jigglar and LockedON, a steady stream of new members are coming on board while they can still get the heavily discounted founding members deal. My real estate funnel marketing model is working like a well-oiled machine and let me share what I've learned about the art of funnel marketing in the past year. There are 3 stages to a good funnel; Attract, nurture and convert.   The 16 digital assets including eBooks and autopilot lead generators we have created at Bestagents do most of the heavy lifting when it comes to attracting with the impressive resources of Jigglar pitching in by pumping out fresh professional-grade content on a daily basis. LockedON's new version 2 is turning heads and playing a critical role nurturing and converting contacts to listings and sales with the help of our digital pre-listing kit and lots of pre-written emails ready in the system. In fact, that's a perfect segway into this week's interview which is all about the power of email marketing and some awesome tips to make sure your messages are connecting with your contacts in all three stages of your funnel. My guest for this episode is email writing and marketing expert Chris Orzechowski, and the timing around the release of this episode is highly relevant as the Australian government finds itself in something of a Mexican standoff with Facebook. Basically, Canberra wants Facebook to pay for the news it strips and recycles. Facebook have said "I don't think so" and have started deleting content from any Australian Facebook page that faintly smells like it offers any kind of news. In fact, today's email from Chris (and as soon as we met, I signed up to get his daily emails) talks about this and he warns, you can't build your brand on quicksand which means don't rely on Facebook or any social platform for that matter to be there tomorrow. Chris says that's all the more reason to build solid relationships with great email marketing and I couldn't agree more. You are your brand, not some tri-color logo or pretty font. But here's the critically important thing: Marketing you doesn't mean talking about you.  Want to write better emails to attract, nurture and convert more contacts? Right now, you can download Chris' eBook, Make It Rain for free. Can I suggest you head over to https://themakeitrainbook.com/ (www.themakeitrainbook.com) and get your copy? Here are just some of the things Chris shares in his book which is a brilliant read by the way: How to segment your email list properly, so you can send the right offer to the right person at the right time. Why emails with great copy out-convert fancy, HTML emails… every time! How to make your emails stand out from all your competitors… and how to make people fall in love with the emails you send. 3 email campaigns that will work for you every day… even while you sleep! That URL again is themakeitrainbook.com and that link is...

TAP181. Real Estate Email marketing secrets revealed. An Interview with Chris Orzechowski

TAP 181. Real Estate Email marketing secrets revealed. An Interview with Chris Orzechowski

As a listener to the show, I have a special complimentary offer for you at https://www.raywood.net/ (raywood.net) A special welcome this week to new Bestagagents members Varinder Sharma from Kellyville in NSW Shannon and Samatha Smith from Queensland's Gold Coast Dean Bozunovic from Frankston in Vic and Silvya Saric from Wodonga Bestagents on the Murray River in Wodonga Victoria I'm excited to have the opportunity to work with you guys and the results you're already achieving are impressive. If you're familiar with my work and real estate success strategies, you’ll know I’m a big fan of what I call the real estate funnel and if you're looking to add better systems into your business, I'm going to make you a complimentary offer in a moment to help you make it happen. In marketing, a funnel is the system and strategy that attracts new paying clients into your business. The good news is that once a funnel is set up, it will work hard for you 24 hours a day producing leads, listings, sales and (this is what I love most about a good funnel) consistent success. And the really great news is that anyone can do it. You don’t need to be a national brand or super successful agent.  It doesn’t matter where you are, whether your market is hot or cold or how long you’ve been in real estate. Let me ask you a question: Have you ever suffered the humiliating frustration of the good month-bad month income YoYo? One month you’re flying high and thinking about a new kitchen, updating your car or skiing in Italy. But the next month, you don’t quite feel that dopamine hit when you log in to your online banking to discover you’ve got too much month at the end of the money. And you had no idea that tax bill was payable so soon. If that’s you then that’s okay, because that’s been all of us at one time or another. And it’s almost like you need to experience the good month-bad month YoYo to know you don’t want it to happen again and you’re very motivated to work out how. Let me share a simple but vitally important fact I often return to with some of my coaching clients: (and the keyword here is FACT) You can’t expect different results when you keep doing the same thing. This can also happen when you decide to lift your numbers. Say you’ve done the same amount in GCI give or take for the last 3 years and you want to move things up. There’s no way it can happen if you’re rinsing and repeating the same strategies you used for those previous years. Businesses grow.  So do people. So back to my funnel. Let me share the three essential stages that drive a good real estate funnel and of course, it goes without saying, the better each stage is serviced and enhanced, the better it will perform. The first stage and the top of your funnel is Attraction. Just how are you attracting your future clients, how many are you pouring in and how often?  This is the most overlooked yet essential stage of your funnel. At Bestagents, we like top say the magic is in the numbers and this is exactly what we're referring to. What lead magnets are you employing to drive traffic to the top of your funnel and what is motivating or attracting these people to you? In the online marketing world they call this your offer or offer stack. ...and your lead magnet needs to clearly show, it's something of value your potential new contact will want. It’s the offer that causes attraction. What’s yours and how many do you actively employ? The second stage of your funnel is Nurturing. Real estate is a service. We generate a fee for that service by offering a solution to a problem. Now that your new contact is swirling around in your funnel, what are you doing to move them on into the narrow bit?  Why are they staying? Why do they want to stay?  What is it about you and your real estate business that compels them to hang around and not opt out from your messages? How are you helping them solve their problem? I believe the number one...

TAP 180. How to prospect when listing numbers are down. An interview with Scott Lachmund

As a listener to the show, I have a special complimentary offer for you at https://www.raywood.net/ (raywood.net) A special welcome this week to new Bestagagents members Varinder Sharma from Kellyville in NSW Shannon and Samatha Smith from Queensland's Gold Coast Dean Bozunovic from Frankston in Vic and Silvya Saric from Wodonga Bestagents on the Murray River in Wodonga Victoria I'm excited to have the opportunity to work with you guys and the results you're already achieving are impressive. If you're familiar with my work and real estate success strategies, you’ll know I’m a big fan of what I call the real estate funnel and if you're looking to add better systems into your business, I'm going to make you a complimentary offer in a moment to help you make it happen. In marketing, a funnel is the system and strategy that attracts new paying clients into your business. The good news is that once a funnel is set up, it will work hard for you 24 hours a day producing leads, listings, sales and (this is what I love most about a good funnel) consistent success. And the really great news is that anyone can do it. You don’t need to be a national brand or super successful agent. It doesn’t matter where you are, whether your market is hot or cold or how long you’ve been in real estate. Let me ask you a question: Have you ever suffered the humiliating frustration of the good month-bad month income YoYo? One month you’re flying high and thinking about a new kitchen, updating your car or skiing in Italy. But the next month, you don’t quite feel that dopamine hit when you log in to your online banking to discover you’ve got too much month at the end of the money. And you had no idea that tax bill was payable so soon. If that’s you then that’s okay, because that’s been all of us at one time or another. And it’s almost like you need to experience the good month-bad month YoYo to know you don’t want it to happen again and you’re very motivated to work out how. Let me share a simple but vitally important fact I often return to with some of my coaching clients: (and the keyword here is FACT) You can’t expect different results when you keep doing the same thing. This can also happen when you decide to lift your numbers. Say you’ve done the same amount in GCI give or take for the last 3 years and you want to move things up. There’s no way it can happen if you’re rinsing and repeating the same strategies you used for those previous years. Businesses grow. So do people. So back to my funnel. Let me share the three essential stages that drive a good real estate funnel and of course, it goes without saying, the better each stage is serviced and enhanced, the better it will perform. The first stage and the top of your funnel is Attraction. Just how are you attracting your future clients, how many are you pouring in and how often? This is the most overlooked yet essential stage of your funnel. At Bestagents, we like top say the magic is in the numbers and this is exactly what we're referring to. What lead magnets are you employing to drive traffic to the top of your funnel and what is motivating or attracting these people to you? In the online marketing world they call this your offer or offer stack. ...and your lead magnet needs to clearly show, it's something of value your potential new contact will want. It’s the offer that causes attraction. What’s yours and how many do you actively employ? The second stage of your funnel is Nurturing. Real estate is a service. We generate a fee for that service by offering a solution to a problem. Now that your new contact is swirling around in your funnel, what are you doing to move them on into the narrow bit? Why are they staying? Why do they want to stay? What is it about you and your real estate business that compels them to hang around and not opt out from your messages? How are you helping them solve their problem? I believe the number one reason...

Top Agents Playbook is a regular podcast for real estate professionals in Australia, New Zealand, USA & Canada. We focus on what real estate's top agents are doing to win more business and dominate their market.

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Top Agents Playbook

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