Paulina Masson is a “Numbers girl” who used her love of statistics and background in coding to create her own tool to improve her Amazon selling. When her brother, friends and family started begging her to use it too, she realized she had a whole new business on her hands. Now, Shopkeeper.com helps countless Amazon sellers maximize their profit and get back to business instead of crunching numbers. In this 2nd part of our interview with Paulina, she shares some practical experience in pricing as well as her info on how she uses software to aid in her research and keep her business and sales growing. Find more about Shopkeeper here: https://shopkeeper.com and use the code STINGRAY180 in the chat box to get a SIX MONTH FREE TRIAL! Click that SUBSCRIBE button, so that you never miss an episode of the show. Take advantage of Suzi’s FREE Trademark Trailblazer QuickStart Bundle to QuickStart your next brainstorming session : http://www.TrademarkQuickstart.com/ Trademark Trailblazer ~ The Brand Name Selection Blueprint: http://www.TrademarkTrailblazer.com/

Trademarks Made Easy

Strategic Pricing With Paulina Masson - TME 37

Paulina Masson is a “Numbers girl” who used her love of statistics and background in coding to create her own tool to improve her Amazon selling. When her brother, friends and family started begging her to use it too, she realized she had a whole new business on her hands. Now, Shopkeeper.com helps countless Amazon sellers maximize their profit and get back to business instead of crunching numbers. In this first part of our interview with Paulina, she shares the psychology of pricing as well as her own tactics that have led to a thriving business and growing sales. Find more about Shopkeeper here: https://shopkeeper.com And don’t forget to click that SUBSCRIBE button, so that you never miss an episode. Take advantage of Suzi’s FREE Trademark Trailblazer QuickStart Bundle to QuickStart your next brainstorming session : http://www.TrademarkQuickstart.com/ Trademark Trailblazer ~ The Brand Name Selection Blueprint: http://www.TrademarkTrailblazer.com/

Pricing Psychology With Paulina Masson - TME 36

Phantom Trademarks don’t have to be a scary concept. In fact, they’re a prime opportunity when properly used. Suzi Hixon lays out the possibilities and pitfalls in this solo episode. Don’t miss out on this great info, and please share with anyone you think who benefit from this information. And don’t forget to click that SUBSCRIBE button, so that you never miss an episode. Take advantage of Suzi’s FREE Trademark Trailblazer QuickStart Bundle to QuickStart your next brainstorming session : http://www.TrademarkQuickstart.com/ Trademark Trailblazer ~ The Brand Name Selection Blueprint: http://www.TrademarkTrailblazer.com/

The Not So Scary Truth about Phantom Trademarks - TME 35

In this chock-full Q&A episode, Suzi Hixon gives you an overview of the relatively new American hemp market, and how your CBD brand can and can’t use trademark protection currently. We also learn about the new tighter watch on products listed in applications and how we can preemptively protect our brands from audit by the USPTO. Please share with anyone you think who benefit from this information. And don’t forget to click that SUBSCRIBE button, so that you never miss an episode. Take advantage of Suzi’s FREE Trademark Trailblazer QuickStart Bundle to QuickStart your next brainstorming session : http://www.TrademarkQuickstart.com/ Trademark Trailblazer ~ The Brand Name Selection Blueprint: http://www.TrademarkTrailblazer.com/

The USPTO and the Marijuana Industry are NOT Buds! - TME034

Suzi Hixon spent this years International Podcast Day on TV, talking about her own podcast journey and how she uses her show in her business. That led her to this episode, where not only does she give you some behind the scenes on her own process, but lots of actionable advice on how to start your own show, as well as how and if to protect that show through trademark. Even for those of you not looking to start your own podcast, Suzi brings a buffet of information on topics relating to your private Label business. Don’t miss out! Please share with anyone you think who benefit from this information. And don’t forget to click that SUBSCRIBE button, so that you never miss an episode. Take advantage of Suzi’s FREE Trademark Trailblazer QuickStart Bundle to QuickStart your next brainstorming session : http://www.TrademarkQuickstart.com/ Trademark Trailblazer ~ The Brand Name Selection Blueprint: http://www.TrademarkTrailblazer.com/  

What Should You Name Your Podcast Should You Protect the Trademark by Filing with the USPTO - TME033

While the layperson may easily confuse copyright and trademark, a business owner can't afford to! Suzi Hixon is an expert in Trademark, but knows when to bring in a different voice to highlight an area out of that expertise. Rachel Sanarias has been a friend and colleague of Suzi's for years and there is no better guest expert to discuss the importance and application of Copyright law for Private Label businesses and brands. Rachel had so much to offer, in fact, that we had to break this episode into two. In this second half of their discussion, Rachel helps us Key takeaways: Attribution is not permission! "I didn't know!" is not a defense! Register copyrights sooner rather than later! Learn more about Rachel: www.SantarlasLaw.com www.Copyright.gov https://www.linkedin.com/in/rachel-santarlas-7a950711 https://www.facebook.com/Santarlas-Law-LLC-439421243129424/

E-commerce and Copyright Law with Rachel Santarlas Part 2 - TME032

While the layperson may easily confuse copyright and trademark, a business owner can't afford to! Suzi Hixon is an expert in Trademark, but knows when to bring in a different voice to highlight an area out of that expertise. Rachel Santarlas has been a friend and colleague of Suzi's for years and there is no better guest expert to discuss the importance and application of Copyright law for Private Label businesses and brands. Rachel had so much to offer, in fact, that we had to break this episode into two. Make sure you subscribe to the show so you won't miss a single minute! Key takeaways: Attribution is not permission! "I didn't know!" is not a defense! Register copyrights sooner rather than later!   Learn more about Rachel: www.SantarlasLaw.com www.Copyright.gov https://www.linkedin.com/in/rachel-santarlas-7a950711 https://www.facebook.com/Santarlas-Law-LLC-439421243129424/

E-commerce and Copyright Law with Rachel Santarlas - TME031

Before filing, before profiting, before you build a mountain of devoted brand customers and fans, you have to find the right name. Brainstorming is one of the most powerful tools for trademark creation, whether you work alone with a cup of coffee or bottle of wine, or bring in a whole creative team to help you through the process. Suzi Hixon, the Private Label Lawyer, brings you three great tips to ensure that your next trademark brainstorming session is a success. Please share with anyone you think who benefit from this information. Also, if you are a totally rad brand owner yourself, and would love to be featured as a “Trademark Trailblazer,” either on my YouTube Channel or Trademarks Made Easy Podcast, I would love to talk! {See below for the Trademarks Made Easy Podcast Interview Application form.} And don’t forget to click that SUBSCRIBE button, so that you never miss an episode. Take advantage of Suzi’s FREE Trademark Trailblazer QuickStart Bundle to QuickStart your next brainstorming session : http://www.TrademarkQuickstart.com/ Trademark Trailblazer ~ The Brand Name Selection Blueprint: http://www.TrademarkTrailblazer.com/ My Rad Website: https://www.theprivatelabellawyer.com/ Apply to Work With Me: https://www.theprivatelabellawyer.com... ~Let's Get Social!~ Instagram: https://www.instagram.com/suzihixon/ Facebook: https://www.facebook.com/ThePrivateLa... LinkedIn: https://www.linkedin.com/in/suzihixon Trademarks Made Easy Podcast: https://www.theprivatelabellawyer.com... Twitter: https://twitter.com/privatelabellaw ~Let's Collaborate!~ Trademarks Made Easy Podcast Interview Application: https://forms.gle/jLS8VuXrE7MwCZ349

Three Tips for Trademark Creation Brainstorming! - TME030

In today's Trailblazing Trademarks, Suzi Hixon talks about the beautiful brand name Crank & Boom! If you love ice cream as much as we do, you will definitely want to check these guys out. Crank & Boom: https://crankandboom.com/ We also discuss a few trademark FAILS, and answer questions regarding whether slogans can be protected as trademarks and protection of trademarks outside of the United States. Please share with anyone you think who benefit from this information. Also, if you are a totally rad brand owner yourself, and would love to be featured as a “Trademark Trailblazer,” either on my YouTube Channel or Trademarks Made Easy Podcast, I would love to talk! {See below for the Trademarks Made Easy Podcast Interview Application form.} And don’t forget to click that SUBSCRIBE button, so that you never miss an episode. ~ FREE Trademark Trailblazer Quickstart Bundle: http://www.TrademarkQuickstart.com/ Trademark Trailblazer ~ The Brand Name Selection Blueprint: http://www.TrademarkTrailblazer.com/ My Rad Website: https://www.theprivatelabellawyer.com/ Apply to Work With Me: https://www.theprivatelabellawyer.com... ~Let's Get Social!~ Instagram: https://www.instagram.com/suzihixon/ Facebook: https://www.facebook.com/ThePrivateLa... LinkedIn: https://www.linkedin.com/in/suzihixon Trademarks Made Easy Podcast: https://www.theprivatelabellawyer.com... Twitter: https://twitter.com/privatelabellaw ~Let's Collaborate!~ Trademarks Made Easy Podcast Interview Application: https://forms.gle/jLS8VuXrE7MwCZ349 Eiger Dreams Mastermind Application: https://forms.gle/M2nKiVgvp651zqCy7

Trailblazing Trademarks - Crank & Boom - TME029

Leta Deley is a client and friend of Suzi Hixon’s but she’s also a trademark trailblazer who is sharing her path to private labeling and her experience with us in a two part interview. From steps to slow aging and improve your health to the dangers of focusing on one revenue stream or platform for your business, Leta bares it all in this great discussion. Find out more about Leta’s brand here - Intentionally Bare - https://intentionallybare.com/ Do you need help with the creation of your brand name?  www.TrademarkTrailblazer.com And don’t forget to subscribe to the show so you’ll get next week’s part two and every episode as soon as it’s available.

Baring Your Brand - Interview with Leta Deley (part 2) - TME028

Leta Deley is a client and friend of Suzi Hixon’s but she’s also a trademark trailblazer who is sharing her path to private labeling and her experience with us in a two part interview. From a desire for better food to a thriving brand and business, Leta bares it all in this great discussion. Find out more about Leta’s brand here - Intentionally Bare - https://intentionallybare.com/ Do you need help with the creation of your brand name? www.TrademarkTrailblazer.com And don’t forget to subscribe to the show so you’ll get next week’s part two and every episode as soon as it’s available.

Baring Your Brand - Interview with Leta Deley (Part 1) - TME027

Want a roadmap of what not to do with your trademark? That's what today's episode is all about. We talk about a few of the biggest mistakes trademark owners make, and how they can be avoided! Don't be a victim to a lack of knowledge! Grab a pen and notepad, and take notes: 1. Failure to register a trademark. {Common law rights are fine, but I promise...being proactive with brand protection will be a lot less expensive than being reactive!} 2. Failure to do clearance searching prior to use and filing of a trademark. {Don't let a lack of funds prevent you from searching. There are searching options for lots of different budgets, and I give some tips for you DIYers.} 3. Domain name is an address only; it does not substantiate trademark rights. {Don't get hung up if the pure domain name isn't available! Don't forego a great trademark just because you cannot get the pure domain name. So many cool and creative ways to get around this!} 4. Failure to monitor and enforce your trademark rights! {DIY tips included!} 5. Allowing the death of their trademark by genericide! {Buh bye "aspirin" and "escalator!" I have a solid tip in here to prevent this from happening if you've created your own totally new product!} 6. Failure to use the proper notice symbols. {I also clear up a common misconception!} 7. Failure to file the appropriate trademark registration maintenance documents! {Pay attention and use a perpetual online calendar like Google, or get these on the docket of a trusted trademark attorney!} Resources: https://privatelabeluniversity.com/live-events/ {Karen and Neil are the creme de la creme of private label education. If you register for their upcoming live event in Denver, I'll give you free access to the Trademark Trailblazer: The Brand Name Creation Blueprint. But, you have to sign up by 9/1/2019 and let me know by that date!} http://www.TrademarkQuickstart.com https://www.CompuMark.com (robust searching and trademark monitoring) https://www.uspto.gov https://knowem.com/ (solid searching platform for common law and social media handle use) I also talk about an amazing Trailblazing Trademark: FURZERTS {https://amzn.to/2HlO48t ~ This IS an affiliate link!}. I love a good portmanteau. Watch out for "coined" trademarks. These are trademarks that are made up words you wouldn't find in a dictionary. It's really hard to create an emotional connection with your consumer with a coined trademark. Further, word-of-mouth marketing is HUGE. If people cannot pronounce your trademark, or they aren't confident in the pronunciation of your trademark, they are going to be much less likely to share your brand. And one more thing! Voice-enabled searching is only going to grow (a la Alexa and Siri!) So, you want a trademark that is easy for your consumers to find online. While coined marks generally fly through the legal process, proceed with caution and keep in mind these marketing concerns. It's a balance! Finally, we talk about proper trademark usage, so you can be proactive about growing the value of your brand name over time. It doesn't happen overnight! Consider a "brand bible" for your business! You are never too small to start. I promise! *** Please share with anyone you think who benefit from this information. Also, if you are a totally rad brand owner yourself, and would love to be featured as a “Trademark Trailblazer,” either on our YouTube Channel or Trademarks Made Easy Podcast, we would love to talk! {See below for the Trademarks Made Easy Podcast Interview Application form.} And don’t forget to click that SUBSCRIBE button, so that you never miss an episode! ~Let’s Get Started!~ FREE Trademark Trailblazer Quickstart Bundle: http://www.TrademarkQuickstart.com/ Trademark Trailblazer ~ The Brand Name Creation Blueprint: http://www.TrademarkTrailblazer.com/ My Rad Website: https://www.theprivatelabellawyer.com/ Apply to Work With Me: https://www.theprivatelabellawyer.com... ~Let's Get Social!~ Instagram: https://www.instagram.com/suzihixon/ Facebook: https://www.facebook.com/ThePrivateLa... LinkedIn: https://www.linkedin.com/in/suzihixon Trademarks Made Easy Podcast: https://www.theprivatelabellawyer.com... Twitter: https://twitter.com/privatelabellaw ~Let's Collaborate!~ Trademarks Made Easy Podcast Interview Application: https://forms.gle/jLS8VuXrE7MwCZ349 Eiger Dreams Mastermind Application: https://forms.gle/M2nKiVgvp651zqCy7 And finally, I am not your attorney. This information provided for education and entertainment. I do my best to stay up-to-date with changes in the law but remember, like us, the laws are constantly evolving, thank goodness! You should hire an attorney to discuss your specific situation.

The 7 Biggest Trademark Mistakes! - TME026

Suzi Hixon brings you three amazing trademarks in the outdoor and ski industry. Shred, Never Summer and Arc'Teryx oh my! As a skier and outdoor lover, Suzi is a huge fan of all these brands, and they've done a killer job on brand name creation! In this episode, you can learn what to do, and what to avoid, when it comes to trademark creation! Shred: https://shredoptics.com/ Arc'teryx: https://arcteryx.com/us/en/ Never Summer: https://neversummer.com/ Please share with anyone you think who benefit from this information. Also, if you are a totally rad brand owner yourself, and would love to be featured as a “Trademark Trailblazer,” either on my YouTube Channel or Trademarks Made Easy Podcast, I would love to talk! {See below for the Trademarks Made Easy Podcast Interview Application form.} And don’t forget to subscribe so that you get every episode as soon as it's available. Get Suzi's FREE Trademark Trailblazer Quickstart Bundle: http://www.TrademarkQuickstart.com/ Trademark Trailblazer ~ The Brand Name Selection Blueprint: http://www.TrademarkTrailblazer.com/ Suzi's Rad Website: https://www.theprivatelabellawyer.com/ Apply to Work With Suzi: https://www.theprivatelabellawyer.com... ~Let's Get Social!~ Instagram: https://www.instagram.com/suzihixon/ Facebook: https://www.facebook.com/ThePrivateLabelLawyer/ LinkedIn: https://www.linkedin.com/in/suzihixon Trademarks Made Easy Podcast: https://www.theprivatelabellawyer.com... Twitter: https://twitter.com/privatelabellaw ~Let's Collaborate!~ Trademarks Made Easy Podcast Interview Application: https://forms.gle/jLS8VuXrE7MwCZ349 Eiger Dreams Mastermind Application: https://forms.gle/M2nKiVgvp651zqCy7

Trailblazing Trademarks - Arc'Teryx, Shred & Never Summer - TME025

Neil and Karen Gwartzman are back and separating the fact from fiction about the current situation conducting business in and out of China. Neil has been working with private labels since the 1980s and Karen has been working alongside him since 2004. Through Private Label University, they're sharing that knowledge so that entrepreneurs and business owners everywhere can learn from their experience. In the second part of our discussion, Karen and Neil lay out the difference between understanding working with Chinese manufacturing, and playing tour guide for would-be entrepreneurs. Karen and Neil know that serious business owners don’t have time to waste, and aren’t on vacation when they’re working through the market. Find out more about Private Label University and read more from Neil and Karen here: https://privatelabeluniversity.com or join them on Facebook https://www.facebook.com/groups/PrivateLabelUniversity/ And don't forget to subscribe to the podcast so you can get the next episode as soon as it's available!

Private Label University with Neil & Karen Gwartzman Part 2 - TME024

Neil and Karen Gwartzman are absolutely experienced in the Private Label industry. Neil has been working with private labels since the 1980s and Karen has been working alongside him since 2004. Through Private Label University, they're sharing that knowledge so that entrepreneurs and business owners everywhere can learn from their experience. In this first part of Suzi's hour-long discussion, Karen and Neil share discuss the difference between building an Amazon business and a legacy brand that will increase in value for years and decades to come. Find out more about Private Label University and read more from Neil and Karen here: https://privatelabeluniversity.com And don't forget to subscribe to the podcast so you can get part two as soon as it's available!

Private Label University with Neil & Karen Gwartzman Part 1- TME023

How do I create a strong trademark for my private label products? How do I differentiate myself from the eCommerce competition? How do I kick counterfeiters to the curb on Amazon? What are some of the other legal issues private label sellers might face? How can private label product owners grow value in their brand names, and monetize their assets? These are just some of the big questions that leading trademark attorney, Suzi Hixon, Esq., also known as The Private Label Lawyer, digs into on the Trademarks Made Easy for Private Label & eCommerce Retailers Podcast. In addition to trademark creation step-by-step guides, episodes discuss case studies of what to do and ~ sometimes even more importantly ~ what NOT to do, when creating a brand name for a private label product. Suzi's niche is getting into the trademark selection trenches with you. While selecting a solid product is important when selling on Amazon and other eCommerce platforms, Suzi wants online sellers to not gloss over the critical brand name creation element. Thinking about getting into private label selling? Want to create a trademark that is distinctive, viable, and legally enforceable? Want to mitigate the risks of receiving the dreaded cease & desist letter? Discover why hundreds of private label sellers turn to Suzi to help them create amazing brand names that last well beyond the life of tangible products. While garlic presses rust away in kitchen cabinets, a strong brand name can last forever. Learn how to monetize trademarks and strengthen them over time so that they can become a strong asset for your and your business. Suzi's guidance can help you generate more profits for your private label business...profits that can go well beyond selling fidget spinners! Remember, the information provided in the Trademarks Made Easy podcast should not be construed as legal advice. It’s for informational and entertainment purposes only! It should not be considered a substitute for legal advice! Also, I’m not your attorney. You should engage with an attorney to discuss your specific legal issues. And finally, while I’ve taken precautions to ensure that the content of my podcast is current and accurate, errors can occur and thankfully, like us, the laws are ever-evolving.

hubhopper

Trademarks Made Easy

hubhopper