Theme of the week: Defining success & metrics  Today's Under the Hood of Developer Marketing podcast episode is called “Defining sucess and Metrics in DevRel". It's part of our MasterTips series, where we share with you tips and best practices from leading professionals. This time around, we brought together 4 industry leaders to discuss how they define success in a panel held on October 6, during the Future Developer Summit Episode 3. The panellists: - Lori Fraleigh, Principal Group Product Manager, Azure SDKs at Microsoft - Christie Fidura, Director, Global Developer Marketing at Salesforce - Jennifer Hooper, Sr. Director, Developer Marketing, Brand & Content at Armory - Amara Graham, Head of Developer Experience at Camunda Host: Moschoula Kramvousanou, Head of Client Relations at SlashData Some of the topics discussed are: What is success? How do you measure the success of your developer relations? What metrics do you use? What tips do you have for our listeners? And more! Listen to this episode to see what “successful in developer relations” means.

Under the Hood of Developer Marketing

MasterTips: Defining Success & Metrics in DevRel

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Season 4 is coming!

Theme of the week: How important is the positioning of your product or OSS project? Ask any marketer and they will tell you positioning is K-E-Y. Sure, that is true for consumer or B2B products and services. Is it that important for an audience that is very technical and cares about solving problems? Spoiler alert: it is important, especially when your consumers can actually look under the hood and see what it is you are offering to them (pun intended).  Emily Omier joined us to talk positioning and we also talked about: What do we mean when we say “positioning” How is positioning developer tools different from consumer product positioning Why does it matter to developers how you will position your product Should OSS or commercial projects try creating a new category? Does creating new categories create confusion? How does it affect developers? Which is the best positioning strategy? How important is segmentation in this strategy? What's in the “how to position your product/project” effectively checklist? And more! https://www.devrelx.com/podcast (Listen to this episode) to better understand developer advocates. Let’s talk Data! This is the graph we discuss with Emily: https://www.devrelx.com/trends?lightbox=comp-kisqhm6d3__8898bfb6-ccf4-420b-9621-a1d78fa8fc8f_runtime_dataItem-kisqhm6e (Kubernetes users influence decisions) Emily Omier is a former journalist and marketing writer who helps entrepreneurial engineers articulate their product’s value and get more ideal customers. She hosts The Business of Cloud Native, a podcast about the business side of cloud native and open source technology, contributes to The New Stack and writes the Positioning Open Source blog. https://www.emilyomier.com/press-info?utm_source=UnderTheHoodofDeveloperMarketing&utm_medium=Podcast_Episode&utm_campaign=EO (More info.) https://devecon.typeform.com/to/Q9WqxzJN (We want to make this podcast better for you! Take a few minutes to take our short survey.)

Positioning your product with Emily Omier

Theme of the week: Developer-led business growth Today's Under the Hood of Developer Marketing podcast episode is called “Developer-led business growth". It's part of our MasterTips series, where we share with you tips and best practices from leading professionals. This time around, we brought together 4 industry leaders to discuss what developer-led means to them in a panel held on June 9 during the https://www.futuredeveloper.io/ (Future Developer Summit) Episode 2. Tyler Jewell, Managing Director at Dell Technologies Capital Kimberlee Archer, Head Of Global Marketing - Augmented Reality & Camera at Snap Inc. Patrick Chanezon, GM, Cloud Developer Advocacy at Microsoft Emilio Salvador, PM, Cloud Developer Advocacy at Google Host: Andreas Constantinou, CEO & Founder at SlashData Some of the topics discussed are: What are the new audiences and how are they different? GenZ developers, creators, citizen developers Developers vs creators What "developer-led" means Low-code platforms How are organisations adapting to new audiences How are we moving from apps to platform and from consumers to developer audience And more! Listen to this episode to see what "developer-led" businesses prioritise in their strategies.

MasterTips: Developer-led growth

Theme of the week: Should community managers know how to babysit? Community management sometimes feels a lot like babysitting to Alex Angel. She is the Chier Community Officer at Commsor and she joined our podcast to discuss community management and what community managers do all day. Spoiler: never day is the same. We also talked about: What counts as a “community”?  Why do people join communities and what do they expect?  What drives engagement in a community?  What’s a community manager’s role?  How does a community manager’s daily life look like? Which are the characteristics of a good community manager? How are developer communities different from non-developer communities? What is the business value of communities?  How do we measure success? What’s a community success story that stands out to you? How will communities evolve in the future? And more! Listen to this episode to better understand developer advocates. Let’s talk Data! This is the graph we discuss with Alex: https://www.devrelx.com/trends?lightbox=comp-kisqz2fe3__item-kisrbi1b_runtime_dataItem-kisqz2ff (Information sources used by desktop developers). You can find the https://www.slashdata.co/free-resources/ (State of the Developer Nation 20th edition free report) here and register at the https://www.futuredeveloper.io/ (Future Developer Summit).  Alex Angel is a community expert with 10 years of experience in community and product management, transforming, amplifying, and growing engagement, retention, and community health at Reddit and Nike. She focuses on building places and products that people love and is skilled at creating structure from chaos.

Community Management with Alex Angel

Theme of the week: Which characteristics or traits developer advocates need to have? What do developer advocates do? They connect and engage with developers and are the bridge between the company and its developer audience. Anna Tsolakou, Developer Advocate at Amadeus for Developers joins our podcast to discuss: What developer advocacy is What she loves most about being a developer advocate What has been her biggest challenge in developer advocacy What is the most important trait/characteristic someone in developer advocacy should have What advice she would give to someone who is new to their developer advocate role In which department developer advocates fit within the company How can we connect and then engage with developers Why an advocacy team is needed when a business has an API How can we improve developers’ experience with our API/product/service How a smooth feedback process can improve that experience And more! Listen to this episode to better understand developer advocates. Let’s talk Data! This is the graph we discuss with Anna: https://www.devrelx.com/trends (Documentation, tutorials, tools and community engagement are the core of developer programs). You can find the https://www.slashdata.co/free-resources/ (State of the Developer Nation 20th edition free report here). Anna Tsolakou is a software engineer working as a Developer Advocate at Amadeus. She loves to wear different hats and DevRel is the ideal world for her to fulfil her expectations; software development and connecting with people at the same time. Passionate about open-source and AI.

Developer Advocates with Anna Tsolakou

I know what you are thinking: what kind of a question is that? Especially after 30 podcast episodes under that title! You are right. Developer marketing does exist and is in fact the great challenge and mystery we are trying to explore in this podcast series. The question is inspired by today's guest Adam Duvander., who makes a valid argument: What we do, in our effort to empower and help developers move forward is not really "marketing". And that's a valid point. Adam Duvander joined us and we discussed: Developer marketing Why developer marketing is not marketing and what he loves most about it His biggest challenge Designing a developer marketing strategy Content Community Events  And more! https://www.devrelx.com/podcast?utm_source=UnderTheHoodofDeveloperMarketing&utm_medium=S03E09&utm_campaign=FDS21_Panel (Listen to this episode) to better understand developer marketing. Let’s talk Data This is the graph we discuss with Adam: https://www.devrelx.com/trends?lightbox=comp-kisqhm6d3__item-kisqtq21_runtime_dataItem-kisqhm6e (How developer program leaders segment their audience).  Adam Duvander helps developers be productive and creative. Call it "developer marketing" if you must, he works with the best developer-focused companies through his consulting practice. He has held full-time roles at API juggernauts Zapier, SendGrid, and ProgrammableWeb (where he served as the first editor). Before that, he wrote the book on map scripting and covered developer topics for Wired.

Developer Marketing does not exist with Adam Duvander

Theme of the week: DevRel tactics vs strategy Today's Under the Hood of Developer Marketing podcast episode is called “From tactics to strategy”. It's part of our MasterTips series, where we share with you tips and best practices from leading professionals. This time around, we brought together 3 industry leaders to discuss tactics and strategy in a panel held on March 10 during the https://www.futuredeveloper.io/ (Future Developer Summit) Episode 1.  Who was part of the panel? Ali Spivak, Sr. Director, Developer Relations at Okta Daniele Bernardi, Staff Platform Growth, Developer Relations at Twitter Chris Castle, Director, Developer Advocacy at Salesforce Heroku Host: Andreas Constantinou, CEO & Founder, at SlashData Some of the topics discussed are: Their superpower - something they've been doing well What are the major organisations doing well and what we can learn from them? Lookalike audiences Combining the love for code + product management Growing vs joining a community And more! Listen to this episode to see which tactics and strategies help grow your community and engage with developers.

MasterTips: From tactics to strategy

You probably guessed today's theme: Events Speaking of events, the https://www.futuredeveloper.io/?utm_source=S03E08&utm_medium=EpisodeDescription&utm_campaign=Podcast (Future Developer Summit) will be back on March 10 to talk about "DevRel, the next day". You can claim your free community pass https://www.futuredeveloper.io/?utm_source=S03E08&utm_medium=EpisodeDescription&utm_campaign=Podcast (here) or grab your Though Leader pass to access the exclusive MasterClass.  Do you miss attending physical events? Surely many of us do. In this episode we welcome Jana Boruta, at Hashicorp to talk about:  What she loves most about events The biggest challenges in organising developer events as well as goals and priorities Why developer-focused events are important How she encourages interaction in their events   How she pivoted the strategy in 2020 Whether virtual events are a good thing The future of events  Listen to this episode to see what makes an event great and what's in the future of developer-focused events. Let’s talk Data This is the graph we discuss with Jana: https://www.devrelx.com/trends?lightbox=comp-kisq1dnj__item-j9r9uz7e_runtime_dataItem-kisq1dsx (Documentation, tutorials, tools, and community engagement are the core of developer programs). Trends page now has a new look and fresh graphs! Make sure to check it out. Jana Boruta's speciality and passion include developing community and experiential marketing programs for early-stage startups. Since 2008, She has been an early employee of high-growth technology startups, including Engine Yard, Prismatic, New Relic, and HashiCorp for six years now. She started building their offline and online community programs and these programs helped create widespread awareness of open source tools used by millions today. In 2020, she launched EpicConf. 

The goals and future of developer events with Jana Boruta

Theme of the week: How integral is "community" in Developer Relations? Happy New Year! This is our first episode for 2021 and we are joined by a great friend, Leandro Margulis. Community is all about people coming together and working together. But, do you really need to build your own community? We talked about this with Leandro and also about several Developer Relations and community topics: What he loves most in Developer Relations  How integral is "community" in Developer Relations  Tactics to make your community more welcoming - and hence more inclusive Do you need to build a community? Meeting developers where they are The future of Developer Relations Listen to this episode to meet developers where they are and make your community welcoming. Let’s talk Data This is the graph we discuss with Leandro: https://www.devrelx.com/trends?lightbox=comp-kisqz2fe3__item-kisqu8ax_runtime_dataItem-kisqz2ff?utm_source=UTHODM_0307_Description&utm_medium=UTHODM_0307&utm_campaign=UTHODM_0307 (Ranking of reasons for adoption). Trends page now has a new look and fresh graphs! Make sure to check it out.   Leandro Margulis is the VP of Developer Relations at UnifyID. He is an entrepreneurial leader with strong Business Development experience, effective sales and marketing skills used to launch new products and businesses. Leandro sits at the intersection between business and product, thinking creatively about product and partnerships to fulfil the customer's use case. Leandro is the customer's advocate internally and the company's advocate externally. Prior to joining Unify ID, Leandro led Developer Relations at TomTom. In this role, Leandro led a global, multidisciplinary team including Sales, Marketing, Product Marketing and Developer Portal engineers with the mandate to build the developer community around TomTom Maps APIs.

Meeting developers where they are: DevRel and Community with Leandro Margulis

Theme of the week: Why and how can the API community be more inclusive? Inclusivity is key. Allowing more people to join a community and interact with it, network and find and offer help. More diverse communities have more voices heard and can drive progress. In this episode, we are joined by Claire Barrett, Director at APIsfirst consulting and Global leader of the Women In APIs which has members in 19 countries across 5 continents. We discuss:  What she loves most about her work with Women in APIs and their strategic priorities If and why we need a more diverse API community The challenges for someone joining the API community What we can do to encourage a more diverse audience to join it The importance of balance and diversity within engineering teams and how can team leaders encourage it The evolution of APIs in the future  Opportunities and challenges due to the pandemic Listen to this episode to see how we can build more inclusive and diverse communities in APIs and tech.  Let’s talk Data This is the graph we discuss with Claire: https://www.devrelx.com/trends?lightbox=dataItem-k9mqu4kj1 (How developer marketing and relations leaders segment their audience). https://www.eventbrite.com/e/apidays-live-paris-responding-to-the-new-normal-with-apis-for-business-tickets-105486956326?aff=Slashdata (Join us at apidays Paris on December 8-10). Claire Barrett makes strategy happen. An experienced consultant and technology leader, Claire gets traction with IT- and API-enabled programs. She provides structure for helping people to get going and to gain pace; forging their buy-in and commitment so that the change sticks. She believes that an inclusive team, with diverse perspectives applied to the approach and implementation, leads to the best outcomes. She actively supports career and professional development opportunities for people getting into or on with technology careers and leads Women In APIs.

How the API community can be more inclusive with Claire Barrett

DevRel? Hackathons? Personas? Tech Industry pioneers from the world’s largest tech companies, share insight on developer marketing success stories with everyone who works with or plans to work with developers. In every episode, each special guest covers a *hot* developer marketing topic, laying close to the outline of our “Developer Marketing: The Essential Guide” book. Profit from books sales is given away to a worthy coding cause.

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Under the Hood of Developer Marketing

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