Hi Guys, This is my first ever podcast.  So please excuse my mistakes. I thought of sharing some knowledge I acquired by doing my academic research paper. Many of the small business owners are not marketing their business properly and they always miss the larger audience. This is a time ruled by computer and internet.  Everyone should make use of it. So I have shared my little knowledge here along with some tips. Please here and provide your valuable feedback.  Thanks, Vishnu Sadanandan References BANDYOPADHYAY, S. (2016). How a Cost-Effective Social Media Plan Can Make a  Difference for Small Businesses. Journal of the Indiana Academy of the Social Sciences,  19, 1–12. Retrieved from https://search-ebscohost-com.libproxy.slc.me/login.aspx?direct=true&AuthType=ip,url,uid&db=a9h&AN =126033093 Mohammadian, M., & Mohammadreza, M. (2012). Identify the success factors of social media  (marketing perspective). International Business and Management, (2), 58. Retrieved  from https://search-ebscohost-com.libproxy.slc.me/login.aspx?direct=true&AuthType=ip,url,uid& db=edsgao&AN  =edsgcl.300544645 Moriuchi, E. (2016). Social media marketing: strategies in utilizing consumer-generated content.  Business Expert Press. Retrieved from https://search-ebscohost-com.libproxy.slc.me/login.aspx?direct=true&AuthType=ip,url,uid&db=cat00997a&AN=stlaw.687246 Perfecting the social media marketing mix for small businesses. (2019). Gulf News (United Arab  Emirates). Retrieved from https://search-ebscohost-  com.libproxy.slc.me/login.aspx?direct=true&AuthType=ip,url,uid&db=edsgin&AN=edsgcl.573905300 Background audio courtesy(Royalty free): https://freepd.com/upbeat.php Cover image(Royalty free): https://www.pexels.com/search/marketing/ 

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