My favorite marketing takeaway from Carson Excell 2021. A line about content marketing from Mary Kate Gulick, CMO at Carson Group. Also: George W. Bush's keynote was a master class in speaking and narrative on stage with a $100,000 dog. Tyrone Ross and I agreed this was an incredibly engaging interview between Bush and Ron Carson. I share a story he told about the one time he saw red. Lastly, remember it's rare to change any adult's mind. Subscribe to and review this podcast anywhere you listen (Spotify, Apple Podcasts, Alexa Flash Briefing and more) here: https://emilybinder.com/flash-briefing/ See acast.com/privacy for privacy and opt-out information.

Voice Marketing with Emily Binder

They Have to Know You to Like You to Trust You

The first minute of this episode explains the huge opportunity in podcast creation tools: making true ease of use to create great sounding content. This exists in video (see TikTok, Instagram Stories), but not really, not widely, in short form audio from a podcasting perspective. The second part illustrates exactly why we need shortform audio broadcasting from mobile or anywhere that sounds just as good as you Shure mic (watch my video review of my version of Joe Rogan's Shure SM7B setup here.) The question is: how do we add more content to this burgeoning platform? Internet history rhymes. Book a voice marketing consultation with Emily Binder: https://emilybinder.com/voice-marketing/call/. Subscribe free or leave a review.Voice marketing encompasses recorded audio, sonic branding, and voice AI experiences like Alexa Skills or Google Actions. See acast.com/privacy for privacy and opt-out information.

TikTok for Podcasts, Where Ya At?

Email messages are up 4 billion per month during the pandemic. What are we doing with the extra two hours a day we got back from commuting? More email? Listen to episode 792 of Mitch Joel's podcast Six Pixels of Separation with Juliet Funt on Beating Busyness. Every 10 minutes of commuting reduces all forms of social capital by 10% (this is from "Bowling Alone" by Robert Putnam - great book). How does our reduced social capital impact us as a society and as businesses and brands? Book a marketing consultation at emilybinder.com/call (enter promo code PODCAST for 10% off). See acast.com/privacy for privacy and opt-out information.

4 Billion Extra Emails Sent This Month: Social Capital

Then: Your CD debuts at Sam Goody / Best Buy / Tower Records. Now: You have 200 ways to sell an album on dozens of channels. Check out Billie Eilish's link in bio marketing her new album "Happier Than Ever". This is perfect execution of "link in bio" style marketing. You can listen, watch, or buy at Disney+, Spotify, Apple, Amazon, Target, Urban Outfitters, Walmart, and more. This visually appealing mobile-first menu has every digital or physical experience and one simple CTA for each:-stream audio (CTA: Play)-play video (CTA: Watch)-buy vinyl or merch (CTA: Go To)This works. Fans get the media experience they prefer. Billie makes money. Plus there are tertiary deals promoting her new album like the limited edition Billie Eilish Echo Studio 3d audio smart speaker for $229.99. Billie Eilish is one of the top 5 or 10 musical brands in the WORLD. Look where deals and dollars are heading. Read more on my LinkedIn post. See acast.com/privacy for privacy and opt-out information.

Billie Eilish and Alexa - Brands Monetizing Voice

The tools are available to you because you have the internet in 2021 - go forth! Do anything! Nowadays, you have no excuse not to be a successful investor in the long term. Book recommendation: The Behavioral Investor by Dr. Daniel Crosby - Amazon link here. Bonus content: Listen to my podcast interview with Daniel Crosby on Standard Deviations: "Emily Binder - The Future of Voice". Spotify link here. Also, why a mini podcast or short form audio content is accessible faster than a book but you should read full books more often. Chew on one idea for a couple weeks. Follow WealthVoice on Twitter @wealthvoiceai and see our pinned tweet with the best investing books to read. See @emilybinder tweets for insights from SALT 2021 (the conference I was at last week). SALT New York 2021 conference insights summarized in this LinkedIn post's first comment (feat. Cathie Wood, Ray Dalio, and more). See acast.com/privacy for privacy and opt-out information.

You Have No Excuse in 2021

You can preserve the status quo or worse, for awhile, if you stick with the way you've done it. We discuss similarities between early social media and early voice marketing. We're talking about AI like Alexa and how it will affect your brand and marketing. Listen til the end for a 10% off promo code for a marketing consultation with me at emilybinder.com/call. See acast.com/privacy for privacy and opt-out information.

But We've Always Done It This Way

Social audio exploded during the pandemic with apps like Clubhouse. Amazon is investing heavily in a new live audio feature similar to Clubhouse and Twitter Spaces. Live audio is a way to bolster content on Alexa. It's just beginning. See my tweet to find out how the Echo since 2014 and 10,000 employees working on Alexa pointed this way all along. For Relentless, every investment is a long game for ultimate revenue. Give away free Echos, don't mind short term losses, we know what's coming in ten years. Think about it. Source for Amazon news / announcement: Axios: "Scoop: Amazon quietly building live audio business" See acast.com/privacy for privacy and opt-out information.

Amazon Building Live Audio Streaming Business on Alexa

Content marketing costs 62% less than traditional outbound methods, yet it generates three times the number of leads. See tweet thread with Adam's question about cost of content marketing (legit question, not a what-about). Stat via Twenty Over Ten (shout out to Samantha Russell). I explain why you absolutely must do content marketing, what it means, and which channels will give you the most bang. Content marketing benefits include SEO, building your brand, and a body of work that signals authority and trustworthiness (see blog post and my video). Advertising doesn't accomplish this long term. Book a marketing consultation with me at emilybinder.com/call. Also mentioned this episode:1) What is Alexa Flash Briefing - see video2) iPod and shifting consumption of music to the 99 cents per song model - how this relates to voice: content will follow device adoption.3) Listener and client Forrest Kelly hosts "The Best Wine Podcast"4) Listener and client, therapist Iris First hosts "Really, is that the way you see me?" an enneagram and relationships podcast See acast.com/privacy for privacy and opt-out information.

Content Marketing Costs 62% Less than Outbound

What are the most hated industries? Healthcare, airlines, insurance, banking, internet service providers and more. They are ripe for disruption due to two forces: Millennials and Gen Z, and cryptocurrency. There are direct correlations between consumer happiness and their brand loyalty and purchasing patterns. McKinsey research suggests that improving customer experience can bring in up to 15% higher revenues. An increase in customer satisfaction also correlates to 15-20% lower costs for an organization. It pays to invest in a great CX (customer experience). Check out this brand fail from Intuit Quickbooks nickel and diming small businesses during the pandemic, charging $10 for previously free ACH. Poor choice guys! See acast.com/privacy for privacy and opt-out information.

The Most Hated Industries and Top 2 Disruption Ingredients

You have two levels to pull in marketing: 1) everything that falls under brand, content marketing, messaging, and advertising, and 2) your product or service and its features and cost relative to comparable products in the marketplace - is it a good value? If you only have one of these two prongs firing, it better fire hard. Example from Bank of America's latest credit card offering and why it will never compete with Apple Card despite both being comparable free cards (no annual fee) with cash back rewards. Watch my 4-minute video analyzing Apple's luxury brand: Why Apple Could Survive 50 Years: $AAPL Outlast FAANG. Mentioned in this episode: startup bank Mercury (here's why I like Mercury Bank). Not sponsored. See tweet for image of Bank of America direct mail marketing. See acast.com/privacy for privacy and opt-out information.

Is Your Brand a Middle Aged Virgin? Credit Card Wars

Monotonous speech is like having a block chunk of text on a PowerPoint slide: no one wants to read it and it's not digestible. Here's a tip to vary your speech cadence, pitch, and tone, and insert effective pauses to keep your audience engaged. You'll sound more confident if you harness the pregnant pause. According to recent research, the average professional speaks at a rate of 150 words per minute. Yet the average person thinks at a rate that is at least 4 times faster (according to Colorado State University). See acast.com/privacy for privacy and opt-out information.

4 Reasons You Should Pause More

The average words per minute for speaking, typing, and listening (comprehension) vary widely. People speak on average 150 WPM (Words Per Minute), and only type 40 WPM (can you see why the Tap, Type, and Swipe era is giving way to VoiceFirst / voice technology?). We can process speech about four times faster than we talk. So how fast should you ideally speak in daily situations like talking to friends, presenting on a stage, podcasting, or a business phone call? I'll explain and share the WPM of five of the most popular TED Talks of all time, including Tony Robbins, Simon Sinek, and Brene Brown's rates of speech. Author I mentioned: Susan Cain wrote "Quiet" - incredible book, pick it up here to finally understand the introverts or extroverts in your life, including yourself. Next episode: get tips on using pauses more effectively in all types of speaking. Subscribe now so you get it automatically in your feed (hit the Follow button on Spotify and on notifications for this podcast). See acast.com/privacy for privacy and opt-out information.

Should You Talk as Fast as Top TED Speakers?

Fill out your podcast episode descriptions using my method and you could rank on page 1 of Google search results. We're talking rich keywords and outbound links (find out how many to use). Watch my new YouTube video "Best Easy Podcast SEO Tip: Descriptions" for a 4-minute lesson in how to properly create podcast descriptions so your Spotify episodes will have amazing SEO! It includes a real-world example of my logged-out organic Google search for "Onramp Invest Alexa Quick Link" ... and my February podcast episode from this show, that shows up on the first SERP. Think about the implications of this for any search term you want for your business. Then make it happen using my video's tips. Subscribe to my YouTube channel for more voice marketing tips! See acast.com/privacy for privacy and opt-out information.

My Best Podcast SEO Tip to Rank on Google

Take a lesson from Il Makiage's tech-first approach using AI, and their commitment to a quality product and ace customer experience. The beauty brand is shipping full-size products based on their online color matching quiz and accepting no-questions-asked returns with full refunds. Sounds risky and expensive, but this strategy is likely to be profitable in the long term because it's how people want to shop and feel. Private equity firms increasingly view cosmetics as a sector ripe for investment - find out why and how these principles can help your business. New brands have emerged in response to the demands of discerning shoppers who are presented with ever-growing choices online. People are searching for brands that speak to their individual identity. Such brands are building loyal followings on social media by investing heavily in helpful content such as video makeup tutorials from influencers. This disruptive, online-first approach is epitomized by Glossier, the cult US cosmetics brand. Glossier launched on social media back in 2014, keeps close control of its distribution channels, and only sells its products online and via pop-ups. But Il Makiage has done something even better to stand out during the pandemic using excellent technology that makes shopping from home totally risk-free and convenient. See tweet with photo. See acast.com/privacy for privacy and opt-out information.

What You Can Learn from Challenger Beauty Brands

We love middlemen. The most successful companies and apps curate or gather information or content into a feed so you don't have to. Let's talk about DoorDash, AirBnB, Expedia, Uber, Twitter, Facebook and more - what they all have in common. This thing they do will become the biggest battle among tech companies over the next ten years: a "Self" app where everything lives, and a voice assistant that backs it. See acast.com/privacy for privacy and opt-out information.

What AirBnB, DoorDash, Uber and the Most Successful Apps Do

Short insights and tips about marketing and voice technology.ALEXA FLASH BRIEFING: Click "Subscribe", click the chain link icon, then Enable.1-click subscribe in your native podcast appListen to grow your brand or your brain. Answering to no one, always raw. Start the clock on your beetle moment... Now!With Emily Binder, Chief Strategist at Beetle Moment Marketing. Visit beetlemoment.com to read the blog or find out how to consult with Emily.Comments, thoughts, questions? Tweet @emilybinder.View episode notes and learn more about voice marketing.Part of Briefcast.fm - the first and only vetted Alexa Flash Briefing networkHow to hear this on Alexa in US, UK, or Canada (on Amazon Echo devices):1) Click "Enable" at any of the links below2) Say, "Alexa, Flash Briefing."US: http://bit.ly/beetleflashUK: http://bit.ly/beetleflashukCA: http://bit.ly/beetleflashca

hubhopper

Voice Marketing with Emily Binder

hubhopper