Have you ever used a dating app just for single pet lovers? Sheryl Matthys came up with the idea for what is now an app called FetchaDate when she got her first Greyhound while living in New York City. She discovered the power of having a great WingPet™ to make the introduction to potential new friends. Since then she’s hosted events, written a book, launched a website and an app for the Google Play and Apple App Store. With so many great experiences to pull from, Sheryl and I talk about everything from Covid dating and dog-friendly date ideas to trademarks and website hosting! The rest of the shownotes can be found at wearwagrepeat.com/podcast

Wear Wag Repeat Podcast

188 | The Dog Lovers Dating App: FetchaDate

In this episode, I’m talking to a fellow dog blogger! You may know Melanie Demi from her Instagram and TikTok accounts @herboozytails. She shares with me why she added a blog to her content platforms about 2 years ago and why it’s a good thing to consider for other petfluencers. Melanie also shares her advice around pivoting content and how she decided to change the name of her name on social media accounts last year. If you’ve ever considered changing your name, you’ll want to hear Melanie’s advice. The rest of the shownotes can be found at wearwagrepeat.com/podcast

187 | Protect Your Pet Influencer Career with a Blog

Amanda Yu-Nguyen is the creator of Barkuterie Boards, the highly Instagramable charcuterie board creations just for dogs. In under a year, she’s gone from door-to-door deliveries in the Atlanta area to local markets and now she ships non-perishable Barkuterie Boards all over the United States. In this interview, Amanda shares advice on how to manage it all while building an engaged community. We also discuss the challenges of shipping her product in a way that is eco-friendly and aesthetically pleasing. The rest of the shownotes can be found at wearwagrepeat.com/podcast

186 | Charcuterie but for Dogs: Amanda Yu-Nguyen of Barkuterie Boards

Get to know Ilana Karcinski, the co-founder of FairyTail Pet Care. It’s more and more popular to include dogs in weddings, but with all your loved ones attending as guests or in the bridal party, who’s going to look after the dog? Ilana and Kelly Maronpot started FairyTail Pet Care to be your dog’s plus one! In the last few years, they’ve refined their services to give the best possible experience to pets and their people. Plus, they’ve gone viral on TikTok with tons of videos getting over 1 million views and flooding their inbox with inquiries to provide pet care at weddings around the world. The rest of the shownotes can be found at wearwagrepeat.com/podcast

185 | Wedding Day Pet Care with the Founder of FairyTail Pet Care

Get to know The Honest Breeder Julie Swan. She’s passionate about German Shorthaired Pointers and matching families with dogs that make a positive difference in their lives. After accidentally getting into dog breeding years ago, Julie has since immersed herself in everything she can learn about the health of the dogs and how to be successful in the business of dog breeding. One of the most interesting topics I wanted to talk to Julie about is pricing. She has such insightful stories about how price can affect the pet parent customers you attract and the perceived value of what you are selling, even if that is something priceless like puppies! The rest of the shownotes can be found at wearwagrepeat.com/podcast

184 | Pricing Insight with Julie Swan The Honest Dog Breeder

Pinterest is always a priority in my pet business. This month Pinterest is a special focus because it’s the theme in Wear Wag Repeat Society. I believe that every pet business that has a website should be on Pinterest using their own original pins to drive traffic to their website. It’s effective for online businesses, in-person pet services and everything in between. If you’ve been putting off getting your Pinterest business account optimized, this episode will get you headed in the right direction. Even if you already have things set up, it’s worth listening to discover if there’s a tweak you could make to help grow your account, and grow traffic to your website! The rest of the shownotes can be found at wearwagrepeat.com/podcast

183 | Grow Your Pet Business with Pinterest

In this episode, I’m talking to Krista Karpowich of Wag Out Loud about her career path in canine nutrition and wellness. It’s lead her to create a podcast and grow an affiliate marketing revenue stream. Krista is full of creative ideas for ways to partner with pet businesses and she gives several examples that you might want to implement in your own business. The rest of the shownotes can be found at wearwagrepeat.com/podcast

182 | Affiliate Success with Pet Products: Krista Karpowich of Wag Out Loud

After years spent working for corporate marketing agencies, Stephanie Dumon called it quits in 2018. She then wandered the streets of Toronto photographing pets and their people, made connections in the rescue community, and came up with the idea for her business, StreetDog Marketing. In this episode, Stephanie and I discuss the emotional connection that sets the pet industry apart from marketing other products and services. The rest of the shownotes can be found at wearwagrepeat.com/podcast

181 | Make An Emotional Connection with Pet Parents with Stephanie Dumont of StreetDog Marketing

In this episode I’m giving you an inside look at one of the most popular monthly lessons from Wear Wag Repeat Society. Blogging for SEO in your pet business can attract new customers to your website and help grow your business. A strategic approach to your pet business blog will also save you money by bringing organic traffic to your site. You can benefit from the lessons I’ve learned in 8 years as a professional dog blogger. Each month in Wear Wag Repeat Society, I teach a new lesson to help you with online marketing for your pet business. Enrollment will be open for a very limited time at the beginning of September. Get on the waitlist and learn more about my monthly membership for petprenerus. The rest of the shownotes can be found at wearwagrepeat.com/podcast

180 | Pet Blogging for SEO with Tori Mistick

In this episode I’m talking to Vasi Siedman, a Florida based pet photographer and founder of PetPix Academy. Vasi got into pet photography because she believes that everyone should have beautiful photos of their pets to remind them of the wonderful memories they created together. While working on pet portraits for private clients over the years, many people asked for tips to take better photos when they were on their own with their pets. That lead Vasi to launch PetPix Academy, an online course, membership and podcast that teaches pet parents to take better photos and edit on their smartphones. The rest of the shownotes can be found at wearwagrepeat.com/podcast

179 | Online Pet Photography Course for Pet Parents: Vasi of PetPix Academy

In this episode I’m talking to Nicole McKay of AugiDog about creative ways to give back to animal rescues while growing your business. She told me about how she volunteers with adoptable dogs and actually paints with the dogs to help them find their furever families. Nicole also shares how a life threatening accident with her dog Augi inspired her to create custom pet portraits so that pet parents can hold onto the memories of their beloved pets. Nicole’s story and business are so inspiring that while we did this interview we decided to host a virtual fundraising art PAWty! Head over to my Instagram account @wearwagrepeat to find the details on that and get involved! The rest of the shownotes can be found at wearwagrepeat.com/podcast

178 | Creative Ways to Help Adoptable Pets with your Business with Nicole McKay

In this episode I’m branching out beyond dog moms to talk to Emily Hall, a cat adventure expert and the founder of KittyCatGO. Emily has built a highly engaged audience of cat parents with her Facebook Group and Adventure Challenge - over 200 cats around the world participated in the last challenge, many of them completing over 50 tasks to earn certificates and prizes. Emily shares how she made that a success and her plans for the next round. We also touch on some other things Emily is working on to grow her cat lifestyle business such as an online shop and affiliate marketing. The rest of the shownotes can be found at wearwagrepeat.com/podcast

177 | Hosting an Adventure Cat Challenge with Emily Hall of KittyCatGO

This episode features one of my favorite pet blogging friends, Jen Sotolongo of Long Haul Trekkers. Jen recently released her first book about hiking with dogs, published by Falcon Guides. As a blogger, I’ve heard people say for years that writing a book is just like writing a whole bunch of blog posts. Is that really true? Jen told me all about the process of writing her first non-fiction dog book in our conversation.  In our conversation, I also ask Jen about one of the hot topics of the year. According to social media, off leash dogs and irresponsible owners are running amok! I let my dogs off leash all the time, so I had to ask Jen if I’m part of the problem. Before we dive into this episode, I want to give you one last reminder that enrollment in Marie Forloe’s B-School ends very soon! I’m so proud to be a partner for the program this year! That allows me to offer over $1,000 worth of petpreneur bonuses to people who sign up through my link wearwagrepeat.com/b-school. Build a profitable pet business that makes a difference. Enroll in Marie Forleo’s B-School before July 29th and get access to Wear Wag Repeat petpreneur bonuses: wearwagrepeat.com/b-school  

176 | From Blogger to Author: How to Write a Dog Guide Book with Jen Sotolongo

I’m someone who likes to do “all the things”, as Marie Forleo affectionately calls a multi-passionate entrepreneur. And even though she doesn’t believe that we need to pick one thing in order to have a successful business and life, we do need to simplify our passions so we can amplify our impact. One of my favorite takeaways from Marie Forleo’s B-School is “Simplify to Amplify.” This advice is especially relevant for petpreneurs and pupfluencers. If you spend a lot of time on social media, seeing what other people are doing and it brings up FOMO feelings, Marie’s mindset and approach to business is going to make a huge impact for you! Build a profitable pet business that makes a difference. Enroll in Marie Forleo’s B-School before July 29th and get access to Wear Wag Repeat petpreneur bonuses: wearwagrepeat.com/b-school

175 | Grow a Profitable Pet Business + My B-School Bonuses

In this episode I’m talking to Carly Liedtke, who you might recognize from her own podcast called With a Dog. She recently went solo with the show after co-hosting it with her fellow dog loving friend, Issy. We talk about the pros and cons of working on a business with a friend and how the two of them decided to pivot when Issy needed to step back from the podcast. Dog podcasting isn’t the only thing Carly and I have in common, she also spent some time living in London so we got a chance to talk about the differences in dog friendly culture between the US and England. Get access to the free video training by Marie Forleo, "6 Essential Steps To A Thriving, Profitable Business” at wearwagrepeat.com/bschool The rest of the shownotes can be found at wearwagrepeat.com/podcast  

174 | The Key to Starting (then Pivoting) Your Own Dog Podcast with Carly Liedtke of With a Dog

Meet cool, creative women entrepreneurs in the pet industry. Tori Mistick, the dog mom behind award winning blog Wear Wag Repeat, is talking to dog moms across North America who are inspired by the joy, fun and pure love that their dogs bring to their lives. These women have named their companies after their pups, created products to help them, and even raised money to help other pets in need. If working alongside your dog is your dream, then you will love this podcast!

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Wear Wag Repeat Podcast

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