Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists, creatives, freelancers, and solopreneurs to learn the ropes of entrepreneurship. This episode features Sarah K Wolf, former Marketing Director of The Austin Chronicle, who joined us in June of 2018 during our roundtable event on Event Planning. She shares all about event marketing: from guerrilla tactics to ticket giveaways to ALL the avenues for extending your organic reach. If you're trying to get the word out about your event (or anything!) without spending a dime, tune in!  Notes: 0:00 to 2:10 - Ashland Opening Remarks and Intro of Sarah K Wolf 2:11 to 3:02 - Introduction of Self and Topic 3:03 to 15:20 - Opportunities for Organic (Free) Reach Create a Facebook Event Can be a sponsorship perk to tag a sponsor in Facebook event Ticket integration functionality Great avenue for sharing updates and announcements (including logistical updates) Utilize free community calendars Be aware of submission deadlines (some are reviewed, others post upon submission) Who is your audience? Knowing that will help you find the right avenues for marketing. Think outside the box! Utilize your email list Make it EASY to share your event with partners Provide images and copy to help others share on your behalf Share with: vendors, venue, non-profit beneficiary (if applicable), bands / speakers / talent, sponsors Utilize your media list for your Media Alert Only use for major updates (ticketing announcement / speaker/talent announcement, week of reminder) Don't overdo it! Invite press to come and attend What do you they get? Early entry, sneak peek, free parking, etc. Can your talent be included on-air or in an interview? Ticket Giveaways If you have a non-profit beneficiary, you can usually get a non-profit discount on media spends Be mindful about media sponsorships and keep category exclusivity  Diversify - don't put all your eggs in one basket (only promote on Facebook, for example) Create an excellent poster, but then have other things to say about the event (i.e. promo videos, sneak peeks, behind the scenes) Choose your event partners that can help extend your reach, don't be afraid to ask them questions 15:21 to 16:22 - Guerrilla Marketing Tactics Temporary art installations to promote bigger art show, event scavenger hunts to win tickets to the event 16:23 to 17:34 - Co-Promote/Cross-Promote with Other Events Find events with similar audiences and help each other promote events (trade space at event or social posts) 17:35 to 18:51 - Use Relevant Hashtags Use a unique hashtag for your event Also use hashtags that are relevant for your industry, used by influencers, etc. 18:52 to 20:27 - Closing Thoughts Prepare for the next one already Get photos! Capture attendee email addresses Recap deck for sponsors and media partners Try to keep attendees engaged until the next event 20:30 to 22:21 - Ashland Closing Remarks Like this podcast? Great! A rating and review are so helpful! Stay in touch, email us (ashland@cmbatx.com) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook). Big thanks to Jamal Knox (audio engineer) and Chris James (composer)! If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on Instagram, Twitter, Facebook or subscribe to the newsletter. Next up, Attention Management (aka Productivity). Stay tuned! Thanks! Ashland, Creatives Meet Business

Creatives Meet Business

Ep. 53 - "Event Marketing: If You Build It, Will They Come?" with Sarah K. Wolf

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists, creatives, freelancers, and solopreneurs to learn the ropes of entrepreneurship. This episode features Sarah Lo, VP of Professional Services at Red Velvet Events, who joined us in June of 2018 during our roundtable event on Event Planning. She shares ALL about communication: with vendors, team members, and volunteers. If you're looking for insights into communication while the stakes are high, tune in! Notes: 0:00 to 2:02 - Ashland Opening Remarks and Intro of Sarah Lo 2:03 to 3:22 - Introduction of Self and Topic Prior Proper Planning Prevents Painfully Poor Production Proactive versus reactive Mantra is to be preventive 3:22 to 6:45 - Timely and Effective Communication What's the best method for communication for THEM (i.e. email, text, social media) Adjust how you communicate so they hear what you need them to hear Set clear expectations - DON'T make assumptions Spell it all out, don't assume anyone knows what you need them to Re-read your communication to make sure it's streamlined and clear (make sure YOU understand what it says) Send ONE (1) email that summarizes all final decisions Reflect back on the event after its conclusion to make notes, suggestions for future improvement (write down the thought as it happens, during the event!) 6:46 to 9:41 - Volunteers Do you need a volunteer or a hired contractor? Free tools to streamline communication - Volunteer Spot, SignUp Genius, Volunteer SignUp Be mindful about communication with volunteers (expectations, full details) during the planning process Monitor communication and see how and if they respond to measure their engagement Be mindful of the number of volunteers needed, you'll likely need more than you think! Think about the benefits that are most valuable to THEM, not to you the organizer 9:42 to 13:04 - Vendors Can you DIY or do you need a hired vendor? When working with a vendor for the first time - be mindful about a great website (they may just have a great web designer). Pick up the phone or meet in person. Don't make assumptions! Find a vendor that matches your level of expectation Try to get multiple proposals, not just a proposal from one vendor Open up the door for a transparent, honest conversation with your vendor (i.e. level of service you expect and can they deliver) Ask for client testimonials and references (not just testimonials on their website) Note - the person you're communicating with during the planning phase is likely not the on-site contact / representative. Aim to set up phone call with on-site contact. Ask for copy of Certificate of Insurance (do they have a back up plan) 13:05 to 14:04 - Addressing Issues On-Site Versus Waiting If there's an issue on-site during an event, ask yourself if you need to address it in that very moment Is it affecting the attendee experience? If so, do it constructively and not in front of attendees If it's just an opinion and can't be changed on the spot, hold it and wait till after the event 14:09 to 19:04 - Ashland Closing Remarks Volunteer Training and Volunteer Handbooks Run of Show Save reminders in your phone to revisit post-event Like this podcast? Great! A rating and review are so helpful! Stay in touch, email us (ashland@cmbatx.com) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook). Big thanks to Jamal Knox (audio engineer) and Chris James (composer)! If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on Instagram, Twitter, Facebook or subscribe to the newsletter. One more on Event Planning to come, then we shift gears for Attention Management (aka Productivity). Stay tuned! Thanks! Ashland, Creatives Meet Business

Ep. 52 - "Teams, Tension, Trial and Error; AKA, The Art of Working with Others When the Stakes are High" with Sarah Lo

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists, creatives, freelancers, and solopreneurs to learn the ropes of entrepreneurship. This episode features Hayley (Swindell) Wakefield who hosted us in June of 2018 during our roundtable event on Event Planning. She shares ALL about event sponsorship: how to find sponsors, how to communicate with them, how to create your benefits package and sponsor deck, and top tips on sponsor stewardship. This episode is packed to the brim with insights that'll help anyone who asks for money, even if they're not in events. Without further ado, let's hop in and hear what Hayley has to say! Notes: 0:00 to 2:15 - Ashland Opening Remarks and Intro of Hayley Wakefield 2:18 to 8:04 - Hayley introduction of self and topic 8:05 to 10:11 - Event Creation Step 1: Create a Budget What can be an in-kind donation? Once you know asks, figure out how to divide into levels (i.e. 10k, 5k, 1k) 10:12 to 11:22 - Sponsor Decks Sponsorship levels are built into sponsor deck Decks and one-sheets are VERY helpful Hayley prefers customized and catered asks over sponsor decks Sponsor asks should be about how the brand is featured in the event and how you help them (not the other way around) Personalize your outreach, not "dear" "to whom it may concern" with an attached sponsor deck Recommends Canva for sponsor deck build 11:23 to 19:54 - Sponsor Target List and Sponsor Outreach Be organized/track your asks  Google Sheets with a few columns and shared with your team for tracking is very helpful If someone says "no," ask why If you just can't ask for money, recruit a host committee Share graphics and sample copy for host committee to share the word Be mindful of using terms like "partner" or "collaborate" if you're actually asking for a cash sponsorship (be clear about that) Don't need a coffee meeting for everything you're asking for; a phone call can be sufficient to establish fit and then connect more following the call Follow-up is HUGE Share photos as soon as possible Ask how you can support the sponsor in the future 19:59 to 24:42 - Ashland Closing Remarks Shot lists for photographers Like this podcast? Great! A rating and review are so helpful! Stay in touch, email us (ashland@cmbatx.com) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook). Big thanks to Jamal Knox (audio engineer) and Chris James (composer)! If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on Instagram, Twitter, Facebook or subscribe to the newsletter. More on Event Planning to come, so stay tuned! Thanks! Ashland, Creatives Meet Business

Ep. 51 - "Sponsors, Sponsorships, and Sponsor Decks - Oh My" with Hayley Wakefield

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists, creatives, freelancers, and solopreneurs to learn the ropes of entrepreneurship. This episode features (former) event planner Richelle Ouellette who joined us in June of 2018 during our roundtable event on Event Planning. She shares all about the nuts and bolts of events - everything from logistics to budgets to creative decision making. Without further ado, let's hop in and hear what Richelle has to say! Notes: 0:00 to 1:44 - Ashland Opening Remarks and Intro of Richelle Oullette 1:45 to 2:54 - Richelle introduction of self 2:55 to 15:33 - Creating Your Own Roadmap for a Successful Event First step - prioritize goals / objectives of event i.e. Marketing event (needs leads from event registration, social media account names from photo booth). Be specific with goals for event. The more specific, the more likely you are to achieve it Creatives Meet Business event example Goals shape format for event Second step - event budget Corporate client versus non-profit client (relying upon sponsorship) Can make more informed decisions about where to spend money Budgets include - three columns Initial estimate (from past experience) Initial estimates from vendors Actual costs  Third step - Logistics Resources: Google Drive Action items - creating micro actions and working backward to develop timeline and action dates (ordering branded promo item example) Helps with prioritization of tasks Assign tasks  Google search for event timelines, resources are available online Over-communication is key 15:38 to 17:48 - Ashland Closing Remarks Like this podcast? Great! A rating and review are so helpful! Stay in touch, email us (ashland@cmbatx.com) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook). Big thanks to Jamal Knox (audio engineer) and Chris James (composer)! If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on Instagram, Twitter, Facebook or subscribe to the newsletter. More on Event Planning to come, so stay tuned! Thanks! Ashland, Creatives Meet Business

Ep. 50 - How to Create Your Own Roadmap for a Successful Event with Richelle Ouellette

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists, creatives, freelancers, and solopreneurs to learn the ropes of entrepreneurship. This episode features event planner Danielle "Dani" Thomas who joined us in June of 2018 during our roundtable event on Event Planning. She shares all about how events are actually experiences via the five senses framework. Without further ado, let's hop in and hear what Dani has to say! Notes: 0:00 to 2:50 - Ashland Opening Remarks and Intro of Dani Thomas 2:55 to 3:21 - Dani introduction of self 3:22 to 3:58 - Experience = immersion 3:59 to 9:18 - Purpose of event Experience for the sake of art or brand Meow Wolf example of experience for the sake of an experience  Events at SXSW are examples of events for the sake of a brand If creating for a brand, everything you're doing needs to speak to the brand If creating for the sake of an experience, but you've brought in sponsors or other invested individuals, you have to bridge the two and create an experience that speaks to those brands inside of the larger experience. 9:19 to 12:09 - Immersion via the five senses Touch as many sensors as possible with events Sight - brand assets, visual art, murals, venue itself, etc Sound - music, bands, DJs, sound effects, silence Touch - swag, giveaways, tactile activities, furniture, textiles Taste - themed food, custom cocktails Smell (underutilized), olfactory is sensitive 12:14 to 13:52 - Ashland Closing Remarks Like this podcast? Great! A rating and review are so helpful! Stay in touch, email us (ashland@cmbatx.com) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook). Big thanks to Jamal Knox (audio engineer) and Chris James (composer)! If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on Instagram, Twitter, Facebook or subscribe to the newsletter. More on Event Planning to come, so stay tuned! Thanks! Ashland, Creatives Meet Business

Ep. 49 - How to Craft an Experience (Not Just an Event) with Danielle "Dani" Thomas

Hi there folks! We're taking a break from our regularly scheduled podcast programming to share interviews with Creatives Meet Business Experience (CMBXP) Guides about their workshops at our upcoming event September 19 - 21.  This episode features Kyle Ali sharing about his upcoming workshop "The Art of Negotiation: Know Your Worth" taking place on Saturday, September 21st from 9:30 AM to 11:30 AM at CMBXP. Want to join us? Snag your badge at cmbxp.com!

S. 2 E. 5 - The Art of Negotiation Interview with Kyle Ali

Hi there folks! We're taking a break from our regularly scheduled podcast programming to share interviews with Creatives Meet Business Experience (CMBXP) Guides about their workshops at our upcoming event September 19 - 21.  This episode features The Austin Chronicle's Sarah Marloff (Associate News and Qmmunity Editor) and James Renovitch (Web Editor) sharing about their upcoming workshop "Writing Tips to Get You the Right Kind of Attention." Want to join us? Snag your badge at cmbxp.com!

S. 2 E. 4 - Interview with The Austin Chronicle's Sarah Marloff and James Renovitch

Hi there folks! We're taking a break from our regularly scheduled podcast programming to share interviews with Creatives Meet Business Experience (CMBXP) Guides about their workshops at our upcoming event September 19 - 21.  This episode features writer and teacher Claire Campbell sharing about her upcoming workshop "Conscientious Writing and Revision." Want to join us? Snag your badge at cmbxp.com!

S. 2 E. 3 - Interview with Claire Campbell, Writer and Teacher

Hi there folks! We're taking a break from our regularly scheduled podcast programming to share interviews with Creatives Meet Business Experience (CMBXP) Guides about their workshops at our upcoming event September 19 - 21.  This episode features standup comedian Carina Magyar sharing about her upcoming workshop "Never Tell a Boring Story Again." Want to join us? Snag your badge at cmbxp.com!

S. 2 E. 2 - Interview with Carina Magyar - Never Tell a Boring Story Again!

Hi there folks! We're taking a break from our regularly scheduled podcast programming to share interviews with Creatives Meet Business Experience (CMBXP) Guides about their workshops at our upcoming event September 19 - 21.  This episode features social media powerhouse Alexis Davis of The Content Plug sharing about her upcoming workshop "From the 'Gram to the Green: a Workshop on Instagram for Business." Want to join us? Snag your badge at cmbxp.com!

S.2 Ep.1: Interview with Alexis Davis - Instagram for Business!

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists, creatives, freelancers, and solopreneurs to learn the ropes of entrepreneurship. This episode features Scott Andrew James, Poet and Author Coach, who joined us in April during our roundtable event on Telling Your Brand Story. He shares all about how to tell the story of what you do in a way that's captivating, engaging, and in only 5 seconds.... ready to learn how to do it? Without further ado, let's hop in and hear what Scott has to say! Notes: 0:00 to 1:24 - Ashland Opening Remarks and Intro of Scott Andrew James 1:30 to 2:49 - Introduction of Self and Topic His personal mission was to write and give away 1,000 poems in a year. This experience led to the creation of the lunch line pitch. 2:50 to 8:37 - The Lunch Line Pitch What can you say to start up a reasonable and fun conversation while waiting in line for food. Mad Lib - I __(verb)____ Do ___(clients / audience)____________ Example: My mission this year is to write and give away 1,000 poems. Don't explain all the things you do, just pick one to introduce yourself with. When questions arise, you can explain the rest then. Don't use jargon Don't use commas Keep it under 5 seconds Look at someone in the eye when delivering the pitch and smile If you don't feel like networking that day, don't go do it. Use simple language Never apologize for what you do Don't overexplain, the fewer words the better. You want the other person to ask questions. 8:38 to 11:23 - Add a Few More Interesting Details Add two more interesting details Come up with a number for what you do Example with a number: I help business owners make 1 extra sale a week by delivering singing telegrams. Workshop your verb; options include "help," "teach," "write," "discover," "sussing" Gameify your pitch, play with it each time you explain what you do and make tweaks based off those conversations 11:28 to 12:45 - Ashland Closing Remarks Like this podcast? Great! A rating and review are so helpful! Stay in touch, email us (ashland@cmbatx.com) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook).  Big thanks to Jamal Knox (audio engineer) and Chris James (composer)! If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on Instagram, Twitter, Facebook or subscribe to the newsletter. More on Telling Your Brand Story to come, so stay tuned! Thanks! Ashland, Creatives Meet Business

Ep. 48 - The Art of the "Lunch Line" Pitch with Scott Andrew James

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists, creatives, freelancers, and solopreneurs to learn the ropes of entrepreneurship. This episode features AprilJo Murphy, Editor at Greenleaf Book Group, who joined us in April during our roundtable event on Telling Your Brand Story. She shares all about the difference between Voice and Tone, how to create a Brand Voice and the emotional intelligence behind Tone. Without further ado, let's hop in and hear what AprilJo has to say! Notes: 0:00 to 1:46 - Ashland Opening Remarks and Intro of AprilJo Murphy 1:47 to 5:32 - Introduction of Self and Topic Establish a voice and think about how your tone can modulate Voice and tone are separate, tone falls under the umbrella of voice Voice is all of the communication you have with all the people inside and outside of your company (email, memo, blog, tweet, logo - it's visual and textual) Even if you are a one-person company, your brand voice is not your personal voice. It will make your brand voice more effective if you think about it as a separate entity Think about brand voice as something you can step in and out of You can create brand guidelines for others to share the voice of your company 5:33 to 11:40 - Why You Want to Separate Your Brand Voice from Your Personal Voice and How to Find Your Brand Voice It will focus your efforts and allow for you to have quality control It will become a recruiting tool for you Notice patterns you use in communications/content as part of your brand voice Analyze communication that was successful so you can emulate it again Think about the brand voice you want to have Identify three or four characteristics (adjectives) of your company (i.e. we are friendly, authentic, humanitarian) What do these mean to you and your client in your particular situation Handout 1 (attached below) Overview and Discussion Conversational as a buzzword with an example Human touch in example is what she means for tone 11:41 to 19:42 - Tone Defined Think about emotional intelligence Your voice is always consistent, but how you talk to someone in a specific situation is your tone and that will modulate Because it modulates, it sounds human Can be the words you choose, the metaphors you use Comes across in design elements, examples are: Don't F it Up The Best Team Wins The Business of You Tone is where the emotional atmosphere of a situation lives, you can shape how people interact with you Second and Third Handouts Discussed (Attached below) How do you take a negative interaction and help it work for your company overall 19:43 to 21:38 - Ashland Closing Remarks Like this podcast? Great! A rating and review are so helpful! Stay in touch, email us (ashland@cmbatx.com) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook).  Big thanks to Jamal Knox (audio engineer) and Chris James (composer)! If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on Instagram, Twitter, Facebook or subscribe to the newsletter. More on Telling Your Brand Story to come, so stay tuned! Thanks! Ashland, Creatives Meet Business    

Ep. 47 - The Difference Between Voice and Tone with AprilJo Murphy

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists, creatives, freelancers, and solopreneurs to learn the ropes of entrepreneurship. This episode features Claire Siegel, Founder of The Petite Professional, who joined us in February during our roundtable event on Goal Planning. This episode includes SO much about self-care. From demystifying what self-care is to ways you can practice it without spending a dime, this episode is chock-full of self-care know-how. Without further ado, let's hop in and hear what Claire has to say! Notes: 0:00 to 1:36 - Ashland Opening Remarks and Intro of Claire Siegel 1:39 to 4:50 - Introduction of Self and Topic Self-care is an absolute necessity for your overall wellbeing 4:51 to 7:03 - First Self-Care Concept Clarified: Self-Care Doesn't Always Mean Doing More Drawing boundaries is an act of self-care, use them to allow you to say no without guilt A personal example of having free time in her schedule (unscheduled time) as self-care 7:04 to 9:27 - Second Self-Care Concept Clarified: Reframe the Way You Think About Self-Care We don't manage emotional or spiritual pain in the same way we do with physical pain Maintaining your emotional needs is self-care Self-care is maintenance, should be part of your routine Find what self-care is for you and build it into your routine Treat yourself like a friend 9:28 to 11:28 - Third Self-Care Concept Clarified: Self-Care Doesn't Always Feel Good in the Moment Difference between immediate self-care (taking a walk, taking a bath) and self-care for your future self (paying off debt for future self) Review relationships in your life and cut toxic ties It doesn't always feel good, but that doesn't mean it's not self-care 11:29 to 13:28 - Fourth Self-Care Concept Clarified: Self-Care Doesn't Have to Cost Money It doesn't have to be a matcha latte or a designer cupcake, there's plenty of self-care opportunities that don't cost you money An example about saying no to a dinner invitation because of lack of energy and a need to stay home  Ways to self-care for free: bath, nap, walk, call someone, journal 13:29 to 14:58 - Fifth Self-Care Concept Clarified: Self-Care is Unique to Each Person Self-Care at its core is giving yourself permission to do whatever it is that you need to be OK 14:59 to 17:06 - Exercise for Creating Self-Care Plan Start writing and see what comes out (stresses, sadness, etc) and bubbles up. Once you see one thing that you really want to dig into, list the ways you're currently coping with that. Start figuring out how you can swap out negative coping mechanisms for acts of self-love that are ultimately in better service to you. Keep checking in and being honest with yourself and making self-care a priority in your life 17:11 to 19:32 - Ashland Closing Remarks Like this podcast? Great! A rating and review is so helpful! Stay in touch, email us (ashland@cmbatx.com) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook).  Big thanks to Jamal Knox (audio engineer) and Chris James (composer)! If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on Instagram, Twitter, Facebook or subscribe to the newsletter. Telling Your Brand Story is next, so stay tuned! Thanks! Ashland, Creatives Meet Business  

Ep. 46 - 5 Ways to Practice Self-Care with Claire Siegel

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship. This episode features Kara Perez, Founder of bravely, who joined us in February during our roundtable event on Goal Planning. This episode includes SO much about financial goal planning. From the "why" behind the goal to some tactical how-to info, this episode is chock-full of financial goal setting know-how. Without further ado, let's hop in and hear what Kara has to say! Notes: 0:00 to 1:41 - Ashland Opening Remarks and Intro of Kara Perez 1:46 to 2:07 - Introduction of Self and Topic 2:08 to 3:25 - Setting a Financial Why Connect with a financial why Personal story about setting a financial why 3:26 to 5:00 - Set a SMART Goal S = Specific M = Measurable A = Achieveable  R = Realistic T =  Timebound Example =  I want to pay off $10,000 in student loan debt by the end of 2018 5:02 to 10:59 - Organize Money Check your accounts Very easy in the digital age to be separate from our money and our cash First thing to get organized = budgeting Budgeting apps available, spreadsheets, downloadables  Categorize by need and want Understand your spending patterns Review expenses and highlight the things that move you toward your goal Separate accounts for separate goals Kara has 6 savings accounts Be mindful about interest rates 11:00 to 17:34 - Having Conversations about Money with Loved Ones Having money conversations with those you share your time with is critical.  Be sure to share your financial why Be specific about the changes you want to make Sharing about your goal helps keep you accountable toward achieving it Use "I Statements" Visual and consistent reminders to keep self on track Vision board / picture on wall Goals on phone screen Setting reminders or alerts on Google Calendar  Can be a sweet reminder to self like #debtpayoff Sign up for daily alerts with your bank Money fluctuates, be compassionate with yourself when looking at your money 17:39 to 21:59 - Ashland Closing Remarks Like this podcast? Great! A rating and review is so helpful! Stay in touch, email us (ashland@cmbatx.com) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook).  Big thanks to Jamal Knox (audio engineer) and Chris James (composer)! If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on Instagram, Twitter, Facebook or subscribe to the newsletter. More Goal Planning to come, so stay tuned! Thanks! Ashland, Creatives Meet Business  

Ep. 45 - Financial Goal Planning with Kara Perez

Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists and creatives to learn the ropes of entrepreneurship. This episode features Maggie Gentry Miller, Founder of MaggieGentry.com, who joined us in February during our roundtable event on Goal Planning. This episode uncovers the values behind goal planning and how you can create more meaningful goals for yourself. Without further ado, let's hop in and hear what she has to say! Notes: 0:00 to 1:06 - Ashland Opening Remarks and Intro of Maggie Miller 1:11 to 2:42 - Introduction of Self and Topic Mindful Moments  2:43 to 9:12 - David DeSteno Research - Power of Gratitude Delaying gratification study in the 1970s with a marshmallow and children Kids who could wait for second marshmallow had "grit"  Further studies of those same children who waited for a second marshmallow hit every success marker (good grades, good colleges, good work), but they weren't living as long. Deprivation of what we want now and the pleasure of the present moment increases our stress hormones. A prolonged period of that shaves off years of life. David DeSteno says the problem is that our goals are self-serving, it doesn't rely on strengthening social bonds and community (historically what we've done)  Three values that allows us to work as a collective to achieve goals: Gratitude - Look at what you're grateful for on a daily basis.  Gratitude increases our threshold for patience which then increases our self control Compassion - Giving ourselves a healthy perspective of what the overall environment is Pride - Take an honest pride in your work, in your strengths, and in what you do really well Enjoy the process 9:13 to 10:30 - Danielle LaPorte - Desire Map - Create goals with soul Creating goals that make you feel the way you want to feel Looking at values (gratitude, compassion, pride) and understanding how you want to feel in pursuit of that goal, then you're finally ready to create a vision board 10:31 to 14:11 - Vision boarding Maggie does her board once a year How do I want to feel? - that's the question she uses when creating a board. Start with a central image (start in the very middle) - that's the focal point and everything builds around it After creation, post it in a place that's visible every day  Gratitude journal / journaling - create a gratitude practice To accommodate pride and the process in pursuit of the goal, Maggie has a piece of paper on the wall with blank slots for the number of client spaces she has available. It's about physically creating space. 14:12 to 15:48 - Visualization  Two kinds of visualization - Guided Meditation and Visualization (Power of Habit / Michael Phelps example) Michael Phelps strategy with visualization 15:51 to 20:01 - Ashland Closing Remarks Mindset by Carol Dweck // Carol Dweck TedTalk Like this podcast? Great! A rating and review is so helpful! Stay in touch, email us (ashland@cmbatx.com) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook).  Big thanks to Jamal Knox (audio engineer) and Chris James (composer)! If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on Instagram, Twitter, Facebook or subscribe to the newsletter. More Goal Planning to come, so stay tuned! Thanks! Ashland, Creatives Meet Business  

Ep. 44 - From Values to Vision Boarding with Goal Planning featuring Maggie Gentry Miller

Listen in on what industry experts had to say at the latest Creatives Meet Business event. Host Ashland Viscosi curates and shares the best content and tips from the live events to help creatives and artists transition into creative entrepreneurs.

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Creatives Meet Business

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