Tom is the Managing Director at Wholegrain Digital (a conversion focussed web design agency working exclusively with WordPress)  This episode is about how Tom got about writing the book: "Sustainable Web Design" with A Book Apart.      Thanks to Pavel Bavtra for editing this episode!

Why UX? Podcast

Why UX? 36# Tom Greenwood

Beth is currently working at Hubspot for 12 years and has just released her book “Cultivating Content Design”. She is a leadership coach, content strategist and communications leader. Thanks to Pavel Bavtra for making this episode!

Why UX? 35# Beth Dunn

Lotus is from Portland US and after 20 years in the Bay area, she immigrated to Denmark where she joined CPHUX after 1 month. With a background in advertisement, she naturally moved into the UX space. Today she works at the global agency FFW as a Senior Customer Experience Service Design Consultant.  Thanks to Pavel Bavtra for making this episode!

Why UX? 34# Lotus Child

Ugnė is one of the oldest members of CPHUX. She is a creative soul and in this episode, she shares her story. Her take on the benefits and challenges of working in a startup. Lastly, she will share her own startup idea coming alive.  Thanks to Pavel Bavtra and Adelajda Kołodziejska for making this episode!

Why UX? 33# Ugnė Ragauskaitė

Madelein studied sociology in Sweden and later found that UX could enable her to do research differently. She's currently working at Saxo Bank but previously she was contributing at CPHUX so Helena knows her quite well. Madelein was actually the first CPHUX member and we're proud to share her story.   Thanks to Pavel Bavtra and Simon Dybdal for making this episode!

Why UX? 32# Madelein Nienkemper

Helena and her business partner Jayden reflect on their business marriage - who is super approachable and who is playing hard to get? They also look back at the year that has passed, discussing obstacles, celebrating victories, and optimistically looking onwards to 2021.    Thanks to Pavel Bavtra and Simon Dybdal for making this episode!

Why UX? 31# Helena Levison & Jayden Hanly

Steve Portigal, the author of 'Interviewing Users' and 'User Research War Stories', has become a human confessional for user researchers and their stories about the crazy and unpredictable things they experience in the field. Steve has facilitated and encouraged knowledge sharing between research professionals from even before he wrote a book about the subject. Now the book and his website have taken a life of their own where stories are getting shared across the world.   Thanks to Pavel Bavtra and Simon Dybdal for making this episode!

Why UX? 30# Steve Portigal // User Research War Stories

Susan "The Brain Lady" Weinschenk guests the show after the CPHUX Book Club read her recognized book "100 Things Every Designer Needs to Know About People". She shares her creative process of writing books and recommends how to stay on top of new psychology research that can be used in design.   Thanks to Preely for sponsoring this episode. Thanks to Pavel Bavtra and Simon Dybdal for making this episode!

Why UX? 29# Susan M. Weinschenk // 100 things every designer needs to know about people

With over 20 years in UX and design, Fernanda Barbato has a lot of experience. As a Design Director at iZettle she is more managing than designing, but no matter what she'll do she'll always be a designer by heart. Through most of her career, the user has been at the center of her design process, but after realizing the consequences for the bigger system, she now asks: user-centered design at what cost?    Thanks to Preely for sponsoring this episode. Thanks to Pavel Bavtra and Simon Dybdal for making this episode!

Why UX? 28# Fernand Barbato

'What Is Wrong with Why UX?' should be the title of this special episode of 'Why UX?' where Helena interviews the host of the podcast 'What Is Wrong with UX?' and author of the books 'UX for Lean Startups' and 'Build Better Products', the one and only, Laura Klein.     Thanks to Pavel Bavtra and Simon Dybdal for making this episode!

Why UX? 27# Laura Klein // UX for Lean Startups

 From Milano in Italy, through Delft in the Netherlands, and ending up in Stockholm in Sweden. Stefano has been far and wide, and due to a little question-asking-worm in his ear, he has been cumulating vast knowledge and experience on the way, which he will share in yet another zoom-pandemic-version of WHY UX?   Thanks to our sponsor Preely, Thanks to Pavel Bavtra and Simon Dybdal for making this episode!

Why UX? 26# Stefano Oliva

 Guiseppe's first job as an intern at an internet marketplace company ended abruptly as the company went bankrupt as a consequence of the dot.com bubble in 2000. But as a phoenix Guiseppe rose from the ashes of his old employers, with a burning interest in HCI and IA. Twenty years later he finds himself working as a Senior UX Design Lead for Ericsson out of Stockholm, where he gets the chance to do what he likes best: solve complex problems.   Thanks to our sponsor Preely, Thanks to Pavel Bavtra and Simon Dybdal for making this episode! 

Why UX? 25# Giuseppe Perri

Helena traveled to Sweden to interview Swedish experience designer, Karolina, at IKEA Retail Business and Digital Department in Malmö. It doesn't get much more Swedish than that!   Karolina originally wanted to become a 3D animator, but after being taught many things she wasn't interested in learning, she now, two decades later, finds herself enabling 'design for the many' as a Senior Experience Design Leader at Ingka Group, IKEA’s largest strategic partner. Hear her story, how she works and her view on the future of UX. Thanks to our sponsor Preely, Thanks to Pavel Konstantinovs and Simon Dybdal for making this episode!  

Why UX? 24# Karolina Boremalm

Have you ever woken up to realize you are not where you are supposed to be? This has happened to Anne-Louise. Twice. First when she was studying Economics and Finance, later when she was studying Architecture and Design. She then discovered Service Design and she knew she was home. She is now working out of Idean in Malmö where she does UX and Service design as a consultant - thriving on the varied days, focus on users and creative freedom.   Thanks to our sponsor Preely, Thanks to Pavels Konstantinovs and Simon Dybdal for making this episode!

Why UX? 23# Anne-louise Fyhring

Today Kevin Fox works at EGGS Design, but his journey to this job and into service design was not as straight as can be. Kevin finished a bachelor in architecture but never worked as an architect. Instead, he got a job as a test analyst, however, after questioning too much how the product was designed, he ended up as the company’s UX/UI designer. This wasn’t enough for Kevin’s searching soul! He found himself being curious about the impact and effect of his work for the people he was designing for. He, therefore, transitioned into service design where he could cleanse his thirst for a holistic problem-solving, and if he could choose, this would be what he will do for the rest of his career. 

Why UX? 22# Kevin Fox

WHY UX? is a podcast about the everyday heroes of UX design. We'll be talking to the women and men doing the work. We'll be covering their past, how did they find their path to UX design? Their present, what do they do on a daily basis? Their future, what are they expecting UX to look like in the future and what will it mean to them? The podcast interviewees will nominate who we'll be interviewing next, so we expect it to be some interesting people with vastly different backgrounds. One of the beauties of the UX profession. The podcast is focusing on UX designers located in Copenhagen, Denmark, to expand the community awareness.

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Why UX? Podcast

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