Our modern world puts up efficient, yet annoying, communication barriers. Market yourself by being reachable and you’ll have a key differentiator. In this episode, Jason and Bridget are joined by Adrian Tobey. We’ll chat about how giving people access to us makes a big difference in our small business marketing. This Week’s Panel Jason Tucker @jasontucker Bridget Willard @bridgetmwillard Adrian Tobey @Groundhoggwp Show Sponsors ServerPress Thank you to ServerPress makers of DesktopServer and WPsitesync for sponsoring our show. How Are You Spending Your Marketing Budget? You could be a show sponsor. Supporting podcasts is a smart use of your marketing budget. We have been sponsored by big brands such as Kinsta, Adobe, and Beaver Builder. Why not get your audience in front of the thousands of people who download this show every month?

WPblab - A WordPress Marketing Show

EP189 – Make Yourself Available and Reachable

It's one thing to network for clients and referrals yet another thing entirely to build a support network. What do we mean by support? Developers and designers don't know everything in their fields. After all, tech changes every 20 minutes. It's easy to become out of touch on an odd client project. Who do you turn to in your network to jog your memory and point you in the right direction? In this episode, Rhonda Negard joins Jason and Bridget to chat about how we all need a circle of peers to lean on. This Week’s Panel Jason Tucker @jasontucker Bridget Willard @bridgetmwillard Rhonda Negard @fatdogcreatives Show Sponsors ServerPress Thank you to ServerPress makers of DesktopServer and WPsitesync for sponsoring our show. How Are You Spending Your Marketing Budget? You could be a show sponsor. Supporting podcasts is a smart use of your marketing budget. We have been sponsored by big brands such as Kinsta, Adobe, and Beaver Builder. Why not get your audience in front of the thousands of people who download this show every month?

EP188 - The Ultimate Marketing--Building a Network of SUPPORT

It’s easy to keep up a pace when your product launches and you’re riding the wave of adrenaline and podcast slots. What happens 6 months from now or a year later? Will people remember your product? Will you be relevant? In this episode, Jason and Bridget discuss how digital products can stay top-of-mind all the time. If people can’t remember you, they won’t buy your goods — digital or otherwise. This Week’s Panel Jason Tucker @jasontucker Bridget Willard @bridgetmwillard Show Sponsors ServerPress Thank you to ServerPress makers of DesktopServer and WPsitesync for sponsoring our show. How Are You Spending Your Marketing Budget? You could be a show sponsor. Supporting podcasts is a smart use of your marketing budget. We have been sponsored by big brands such as Kinsta, Adobe, and Beaver Builder. Why not get your audience in front of the thousands of people who download this show every month? Tool Or Tip Of The Week This week’s Tool or Tip of the Week is brought to you by The Definitive Guide to Twitter Marketing. Jason Recommends CloudApp and Droplr. Bridget Recommends SparkToro. Time Stamps 00:05:10 “You got to stay top of mind all the time.” Bridget Willard 00:08:43 “But what you can’t measure is how I’m feeling.” Bridget Willard 00:10:43 “They value the people that go, they actually physically go to the event, as well as the people that watch.” Jason Tucker 00:12:56 Jason Talks Tracking Methods 00:15:31 Don’t Forget the Value of Radio 00:18:51 Jason Talks About Automatic Ad Insertion 00:20:32 “Why do you think I harp on Twitter so much? It’s the least expensive way to get eyeballs.” Bridget Willard 00:21:25 “If nobody knows who you are, the ads don’t work.” Bridget Willard 00:22:24 Jason Talks Delivery Vehicles and Social Icons  00:23:36 No, algorithms are like dogs, they do what you train them to do. 00:25:28 Belts Have Twitter Accounts 00:26:35 Texas, Power, and San Antonio and Competing with Big Brands 00:30:15 There is a huge opportunity for WordPress people. 00:34:18 Jason Talks Evergreen and Reporting Content 00:37:02 Jason Talks Walmart, TikTok, and Regional Dialects 00:42:10 One interaction is not enough.

EP187 – Product Marketing Means Being Top-of-Mind All the Time

How does a new developer with no street cred market his/her product without WordCamps to help foster those important relationships? “How do they get to pitch/talk to other developers about integrations if they can’t earn that street cred? In this episode, Bridget and Jason will chat with Adrian Tobey of Groundhogg.io. He’ll talk about his experiences marketing from zero in 2018 to 25,000 a month in recurring revenue. This Week’s Panel Jason Tucker @jasontucker Bridget Willard @bridgetmwillard Adrian Tobey @adriantobey Show Sponsors ServerPress Thank you to ServerPress makers of DesktopServer and WPsitesync for sponsoring our show. How Are You Spending Your Marketing Budget? You could be a show sponsor. Supporting podcasts is a smart use of your marketing budget. We have been sponsored by big brands such as Kinsta, Adobe, and Beaver Builder. Why not get your audience in front of the thousands of people who download this show every month?

EP186 – How Do You Start Marketing in WordPress with Zero Street Cred?

Value adds are a great way for WordPress Developers to differentiate their services from freelancers and agencies. So many developers launch, bill, and leave. There’s no annual contract, no maintenance, and no support for clients. Here’s your website. Good luck! What if we could change that? What if you could add value (with the current and premium version) of a WordPress plugin? Jason and Bridget will chat about her new plugin. It encourages your clients to blog (read: publish) once a month with best practices in mind. Because the content and framework are in a draft blog post, no need to worry about them messing around in the dashboard or needing admin access. Extend your services. Build with intent. Launch with Words. Learn More About Launch With Words Launch With Words-A WordPress Plugin Small Business Copywriting Plugin -Launch With Words -WordPress plugin – WordPress.org Jump-Start a Year’s Worth of Content via the Launch With Words Plugin – WordPress Tavern Be sure to upvote on Product Hunt Bridget’s Links To Help Developers Website Questionnaire to Give To Clients Information on collecting past due invoices Bridget Willard’s Collections Email and Letter Template Plugin Rank Affiliate Link Content Planner & eBook To Give Clients “webdeveloper” for 50% off How to Market Your Plugin — The Book This Week’s Panel Jason Tucker @jasontucker Bridget Willard @bridgetmwillard Show Sponsors ServerPress Thank you to ServerPress makers of DesktopServer and WPsitesync for sponsoring our show. How Are You Spending Your Marketing Budget? You could be a show sponsor. Supporting podcasts is a smart use of your marketing budget. We have been sponsored by big brands such as Kinsta, Adobe, and Beaver Builder. Why not get your audience in front of the thousands of people who download this show every month? Tool Or Tip Of The Week This week’s Tool or Tip of the Week is brought to you by The Definitive Guide to Twitter Marketing. Jason recommends HomeCam for integrating your Ring (et al) on AppleTV. Bridget recommends Versions for when you just can’t even with SVN and the Plugin Directory. Show Timestamps 00:01:39 Bridget Introduces Herself 00:06:16 “This website is still alive; it’s not a dormant thing.” Jason Tucker 00:06:44 “I feel like people don’t really know me.” Bridget Willard 00:11:44 How do you spend your billable hours? 00:12:41 Why is Launch With Words JSON? 00:14:08 There are no other copywriting plugins. 00:17:31 Ronald Huereca built two plugins. The importer and the one for me. 00:19:03 Behavior Flow since Product Launch 00:19:41 “I am the source of truth for this plugin.” Bridget Willard 00:20:42 “you’re making sure that you’re getting the people that are actually going to interact with the content” Jason Tucker 00:21:52 The Mission of Launch With Words 00:22:39 “Hey, Bridget, what about duplicate content?”  00:23:35 How does the Starter Pack Work? 00:25:28 How often should I publish? 00:26:29 Bridget double-dog dares developers. 00:27:56 The Franchise Industry & Syndicated Content 00:30:38 How Launch With Words is Different — Ideal Use Case 00:32:54 What is the business model for Launch With Words? 00:34:10 “You are on an infomercial. And that’s okay.” Jason Tucker 00:35:06 Jason’s Three-Legged Stool Analogy #MustListen 00:36:35 “I want to make WordPress developers’ lives easier.” Bridget Willard 00:38:06 “So essentially, everyone’s copying a bunch of BS, that isn’t actually like, what you absolutely need in order to be able to launch that site.” Jason Tucker 00:44:28 Partner Together to Get Better Clients 

EP185 – Value Add Marketing with Launch With Words

“Managed WordPress Hosting” is as commonly known now, thanks to Sally Strebel as Kleenex. Pagely continues to be a market leader in the hosting space. And they’re privately funded! Their business conference Pressnomics is also Sally’s brainchild and attended by a host of entrepreneurs. In this episode, Sally chats with Bridget and Jason about how our previous experiences can help us see a path forward. Follow Sally Strebel on Twitter @BizGirl “Last, being underestimated is a gift. They’ll never see you coming until they can’t help but notice. If you’re with the right people while that’s happening, there’s no better feeling.” Read her essay, “Marginalized” on HeroPress https://heropress.com/essays/marginalized/ Show Sponsors Desktop Server – ServerPress https://serverpress.com/ WPsitesync https://www.wpsitesync.com/ Become A Patron And Support Us On Patreon! 

EP184 - Innovative Marketing in the WordPress Ecosystem with Sally Strebel

You know you should have email marketing for your small business, but it leaves you with more questions than answers. No worries. In this episode, Jason and Bridget will be chatting with Tess Wittler, an email newsletter expert. We will discuss some of these strategies in building trust. How being authentic sets you apart What to improve to increase your odds of getting word of mouth referrals How to turn email newsletters into lead generation machines The first question you need to ask before creating your email newsletter How often to publish your email newsletters How to repurpose your newsletter content for social media? ■Panel ▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀ Jason Tucker @jasontucker https://twitter.com/jasontucker Bridget Willard @bridgetmwillard https://twitter.com/bridgetmwillard Tess Wittler @tesswittler https://twitter.com/TessWittler ■Socials ▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀ Twitter ▶ https://twitter.com/wpwatercooler Instagram ▶ https://www.instagram.com/wpwatercooler Instagram ▶ https://www.youtube.com/wpwatercooler Facebook ▶ https://www.facebook.com/wpwatercooler ■Show Sponsors ▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀ Desktop Server – ServerPress https://serverpress.com/ WPsitesync https://www.wpsitesync.com/ ■Are You Looking For Brand Awareness? ▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀ You could be a show sponsor. Let people know you’re still in business and supporting your products. Supporting podcasts is a great way to repurpose your in-person conference budget. We have been sponsored by big brands such as Kinsta and Cloudways. Why not get your audience in front of the thousands of people who download this show every month? Yes, WPwatercooler has thousands of downloads every month. We’re not just a YouTube Show. https://wpwatercooler.com/sponsor ■Timestamps ▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀ #smartmarketingshow

EP183 - Building Trust with Email Newsletters with Tess Wittler - Smart Marketing Show

What do technical dependencies have to do with marketing in WordPress? Everything. Technical debt is a thing -- almost worse than student debt. But hey, you got that bachelor’s degree, right? This week, Jason and Bridget are joined by Devin Walker, the CEO, and co-founder of GiveWP.com. We’ll have a discussion on how your dependency choices can affect your user experience. And that’s marketing, baby! Panel Jason Tucker @jasontucker Bridget Willard @bridgetmwillard Devin Walker @innerwebs Check Out Bridget’s New Book “Keys To Being Social: Being Real In A Virtual World” Kindle – https://amzn.to/2HZELOq Paperback – https://amzn.to/2H4lqvl Show Sponsors Desktop Server – ServerPress https://www.servepress.com WPsitesync https://www.wpsitesync.com Cloudways – Cloudways is a managed WordPress hosting provider that offers 5 best-in-class cloud providers, giving you freedom of choice and flexibility to build amazing WordPress websites. It comes with an intuitive platform that lets you manage your server and applications within a few clicks. All this is backed by 24/7 professional support that acts as your extended team as you grow your business. https://www.cloudways.com How Are You Spending Your Marketing Budget? You could be a show sponsor. Supporting podcasts is a smart use of your marketing budget. We have been sponsored by big brands such as Kinsta and Beaver Builder. Why not get your audience in front of the thousands of people who download this show every month? #smartmarketingshow

Technical Dependencies and Marketing in WordPress with Devin Walker - Smart Marketing Show

You have a business and a logo. Awesome. You may even have memorized your color’s hex code. But what about different moods? What color shouldn’t be used in your logo? On this episode, Jason and Bridget will chat with Rhonda Negard of FatDogCreatives.com. We’ll talk about what to do and what not to do. Open your brand’s color palette with moods. Panel Jason Tucker @jasontucker Bridget Willard @bridgetmwillard Rhonda Negard @fatdogcreatives Check Out Bridget’s New Book “Keys To Being Social: Being Real In A Virtual World” Kindle – https://amzn.to/2HZELOq Paperback – https://amzn.to/2H4lqvl Show Sponsors Desktop Server – ServerPress WPsitesync Cloudways – Cloudways is a managed WordPress hosting provider that offers 5 best-in-class cloud providers, giving you freedom of choice and flexibility to build amazing WordPress websites. It comes with an intuitive platform that lets you manage your server and applications within a few clicks. All this is backed by 24/7 professional support that acts as your extended team as you grow your business. How Are You Spending Your Marketing Budget? You could be a show sponsor. Supporting podcasts is a smart use of your marketing budget. We have been sponsored by big brands such as Kinsta and Beaver Builder. Why not get your audience in front of the thousands of people who download this show every month?

Marketing With Your Brand’s With A Family of Colors

 Should your business have a personality or be professional? Does professional mean boring? No way! Rhonda Negard joins Jason and Bridget to talk about how you can allow your business brand to have a personality of its own. You’ll definitely want to watch this episode. Panel Jason Tucker @jasontucker Bridget Willard @bridgetmwillard Rhonda Negard @fatdogcreatives Check Out Bridget’s New Book “Keys To Being Social: Being Real In A Virtual World” Kindle – https://amzn.to/2HZELOq Paperback – https://amzn.to/2H4lqvl Show Sponsors Desktop Server – ServerPress WPsitesync Cloudways – Cloudways is a managed WordPress hosting provider that offers 5 best-in-class cloud providers, giving you freedom of choice and flexibility to build amazing WordPress websites. It comes with an intuitive platform that lets you manage your server and applications within a few clicks. All this is backed by 24/7 professional support that acts as your extended team as you grow your business. Are You Looking For Brand Awareness? You could be a show sponsor. Let people know you’re still in business and supporting your products. Supporting podcasts is a great way to repurpose your in-person conference budget. We have been sponsored by big brands such as Kinsta and Cloudways. Why not get your audience in front of the thousands of people who download this show every month? Yes, The Smart Marketing Show has thousands of downloads every month. We’re not just a YouTube Show.

How to Show Your Personality Through Your Brand

It’s like the chicken and the egg. When do we launch the product’s landing page? When do we launch the landing page for our new service. Bridget and Jason will explore this topic on this must-see episode.   Panel Jason Tucker @jasontucker Bridget Willard @bridgetmwillard Check Out Bridget’s New Book “Keys To Being Social: Being Real In A Virtual World” Kindle – https://amzn.to/2HZELOq Paperback – https://amzn.to/2H4lqvl Show Sponsors Desktop Server – ServerPress WPsitesync Cloudways – Cloudways is a managed WordPress hosting provider that offers 5 best-in-class cloud providers, giving you freedom of choice and flexibility to build amazing WordPress websites. It comes with an intuitive platform that lets you manage your server and applications within a few clicks. All this is backed by 24/7 professional support that acts as your extended team as you grow your business. Are You Looking For Brand Awareness? You could be a show sponsor. Let people know you’re still in business and supporting your products. Supporting podcasts is a great way to repurpose your in-person conference budget. We have been sponsored by big brands such as Kinsta and Cloudways. Why not get your audience in front of the thousands of people who download this show every month? Yes, The Smart Marketing Show has thousands of downloads every month. We’re not just a YouTube Show.

Launching Your WordPress Product Landing Page Before Launch

 What’s the business application for using Twitter? Can you really grow your business by tweeting? What about Lead Gen? Yes. You can generate leads and build your business on Twitter. This week Bridget and Jason will give you 45 minutes packed with their best advice (valued at $175/hour). Don’t forget to listen for Jason and Bridget’s Tool or Tip of the Week. Panel Jason Tucker @jasontucker Bridget Willard @bridgetmwillard Check Out Bridget’s New Book “Keys To Being Social: Being Real In A Virtual World” Kindle – https://amzn.to/2HZELOq Paperback – https://amzn.to/2H4lqvl Show Sponsors Desktop Server – ServerPress https://serverpress.com WPsitesync – https://www.wpsitesync.com Cloudways – Cloudways is a managed WordPress hosting provider that offers 5 best-in-class cloud providers, giving you freedom of choice and flexibility to build amazing WordPress websites. It comes with an intuitive platform that lets you manage your server and applications within a few clicks. All this is backed by 24/7 professional support that acts as your extended team as you grow your business. https://www.cloudways.com/en/ Are You Looking For Brand Awareness? You could be a show sponsor. Let people know you’re still in business and supporting your products. Supporting podcasts is a great way to repurpose your in-person conference budget. We have been sponsored by big brands such as Kinsta and Cloudways. Why not get your audience in front of the thousands of people who download this show every month? Yes, The Smart Marketing Show has thousands of downloads every month. We’re not just a YouTube Show.   Become A Patron And Support Us On Patreon! 

Using Twitter for Lead Gen for WordPress Businesses

Do you copy others in their marketing efforts? To some extent we all do. But is their audience the same as yours? Is their marketing person skilled? Or are you just following the influencer? In this episode, Jason and Bridget will rant about hashtags. Okay. You’re right. Bridget will rant and Jason will balance her out. But that’s why you watch the show, right? Panel Jason Tucker @jasontucker Bridget Willard @bridgetmwillard Check Out Bridget’s New Book “Keys To Being Social: Being Real In A Virtual World” Kindle – https://amzn.to/2HZELOq Paperback – https://amzn.to/2H4lqvl Show Sponsors Desktop Server – ServerPress https://serverpress.com WPsitesync – https://www.wpsitesync.com Are You Looking For Brand Awareness? You could be a show sponsor. Let people know you’re still in business and supporting your products. Supporting podcasts is a great way to repurpose your in-person conference budget. We have been sponsored by big brands such as Kinsta and Cloudways. Why not get your audience in front of the thousands of people who download this show every month? Yes, The Smart Marketing Show has thousands of downloads every month. We’re not just a YouTube Show. Bridget’s Videos On Hashtags When we are self-taught, it’s easy to have gaps in our education. We see an influencer use a hashtag and copy them without really understanding the why. These videos should help. Hashtags Are For Search How to Effectively Use Hashtags Hashtags are Links How To Follow a Hashtag or Twitter Chat Tool Or Tip Of The Week This week’s Tool or Tip of the Week is brought to you by Keys to Being Social — The Book. Bridget recommends Lumen 5’s Business Video Maker. This tool allows you to convert a blog post into a video and more. Their pricing starts at a free plan and goes up to enterprise level. You can even write a script. With a tool like this, there’s no reason why you can’t build up your YouTube channel. You’ll have to watch the episode to see Jason’s recommendation. 00:01:52 What are hashtags 00:02:51 Twitter Chats using Hashtags 00:04:03 Hashtags are a filter 00:04:37 Hashtags as sarcasm 00:05:09 Hashtags are like search 00:06:20 Hashtags are links 00:06:26 Hashtags are not translated 00:07:33 Hashtags are not transferable between social networks when crossposted 00:08:12 Hashtags and TikTok 00:09:06 Nobody can own a hashtag 00:09:29 Be careful with hashtags 00:10:12 Hashtag Trends 00:12:02 This episode is worth $175 of my time 00:14:06 Hashtags are like Categories and Tags in WordPress 00:15:23 Question - Do you encourage people to follow your hashtags? 00:17:05 You don’t have to use all the hashtags 00:18:32 Hashtags are not a magic thing 00:19:12 Hashtags on Facebook 00:20:03 Organizing your hashtags for a tweet 00:21:01 Hashtags and accessibility 00:22:58 Hashtags and Instagram tip 00:25:44 More tricks on organizing a tweet with a call to action and hashtags 00:26:43 Capitalize hashtags for accessibility 00:28:04 Games using Hashtags 00:28:48 Off topic and silly 00:30:06 Hard returns in tweets 00:30:42 Hashtags help people participate 00:31:36 Phone vs computer and hashtags 00:33:06 Sometimes hashtags are a long game 00:33:43 Follow Bridget and her modeling 00:34:33 Number of hashtags in a post 00:35:15 Sometimes it’s better to reply than retweet 00:35:45 Use the native client for the social network at least once a day 00:36:13 Twitter Fleets 00:38:26 Bridget’s way works, try it for 2 weeks 00:39:14 Google Analytics and Twitter 00:40:28 Tool or Tip of the Week 00:41:37 Bridget’s Tool or Tip of the Week - Lumen5 00:48:34 Jason’s Tool or Tip of the Week - WAVE.video 00:50:17 Bonus tip - Using Canva to create video 00:53:25 Bonus Tip - Storyblocks with Canva 00:54:44 Reformating video using Canva 00:55:57 Building "Stories" in Canva 00:56:56 Bonus Bonus Tip - Video Leap 01:00:20 Outro Panel Jason Tucker @jasontucker Bridget Willard Bridget Willard, Marketing Consultant Check Out Bridget’s New Book “Keys To Being Social: Being Real In A Virtual World” Kindle – https://amzn.to/2HZELOq Paperback – https://amzn.to/2H4lqvl Sponsors Desktop Server – ServerPress https://serverpress.com WPsitesync – https://www.wpsitesync.com Are You Looking For Brand Awareness? You could be a show sponsor. Especially now, let people know you’re still in business and supporting your products. Supporting podcasts is a great way to repurpose your in-person conference budget. https://wpwatercooler.com/sponsor #smartmarketingshow

Hashtags - What, When, Why, How to Use in WordPress Marketing

You’re hired to build a website. Maybe it’s in WordPress or Squarespace. The client pays you. You ask for the content. Now what? Regardless of the tool, Wix, Squarespeace, WordPress, ClassicPress, you still need content. You may be using a JAMStack over Larvel. Heck, you could be doing it in FrontPage. You still need words. Words come from clients. Clients need a website. They don’t have words. What do you do now? Jason and Bridget talk about how you can get the content from your clients, or, better yet, outsource your content writing and include it in your contract. Panel Jason Tucker https://twitter.com/jasontucker Bridget Willard https://twitter.com/bridgetmwillard Check Out Bridget’s New Book “Keys To Being Social: Being Real In A Virtual World” Kindle – https://amzn.to/2HZELOq Paperback – https://amzn.to/2H4lqvl Sponsors Desktop Server – ServerPress https://serverpress.com WPsitesync – https://www.wpsitesync.com Are You Looking For Brand Awareness? You could be a show sponsor. Especially now, let people know you’re still in business and supporting your products. Supporting podcasts is a great way to repurpose your in-person conference budget. https://wpwatercooler.com/sponsor #smartmarketingshow

Prepping Your Clients for Their Web Content

Personal branding, speaking, and marketing is a moving target in our increasingly virtual world. How do you market yourself as a speaker in a time such as this? What tools help you remain relevant and keep the discussion going? Our friend, fellow podcaster, and well-esteemed speaker Adam Silver joins us on this episode with guest co-host Jen Miller, of Next Door Marketer. Panel Jason Tucker @jasontucker Jen Miller @jenblogs4u Adam Silver @heyadamsilver Check Out Bridget’s New Book “Keys To Being Social: Being Real In A Virtual World” Kindle – https://amzn.to/2HZELOq Paperback – https://amzn.to/2H4lqvl Sponsors Desktop Server – ServerPress https://serverpress.com WPsitesync – https://www.wpsitesync.com Are You Looking For Brand Awareness? You could be a show sponsor. Especially now, let people know you’re still in business and supporting your products. Supporting podcasts is a great way to repurpose your in-person conference budget. https://wpwatercooler.com/sponsor #smartmarketingshow

Public Speaking in a Socially Distant World

Jason Tucker is an IT Tech and WordPress Web Developer joined forces with Bridget Willard a Twitter Nerd who both love WordPress answer your WordPress Marketing Questions every week.

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WPblab - A WordPress Marketing Show

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