Our guest this week is Asifa Lahore, who joins us to speak about her experience of coming out as transgender in the British Asian community and what she's learned over the 10 years since she became the UK's first Muslim Drag Queen. She gives her advice on what brands can do to support young LGBTQ+ people and shouts out the ones who are getting it right. You can also catch Asifa on our panel 'Marketing Beyond the Rainbow' at YMS21 LDN, coming up this September at London's Old Truman Brewery. For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner.

Youth Trends

S05 E09: Asifa Lahore, Britain's first Muslim Drag Queen

This week we're speaking to Mark Melling, Head of RYOT International at Verizon Media, ahead of his keynote at our upcoming event, YMS21 LDN. Our conversation covers everything from the metaverse to virtual reality, and how these new tech innovations relate to every brand category from fashion and gaming to sports and music. For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner.

S05 E08: Verizon's Mark Melling on virtual reality, the metaverse, NFTs and more

Ahead of YMS:ONLINE USA, we're chatting to Ryan Murphy from Student Beans, who'll be speaking at next week's virtual event. He shares his learnings from a year of marketing to Gen Z during a pandemic, and how the student discount platform is growing its user base among the influential college student demographic. For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner.

S05 E07: Student Beans' Ryan Murphy on the student spending trends of 2021

In this episode, we hear from YMS:ONLINE partners YouGov about their exciting new research into the behaviours and needs of young consumers, As Told By Teens. You'll get a preview of some of the standout findings and learn how the project came together, courtesy of YouGov's Ella Pardoe and Lance Fraenkel. For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner.

S05 E06: YouGov share a preview of their brand new As Told By Teens research

This week we welcome back a YMS regular to the podcast: founder of Archrival agency, Clint! Runge. In this episode, he explains the misconceptions many people have about Gen Z, and why in-person social contact is still important to these digital natives. He also shares his experiences of working with top brands during the pandemic, and the learnings that have come from the past year. Hear more from Clint! at YMS:ONLINE USA this month. For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner.

S05 E05: Archrival's Clint! Runge on what we get wrong about digital natives

Joining us this week is Anne Marie Gianutsos, CMO at The Drone Racing League. Drone racing is an innovative, fast-growing new sport that's winning a legion of young, tech-savvy fans - a cohort The DRL describes as "tech-setters." In this episode, you'll learn all about this group and how brands can engage them with exciting content and events, just like The DRL has. If you're an educator looking to partner with The DRL, email them at stem@drl.io. This episode is sponsored by Radix, providers of the .online domain name. Find out more at get.online. For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner.

S05 E04: Anne Marie Gianutsos from The Drone Racing League introduces the tech-setter generation

This week, we're chatting to Jacee Scoular, Senior Director of Brand Marketing Strategy at Hollister. She shares insights and learnings from their collaboration with Charli and Dixie D'Amelio, their youth mental health campaign The Confidence Project, and much more. This episode is sponsored by ad-lib.io, experts in advertising to Gen Z. Find out more and get in touch at ad-lib.io/yms, or meet them at YMS:ONLINE USA this July. For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner.

S05 E03: Jacee Scoular shares the secrets to Hollister's Gen Z marketing strategy

This week we're chatting to Alexa Kamm, Brand Manager for Gen Z haircare at Procter & Gamble. She shares her learnings from their latest campaigns, how the haircare industry was impacted by COVID-19, and the trends they're tracking in 2021. This episode is sponsored by ad-lib.io, experts in advertising to Gen Z. Find out more and get in touch at ad-lib.io, or meet them at YMS:ONLINE USA this July. For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner.

S05 E02: P&G's Alexa Kamm on the Gen Z haircare trends of 2021

In the first episode of season five, Voxburner's General Manager Richard Jackson chats to Steve Keith, a frequent speaker at our YMS events. Steve runs the consultancy The Branding Man and this year is launching The Queer Student Awards, a celebration of the UK's most inspiring LGBTQ+ students, teachers and more. During the episode, he discusses why now is the time to launch this important initiative, and how brands and universities can ensure they are truly inclusive in their Gen Z marketing. The deadline for entries to The Queer Student Awards is 19th May - get your submissions in here! For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner.

S05 E01: Steve Keith on launching The Queer Student Awards

In our final episode of 2020, we chat to Nicola Simmons, PR & Influencer Manager at Ben & Jerry's. She shares how Ben & Jerry's retains its place as one of Gen Z's favourite brands in the FMCG space, and how PR and influencers fit into their youth marketing strategy. For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner. This episode is sponsored by Dig-In. Read about their latest student research at www.voxburner.com/blog-source/2020/11/27/best-time-to-market-to-students

S04 E08: Nicola Simmons on Ben & Jerry's' influencer strategy

Join us this week for a chat with Chris Delahunty, Digital Marketing Director at Eastpak, ahead of our upcoming event YMS:ONLINE, where he'll be joining our panel Rethinking Retail: How to Prepare for the Post-Pandemic Landscape. For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner. This episode is sponsored by Agorapulse. For your free trial visit www.agorapulse.com/YMS

S04 E07: Eastpak's Chris Delahunty on the secret to staying relevant to young people for 70 years

This week on the Youth Trends podcast from Voxburner, Amy Smith gives the inside story of how TOMS achieves its mission of making the world a better place, while simultaneously becoming a leading shoe brand just over a decade after it was founded. For more info on YMS and our new Video on Demand offering, check out www.voxburner.com and follow us on socials @voxburner.

S04 E06: Amy Smith on what brands can learn from TOMS' purpose-driven strategy

In this episode, you’ll find out how Uber responded when COVID-19 turned their business upside down, and what Krishna has learned from the experience. We also discuss Uber’s strategy to build and retain trust with the Gen Z demographic, and much more. For more info on YMS and our new Video on Demand offering, check out www.voxburner.com and follow us on socials @voxburner.

S04 E05: Krishna Daswani on how Uber adapted during the pandemic

Voxburner's Youth Trends podcast returns with a brand new episode ahead of our YMS:ONLINE USA event this October. We catch up with YMS regular and Gen Z marketing expert, Clint! Runge, co-founder and MD of the agency Archrival. For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner.

S04 E04: Archrival's Clint! Runge on how Covid-19 has transformed youth marketing

This week’s guest is Jim Cregan, co-founder of Jimmy’s Iced Coffee. He was an audience favourite at our youth marketing festival YMS last year, and he’ll be returning for 2020 to share his learnings from launching a successful and sustainable iced coffee brand. Here’s what he had to say when we chatted to him about growing his brand and his predictions for a new decade in youth marketing. For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner. Music: May the Chords be With You by Computer Music All-Stars Copyright: Attribution: creativecommons.org/licenses/by/4.0/

S04 E03: Jim Cregan on the story behind Jimmy's Iced Coffee

The youth marketing podcast by Voxburner, creators of YMS, the world's largest youth marketing festival

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Youth Trends

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