Charlotte Eyre is the The Children’s Editor at The Bookseller.The Bookseller is the UK’s premier business magazine for the publishing industry, and has been for over a century. Debuting in 1858, The Bookseller provide news and analysis on the industry, all the while running conferences, award ceremonies, and community spaces.Charlotte Eyre’s career began rather peculiarly. After studying French and Linguistics at Oxford University, she travelled to France one weekend to give out 75 CVs by hand. With her spontaneity paying off, she was invited into to the industry, where she trained as a journalist at The French Music Expert Office. Now, her career continues at The Bookseller, in her latest role as their Children’s Editor.———————Follow James @JamesErskine (twitter.com/jameserskine)Connect with James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)Get in touch with James (james.erskine@wearerocket.co.uk)wearerocket.co.uk/Follow Charlotte on LinkedIn (linkedin.com/in/charlotte-eyre-7a66a320)Follow Charlotte on Twitter (twitter.com/charlotteleyre)thebookseller.com See acast.com/privacy for privacy and opt-out information.

Rocket Fuel: Youth Marketing

Re: The Publishing Industry (Charlotte Eyre, The Bookseller)

Becca Caddy is a technology and science journalist, and author of the book ‘Screen Time: How to make peace with your devices and find your techquilibrium.’If lockdown has taught us one thing it’s that, for many of us, our relationships with screens are more essential to our daily lives than our relationships with our friends and family. Online, the topic of technology is polarising. We either hear from tech evangelicals or the tech reluctant; those guilt-ridden by how much of their daily line of sight centres around a screen. To cut through the drama and hyperbole, we invited Becca Caddy onto the podcast, a tech enthusiast and writer, aiming to help us live harmoniously with technology, rather than be consumed by it.Once but a local paper writer, two degrees later, and an eclectic catalogue of copywriting gigs here and column writing there, Becca Caddy is now a freelance technology writer, journalist, and author. Join us this week as she chats through her new book, her career, and the future of technology.This is Becca Caddy’s Rocket Fuel.Follow James @JamesErskine (twitter.com/jameserskine)Connect with James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow Becca on Twitter (twitter.com/beccacaddy)Follow Becca on Instagram (instagram.com/beccacaddy)Connect with Becca on LinkedIn (linkedin.com/in/beccacaddy)beccacaddy.com/ See acast.com/privacy for privacy and opt-out information.

Screen Time and Technology: Finding the Balance (Becca Caddy, Tech Journalist & Author)

Chris Hirst is the Global CEO of Havas Creative, a global advertising agency.At once an engineering graduate and glass factory worker, Chris Hirst is now the CEO of one of the biggest advertising agencies in the world. He’s also the writer of ‘No Bullsh*t Leadership: Why the World Needs More Everyday Leaders and Why That Leader Is You,’ an award winning book aiming to streamline and demythologise the idea of leadership.Topics of discussion include: leadership, workplace culture, the archetypal “agency person,” authentic co-workers, nurturing environments, agency values, diversity and social change.This is Christ Hirst’s Rocket Fuel.Follow James @JamesErskine (twitter.com/jameserskine)Connect with James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow Chris on Twitter (twitter.com/chrishirst)Connect with Chris on LinkedIn (linkedin.com/in/chrishirst)Buy No Bullsh*t Leadership: amazon.co.uk/No-Bullsh-Leadership-Everyday-Leaders/dp/1788162528 See acast.com/privacy for privacy and opt-out information.

The Myths of Leadership (Chris Hirst, Havas CEO & Author)

Welcome to Rocket Fuel: Retro Edition. This week we're throwing it back to previous instalments of Rocket Fuel, starring some of team Rocket's favourite guests.Introducing Rory Sutherland is Daniel Collins, the Strategy Director here at Rocket. Rory Sutherland is the Vice Chairman of Ogilvy, a columnist for the Spectator Magazine, and author of the Alchemy series. Coming from a behavioural psychology background, Rory deliberately dispenses with the idea that humans are innately rational, but rather that we are subject and vulnerable to our needs and desires as biological creatures.Introducing Paul Samuels is Sophie Thirlwell, the Brand Manager at Rocket. Paul Samuels is the Executive Vice President at AEG, the company responsible for accommodating sports, music and entertainment events across the globe. This includes the world renowned festival Coachella, as well as the management of 150 venues.And, finally, introducing Mariel Richards is Georgia Henry, Campaign Executive at Rocket. Mariel got her start at MindShare International; working with the likes of HSBC and Facebook. Now, she works for Gal-dem, an award-winning online and print publication ‘committed to sharing the perspectives of women and non-binary people of colour.’Welcome to Retro Rocket Fuel.———————Follow James @JamesErskine (twitter.com/jameserskine)Connect with James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Team RocketConnect with Daniel on LinkedIn: inkedin.com/in/danieljohncollinsConnect with Sophie on LinkedIn: linkedin.com/in/sophiethirlwellConnect with Georgia on LinkedIn: linkedin.com/in/georgia-henry-61955318aRory Sutherlandtwitter.com/rorysutherland)linkedin.com/in/rorysutherlandPaul Samuelslinkedin.com/in/paul-samuels-7164834/Mariel RichardsLinkedIn linkedin.com/in/marielno/twitter.com/galdemzineinstagram.com/galdemzinegal-dem.com See acast.com/privacy for privacy and opt-out information.

Retro Rocket Fuel: Our Favourite Episodes

Rory Sutherland is the Vice Chairman of Ogilvy, a columnist for the Spectator Magazine, and author of the Alchemy series.In ’88, Rory was but another graduate looking to work for any ad agency that would have him. Which, unbeknownst to him at the time, was none of them. Except one: Ogilvy & Mather Direct. Fortunately, Rory's circumstance of limitation birthed his best possible outcome as a visionary, even if some of his peers at the time joked that he was ‘the worst graduate they ever hired.’Since then, Rory has made a name for himself by disrupting ideas generated by “normal thinking.” Coming from a behavioural psychology background, Rory deliberately dispenses with the idea that humans are innately rational, but rather that we are subject and vulnerable to our needs and desires as biological creatures.Topics include: technology and the future of flexible work, the limitations of marketing and research, young audiences, and the state of UK politics.This is Rory Sutherland’s Rocket Fuel.———————Follow James @JamesErskine (twitter.com/jameserskine)Connect with James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow Rory on Twitter (twitter.com/rorysutherland)Connect with Rory on LinkedIn (linkedin.com/in/rorysutherland/) See acast.com/privacy for privacy and opt-out information.

Re: Rory Sutherland (Author, and Vice Chairman of Ogilvy)

Unsah Malik is the author of Slashed It.Unsah is the author of the best-selling ebook “Slashed It” - a prolific, comprehensive guide for marketers, brands and influencers to help them crack the world of social media. As a trained journalist, Unsah is at the cutting edge of documenting how the world of social media is evolving, and she brings her audience along with her; periodically updating her book with sharp and novel insights.Topics of discussion include, but are not limited to: Unsah’s background, the budding of social media marketing, influencer skillsets, how influencer budgets are decided, metrics for growth, TikTok, and Gen-Z.Follow James @JamesErskine (twitter.com/jameserskine)Connect with James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow Unsah on Twitter (twitter.com/unsahmalik)Follow Unsah on Instagram (instagram.com/unsahmalik/)Connect with Unsah on LinkedIn (linkedin.com/in/unsahmalik)unsah.co.uk/ See acast.com/privacy for privacy and opt-out information.

The Ultimate Guide to Influencer Marketing (Unsah Malik, Author of Slashed It)

Amy Charlotte Kean is a woman with a thousand roles. To some, she is a sociologist, to others the author of the book ‘The Little Girl Who Gave Zero F*****,’ and a trail blazer of a business woman to the rest. Amy is the co-founder of of DICE (Diversity & Inclusion at Conferences and Events), she’s the Cultures Editor at Shots Creative, and her most recent venture is Six Things Impossible, founded just last year; an initiative dedicated to improving company culture.Topics of discussion include, but are not limited to: Amy’s career attitude, agency tropes, diversity, authenticity, mental health, young people trends, TikTok, “Slacktivism,” and appealing to the youth———————Follow James @JamesErskine (twitter.com/jameserskine)Connect with James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow Amy on Twitter (twitter.com/keano81)Connect with Amy on LinkedIn (linkedin.com/in/amycharlottekean)Follow Amy on Instagram (instagram.com/acekeano)amycharlottekean.co.uk/sixthingsimpossible See acast.com/privacy for privacy and opt-out information.

The Woman Who Gave Zero F**** (Amy Kean, Sociologist, Author & Business Woman)

Charlotte Eyre is the The Children’s Editor at The Bookseller.The Bookseller is the UK’s premier business magazine for the publishing industry, and has been for over a century. Debuting in 1858, The Bookseller provide news and analysis on the industry, all the while running conferences, award ceremonies, and community spaces.Charlotte Eyre’s career began rather peculiarly. After studying French and Linguistics at Oxford University, she travelled to France one weekend to give out 75 CVs by hand. With her spontaneity paying off, she was invited into to the industry, where she trained as a journalist at The French Music Expert Office. Now, her career continues at The Bookseller, in her latest role as their Children’s Editor.———————Follow James @JamesErskine (twitter.com/jameserskine)Connect with James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow Charlotte on LinkedIn (linkedin.com/in/charlotte-eyre-7a66a320)Follow Charlotte on Twitter (twitter.com/charlotteleyre)thebookseller.com See acast.com/privacy for privacy and opt-out information.

The Publishing Industry (Charlotte Eyre, The Bookseller)

Helen & Douglas House is a UK-based children’s hospice.Founded in 1982 by Sister Frances Dominica, Helen & Douglas House is the world’s first hospice dedicated to children and young adults. They provide end-of-life care and bereavement support for children and their families, by creating a warm, colourful, nurturing environment so that ‘every life leaves happy memories.’Amy Botalli is the project manager at Helen & Douglas House. She is responsible for their corporate partnerships; meaning she communicates between brands and H&D, so they can enjoy a symbiotically beneficial experience.Accompanying Amy is Emma Jordan, a Youth and Transition worker. Emma is responsible for caring for children at the end of their lives, as well as aiding families with the loss of their loved one.———————Follow James @JamesErskine (twitter.com/jameserskine)Connect with James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Connect with Amy Botalli on LinkedIn (linkedin.com/in/amy-bottali-062b578a)Support Helen & Douglas House helenanddouglas.org.uk/ See acast.com/privacy for privacy and opt-out information.

Making a Horrible Situation Better (Helen & Douglas House, Amy Botalli & Emma Jordan)

Mariel Richards is Head of Strategy & Brand Partnerships at gal-dem.Gal-dem are an award-winning online and print publication ‘committed to sharing the perspectives of women and non-binary people of colour.’ Through the mediums of essay, music, politics and lifestyle content, they give a voice to the oft voiceless, and are now one of the most prestigious, well respected publishers for doing so.Already privy to illustration and editing, Mariel got her start at MindShare International; working with the likes of HSBC and Facebook. Though she initially joined gal-dem as a side hustle just 5 months after it was initially founded by Liv Little, it has now blossomed into her full-time, very rewarding, influential role.———————Follow James @JamesErskine (twitter.com/jameserskine)Connect with James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Connect with Mariel on LinkedIn (linkedin.com/in/marielno)gal-dem.com/twitter.com/galdemzineinstagram.com/galdemzine See acast.com/privacy for privacy and opt-out information.

Representing the Unrepresented (gal-dem, Mariel Richards)

Jennifer Gassner is the Marketing Director of Marie Stopes International.Starting her career rather eclectically, Jennifer studied to be a diplomat, before migrating to China to work in sales. During her mid-twenties, however, she became uninspired; disenchanted at the prospect of working for mere profit alone. She began to reflect and retool; undertaking a master’s degree in Public Health before taking up an internship with MSI.Marie Stopes International, founded in 1976, is a reproductive health non-profit that believes in “a world in which every birth is wanted.” MSI currently run programmes in 37 countries; serving populations by offering contraception, safe abortions, advice and community outreach.———————Follow James @JamesErskine (twitter.com/jameserskine)Connect with James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Connect with Jennifer on LinkedIn (linkedin.com/in/jennifer-gassner-a4bba356)Follow Jennifer @JenniferGassne5 (twitter.com/jennifergassne5) See acast.com/privacy for privacy and opt-out information.

Reproductive Health and Abortion Stigma (Jennifer Gassner, Marie Stopes International)

Adam Harris is the Global Head of Brand Partnership Studio at Twitch.Despite, self admittedly, not knowing what to do by the time of university, Adam Harris has recently cemented himself as one of Twitch’s most in-expendable leaders. Though he started out working with his dad and grafting through university working at M&S, Adam has since gone on to work for the likes of ITV and Metro, winning numerous awards along the way.Adam’s newest venture, Twitch, is a live-streaming platform recently purchased by Amazon. Twitch’s niche in the media landscape is gaming, predominantly; with viewers tuning in in the millions to watch their favourite streamers and eSports (online competitive video gaming). Having launched in 2011, Twitch has outcompeted numerous rivals and is currently bigger than it’s ever been;———————Follow James @JamesErskine (twitter.com/jameserskine)Connect with James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Connect with Adam on LinkedIn (linkedin.com/in/adsharris)twitch.tv/p/en/about/ See acast.com/privacy for privacy and opt-out information.

Streaming, Community and Digital Experiences (Adam Harris, Twitch)

In our most recent 'Speaking the Language of Youth' panel event, we discussed marketing to youth and parent audiences as we move into 2021. James was joined by a panel of industry experts including: Fran Scudder, Senior Partnerships Manager at Warner Media; Hannah Snow, an Online Content Creator; Kat McKenna, a youth marketing specialist;and Joseph Nwosu, Marketing and Social Innovation at Experian.You can hear insight on authentic content, the need for audience research and what can we expect from youth marketing in 2021! Speaking the Language of Youth: Future Gazing into 2021. Follow Rocket on Twitter - (twitter.com/wearerockethq)Follow Rocket on LinkedIn - (linkedin.com/company/thebigshot) See acast.com/privacy for privacy and opt-out information.

Speaking the Language of Youth - Future Gazing into 2021

Andi Peters is a beloved television presenter and producer.With no intention of working in television, Andi was propositioned to audition for ITV after being heard on the in-store radio of Oxford Circus’ TopShop. And from there the rest is history, as Anti enjoyed, and continues to enjoy, a career both presenting and producing, for the UK’s biggest channels and programming. Many will know Andi from The Broom Cupboard, others Live & Kicking, The O-Zone, Top of The Pops, Shipwrecked, or simply as “the bloke that gives away money on This Morning.” For over 30 years, Andi has enjoyed an eclectic and highly influential career, in-front and behind the camera, and is with us today - for the final episode of season 3 - to share his Rocket Fuel.———————Follow James @JamesErskine (twitter.com/jameserskine)Connect with James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow Andi on Instagram instagram.com/andipeters/Follow Andi on Twitter twitter.com/andipeters See acast.com/privacy for privacy and opt-out information.

Andi Peters: Presenter, Producer and Treasure

Ulrich “Uli” Baer is a professor at New York University and the author of the book “What Snowflakes Get Right.”Born in Germany when it was still divided, Ulrich Baer made a last ditch effort to live out his days in the U.S, and succeeded. After throwing away his return ticket, Uli worked odd jobs before spending 3 years at Berkeley University, acquiring a BA from Harvard, then a PhD from Yale. Most recently, he authored the book “What Snowflakes Get Right”; challenging ideas surrounding free speech, truth, diversity, censorship and “generation snowflake.”Topics of discussion include: “generation snowflake,” free speech, China, censorship, college campuses, and the characteristics of young people.———————Follow James @JamesErskine (twitter.com/jameserskine)Connect with James on LinkedIn (linkedin.com/in/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow Uli on Twitter twitter.com/UliBaerFollow Uli on Instagram instagram.com/ulinyc/ulrichbaer.com/ See acast.com/privacy for privacy and opt-out information.

Generation Snowflake, China and Free Speech (Author, Uli Baer)

A series of conversations at the intersection of Commerce, Culture and Creativity with a focus on youth and marketing.Each week, our host James Erskine (CEO of Rocket, Podcaster and Entrepreneur) will be joined by guests such as Rory Sutherland (Behavioural Economist), Paul Samuels (Vice President of AEG) and Emma Sayle (CEO of Killing Kittens).He'll be finding out a bit about them, what their role encompasses and about the businesses they work for. Asking them what really motivates, mobilises and fuels young people to take action.This is Rocket Fuel.

hubhopper

Rocket Fuel: Youth Marketing

hubhopper