On this episode, I’m joined by Brendan Hufford, Director of SEO at Directive. Brendan’s SEO agency works with massive brands like Allstate and rapidly growing B2B SaaS Startup companies like Sumo Logic. Brendan is a veritable SEO and Content Marketing expert. He’s grown monthly site visitors from 56,000 to 193,000 in just 3 months, regularly doubles website traffic for SaaS clients, and is an expert at driving MQLS which he increased for an enterprise software client by +2750%. Brendan and I talk in depth about content and SEO strategies and challenges for early stage B2B SaaS Startups selling to SMB, mid market, and enterprise. The first few minutes I learn about Brendans fun background, so if you want to skip that forward to about 5 minutes in.

AD4 - For Startup Marketers & Aspiring Marketers

#56: Brendan Hufford - Director of SEO On Content Strategy to Grow Traffic by 344% in Just 3 Months

After working with almost 20 companies, 6 of which where business of my own that failed or ran out of steam I've started to see 3 common mistakes that damned all of them. I cover at a high level what these mistakes are and introduce season 2 of AD4 B2B SaaS Startup Marketing

#55: 3 Mistakes That I've Seen Cripple Go To Market Strategies for B2B SaaS Startups

On this episode of AD4, I'm joined by Roger Dooley, Forbes Brainy Marketing CMO Council, author, marketing pro and international keynote speaker who's used Neuromarketing principles to create content that's built huge website audiences. His personal record is 3 million unique visitors/month.  He's also the author of the 2 books Friction and Brainfluence, the host of the Brainfluence podcast which has featured Ryan Holiday, Guy Kawasaki, and nobel prize winner Al Roth. If that wasn't enough to convince you to hear him out he's also got decades of experience leading digital marketing organizations and currently runs his own Neuromarketing Consultancy. 

#54 Roger Dooley - Forbes CMO Council - On The Neuromarketing Principles He Used In His Content To Grow Web Traffic to 3 Million Unique Visitors/Month

B2B SaaS startups need to change how they manage and iterate on their websites.

#53: 1 Week to 10x Web Conversions

You'll make these mistakes as a founder. Here's a better way to go to market early on.

#52. The world's worst go to market strategy for pre-seed startups

In this episode I interview Sam Parr, founder of The Hustle, a highly engaging daily email newsletter that grew to 1.5 million subscribers in just 3 years. 

#51: Sam Parr - Founder of The Hustle on using Copywriting to Build an Email List with 1.5 Million Subscribers

Thinking about becoming a B2B startup marketer? Listen to this!

50. Marketing Rants #1: everything You Need to Know About a career in B2B Startup Marketing

In your journey in working at startups you may have to kiss a few culture frogs before you find a place where you really fit into the culture. When you do recognize it and make the most of it.

49. Kiss a few frogs

Should you get an MBA? Why did I decide to get one? What goes into the process for applying for one? I cover that in this episode of AD4

48. A Startup Marketing Manager's Guide to the MBA

You need to be able to produce video marketing content at scale to succeed.

47. Please do video marketing already

Here's what many B2B startup marketing teams get wrong about their approach to Marketing campaigns and here's how you can solve it with lean startup principles. If it works for product development you can bet it works for marketing too!

46. Why B2B Startups Need to Apply Lean Startup to Marketing

Ever wanted to start a podcast? Listen to my conversation with Ojus my brother and engineer at capital one who wants to start a financial technology podcast.

45. How easy is it to make a podcast?

A/B testing is one of the best ways for you to unlock growth, understand your audience, and generate conversions. In fact it's something that's been around for over 60 years and is used by the fastest growing startups.

44. Start A/B testing already!

Do you know all 19 Traction channels? Are you falling prey to the if we build it they will come fallacy?

43. How B2B Startups can use the 19 Traction Channels to Acquire Customers

Social Media isn't just for B2C startup companies anymore. It's a powerful channel for B2B as well the trouble is, most companies aren't using it correctly.

42. What it takes for B2B startups to build brand awareness on social media

Hi I'm Ameya Deshmukh thanks for stopping by. Here I share thoughts, stories, & lessons useful for marketers at early stage startups operating in B2B environments. A little about me: Over my marketing career so far I've helped a few startup companies grow by delivering really good storytelling through content across a variety of platforms and through a variety of mediums. Here's my track record so far: 3-7 abandoned businesses 4 failed startups (yikes) A few I added value to 1 successful one 1 to 20 million ARR Currently working on what's looking to be my 2nd successful one

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AD4 - For Startup Marketers & Aspiring Marketers

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