Technology has completely disrupted the way we shop in the 21st century. So how can retail leaders navigate these massive changes – especially after the experiences of the Covid lockdowns? To answer these questions and more, Alizila&apos;s Liyan Chen talks to one of the most influential scholars and thought leaders in retail. Barbara Kahn is the Patty and Jay H. Baker Professor of Marketing at the Wharton School of the University of Pennsylvania.  To read the full transcript, visit here: https://www.alizila.com/podcast/author-and-scholar-barbara-kahn-on-retail-innovation-in-china

AliCast from Alizila

Author and Scholar Barbara Kahn on Retail Innovation in China

In this conversation, Alison Tudor-Ackroyd talks with Davin Leong, managing director for Asia Pacific at British hairstyling and appliance brand ghd, about China’s fast-growing hair care market and taking part in China’s largest shopping festival, 11.11. They dig into what brands need to do to make a successful 11.11 debut.Other topics covered include how and when to use Alibaba’s Hey Box to launch new products in the Chinese market.Find more stories from Alibaba and around its ecosystem here: www.alizila.com

British Haircare Brand ghd on How to Prepare for China's Largest Shopping Festival 11.11

Reis launched SuperOrdinary in 2017 has since helped innovative young beauty brands like Supergoop!, Biossance, and Drunk Elephant build their presence in China. Recently, SuperOrdinary expanded their business in the U.S. to help brands build their portfolio and presence in the crowded Amazon marketplace. The founder shares his learnings from China&apos;s e-commerce operations to the businesses they will help on Amazon. 

SuperOrdinary CEO Julian Reis on How to Launch Beauty Brands Globally

Alibaba Group&apos;s online marketplace AliExpress is expanding its services in Brazil, from payments options to delivery networks, as e-commerce takes off in Latin America&apos;s largest e-commerce market during the coronavirus pandemic.

E-commerce trends in Brazil with AliExpress executive Ken Huang

On this year&apos;s Ali Day, an annual celebration of Alibaba employees and their families that takes place on May 10th, we profile our outgoing general counsel, Tim Steinert. Tim is a 14-year veteran of Alibaba. He joined in 2007 and has been instrumental in building the legal structure for the company, guiding Alibaba through ups and downs as it grew. In this episode, Tim shares his views as a former member of the Alibaba partnership on the culture that makes the company so unique. 

Alibaba’s Former GC on His 14-year Journey at Alibaba and Company Culture - Ali Day Special

From recent discussions with German brands Lauenstein and Beurer, Alibaba&apos;s Karl Wehner details how China - which offered a viable market during Covid lockdowns in their home and EU markets - has become core to the SMEs&apos; future growth strategies.

A Lifeline During Covid, China Now Core to German Brands' Growth Strategy

Sweaty Betty Vice President for China Lexie Morris details how the stylish U.K. fitness apparel brand targeted Alibaba&apos;s Tmall Global for its entry into China and its expansion plans in the world&apos;s largest consumer market. 

UK's Sweaty Betty's Seeks Right Fit for China Expansion

Senreve founder Coral Chung shares the creative secrets that have fueled her handbag and accessory brand’s success in China and around the world.

Senreve Taps Tmall Global for Online Success in China

Mark Yuan and Zoe Zhang are the founders of New York-based e-commerce livestreaming consultancy, And Luxe. In this Alicast with Monica Suk, the married couple looks back at the past four years of bringing Western brands and products to life for Chinese consumers and the prospects the model will catch on in other parts of the world.

Charting the Future of Livestreaming in E-commerce

Bain & Co. Senior Partner Bruno Lannes is co-author of a research report titled China Luxury Report 2020: New Growth for China&apos;s Luxury Goods Market along with Alibaba’s Tmall Luxury unit. On the latest Alicast he talks about the year that was and expected trends in the year ahead for luxury retailing in China and elsewhere in the world.

Bain's Bruno Lannes Looks at 2020-2021 Trends in China's Online Luxury Market

Alibaba&apos;s 11.11 is over, but the important lessons brands learned during the world&apos;s largest shopping festival will stand them in good stead throughout the entire year. Gartner Managing Vice President Danielle Bailey joins Alicast to explain how brands can adopt 11.11-style experimentation and marketing innovations for success in other campaigns on the calendar.

How Brands' 11.11 Strategy Can Turn into Yearlong Success

With Alibaba&apos;s Global Shopping Festival behind us and Black Friday just ahead, WPP&apos;s David Roth - CEO of The Store, Chairman of Brand Z and a China e-commerce expert - shares his thoughts on brand behavior in China, the future of livestreaming in e-commerce and how Black Friday in the U.S. is different from 11.11, the world&apos;s largest shopping event.

WPP's David Roth on China E-commerce, Livestreaming and Black Friday

Can a startup go global right away? Josh Ghaim, CEO of a startup called Nuria, says yes and is demonstrating how it&apos;s done through collaboration with Alibaba&apos;s Tmall Global. Ghaim co-founded his skincare company after 15 years at Johnson & Johnson. And he says these days, whether you&apos;re a big company or  startup, embracing digital transformation in the era of e-commerce it&apos;s easier than it ever was to reach new consumers in new markets across the world.

Nuria Demonstrates How a Startup Can Go Global Right Away

It’s fair to say that without Alibaba.com, there would be no Alibaba Group. The group’s oldest and most-venerable e-commerce platform was at the heart of what Jack Ma and his fellow founders started up in 1999. The 2020 version of the B2B platform has become a global, digital marketplace matching buyers and sellers. It is – among other things – an end-to-end platform for U.S. small and medium-sized businesses looking to go global. 

Alibaba.com Transforms into Global B2B Platform for US SMEs

Along with its human toll. Covid-19 also had a profound impact on China’s retail sales. At the height of the pandemic in January and February, foot traffic dried up due to lockdowns, and retail sales dropped sharply in most categories. As China has emerged from the effects of the virus, we’ve seen retail sales rebound and new, interesting patterns of consumer consumption emerge, some of them looking as if they’re reshaping the sector. We spoke with Daniel Zipser, McKinsey senior partner in China, to understand how the country weathered the unprecedented brick-and-mortar shutdown and the new and emerging online and offline consumption patterns, post-Covid. The transcript below has been edited for brevity and clarity.

Analyzing China’s Post-Covid Retail Consumption Patterns with McKinsey’s Daniel Zipser

A deep dive into China's e-commerce. We'll bring you brand stories, tips on the latest technology trends and service. Brought to you by the world's largest e-commerce ecosystem.

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