Did you know that you have a Business Superpower? It's not just your zone of genius but a monetizable strength that is quite often overlooked by many business owners. When you activate your Business Superpower, your offers “pop”, your messaging becomes more magnetic, but most importantly, your business starts to feel more fun again. On episode 270 of Amplify Your Success Podcast I’ll share my personal story of how I revived my dormant Business Superpower a decade ago, and how valuable that stage was to help entrepreneurs uncover and activate theirs to unlock their own profit potential. Key Takeaways [1:02] The inspiration behind this 3-Part Series on your business superpower. [4:07] My own personal story of when my business superpower was dormant. [5:11] The difference between Gay Hendrick’s Genius Zone and what I call your Business Superpower. [7:17] The signs you have NOT built your business around your superpower. [11:18] Five things that improve in your life and business when you activate, monetize and amplify your business superpower. [15:00] The truth about doing things you HAVE to do but don’t love (and how to balance this with staying in your superpower.) [18:41] Three questions to help you activate your business superpower and transform it into your revenue boosting offers.     Resources Mentioned in This Episode: Amplify Your Authority Inner Circle Get your “Activate Your Business Superpower” Worksheet in my FREE FB Group for experts, course creators, coaches and expert-based entrepreneurs Gay Hendricks, The Big Leap book (find details on my Melanie Recommends page.) 

Amplify Your Success

Episode 270: Activate your Business Superpower To Attract More Ideal Customers

What separates a speaker who has great content from a memorable speaker who takes you through a journey of emotions and has you on your feet ready to buy from them? The ability to evoke emotion in your audience members. This is where powerful storytelling can be used to take your listener on a journey with you, moving them into awareness of their own challenges and goals. On Amplify Your Success Podcast episode 269 I’m joined by Robbie Crabtree who reveals how we can connect with a potential buyer through performative storytelling. Join the Amplify Your Authority Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority. Key Takeaways [5:00] Robbie’s journey from lawyer to finding the power in performative storytelling. [6:50] What performative storytelling is and how Robbie uses it as a speaking coach. [11:39] Why excitement isn’t enough to move your audience into action to buy from you. [16:00] What you should be doing at 6 figures with your accounting system. 16:16] What we can learn from powerful emotional movies to hone this skill. [20:00] Four surprising uses for performative storytelling in business. [25:27] The power of taking baby steps when you aren’t clear on your next steps.   About the Guest Robbie Crabtree is the founder of Performative Speaking and has worked as an attorney on over 100 high-profile cases along with teaching persuasive speaking at Southern Methodist University Law School. He also coaches students to compete nationally in speech competitions every semester. He's worked with leaders at Apple, Google, Microsoft and Reddit to develop their speaking ability.     Resources Mentioned in This Episode: Check out Robbie’s blog for more resources. https://robbiecrab.substack.com/ The Amplify Your Authority FB Group for experts, thought leaders and change makers ready to transform their wisdom into wealth. 

Episode 269: How to Tap Into Your Prospect’s Buying Emotions with Robbie Crabtree

The business’ financial numbers can tell a powerful story about how well it's performing. If you don’t know the right numbers to look at, you might make decisions that negatively impact your future success. On Amplify Your Success Podcast episode 268 I’m joined by Danielle Hayden who reveals how we can emulate the most successful CEOs by using the information our financial data reveals. Join the Amplify Your Authority Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority. Key Takeaways [5:22] Danielle talks about why we cannot be a healthy business unless we have financial health too. [7:34] Three numbers that most business owners haven't heard about, but are essential to understand to get the business to financial health. [11:51] The accounting system that Danielle and her team recommends to every client. [12:53] The best time to hire a bookkeeper and accountant for your business. [16:00] What you should be doing at 6 figures with your accounting system. 17:58] What’s different about 7 figures and what to do differently. [19:59] The secret to pricing using your financial data. [24:00] How to think more like a CEO and use the 48 hour rule when making investments.   About the Guest Danielle Hayden is a reformed corporate CFO (chief financial officer) who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. After spending 10+ years in the boardroom as a corporate finance officer, Danielle is now in her sweet spot as the co-owner of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, and education and as the author of the Profit Planner book series. When Danielle isn’t crunching numbers on her clients’ behalf or crafting the next iteration of the Profit Planner, you can find her hanging with her two kids as she inspires them to lead their fullest lives or doing any, and almost every fitness-related activity ranging from Spartan races to pilates.   Resources Mentioned in This Episode: Check out Danielle’s 5 Day Financial Bootcamp to transform your financial fear to financial clarity. Melanie’s Hire For Growth Guide The Amplify Your Authority FB Group for experts, thought leaders and change makers ready to transform their wisdom into wealth. 

Episode 268: Prioritize Your Financial Numbers to Run Your Day Like a CEO With Danielle Hayden

When you invest a lot of time, money and energy getting booked to share your valuable information, but don’t get the steady stream of clients you would expect? Getting on podcasts and stages (even if they are virtual) is a valuable way to build your authority and attract leads, but only if you know how to deliver your message in a compelling way. When you use what I call an Authority Framework, like a formula, method or teaching your system with an acronym, your talk is easier to remember. On episode 267 of Amplify Your Success Podcast I’ll show you how to add this one key element in your talks that will massively impact your credibility, help you stand out as an industry leader AND act like a magnet to your most ideal leads. Join us in the Amplify Your Authority Facebook Group as I go live each Wednesday with “#AskMelanieLive” to unpack all 7 of the steps in my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients! Key Takeaways [4:02] What an Authority Framework is and how it helps you stand out as a credible, go-to resource. [5:06] The TAME Formula for creating and delivering compelling content that acts like a magnet. [5:26] An important point for speakers and content creators who tend to ramble when delivering a talk or interview. [7:32] I share an example of how catchphrases make you memorable to your ideal clients (and can be so “sticky” that these clients will remember you and choose you years later!) [8:40] Two of my Amplify Your Success Podcast guests used Authority Frameworks. [11:27] I share an example of how teaching my ROCS Method™ really helped me stand out on stages with multiple speakers. [14:20] How to use the 4th Step in my TAME formula (it's the step many experts miss that transform these leads into sales.) [15:00] Two more examples of clients who are using Authority Frameworks with their new Authority Platform to help their brands skyrocket.   Resources Mentioned in This Episode: Amplify Your Authority Inner Circle Mastering The Sales Conversation With Michelle Weinstein | Episode 127 Selling The Go-Giver Way with Bob Burg | Episode 199 

Episode 267: How to use an Authority Framework to Boost Business

Imagine a famous celebrity showing up on Instagram, sharing how much they love your product or service. With so much noise online, finding ways to grab attention without expensive Facebook Ads is priceless marketing juice! But where do you get started? How do you find the right influencer to boost up your name brand recognition? On Amplify Your Success Podcast episode 266, fashion designer Sarah Shaw joins me to talk about how to land celebrities and influencers who can get more eyes on your products. Join the Amplify Your Authority Facebook Group to learn more strategies to stop being a best-kept secret and stand out as an industry go-to authority. Key Takeaways [5:06] Credibility is more important than ever, and celebrities can provide that “borrowed” trust in the market. [6:46] How to find the right celebrities and influencers to promote your products. [11:10] Why it pays to be good with your follow up. [13:54] The difference between celebrity endorsement and influencer marketing (and what to vett an influencer for to make sure it's a good fit.) [20:10] How to leverage an Amazon store with your promotional campaign. [22:24] The best way to leverage celebrity endorsements if you have a service. [27:54] Sarah’s surprising “bold move” that propelled her business into 6 figures quickly.   About the Guest Sarah Shaw is a fashion entrepreneur, product designer and business coach. With her 20 years of experience - and 6 companies under her belt - Sarah has built a treasure trove of secrets for launching your line, getting your products into stores and boutiques, getting your products to A-List celebrities, and getting massive publicity in order to grow her companies quickly. Sarah’s products have been in over 1,200 stores and boutiques across the country, including Anthropologie, Nordstrom, Barney’s, Henri Bendel, Fred Segal, Neiman Marcus, Saks 5th Avenue and Bloomingdales. She’s also appeared in the pages of almost every major fashion and lifestyle magazine, including InStyle, People, US Weekly, Lucky, ELLE, WWD, Marie Claire and the O-List. She’s been on tv shows like Access Hollywood, Extra and the E! network. And she’s been interviewed for Entrepreneur.com, Forbes.com and American Express’ OPEN Forum. Sarah is the Founder & CEO of Sarah Shaw Consulting, where she teaches product designers and fashion entrepreneurs how to launch, market and sell their products into boutiques, get media placements and gift celebrities.   Resources Mentioned in This Episode: Get Access to Sarah’s FREE Resource: Celebrity Access Blueprint Get Access to my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients when you join my Amplify Your Authority FB Group. 

Episode 266: How to Get Celebrity Endorsements for Your Product With Sarah Shaw

Can the Law of Attraction help you to manifest more clients and money this year? Most of us understand that our thoughts create our reality, but soon realize that affirmations alone aren’t enough to manifest everything we desire. To master the art of manifesting more money and clients, you’ll need to fine tune your emotions and allow! I’m joined by author Edward Langan on Amplify Your Success Podcast episode 265 for a masterclass on manifesting more success in our business. Join the Amplify Your Authority Facebook Group and start manifesting more speaking, clients and business growth. Key Takeaways [5:41] What the 7 hermetic principles are (and how it will help you master the Law of Attraction) [10:51] The difference between being your thoughts and noticing your thoughts [13:25] Why you don’t want to control your thoughts but rather choose your thoughts [14:34] The importance of emotions in manifesting more clients, more money and more of anything you desire [16:14] What you should do if you don’t have what you want to manifest. [21:40] Why contrast is so important to know what you want, and access the energy to manifest it.   About the Guest Ed Langan, Master Mindset Coach, Law of Attraction Expert, and Psychic Channel, helps you get out of your own way and get results by uncovering and releasing limiting and blocking beliefs that are stopping you. He teaches you how to use the power of your thoughts and emotions to harness universal laws, creating a powerful success attraction. Ed teaches you how to make and use a Vibrational Vision that leverages your time and energy creating big momentum to achieving your goals. Author of: Creating With The Law of Attraction: 10 Principles That Will Change Your Life, he has helped thousands of clients with tools, techniques, and programs to help them transform their lives. Ed was a featured writer for Star Nations Magazine, and the host of LIFE Wisdom With Ed Langan, a spiritual talk show on Star Nations Live Stream Shows. Ed has been coaching and teaching workshops for over 20 years. The combination of his gift and his coaching skills makes working with him unique and powerful.   Resources Mentioned in This Episode: Get Access to Ed’s FREE Resource: Mindset Shift! 10 Mindset Hacks to Breakthrough Your Income Plateau Get Access to my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients when you join my Amplify Your Authority FB Group. 

Episode 265: Unleash The Universal Law of Attraction for More Revenue with Edward Langan

What if you could wow your audience  – before you ever take the stage? Your bio has the power to inspire podcast listeners into working with you and sway hosts to book you. A boring bio can land your pitch in the round file, but when you transform it from wallpaper to wow you’ll stand out from the crowd. Nancy Juetten, author of Bye Bye Boring Bio, joins me on Amplify Your Success Podcast episode 264 to share how to craft a compelling bio that will get you booked, win over clients and land you media interviews to help you soar in your business. Join the Amplify Your Authority Facebook Group and gain access to more authority boosting tips. Key Takeaways [5:29] What a boring bio is like (and how it makes you disappear.) [8:04] How to get your bio to land you a guest expert spot on popular podcasts. [9:30] Nancy gives an example of how to say a common phrase in a compelling way. [11:25] The ABCDIY bio mistakes people make when crafting a speaker bio (and these mistakes will land you in the round file.” [14:24] Why not all types of bios have the same impact (and how to know which kind of bio you need.) [18:58] Nancy does a live “bio makeover” on Melanie’s one-sheet bio. [24:39] Why specific examples can be more magnetic than general results.   About the Guest Since 2009, Bye-Bye Boring Bio 2020 Workbook Author and Get Known Get Paid Mentor Nancy Juetten has upgraded bios for leaders, speakers, experts, and authors who once struggled to broadcast their brilliance on paper or online. With her workbook, Broadcast Your Brilliance Boot Camp and other programs, she created a multiple six figure business that serves clients around the world, while earning loyal fans and followers who value her “all of the help and none of the hype” advice. She says a brilliant bio opens the door to something more … instead of a snore. Make yours memorable now.   Resources Mentioned in This Episode: Get access to the Bye Bye Boring Bio Workbook at byebyeboringbio.com Join Nancy’s next Podcast Visibility Live Lab Get Access to 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients when you join my Amplify Your Authority FB Group. 

Episode 264: Transform Your Speaker Bio From Wallpaper To Wow with Nancy Juetten

‘Tis the season to set new goals for the new year. But did you know that 80% of goals set on New Years are never realized? For entrepreneurs, often the inspiration for a goal isn’t anchored with a commitment and as urgent issues crop up throughout the year, it's easy for New Year's goals to get pushed to the back of your mind. But let’s make this next round of goals stick. Before you finalize your goals, pick a theme so that the goals you set become a powerful compass for your decisions, habits and mindset. To close out 2021 with Amplify Your Success Podcast episode 263, I’m re-airing an episode of #NextLevelInfluence that I co-host with Samantha Riley (Host of Influence by Design Podcast), to show us how to create a personal brand that gives us freedom as we evolve. Join us in the Amplify Your Authority Facebook Group to share what your theme is for this year. Key Takeaways [4:24] Why setting a theme for your year helps you overcome “goal fade” [4:55] Over 80% of goals set on New Years are never realized [6:31] Sam shares how reflecting on the last year helps her set a theme [8:54] Melanie & Sam share their 2020 themes and how that played out [13:15] Melanie talks about trying on different words until you feel a click [15:11] Sam unpacks how your word becomes a filtering system for goals and decisions throughout the year [20:00] Melanie talks about Neuro-Linguistic Programming and modeling as a way of aligning habits with your theme [23:16] The importance of coaching to help you close the gap between your theme and your actual results.   About my Guest Host Samantha Riley is an international speaker, #1 best-selling author, creator of The Thought Leaders Positioning Model™, and host of the Influence by Design Podcast. Over the past 26 years she’s built several successful businesses, and built her first 7 figure business from the ground up by my late twenties. She works with thought leaders, authors, speakers, coaches and consultants, helping them create profitable businesses that allow them to live the lifestyle of fulfillment and freedom they desire.   Resources Mentioned in This Episode: The Thought Leaders Business Growth Planner https://samanthariley.global/plan Profit Explosion Toolkit https://www.ProfitExplosionToolkit.com Tune in to the Next Level Influence show each Tuesday here Get Access to my 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients when you join my Amplify Your Authority FB Group. 

Episode 263: The Missing Step in Setting Goals for Your Business

Do you know what your personal brand says about you…before you ever talk with a prospect? A personal brand speaks volumes about who you are (and is a key part of building the Know, LIke and Trust factor in your market.) Christine Gritmon, the hot brand behind “Chat About Brand” joins me on Amplify Your Success Podcast episode 262 to show us how to create a personal brand that gives us freedom as we evolve. Join us in the Amplify Your Authority Facebook Group to talk more about marketing that works! Key Takeaways [4:40] A fundamental misunderstanding of what a personal brand really is. [7:40] How to be memorable in your market without being weird. [13:30] The secret to creating a personal brand that gives you freedom. [20:21] Christine reveals how she uses her online shows and TwitterChats to create her HOT personal brand [26:36] Why having a key message helps your brand “pop” [36:03] The big a-ha Christine had about growth with scalability   About the Guest Christine Gritmon empowers professionals to step into their personal brands in a bigger, bolder way on social media. You CAN do it–she’ll teach you how! She’s spoken on stages worldwide and is a frequent expert guest on podcasts, live streams, Twitter chats, and blog posts, as well as hosting her own weekly Twitterchat, #ChatAboutBrand, and live interview show, Let’s Talk About Brand.   Resources Mentioned in This Episode: Free 15-minute chat where I'll give you at least three things you can immediately do to strengthen your personal brand: https://gritmon.com/connect Get Access to 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients when you join my Amplify Your Authority FB Group. 

Episode 262: Branding Yourself For Success with Christine Gritmon

For many passion-driven entrepreneurs, figuring out the marketing can feel daunting so they avoid developing a plan. With a “trial and error” approach, and one to two solid performing strategies, they end up feeling passed over for great opportunities because their ideal clients can’t “see them” when it's time to book someone. But what if you could simplify your marketing plan (and streamline your marketing efforts) so that it's easier to attract ideal clients? Mostafa Hosseini joins me on Amplify Your Success Podcast episode 261 to reveal a better way to nail down your best performing marketing effort. Join us in the Amplify Your Authority Facebook Group to talk more about marketing that works! Key Takeaways [4:26] How Mostafa’s overwhelm helped him discover the value of simplifying marketing efforts [6:23] The value of pruning what’s not working to identify the marketing effort that performs best [9:35] Why trying to serve everyone is creating marketing overwhelm (and not really working anyway) [13:51] The most effective way to get more customers in today’s market. [21:05] A simple practice of calling current customers that is leading to a lot of new business. [24.33] Mostafa shares his six step simple marketing formula. [27:13] That the differentiating factor is and why we need this in our marketing plan. [33:09] Mostafa’s big why and how it became his guiding force in business.     Resources Mentioned in This Episode: Get Mostafa’s One Page Marketing Plan Template here Get Access to 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients when you join my Amplify Your Authority FB Group.  

Episode 261: 6 Steps To a Simplified Marketing Plan with Mostafa Hosseini

Ever wonder if you REALLY need business coaching? You hear about coaches all the time -- some of them show up in your Facebook feed daily, right? Some of them you hear about from a friend or colleague who is SMASHING IT because of the guidance from their coach. Well, on episode 260 of Amplify Your Success Podcast I’m going to take you through how 90 days of really powerful business coaching can accelerate the right results (and boost of those revenues in the process.) Join us in the Amplify Your Authority Facebook Group as I go live each Wednesday with “#AskMelanieLive!” Key Takeaways [4:22] The important question everyone must ask before planning, goal setting and trying to increase cash flow. [5:07] How clarity helped my client double his rates (which will double his revenue) in the first 6 weeks of working together. [7:30] The clue a business coach looks for to uncover the “consistent predictable cash flow” opportunity that is dormant in your business. [9:10] A key to getting great visibility by being crystal clear on who your real client is. [11:22] How to shift your experience of sales so you can increase revenues. [13:46] Why you can not succeed if you are trying to drive a Ferrari with a Moped engine (aka your mindset needs an upgrade!)   Resources Mentioned in This Episode: Profit Explosion Toolkit The Amplify Mastermind (Now open for applications) Amplify Your Authority Inner Circle VIP Day Packages 

Episode 260: How 90 Days of Business Coaching Can Fix Your Cash Flow

Got a book in your head and can’t write it fast enough? It seems that the biggest block to getting your first draft written is often the noise in your head! Having your own book is a powerful credibility booster (not to mention it's an easy way to get booked on HOT podcasts and get paid speaking opportunities.) My guest Dan Janal has helped thousands of experts write and publish their books and the first step to a successful book is writing a great first draft. He joins me on Amplify Your Success Podcast episode 259 to share his “great first draft” checklist! Join us in the Amplify Your Authority Facebook Group to tell us about the book YOU are writing. Key Takeaways [4:11] How writing a book is a lot like putting puzzle pieces together [6:59] The importance of writing a first draft of your book [11:01] Dan talks about the negative impact of comparing your topic to other books in the market [12:12] How to tease out important stories that establish credibility in your book [17:15] Dan talks through his “great first draft” checklist [28:39] The head games people play on themselves that keep their book from getting written   Resources Mentioned in This Episode: Get Dan’s 3 Keys for Getting Your Book Done - FAST! Get Access to 7 Step Plan to Get Booked, Get Leads and Get 5 Figure Clients when you join my Amplify Your Authority FB Group. 

Episode 259: Transform Your First Draft Into A Great Book with Dan Janal

If you are considering offering a membership program to support clients once they complete your online course, then you’ll want to tune in to this edition of On Air Coaching! My Amplify Mastermind client Julie Hood is in the “hot seat” with the question: “How can I launch my membership quickly to start filling it?” Amplify Your Success Podcast episode 258 allows you to eavesdrop in on this laser coaching session to get some HOT ideas to get members into your membership or group coaching program. Join us in the Amplify Your Authority Facebook Group as I go live each Wednesday with “#AskMelanieLive!” Key Takeaways [4:57] Why it's important for Julie to have a “next step” in order to keep the cash flowing year around. [7:39] How to find Julie’s “low hanging fruit” and get faster results. [9:52] I tell Julie how to use personal video follow up to get current clients “off the fence” and into her program. [11:59] A tip on how to bundle her continuity program with her initial online course to increase enrollments. [12:41] When to introduce “bring a friend” specials to quickly boost enrollments. [15:.04] What to do to maximize her Black Friday sale (I get her to pivot on her offer.)   Resources Mentioned in This Episode: Meet Julie Hood of Course Creators HQ The Amplify Mastermind (Now open for applications) Amplify Your Authority Inner Circle VIP Day Packages 

Episode 258: Key Strategies When Launching a Membership Program - On Air Coaching With Julie Hood

Could you improve your results by 800% right now? Chances are you just thought of all the reasons why you couldn’t do that, right? What if you knew that improving results starts with your THINKING and BELIEF and then you discover what to do differently? Our mindset has a huge impact on our results, and our ability to raise our authority and influence in our marketplace. Fears, limits, and conflicted feelings can cause you to play it safe instead of taking a leap of faith In Amplify Your Success Podcast episode 257, I'm joined by Nina Cooke of The Entrepreneur’s Inner Game Podcast, to talk about how to overcome a common mental obstacle of “not feeling good enough.” This is a must-listen as you discover simple ways to reframe your thinking to activate an unstoppable momentum to grow your business. Be sure to join the conversation in the Amplify Your Authority Group.   Key Takeaways [5:08] Nina’s definition of mindset and why how we perceive things has such a big impact on our attitude. [9:41] What to do differently if you have a pervasive habit of negative thinking. [17:15] The surprising feedback Nina discovered when she surveyed her list about their biggest concerns and challenges. [20:57] How to shift your perspective to the positive, even when what you are doing doesn’t seem to be working. [30:08] Why Nina would have stopped playing small earlier (you’ll want to tune in to this part!)   About The Guest Nina Cooke helps 6 and 7 figure coaches, consultants, and experts to build authority and boost their profit by creating an unstoppable mindset. Nina has worked with 100s of established entrepreneurs, helping them to increase their profits by up to 800%. The host of “Entrepreneur’s Inner Game Podcast, she has interviewed world-class entrepreneurs and best-selling authors. She’s been featured in Entrepreneur magazine, on BBC Radio, and on top podcasts.   Resources Mentioned in This Episode: Use Nina’s Millionaire Mindset Scorecard co.uk/scorecard 

Episode 257: How To Overcome 'Not Feeling Good Enough' Syndrome With Nina Cooke

When an ideal client stumbles across your website, do they quickly know that YOU are the go-to expert so hire you? When your marketing message “pops” and your ideal client hears themselves in your message and your offer is super-compelling, then sales tend to flow in quickly. But if that’s not the case in your business, chances are you need to narrow your marketing niche. In Amplify Your Success Podcast episode 256, I'm joined by my VIP client Paul Higgins to deep dive into how niching down your market can help you feel more confident AND makes it easier to stand in a crowded market. Be sure to join the conversation in the Amplify Your Authority Group.   Key Takeaways [4:56] What working for the Coca-Cola company taught Paul about the power of a clear niche in branding and messaging. [7:45] The stadium analogy and why you don’t need lots of clients, you just need to show the right clients how you solve their problems. [14:03] Why not having the right niche was making Paul unhappy and affecting his business mindset. [19:22] How a simple shift in how Paul positioned his own offering helped him regain his momentum and increase sales. [22:29] A valuable example of how market research can help you narrow down your niche effectively. [24:30] How to avoid being spammy on LinkedIn but leverage the valuable connections in your market niche.   About The Guest Paul is a Sales Strategist, Lead Generator, Host of Accelerate Sales Podcast, Author, and Business growth strategist for consultants and SaaS partners. Paul has 28 years of experience in sales and marketing, finishing up an 18-year gig at Coca-Cola driving the marketing strategy for a $700m+ Business Unit. In 2011 he left to manage his inherited kidney condition and had a successful transplant in February 2019. With his newfound energy, Paul loves to run his business, spend time with his family and give back.   Resources Mentioned in This Episode: Discover Your Ideal Client profile with Paul’s Quiz Melanie’s VIP Packages 

Episode 256: How to Niche Down to Accelerate Sales With Paul Higgins

Visionary entrepreneurs, thought leaders and change makers can discover how to boost influence, expand income and create a business that they love. Profit amplifier Melanie Benson hosts and invites influential guest experts to share essential insights to achieving bold goals.

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