During episode 363, co-hosts BL Ochman & David Erickson discuss Amazon's creepy home robot Astro, as well as: A study suggesting that jerks are jerks, online or off Sleep Number's content marketing campaign 5 new Twitter features, including business profiles A design firm's brilliant mock condom ads Amanda Gorman's Estee Lauder sponsorship gig Minnesota Vikings' stadium experiential marketing Branding NFTs BrightLocal's marketing of their online reviews survey Google embeds a guitar tuner in search LEGO partners with Fender for a Stratocaster kit Seasonal Salted Nut Rolls Amazon's creepy Astro robot Facebook's whistleblowers FTC to crack down on fake reviews Pathetic email pitches Clubhouse shorts creators Top online review factors Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/363 Connect with the show on social media Subscribe to the weekly eNewsletter 

Beyond Social Media: The Marketing, Advertising & Public Relations Podcast

? Amazon's Creepy Astro Home Robot

 During episode 362, host B.L. Ochman interviews Shelly Palmer, expert on cryptocurrency and the role it will play in marketing and commerce. Among the topics we cover in this interview:  - Defining basic cryptocurrency terms - What is DeFi? - What’s a smart contract? - What is de-centralized banking? - How does blockchain work? - Is the IRS watching crypto? - Crypto taxes - What are stable coins? - What are NFTs? - How NFTs can be used - NFTS: financial freedom for artists - Crypto democratizes the art biz - Crypto & Web 3.0 - How brands can use crypto - Brands have NFT FOMO - El Salvador using crypto as currency - Bitcoin is volatile - What’s a hodler? - Understanding Tokenomics - War over decentralized finance is coming - Impact of decentralizing finance - Role of the metaverse - Metaverse is a shiny new object Video, Show Notes & Links: https://beyondsocialmediashow.com/362 Connect with the show on social media Subscribe to the weekly eNewsletter 

?️ Crypto In Marketing & Commerce With Shelly Palmer [Interview]

 During episode 362, host David Erickson interviews Minnesota-based bassist, songwriter, prolific band member, and musical entrepreneur David LeDuc. Among the topics we cover in this interview: - David's musical career - The effect the pandemic had on musicians’ lives - David's efforts at marketing himself and his bands - How he crowdsourced his solo album, and - David's current musical endeavours Video, Show Notes & Links: Audiolicious.tv Connect with the show on social media Subscribe to the weekly eNewsletter 

?️ Music Marketing With David LeDuc [Interview]

During episode 361, co-hosts BL Ochman & David Erickson discuss paid tickets for Twitter Spaces, as well as: Lyft and Oscar Meyer co-brand a Weinermobile lift The White House's pro-vax influencer campaign Google My Business' prominence signal Robot lawyers Walmart's advertising network Moms against misinformation Alan Page isn't notable enough for Twitter Facebook post plagiarism The Milk Crate Challenge Microsoft 11 support Influencer compensation survey Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/361 Connect with the show on social media Subscribe to the weekly eNewsletter 

?️ A Ticket To Twitter Spaces

 During episode 360, host B.L. Ochman interviews Curtis Boyd, CEO of Objection.co. He explains how to fight fake online reviews. He also shares the amazing story that led him from nursing school to MIT and his online career. Among the topics we cover in this interview: - A challenge changes Curtis' life - The doctor who paid off Curtis' $32K student loan and inspired his business - Inspired by Elon Musk to go to MIT - How many fake reviews are online? - What kind of reviews can be removed? - What kind of reviews can't be removed? - How to prevent bad reviews? - How to respond to bad reviews - How neural networks relate bad reviews - Alexa: is this review fake? - Who should we trust? There's an app for that! - and lots more! Curtis Boyd started the reputation management firm, Ocjection.co at the end of Nursing School. Right before he graduated, a local physician told him he'd pay off his $32K student loans if Curtis could figure out how to remove a fake bad review that was costing him patients. When Curtis succeeded, the doctor immediately wrote him a check and introduced him to an entire physician network. Boom! He found himself with hundreds of clients and decided to get a master's degree in coding at MIT. Over 1000+ customers later, Objection Co has identified and removed thousands of illegitimate online reviews. Video, Show Notes & Links: https://beyondsocialmediashow.com/360 Connect with the show on social media Subscribe to the weekly eNewsletter 

?️ Online Review Management With Curtis Boyd [Interview]

During episode 359, co-hosts BL Ochman & David Erickson discuss doctors spreading vaccine misinformation on Doximity, as well as: A TikTok campaign in real life Yelp's COVID labels Instagram's new blocking feature A brain/computer interface that inputs full sentences from your thoughts Twitter's redesign Twitter Spaces' new multihosting feature Snopes forced to retract plagiarized articles Vikings quarterback Kirk Cousins anti-vax PR fiasco Twitter's cropping bias A survey of content entrepreneurs Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/359 Connect with the show on social media Subscribe to the weekly eNewsletter 

? Anti-Vax Doctors & NFL Players Damaging Brands

During episode 358, co-hosts BL Ochman & David Erickson discuss the Wall Street Journal's superb investigative journalism revealing how TikTok's recommendation algorithm works, as well as: TikTok's push to get users to remake classic commercials Non-fungible tokens for Coca-Cola and Twitter The rise of low-fidelity video ads Google's adoption of email authentication protocols More Google My Business call data Amazon measures in-store customer experience Social media's anti-semitism problem Kraft ice cream Middle-aged dancing guys Influencer spending Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/358 Connect with the show on social media Subscribe to the weekly eNewsletter 

TikTok's Algorithm & Re:Make Classic Commercials

 During episode 357, host David Erickson interviews branding and public relations expert Coral Graszer, Senior Public Relations & Communications Manager at Fiskars Group, about how literature and music played a role in her PR career, branding, influencer marketing, and much more. Coral earned her B.A. from UW-Madison in 2011 with a double major in Communication Arts and English Literature. Since graduating, she has explored many different areas within the marketing industry, including brand management, event planning, corporate communications, media relations and influencer marketing. She has held roles as a Public Relations Executive representing companies like 3M and Valspar, a Global Producer for the Apparel and Accessories categories at Target Corporate, and is currently the Senior Public Relations & Communications Manager at Fiskars. Video, Show Notes & Links: https://beyondsocialmediashow.com/357 Connect with the show on social media Subscribe to the weekly eNewsletter 

?️ Brand & Influencer Marketing With Coral Graszer [Interview]

During episode 356, co-hosts BL Ochman & David Erickson discuss the backlash over Culper Precision’s Lego kit for a Glock handgun, as well as: Improv Everywhere's New York city dance party Google's test of seller ratings in search Twitter's Non-Fungible Tokens Amazon's Kindle Vella serialized fiction platform Twitter's testing of new conversational features Instagram's Reel advertising BusinessInsider's clever welcome email Facebook launching it's Substack clone, Bulletin The advent of the college athlete influencer This Week in Cuba Twitter Space DiGiorno's crowdsourced slogan An Amazon contractor gets fired by bot Emails on packaging Clubhouse demographics Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/356 Connect with the show on social media Subscribe to the weekly eNewsletter 

Backlash Over Lego-Modded Gun ?

During episode 355, host B.L. Ochman interviews ad contrarian Bob Hoffman, author of five Amazon #1 selling books about advertising. Bob is also one of the most sought-after international speakers on advertising and marketing. He is creator of the popular “The Ad Contrarian” blog and newsletter, named one of the world's most influential marketing and advertising blogs by Business Insider. Bob has been CEO of two independent agencies and the U.S. operation of an international agency. In 2012 he was selected "Ad Person of the Year" by the San Francisco Advertising Club. Bob's commentary has appeared in the BBC World Service, The Wall Street Journal, The New York Times, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcastng, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world. Video, Show Notes & Links: https://beyondsocialmediashow.com/355 Connect with the show on social media Subscribe to the weekly eNewsletter 

?️ The Dangers Of Digital Advertising With Bob Hoffman [Interview]

During episode 354, co-hosts BL Ochman & David Erickson discuss Spotify and Facebook's Clubhouse clones, as well as: A Twitter thread that made it to the silver screen Google's breaking news warning A clever list building tactic Digitally resurrecting murdered journalists How to scare phone spammers Twitter's ticketed Spaces A LEGO typewriter set Hyundai acquires Boston Dynamics and cuts a strange video to celebrate Apple is out to destroy your open rates family and friends word of mouth Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/354 Connect with the show on social media Subscribe to the weekly eNewsletter 

? Twitter Spaces, Spotify & Facebook Live Audio Wars

During episode 353, host David Erickson interviews Alberto Monserrate, CEO and co-founder of NewPublica, a Minnesota public relations firm specializing in multicultural communications. They discuss the diversity within communities of color and the intricacies of communicating with them. Alberto is a leading authority on multicultural communications and marketing in Minnesota and has been a regular commentator in the Star Tribune, Pioneer Press, Minnesota Public Radio and other Minnesota business media. He was elected to the Minneapolis School Board in 2010, serving as chair from 2012 to 2014. Alberto is Currently the board chair of Great Minnesota Schools, is the former board chair of Hiawatha Academies and served on the founding boards of KIPP Minnesota and Twin Cities Academy. He served on the board of the Minnesota Broadcasters Association and on the advisory editorial board of Minnesota Business Magazine. He has worked with Radisson Hotels International, Ameriprise Financial, Wells Fargo Advisors, Latino Communications Network, Minnesota Senate and Minneapolis Public Schools. Video, Show Notes & Links: https://beyondsocialmediashow.com/353 Connect with the show on social media Subscribe to the weekly eNewsletter 

?️ Multicultural Marketing With Alberto Monserrate [Interview]

During episode 352, co-hosts BL Ochman & David Erickson discuss media coverage of the Tulsa Race Massacre, 100 years after the fact, as well as: Oreo's offering to aliens The soft power of brands Amazon supports marijuana legalization Dunkin' sells paint Apple's privacy commercial Amazon Sidewalk risks Hootsuite jacks long-time customers Twitter reinstates certifications Stetson disowns hatWRKS Music streaming Influencers' earnings Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/352 Connect with the show on social media Subscribe to the weekly eNewsletter 

Media Coverage Of Tulsa Race Massacre...A Decade Later

During episode 351, host B.L. Ochman interviews Tom Herman, Vice President of Business Development for AirCarbon Pte Ltd about reducing climate change by gamifying non-fungible tokens (NFT) of carbon offsets. Tom brings over 20 years of executive experience starting companies and leading product development teams. He currently serves as the Vice President of business development for AirCarbon Pte Ltd, a Singapore based commodities exchange built on blockchain for carbon trading. He was the CEO and co-founder of DashBid Media, a video advertising exchange in New York City and the 2nd fastest growing company in NYC in 2015. Tom also served as COO of JumpTV where he built operations for streaming over 200 live linear TV stations leading up to JumpTV’s IPO. In addition to carbon trading, he has built platforms and exchanges for the travel, real estate, video advertising, and streaming media industries. Tom’s career began in Boston, MA and has ranged from Indonesia, the Caribbean, and Latin America to Singapore where he currently resides with his family. Tom was featured in the 2020 Artisan Entertainment movie Startup.com about the formation of govWorks during the dot com bubble. Video, Show Notes & Links: https://beyondsocialmediashow.com/351 Connect with the show on social media Subscribe to the weekly eNewsletter 

?️ Gamifying Carbon Offsets With Tom Herman [Interview]

During episode 350, co-hosts BL Ochman & David Erickson discuss the Disney Imagineering Group's development of a free-standing robotic Groot, as well as: YouTube's new audio ad format Google's LaMDA AI model Hulu's self-serve advertising About This Site coming to a search near you The brand texting trend Mattel wants to recycle your old Barbies Snap's Spectacles are back in AR form India wants to erase "Indian Variant" from social media Google Analytics 4 readiness Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/350 Connect with the show on social media Subscribe to the weekly eNewsletter 

? Disney Is Building Bi-Pedal Robots For Its Theme Parks

This is the audio version of the Beyond Social Media Show, a weekly video podcast broadcast live every week on YouTube. Co-Hosts B.L. Ochman and David Erickson address all aspects of content, social media, advertising, marketing, public relations and media in an irreverent, fast-paced style. The Beyond Social Media Show addresses the following topics: * Worst marketing stories of the week * Best marketing stories of the week * Shiny new tools * The Daily Numbers Each episode is 30-45 minutes long. Audio and video of each episode is posted shortly after the live broadcast to the Beyond Social Media Show blog (https://BeyondSocialMediaShow.com/). along with links to all the stories, tools, and statistics we discuss. Follow the show on social: https://beyondsocialmediashow.com/connect Subscribe to the show's eNewsletter: https://beyondsocialmediashow.com/newsletter

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