Learn from the three legal industry's SEO and content marketing experts as they have a candid discussion and give you some insider information that will help your law firm or medical practice rank higher in Google and Bing. Meet the experts: Alex Valencia | We Do Web Content: Co-founded We Do Web Content, an Inc. 5000 (2020) company in 2008. Member of Forbes Council and Search Engine Journal contributor. Master of business development and business growth. https://www.linkedin.com/in/wedowebco... Jason Hennessey | Hennessey Digital: Jason Hennessey is an internationally-recognized SEO expert, author, speaker, entrepreneur, and business executive. Since 2001, Jason has been reverse-engineering the Google algorithm as a self-taught student and practitioner of SEO and search marketing. https://www.linkedin.com/in/jhennessey/ Seth Price | Blue Shark Digital: Managing partner at Price Benowitz LLP. A personal injury attorney who has mastered scaling my firm and is now helping other B2C attorneys do the same through SEO and digital marketing strategies. https://www.linkedin.com/in/sethprice/ Three marketing experts walk into a studio ...There's no punchline, just a few successful SEO and content marketing experts chatting and putting you on to some incredibly valuable [SEO] game. Alex Valencia, Jason Hennessey, and Seth Price had helped lawyers rank in the search engines before Google was a household name. Join them for this FREE webinar; we promise it will be worth your time! What’s in it for you: You want to be the "go-to practitioner" in your area, right? Discover how to use your competitors’ online gains to your advantage (aka reverse engineering Google’s algorithm). Your customers won’t find you if they don’t see you. Understand why your page rank is still as crucial as ever. What you're doing now isn't working, so stop spinning your virtual wheels! Instead, get the low-down on SEO and content marketing best practices for 2021: inspiration and creativity. You’d be crazy not to want to be a part of a chill conversation with the industry’s leading legal SEO and content marketing experts.---#SEO #ContentMarketing #LegalSEO #SEO #ContentMarketing #LegalSEO #SEOForLawyers #SEOforDoctors #MedicalSEO

SEO Happy Hour

Learn from Three of Legal Marketing's Best SEO & Content Marketing Experts Part 1

in the thick of the COVID-19 outbreak it is not just human lives at stake, but businesses as well.  Many companies are overwhelmed with an abundance of state and federal mandates, as well as employee concerns that are changing the way we do business.  2020 started with owners and executives conducting business as usual.  Managers were putting a pre-coronavirus business plan to action, accounting departments paid bills and issues paychecks while administrators and HR representatives focused on hiring and retention.  Now, what happens post coronavirus, do we freeze up and hope things will just go back to normal, or should we be proactive in getting in-front of how we manage our business in this new world?    Today we have new legislation and state mandates being written every day that affects our businesses.  CARES Act, Social Security Tax Deferral, furloughing vs. termination were not topics on the agenda a few months ago.  As federal and state governments issue new emergency orders, and the government continues to provide economic relief packages, do you know how they may affect your business?  Do you have professional support to help navigate payroll, benefits, workers comp, and HR issues as they relate to your business?  What is your go-forward business plan? https://www.totalbizgroup.com/ We Do Web Content: Legal Marketing

Getting Through the Pandemic with help from your PEO?

In the thick of the pandemic it is not just human lives at steak, but businesses as well.  Many companies are overwhelmed with an abundance of state and federal mandates, as well as employee concerns that are changing the way we do business.  2020 started with owners and executives conducting business as usual.  Managers were putting a pre-coronavirus business plan to action, accounting departments paid bills and issues paychecks while administrators and HR representatives focused on hiring and retention.  Now what happens post coronavirus, do we freeze up and hope things will just go back to normal, or should we be proactive in getting in-front of how we manage our business in this new world?    Today we have new legislation and state mandates being written every day that affects our businesses.  CARES Act, Social Security Tax Deferral, furloughing vs. termination were not topics on the agenda a few months ago.  As federal and state governments issue new emergency orders, and the government continues to provide economic relief packages, do you know how they may affect your business?  Do you have professional support to help navigate payroll, benefits, workers comp and HR issues as they relate to your business?  What is your go forward business plan?   Professional employer organizations (PEOs), alternatively known as HR outsourcing organizations, are go-to partners when it comes to getting assistance with the administrative tasks that come with owning and operating a business.  From help with payroll and human resources (HR), to employee benefits, risk management as well as helping with state and federal changes, such as the CARES act.  PEO provide the back-office support to help your business navigate these unprecedented times.    That said, I’m delighted to introduce Keith Tirico, owner of Total Business Group, to the SEO Happy Hour podcast. Keith is a great friend, fellow entrepreneur, and expert in the PEO field.  He has spent the past few years working with a variety of PEO’s, insurance brokerages, and service providers to help business owners streamline operations, reduce operational costs, and decrease employment liability.  Keith truly loves helping business and is here today to help you all better understand PEO and the benefits that come with outsourcing.   Join us as Keith and I discuss some of the following topics related to PEO and how partnering with a PEO can help with the current pandemic.   Video 1- What is a Professional Employer Organization (PEO)?: What are PEOs and what services do they provide? Business owners can wear many hats, how can a PEO alleviate the additional work? What are the business benefits of a PEO? How can they cut costs? Find Keith: https://www.totalbizgroup.com/ Visit Our site at: http://wedowebcontent.com/    

HR Outsourcing Companies Playing a Major role in helping businesses

  The legal pressure on the pharmaceutical companies involved in America's opioid crisis is ramping up! I'm joined today by attorney Doug Zanes of Zanes Law, an Arizona-based injury law firm that serves clients nationwide. Together, we'll discuss the ongoing legal cases against opioids manufacturers, including the implications of Purdue's bankruptcy filing and Oklahoma's landmark $572M verdict against Johnson & Johnson. We'll also talk about the future of mass torts involving the role drug manufacturers played in the opioid crisis.   Update 10/4/19: This interview was taped before J&J's recent $20.4M settlement agreement with two Ohio counties.     Brought to you by: We Do Web Content and SEO Happy Hour https://www.wedowebcontent.com/ https://zaneslaw.com/  

"The Opioid Crisis: Mass Torts and Multi-Million Dollar Verdicts

In this episode of SEO Happy Hour, I decided to interview my friend and #jiujitsu teacher, Sensei Yaniv. Sensei Yaniv is a father, brother, husband, business owner and proof of process bringing promise. We dive in the process of life, jiujitsu, business and marketing.   Content Marketing and SEO with We Do Web Content   Sensei Yaniv Website: http://www.teamcrave.com/

SEO Happy Hour: Interview with Sensei Yaniv Crave Jiujitsu

In this episode of SEO Hour, we talk about capturing new leads and building our lists using lead magnets and bait. How to bait the hook to suit the fish. Are you using targetted content to get users to leave their contact info with you? In this episode I dive into several baiting I use internally and for my clients to create and grow my list and how I create content to now nurture that list using social media, email marketing and more.    https://www.wedowebcontent.com/blog/content-marketing-bait-hook-suit-fish/ Legal Content Writing Law Firm SEO

Bait The Hook to Suit The Fish: How to Capture Your Ideal Clients

In this episode of SEO Happy Hour we dive into the strategies we use to help our clients rank in the zero position on Google. Learn about rich snippets, content creation, link authority and more.

leverage Google's Featured Snippets for Your Law Firm

In this episode of SEO Happy Hour, we dive deep into developing a solid and proven content strategy for your law firm. We discuss, blogging, article writing, FAQ's, featured snippets, and foundational content. Our training is proven by our law firm website case study and content plan. Start watching now and learn how to take market share from your competitors. 

How to Develop a Kick-Ass Link Loving Law Firm Content Strategy

In this webinar Jordan and I go through the October Google update regarding non-secure websites and the SSL certificate. You'll learn the why, the how the reasoning and the benefits. https://www.wedowebcontent.com/

HTTP vs. HTTPS:

In this episode of SEO Happy hour, our team of SEO experts dive into a client case study. This is highly competitive a personal injury and SSD firm. In the video, we show you where we started to where we are today using all of our strategies including public relations. Everything from SEO Audit to content strategy and PR link building.   During the training, you'll learn... How we quickly catapulted the value and traffic of one law firm's website How you can calculate the organic value of your own website And most importantly...how you can do the same thing for your law firm's website Plus much more! www.wedowebcontent.com

How to Increase The Ranking and Organic Value of Your Law Firm Website

In this episode of SEO Happy Hour, we have the pleasure of having SEO rockstar Eric Enge of Stone Temple Consulting with us. Eric, Jason and me go through content, SEO case studies and prove the value of good content.  Eric drills down several SEO case studies and proves the ranking power of content and links working together for a cohesive and powerful digital strategy. How are you developing links and content for your business? What are social channels ad influencer relationships you using in your strategies? Watch now and learn how Eric and his team help their fortune 500 clients get results. Eric's Bio: Eric was named 2016 Search Marketer of the Year (Male) at the Landys (http://searchengineland.com/2016-landy-awards-winners-260063), and 2016 Search Personality of the Year at the US Search Awards (http://www.ussearchawards.com/2016-winners), and Stone Temple Consulting was also named Best Large SEO Agency of the Year at the US Search Awards. Eric has been speaking about digital marketing for more than a decade. He keynotes many conferences every year, including this year's Pubcon Las Vegas in a joint keynote with Gary Illyes. Eric is co-author of The Art of SEO (http://shop.oreilly.com/product/0636920032908.do), and also writes columns for sites such as Search Engine Land, and Moz. Eric is the Founder and CEO of Stone Temple Consulting (STC), a 70 person digital marketing agency based in Massachusetts, and STC offers content marketing, SEO, and social media services. STC's clients include some of the world's largest e-tail sites and brands. At We Do Web Content we develop SEO, Content and email strategies for developing leads and nurturing those leads.   Law firm SEO, Legal marketing, Content marketing,  https://www.wedowebcontent.com

SEO Happy Hour: Guest Eric Enge "Why Good Content Must Die"

In this episode, we talk about the difference between web development and SEO. Do you know the difference?  When buying or updating your website, t is important to keep in mind that your designer and developer may not optimize your website for user experience, for technical issues like slow speed, 404 errors, meta data like h1 tags or duplicate content. Your web developer/designer may be designing and creating a custom website for you. Therefore, its imperative that if you are going from a current site to a new design or upgrade, make sure to ask or hire a technical SEO to run an audit and fix any current issues that may hinder the performance of your new website.   Need help with an audit? Schedule one here: https://www.wedowebcontent.com/free-content-analysis

SEO Happy Hour: The Difference Between Web Development and SEO

In this Podcast we will teach you how to Measure the Effectiveness of Legal Directories and Help Justify the Cost. In this video webinar Jason and I go through how to reverse engineer the value of the legal directories lawyers are being sold ion. Learn how to use the legal directories for indirect SEO value and get the scoop on choosing and negotiating with the directory sales people.

The Truth About Legal Directories

In this episode of SEO Happy Hour, I dig into legal blogging and share some unique tips that will help you get started creating a new blog in no time. Stop taking blogging advice and learn how to build ranking foundational content that ranks and drives traffic.

SEO Happy Hour: Blogging Strategies for law firms

SEO Happy Hour is an enthusiastic marketing driven podcast targeted to marketers, and small business owners wanting to learn and keep up to date on search and digital marketing trends. Hosted by the co-founder of We Do Web Content Alex Valencia, and joined by the powerhouse team of search experts and content marketers we bring you the best and true testaments to digital marketing for law firms and small businesses. Who should Listen: Anyone looking to drive leads to their web presence through SEO, Content Marketing, and Social. Lawyers Legal Marketers Doctors Small business owners Realtors, and more What we'll cover: Google Trends and Algorithms SEO SEM PPC Content & Content Strategy Social Marketing Trends Blogging Email marketing and lead nurturing Come hang out with us weekly, grab a drink, sit back learn and have fun.

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SEO Happy Hour

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