Welcome to the Books, Brands, and Business podcast with your host, Chris O’Byrne, from JETLAUNCH.net. My guest today is Polly Letofsky, the author of Buzz Bites: 121 Book Marketing Nibbles, Buzz: Your Super Sticky Book Marketing Plan, and 3mph: The Adventures of One Woman's Walk Around the World.Polly is also the owner and founder of My Word Publishing. As she says on her website, “At My Word Publishing, we want authors to birth the book of their vision seamlessly, swiftly, and affordably.”However, the main focus of our talk today is her walk around the world from 1999–2004, where she walked 14,124 miles through 22 countries and 4 continents, and raised $250k in 13 currencies for breast cancer research.Thanks for coming along for the ride. If you want to be part of a tight-knit community of people learning how to make money with their books, join my FB group at jetlaunch.link/group. That’s the best place to ask me questions and get fast answers.To learn more about Polly Letofsky, head over to mywordpublishing.com to learn how they can help you navigate the new world of self-publishing.

Books, Brands, and Business

BBB14: Interview with Polly Letofsky

My guest today is Ryan Reger, the author of Streams of Income and several other books.In addition to being an author, Ryan is an ecommerce expert and the founder of several businesses. He is also a course creator and has a podcast called Streams of Income Radio.

BBB13: Interview with Ryan Reger

My guests today are Tammie and Rob Chrin. Tammie and Rob began selling on Amazon in 2014 testing out retail arbitrage and online arbitrage (RA/OA) and it proved to be very successful all the while doing it part-time. After that initial success, they realized that arbitrage wasn’t the business model they were interested in and decided that the private label business model was a better fit. They pursued that, released several private label products and became aware of print on demand (POD) for both Amazon Merch and Amazon Kindle Direct Publishing (KDP). Tammie pursued the KDP direction creating low-content/no-content books, but had difficulty getting her books to sell online. Then, she came up with a strategy to create branded, customized low-content/no-content books for businesses, which became the KDP 4 B2B model to create a recurring income stream.

BBB12: Interview with Tammie and Rob Chrin

My guest today is Mike Saunders, the author of Authority Selling. Mike is also known at the Authority Positioning Strategist and helps to position authors as an influencer in their niche or industry to attract more clients, increase your profits, and make more impact.Thanks for coming along for the ride. If you want to be part of a tight-knit community of people learning how to make money with their books, join my FB group at jetlaunch.link/group. That’s the best place to ask me questions and get fast answers.

BBB11: Interview with Mike Saunders

My guest today is Robin Colucci, the author of How to Write a Book That Sells You: Increase Your Credibility, Income, and Impact. Robin is also a sought-after book writing coach who has helped several authors write books that have hit the New York Times bestseller list plus many other bestseller lists. She provides a ton of useful information and tips in this interview, and I’m excited to share it with you.

BBB10: Interview with Robin Colucci

My guest today is Alex Groenendyk. Alex is the author of This Is Who We Hire: Employers reveal how to: Get a job. Succeed in it. Get promoted.This a really fun interview because Alex reveals how he has sold thousands of copies of his book, making well over half a million dollars, by doing a joint venture with a university. He also tells us how he used LinkedIn for a powerful marketing campaign.If you want to be part of a tight-knit community of people learning how to make money with their books, join my FB group at jetlaunch.link/group. That’s the best place to ask me questions and get fast answers.For all show notes, links, and transcriptions, just head over to jetlaunch.net/podcast.

BBB9: Interview with Alex Groenendyk

My guest today is John Hoskins. John is the author of Level Five Selling: The Anatomy Of A Quality Sales Call Revealed and his soon-to-be-released book: Level Five Coaching System: How Sales Leaders Are Developing Preeminent Sales Teams.If you want to be part of a tight-knit community of people learning how to make money with their books, join my FB group at jetlaunch.link/group. That’s the best place to ask me questions and get fast answers.For all show notes, links, and transcriptions, just head over to jetlaunch.net/podcast.

BBB8: Interview with John Hoskins

Welcome to the Books, Brands, and Business podcast with your host, Chris O’Byrne, from JETLAUNCH.net.My guest today is Jula Pereira. Jula is a sales coach for women and the author of Six Weeks to Sales Confidence: A Guide for Women.If you want to be part of a tight-knit community of people learning how to make money with their books, join my FB group at jetlaunch.link/group. That’s the best place to ask me questions and get fast answers.For all show notes, links, and transcriptions, just head over to jetlaunch.net/podcast.

BBB7: Interview with Jula Pereira

Today's episode is the audio from a video training I did in my Facebook group: How to Make Money with Books at jetlaunch.link/group. Learn how to write what makes the most money and will help your brand or business the most.If you want to be part of a tight-knit community of people learning how to make money with their books, join my FB group at jetlaunch.link/group. That’s the best place to ask me questions and get fast answers.For all show notes, links, and transcriptions, just head over to jetlaunch.net/podcast.

BBB6: Sell your book with physical products

Welcome to the Books, Brands, and Business podcast with your host, Chris O’Byrne, from JETLAUNCH.net. My guest today is Charlie Gilkey, the founder of Productive Flourishing, a company that helps professional creatives, leaders, and changemakers take meaningful action on work that matters. He is internationally recognized as a thought leader on productivity, planning, strategy, and leadership for creative people.Charlie is the author of Start Finishing: How to Go from Idea to Done (published by Sounds True) and The Small Business Life Cycle (designed and published by my company, JETLAUNCH). He is widely cited in media outlets including Inc., Time, Forbes, the Guardian, Lifehacker, and more. He’s also an Army veteran and near-PhD in philosophy.I especially love this interview because we talk quite a bit about his experience working with a traditional publisher and some of the reasons why you might want to consider taking that route, even though I’m a strong advocate for self-publishing.Charlie also goes into a lot of detail about his launch process, which I think you’ll find invaluable. If you want to be part of a tight-knit community of people learning how to make money with their books, join my FB group at jetlaunch.link/group. That’s the best place to ask me questions and get fast answers.For all show notes, links, and transcriptions, just head over to jetlaunch.net/podcast.

BBB5: Interview with Charlie Gilkey

BBB4: What to write about

My guest today is James Smiley. James is a very successful business coach with an impressive list of accomplishments including helping TeleNav IPO, working for AT&T and other huge companies, and working with people like Robert Herjavec and Kevin Harrington from Shark Tank.James recently released a book he co-authored with Steve Larsen and Josh Forti, along with 26 other successful entrepreneurs, called Influence and Income Online. Not only was I one of the co-authors of that book, but my publishing company, JETLAUNCH, was the designer and publisher and helped launch it to an Amazon bestseller in five categories. We even reached 225 overall in the entire Amazon Kindle store, which is pretty awesome. If you want to be part of a tight-knit community of people learning how to make money with their books, join my FB group at jetlaunch.link/group. That’s the best place to ask me questions and get fast answers.For all show notes, links, and transcriptions, just head over to jetlaunch.net/podcast.

BBB3: Interview with James Smiley

My guest today is Steve Mazzurco. Steve is a former college and pro athlete and is now an entrepreneur, mentor, speaker, and author. His latest book is The 7 Rocks of Life: The Key to Filling Up Your Life Cup.  Steve has a successful business, formed his own charity, and has his own podcast called The Seven Rock Life Podcast that I highly encourage you to subscribe to.If you want to be part of a tight-knit community of people learning how to make money with their books, join my FB group at jetlaunch.link/group. That’s the best place to ask me questions and get fast answers.For all show notes, links, and transcriptions, just head over to jetlaunch.net/podcast.

BBB2: Interview with Steve Mazzurco

Welcome to the Books, Brands, and Business podcast with your host, Chris O’Byrne, from JETLAUNCH.net. This is our very first episode, and I want to give you an overview of what you can expect from this podcast. At JETLAUNCH, my publishing company, we are all about books. We provide all sorts of book services, but the bottom line is that we help you create and leverage a book to build your brand and your business.You see, a book is actually a mini-business. A microcosm, if you will. With a business, you solve a problem for a profit, which is exactly what a book does. A good book, one that you can use to build your brand and your business, has all of the elements of good business, including a hook, an offer, and delivering on that offer. You also have elements of finance, legal issues, sales and marketing, and so on.The focus of this podcast is to help you learn how to build your own book (just like you build a business) and then show you how to use your book to jetlaunch your brand and your business. Now, let’s focus on those two words for a minute: brand and business. Yes, you can have a brand without having a business and you can have a business without focusing much on your brand, but in reality, those two almost always go hand in hand.If you have a business, you probably have a brand without even thinking about it. The brand is people’s image of you and your business. For example, someone might own a laundromat that functions as their business. I’ve seen plenty of laundromats that don’t even have a name other than just “laundromat.” Does that laundromat even have a brand? Yes. The brand is what people think about when they think about that laundromat. It might be as simple as, “Yeah, that’s a pretty dirty laundromat and most of the machines don’t even work.” If that’s the public perception, then that’s the brand.But let’s look at another business where a book has helped build both the brand and the business. Taki Moore is a coach whose business, Million Dollar Coach, teaches coaches how to build a coaching business that takes them to seven figures and beyond. But Million Dollar Coach is more than just the name of his business, it’s also his brand. It’s what people think of when they hear the name Taki Moore. So Taki wrote a book called—you guessed it—Million Dollar Coach. That book has made thousands of people aware of Taki’s brand and his business. Probably hundreds of people have become customers of Taki’s business after reading his book. This is one of thousands of cases where a book has massively helped build a brand and a business.Who else has used books to build their brand and their business? How about Tony Robbins, Brendan Burchard, Russell Brunson, Grant Cardone, and literally thousands of others with seven-figure and beyond businesses. In every case, their book or books played a huge role in building their business and their brand.Done right, your book can be the cornerstone of your business. And in this podcast, you’ll learn how.Some of the podcast episodes will be with authors who have successfully leveraged their book. They’ll talk about how their book helped build their brand. They’ll talk about how they leveraged their book to increase their business, often dramatically. They’ll talk about how they wrote their book and share tips to make that part easier. Other episodes will be me teaching you about specific topics related to books, brands, and business. After over a decade of building a successful publishing company, and being mentored by very successful coaches and entrepreneurs, I have tons of great information to share with you.If you want to be part of a tight-knit community of people learning how to make money with their books, join my FB group at jetlaunch.link/group. That’s the best place to ask me questi

BBB1: Welcome Episode

Learn how to build and leverage your book to massively grow your brand and your business.

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Books, Brands, and Business

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