About the Episode: Simple Copy Changes to Refresh Your Health and Wellness Website.This week on the Go-To Wellness Pro podcast I&apos;m chatting with an amazing guest, Michaela Bucchianeri, Ph.D., LP. small copy changes that can make a big impact on your health and fitness website. The best part is that you can take action and improve your website quickly with the tips & tricks in this episode of the podcast. Michaela is a copywriter and messaging expert who helps health pros attract more dream clients and patients with copy that connects. She filled her own therapy practice with dream clients in under 6 months using the power of words to draw in the right people. Now she helps helpers and healers do the same thing by bringing their in-person magic to the pages of their website. Ever since I first connected with Michaela on Instagram I knew she was the perfect person to share her knowledge of messaging with you. She is such a genuine person and I seriously loved recording this episode with her. In this episode, Michaela shares 5 simple copy changes that you can take action on immediately to refresh your health and wellness website. And as a website designer, I couldn&apos;t help but share a few design and user experience tips that go right along with her suggestions. If you&apos;re looking for website guidance to improve your website and start connecting with your ideal client, then this episode has you covered. You won&apos;t want to miss it! In episode 58: Simple copy changes to refresh your health and wellness website, we cover...Why your main menu is important and what you should have thereCall to Action tips and tricks that will get users hitting that "book now" buttonWhy email list growth is key on your website and how to get started. How to build landing pages that connect and convert using your words. How to use pop-ups effectively to grow your email list and book clients5 quick messaging udpates to get results and book your dream clients on your health website

Go-To Wellness Pro Podcast

58: Simple Copy Changes to Refresh Your Health and Wellness Website

This week on the Go-To Wellness Pro podcast I&apos;m chatting with guest, Michelle Hartzman all about building a health coaching business with predictable monthly income. Plus, how to sell without ever feeling super salesy!Michelle Hartzman is an authentic sales and visibility expert, she helps female online coaches show up authentically as themselves and stand out online while reaching 6-figures+ and beyond. She has a health and fitness coaching background and primarily works with online wellness coaches. She loves helping her fellow colleagues to grow and scale their own businesses. She is the perfect person to come on the podcast and talk all about the topics we cover in this episode. We kick the conversation off by talking about how to build a sustainable coaching business that generates predictable income month after month. Allowing you to live the lifestyle you desire, feel comfortable with money, and build a profitable business that supports your family. Next, we jump into how to sell with ease without feeling salesy. Michelle gives actionable tips on how to master authentic sales without actually feeling like you&apos;re selling anything. Plus, how to sell out your offering whether it&apos;s an online course, digital product, or service-based offering. All around this episode is packed with information! From visibility tactics to sales strategies. And even setting business foundations with money. This episode has a little bit of everything! In episode 57: How to sell with ease and build a sustainable business, we cover...How to achieve a predictable monthly income that is sustainable. How to build a business that allows you to live the lifestyle you desire. Why connecting with your audience and being yourself is important to sales. How to sell without ever feeling icky, slimy, or salesy. Easy-to-implement visibility and sales strategies that you can get started on immediately. 

57: How to Sell With Ease and Build a Sustainable Business

About the Episode: How to get your first paying clients as a nutritionist or health professional with Stephanie LongThis week on the Go-To Wellness Pro podcast I&apos;m chatting with my friend and special guest Stephanie Long all about booking your first paying clients as a nutritionist.Stephanie is a nutrition business coach. She teaches students, recent grads, and new nutritionists how to start and grow a nutrition business through step-by-step programs, industry-specific advice, and intentional marketing and growth strategies.When you&apos;re just getting started as a business owner it can be challenging to get the ball rolling and find clients. Been there, done that. And, so has Stephanie! In this episode, we talk all about why niching down is important and how to do market research to create offerings your audience will love.We cover how to find your first client, and then more clients after that, to grow a thriving a profitable health and wellness business! In episode 56: How to get your first paying clients as a nutritionist or health professional, we cover...How to finally choose your niche and business focus so you can attract the right clients.Why market research is the best way to discover how you can stand out from the crowd.How to start bringing in clients, make money, and get things started.Easy-to-implement strategies to launch your business.How to leverage referrals from others in your industry. And why connecting and collaborating are important. Shownotes: https://julesdesign.co/56-first-paying-clients/

56: How to get your first paying clients as a nutritionist or health professional

About the Episode: The 5 Pillars of Social Media for Your Wellness Business with Andréa JonesThis week on the Go-To Wellness Pro podcast I&apos;m chatting with special guest Andréa Jones all about social media strategy. Andréa covers five pillars to start when building a social media strategy for your practice to grow a robust and trusting community.Andréa Jones is fiercely committed to empowering businesses to utilize the power of social media in a positive and impactful way, without being overwhelmed and drained by it. With over 7 years experience in the game, Andréa hosts the acclaimed podcast Savvy Social Podcast, leads a team providing done-for-you service inside of her marketing agency that was named a Top Digital Marketing Agency in 2021, and serves over 200 students in her membership Savvy Social School. I absolutely loved talking with Andréa about all things social media strategy! We cover multiple platforms, both ads and organic social growth, and so much more. You definitely won&apos;t want to miss this episode if you are looking to see growth on social media.In episode 55: The 5 Pillars of social media for your wellness business, we cover...Why having a social media strategy is important and how to get started. How to set intentions, boundaries, and parameters around your social media strategy. How to create content that connects with your ideal client using the before/after method. Why networking and connecting are key to building organic connections. Plus, how to grow with ads!How to use your metrics and analytics to give your audience what they want to see. 

55: The 5 Pillars of social media for your wellness business with Andréa Jones

This week on the Go-To Wellness Pro podcast I&apos;m chatting with guest Tori Overmyer. We cover a highly requested marketing-related topic...Instagram. Tori Overmyer is a business coach for other coaches. She helps women create and sell their offers on Instagram in order to grow a thriving online business. She specializes in organic Instagram growth and social selling.Tori was a hairstylist for 7 years and she built her entire clientele using Instagram marketing skills. Seeing her success other hairstylists and business owners started to ask Tori for her social media advice – she fell in love with coaching and that’s how the coaching business was born. She’s extremely passionate about helping other women build a business of their own, reach financial goals, and live a life of freedom and independence!I absolutely loved talking with Tori about this constantly evolving platform! She has so much knowledge to share on the subject and we seriously covered it all. You won&apos;t want to miss this week&apos;s episode!In episode 54: Organic Instagram growth and social selling for Health Coaches, we cover...Why you should be using Instagram to market your health coaching business.Why we need to stop blaming the Instagram algorithm and start showing up for our audience. How to find and attract a community filled with our ideal client on Instagram. How to move beyond purely educational content and start selling on Instagram. Plus everything you need to know to be successful with Instagram Stories and Reels.

54: Organic Instagram Growth and Social Selling for Health Coaches with Tori Overmyer

About the Episode: 3 Things to Include on Your Website to Book More Health & Fitness Clients.This week on the Go-To Wellness Pro podcast we are talking about one of the most important topics around your website. Booking clients for your 1-on-1 services or signature programs with ease. In episode 53, I&apos;m sharing 3 things to include on your website to book more health and fitness clients. Plus, more details about my FREE new workshop, The Simplify to Sell Workshop.Your website should act as an employee for your health and wellness business by helping you to earn more leads. A website that "just looks pretty" isn’t strategic and it’s not going to convert. We need to do better than just pretty. That&apos;s why in this week&apos;s episode I&apos;m going to cover the strategy that is needed to build a website that converts curious site visitors into paying clients. In episode 53: 3 things to include on your website to book more health and fitness clients, we cover...Why it&apos;s important to have a clear and defined niche when designing a strategic website. How to connect with your ideal client through quality messaging and design.How to be seen as an authority, go-to expert, within your niche. How to attract more health and wellness clients using your website More details on new ways we can work together and the Simplify to Sell Website Workshop! 

53: 3 Things to Include on Your Website to Book More Health & Fitness Clients

This week on the Go-To Wellness Pro podcast I&apos;m talking with special guest Natalie Gensits from the Wellness Wordshop. If you&apos;ve been struggling to connect with your ideal client then it may be time to look at your messaging. This episode is going to help you resonate with your niche so you can get more clients!In episode 52, we&apos;re covering the #1 thing you need to know about an elevator pitch, why it&apos;s important, and how to get started writing your own. Plus some action-oriented steps so that you can write a pitch that&apos;s created just for your ideal client.Natalie is a content writer and copy coach that connects new health coaches with clients using messaging. She focuses on making content less sales-y and more strategic. Which I&apos;m all about as a website designer too! Strategy is so so so key. This episode will help you start crafting your own elevator pitch so you can resonate with your niche and earn more income online. You don&apos;t want to miss this one! In episode 52: How to craft an elevator pitch that connects with your ideal client, we cover...The #1 thing you need to know about an elevator pitch.Why you need an elevator pitch and what it is. Plus, how to write your own. Why you need an ideal client to create messaging that connects. How to determine who your ideal client is so that you can connect with them.Why your pitch and ideal client are important when it comes to your messaging. Shownotes: https://julesdesign.co/52-elevator-pitch

52: How to Craft an Elevator Pitch that Connects with your Ideal Client

About the Episode: Do you really need a website for your health and wellness business?This week on the Go-To Wellness Pro podcast I&apos;m talking about why you cannot afford not to have a website as a health coach or wellness business owner. My honest opinion is that every single business owner or even aspiring entrepreneur should have a website. Why? Because a website makes you legit. It is basically your business&apos;s virtual storefront so it needs to make a good first impression and connect with your ideal client. It also builds confidence as a business owner. So many of my clients have said that they were embarrassed by their website before we worked together and now they love sharing it with potential clients. You don’t want to be hiding your website, you want to be proud of it. And, your website is a tool for your marketing plan. I like to think of it as the center of a marketing plan where you’re directing traffic to this website...which acts as an employee for your business. It builds connections, takes in leads, and shares value all in one place. And so much of this is running on autopilot.So yes, you need a website. No excuses. This episode will give you more information about what your options are when it comes to building a website for your health and wellness business. By the end, you&apos;ll have a clear understanding if you should DIY or go with a custom website design. In episode 51: Do you really need a website for your health and wellness business?, we cover...Why you need to have a website as a health business owner.  How a website makes you look legit, builds confidence, and is a key tool for your marketing plan.The answer to the question...should I DIY or work with a designer to create something custom? What platforms I recommend as a website designer. How I can support you as a professional designer no matter which design method you choose!

51: Do you really need a website for your health and wellness business?

This week on the Go-To Wellness Pro podcast I&apos;m talking with special guest Dr. Amanda Chay. If you&apos;ve been feeling overwhelmed, overworked, or just like there aren&apos;t enough hours in the day then this episode is going to help you out. In episode 50, we&apos;re covering the steps that lead to burnout as an entrepreneur and exactly what it looks like from a doctor&apos;s perspective. We discuss burnout, pricing strategies to scale, efficiency, outsourcing, and scheduling for success. Dr. Amanda Chay is a time + business strategist that helps high-achieving entrepreneurs streamline their services & pricing, get their time back, and maximize efficiency.She has 4+ years of being a doctor and CEO, 8+ years of post-secondary education, and 10 years in the service industry, so she has seen the devastating effects chronic stress & overwhelm have on our business, health, and happiness.This episode will help you start taking the hustle out of entrepreneurship and get your time + freedom back. Plus, you&apos;ll gain clarity on your growth plan, maximize efficiency, and expand your income.In episode 50: How to Maximize Efficiency and Scale Your Health Business without Burning Out, we cover...What burnout looks like and how to start moving past it. How to efficiently manage your time so that you can have more productive days as an entrepreneur. The best way to streamline your services and pricing to grow your health and wellness business. How to hire a team and when to start outsourcing. We cover team efficiency and management.

50: How to Maximize Efficiency and Scale Your Health Business without Burning Out

This week on the Go-To Wellness Pro podcast I&apos;m talking with special guest Dr. Kim Foster. If you&apos;ve been wondering how to set a solid foundation for a successful health and wellness business then this episode is made for you. In episode 49, we&apos;re covering the steps to build a thriving business as a health and wellness coach. We discuss money mindset, pricing strategies, finding clients consistently, and more. Dr. Kim Foster is an MD turned coach and business mentor for health coaches and wellness entrepreneurs. She helps coaches build their businesses, find freedom, and make the world a healthier place. I had such an amazing time chatting with Kim! This episode is filled with helpful information that is action-oriented. By the end, you&apos;ll have a clear picture of ways you can shift your mindset to start generating more income. Plus, practical ways to set-up a good foundation for a profitable business. Episode show notes: https://julesdesign.co/49-solid-foundation-health-businessMusic: Erio - Monolith: youtu.be/_oivKNpHNEE

49: Setting a Solid Foundation for a Successful Health & Wellness Business

About the Episode: Working smarter, not harder within your health coaching businessThis week on the Go-To Wellness Pro podcast I&apos;m chatting with Carly Taber all about working smarter, not harder within your health coaching business.In episode 48, we&apos;re covering where this hustle mindset comes from and why it&apos;s toxic. Ways to change your mindset around busy work. Plus, practical and tangible tips that will move the needle forward in your business. Carly is a soulful business coach who helps coaches, healers, and health professionals to start and scale to a soul-aligned six-figure business online.In 2016, after climbing the corporate ladder and achieving all the “success” on paper, she felt unfulfilled, wanted to make more impact, and live a soul-aligned life. So after starting a health & wellness website on the side, and taking a life-changing yoga teacher training, Carly up and left her digital marketing manager role in Sydney, for a life amongst the palms of Bali.Her first clients came through her wellness website, old colleagues and friends of friends, and her coaching practice (not without its challenges), quickly expanded from there. Now she coaches, consults, and mentors ambitious, purpose-driven women to create a soul-aligned six-figure business online, through mastering strategic foundations, magnetic marketing, soulful sales, a success mindset & sacred embodiment practices.With 12 years of experience, Carly is committed to helping you create sustainable growth and a business where marketing and making money feels as good as making love.Are you frustrated because you feel busy all the time? If you find yourself doing a million each day but none of them are actually helping your business to grow then we&apos;ve got you covered, on this episode! We talk about setting boundaries, making priorities, and outsourcing which will help you to create a soul-aligned business. In episode 48: working smarter, not harder in your health coaching business, we cover...Why being "busy" all the time doesn&apos;t equate to success. Creating a limitless mindset around your work hours and lifestyle. How to prevent burnout and change your mindset around systems within your fitness businessPractical ways to set boundaries and prioritize your most important tasks. Why automating and outsourcing are helpful. Plus, Carly&apos;s favorite business tools! 

48: Working Smarter, Not Harder Within Your Health Coaching Business with Carly Taber

Have you ever told yourself that you’re bad at tech? This could be something like…I don’t know how to edit my website – I suck at this. Creating a course seems tech-intensive and difficult – so I might as well not do it. I know I could make my signature program better by moving to a platform...but that seems challenging to set-up. So I’ll stick with sending emails and my Facebook group even though I know the experience isn&apos;t that great for my clients. I’d love to have a website but I can’t figure out how to do it myself. In episode 47, of the Go-To Wellness Pro Podcast, we&apos;re covering why you should stop saying that you&apos;re bad at tech stuff. Spoiler: It may be a limiting belief that is detrimental to your business growth. If you&apos;ve ever gotten frustrated with tech and didn’t move forward with your goals because of it. Then this episode will stop you from letting challenging tech dictate what you can and can’t do in your business. In episode 47: Why saying you’re bad at tech stuff is keeping your health business from growth, we cover...Why telling yourself that you’re bad at tech stuff is detrimental to your health and wellness business growth.What you can do to stop this spiraling feeling from happening and pull yourself out of these limiting thoughts. How you can start familiarizing yourself with tech so you can feel more comfortable and confident handling it. When education is the best option and when outsourcing is the best option.  How to go about outsourcing tech stuff you hate and why this can lift your business up.  

47: Why saying you’re bad at tech stuff is keeping your health business from growth

Episode 46, of the Go-To Wellness Pro Podcast, is a solo episode! It&apos;s been a little while since I jumped on and talked about all things websites and tech. I&apos;d like to start doing it more so let me know what you think of this solo format! On this episode of the podcast, I&apos;m covering creating copy that converts on your health and wellness website. If you’ve been following along with me for a little while you know that I’m a big advocate for quality messaging on your website.  And by quality copy, I don’t mean that your grammar and spelling are perfect. Although that’s definitely a bonus!What I mean is that your website’s copy is connecting with your ideal client. Making them feel welcome, heard, and like you are the go-to person to help them with their pain points.As a designer, I can make your website beautiful. These design elements will help to build a connection with your niche, make you look professional, and position you as a go-to expert. But design alone isn’t the full piece of the puzzle when it comes to your website.Your website copy is that missing piece of the puzzle. So let&apos;s jump into what you&apos;ll learn on this episode!In episode 46: Creating copy that converts on your health and wellness website, we cover...Why the traditional method of DIY&apos;ing your website copy is a challenge.How I simplified the copy creation process within the Wellness Website Method. Making is a total breeze!A taste of what you&apos;ll find inside the Copy that Converts Workbook. What the #1 most important step is when it comes to copy creation. Website messaging tips and tricks for all of the important pages on your website. I.E. your homepage, about page, and services page. 

46: Creating Copy that Converts on your Health and Wellness Website

In episode 45, of the Go-To Wellness Pro Podcast, I'm chatting with Christine Dyan, The Money Mindset Dietitian, about all things money mindset as a health and wellness professional.We cover scarcity mindest, boundaries, confidence, and so much more. All so you can get over your money mindset issues and start earning the income you desire. Christine is a mindset coach who helps RD's overcome their money blocks so they can charge what their services are worth. She helps dietitian's increase their confidence and rates so that they can start taking consistent, massive action and stop making excuses for their money situation. Christine and I chat about overcoming scarcity mindset, setting boundaries, and nailing consultation calls. In my favorite part of the episode, we cover why not living up to your fullest potential is selfish. Plus, how to start taking steps in the right direction to move past your old money mindset beliefs. I feel like this is the perfect episode to prep for the new year! Christine will help you to have a healthy mindset around money. Hit play on this episode if you'd like to make more money in 2021 for your health & wellness business.In episode 45: Nutrition Bosses, Charge What You're Worth and Get Over Your Money Mindset Issues, we cover...How scarcity mindset is holding your business back from growth. Why not living up to your fullest potential is selfish. And how to start stepping into that role. How to step into your dream life, right now. No more waiting for things to be perfect. Why a journaling practice is one of the best ways to connect with what you truly want so you can move past the comparison game. How to set boundaries in your business. And actually stick to them. Episode show notes: https://julesdesign.co/45-money-mindset-dietitian/Music: Erio - Monolith: youtu.be/_oivKNpHNEE

45: Charge What You're Worth and Get Over Your Money Mindset Issues with Christine Dyan

About the Episode: Finding Balance Between Being a Health & Fitness Entrepreneur and a Mom with Lynn Neville...In episode 44, of the Go-To Wellness Pro Podcast, I&apos;m chatting with Lynn Neville about finding balance between running a health business and having a family. We cover practical ways to find time for yourself, your family, and your business. As a new mother of a 6-month-old, this topic is super important to me.Lynn is a fitness trainer turned content and marketing specialist. She helps wellness entrepreneurs save time and avoid the stress that comes with creating content for your blog and social media. Her membership, the 6-figure biz content club is a plug-and-play solution to get all your content needs done fast!Lynn and I chat about why balancing family and work are challenging.  We cover our favorite tools to turn chaos into clarity. Plus, how done-for-you content can level up your business. Yes, this episode will be super helpful for busy moms! But honestly, don&apos;t we all struggle with that work-life balance sometimes? Hit play on this episode if you&apos;re looking for amazing tools to save you time and ways to level-up within your health & wellness business.In episode 44: Finding balance between being a health & fitness entrepreneur and a mom, we cover...Why balancing our businesses and being a mama is so difficult.Tools & systems to simplify your life. Both professionally and personally.Why content marketing can feel like an endless hamster wheel that you can&apos;t escape. And, how to finally stop the struggle.Why done-for-you content can you save you so much time and energy.Episode show notes: https://julesdesign.co/44-balance-health-entrepreneur-momMusic: Erio - Monolith: youtu.be/_oivKNpHNEE

44: Finding Balance Between Being a Health & Fitness Entrepreneur and a Mom with Lynn Neville

Julie Ralston from Jules Design shares her tips and tricks to grow a thriving and profitable health business online. As a website designer and tech-savvy lady, she’s passionate about helping ambitious wellness pros and holistic business owners grow their brands through intentional design. This podcast is all about attracting your tribe, growing your business and living the lifestyle you’ve always dreamed of. Whether you’re a health coach, holistic nutritionist, nurse practitioner, or fitness pro this podcast was made just for you. Each week she focuses on an important core topic to build a well-rounded wellness business. You’ll learn how to book new clients, grow an email list, earn more income, launch a signature offering, create a website that sells, build a brand identity, and learn all the tech stuff to run a successful health and wellness business.

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Go-To Wellness Pro Podcast

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