Today we are kicking off 2020 with an interview with Dr. Scott McDonald, president of the Advertising Research Foundation. Scott goes into detail on the amazing initiatives taken on by the ARF in 2019, plans for the future, and what surprised him most in 2019. Listen in as he gazes into his crystal ball and gives us some predictions for what promises to be an exciting year ahead. Welcome to Brand Bytes!

Brand Bytes

Interview with the President of the ARF, Dr. Scott McDonald: 2019 Changes and 2020 Predictions

In this episode we talk about different approaches to creative insights research and the role they can play in brand strategy. Meta analysis has been used often to look back, but one of its most powerful uses is actually to look ahead and use it to drive brand strategy. Listen in as our co-hosts interview the Vice-President of Ameritest, Emily Higgins, as she talks about why regular broad analysis earlier in the process should be a dish that every advertiser puts on the strategy menu. Welcome to Brand Bytes!

Why Metas Matter: And Interview with VP Emily Higgins on how to make meta analyses work for your brand

What happens if instead of trying to capture people’s attention brands just simply paid for it? That’s the question Adam Greenhood, founder of Ad Wallet, dared to ask. Listen in as this industry veteran talks with our co-hosts Amy and Richard about turning the tables on how advertising itself works. Adam shares the theory and the reality behind this seismic shift. Join us!

How does Paying for Attention Change Advertising? An Interview with Adam Greenhood, CEO of Ad Wallet

Today we’re going to be talking about media and that attractive but expensive option, premium pods: when they’re worth it, when they’re not, and how to know. Listen in as Amy and Richard interview Eldaa Daily, the research director who headed up the case study that took on this timely topic. Welcome to Brand Bytes!

Premium Ad Pods: When they're worth it, when they're not and how to know

In this episode we talk with an industry expert about marketing and the role of data…how it's evolving, and how to make it valuable again. Listen in as our co-hosts interview the President of Ameritest, Abby Hollister, as she talks about branded communications, data, marketing and, yes, a horse!

Interview with the President of Ameritest, Abby Hollister

As entertaining as ads can be, especially the really good ones, they are not simply there to entertain us. Take a listen as we give examples of some great ads that were great for the brand!

What Great Ads Can Tell Us About Great Branding

Amy and Richard talk about the way the human mind makes memories, the three mental systems that are in play, and why brand should care. 

Why, if you are in marketing, you are in the memory-making business

We know...it sounds counter-intuitive to think that when a story uses an established structure it can actually drive up interest, not create boredom. However, when you unpack how the human mind responds to stories, it starts to make a ton of sense.    

Why Narrative Structures Create More, Not Less, Interest

We talk about brands. A lot. We are directors at Ameritest, a branded communications research consultancy, and will be talking about advertising and branded content in all its forms. And because we believe creating branded memories is the way brands best drive choice, expect to hear us chatting about brain science and memory, and breaking it down in a fun way. Thanks for listening and becoming part of the conversation!

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Brand Bytes

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