Welcome back to another episode of Brand Like A Girl, a podcast dedicated to providing influencers, content creators, and entrepreneurs, with the tools to grow a successful brand on and off line. I’m your host Nia Imani, and in today’s episode we’re going to be discussing how to stick out amongst the competition by creating a winning niche. Before we dive into today’s topic, I wanted to share with you all some recent news from YouTube. As of July 7, 2020, YouTube is allowing content creators to now add mid-roll ads in between videos 8 minutes or longer. 5 Ways To Establish Your Niche Identify your specific brand and what you will be doing with and inside your brand. Review your current industry on a global,  national and local level for “holes”. What’s missing and how can your knowledge or expertise fill in the gap? Decide your differentiator. What new twist are you going to add to your industry? Ask yourself is there an actual need for what you’re doing or will you create the need people never knew they wanted? Let's stay connected! ♥YouTube https://youtube.com/nerdyni♥ ♥ Instagram https://www.instagram.com/niabiafoefia/?hl=en ♥ ♥Twitter https://twitter.com/niabiafoefia?lang=en♥ Interested in sponsoring an episode? email booking.niaimani@gmail.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Brand Like A Girl

Creating a Winning Niche For Your Brand

According to Media Kix, “by 2020, influencer marketing is projected to become a $10 billion industry.” Okay, I know the social media platforms we tend to populate may seem oversaturated, but take TikTok for example. We’ve been accustomed to the same platforms like YouTube, Instagram, and Facebook where influencers were promoting their content. Now we have a new platform, which means new opportunities for fresh faces, content, and more money from advertisers and brands. Even if TikTok isn’t your thing, just because a platform is “over saturated” that doesn’t mean your area of expertise is. Also, according to Influencer Marketing Hub, “28% of companies consider influencer marketing to be the fastest-growing online customer-acquisition channel, leaving organic search, paid search, and email marketing behind.” Since so many of us turn to digital platforms not only for news and entertainment, the days of traditional marketing and advertisements are dwindling away and companies want to utilize more niche and direct ways to reach their audience through the use of influencers. I had the pleasure of surveying about 520 Black women, and more than 78% of these women said that influencers, bloggers, and social media reviews were the reason they were inspired to try a new product or service. As an influencer and consumer myself, I’d say the reason for this is because our audience typically recognizes that we are everyday people. It does seem like the “celebrity” status is a bit out of touch and can seem unreliable for most, so when your classmate, cousin, or neighbor decides to pick up a camera and start telling their opinion, we’re more likely to listen. So here are my 10 tips for anyone inspiring to become an influencer . Let’s get into my tips for aspiring influencers: Figure out your category focus: What will you be discussing on your platforms Try to master your niche: How are you going to do things differently than those already doing what you do? Understand your audience. Who are you talking to? What social media platform is best for you? Create, create, create Collaborate Video is king Be your authentic self Cover the latest in your industry Want to work with brands? & Tag them, show off their products --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

So you want to be an influencer? Here’s how:

If you're listening on Apple Podcasts, please be sure to leave a 5 Star rating and leave a comment on why you love this podcast! :) Let's stay connected! ♥Instagram https://www.instagram.com/brandlikeagirl.co/?hl=en♥ ♥YouTube https://youtube.com/nerdyni ♥ ♥ Instagram https://www.instagram.com/niabiafoefia/?hl=en ♥ ♥Twitter https://twitter.com/niabiafoefia?lang=en♥ Interested in being a guest on my podcast? Email me brandlikeagirl@gmail.com Interested in sponsoring an episode? email booking.niaimani@gmail.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

22 Things I've Learned In Entrepreneurship

Happy Friday everyone! In today's episode we're going to be discussing the power in your voice, vulnerability, and living in your truth with D'shonda Brown If you're listening on Apple Podcasts, please be sure to leave a 5 Star rating and leave a comment on why you love this podcast! :) Let's stay connected! ♥Instagram https://www.instagram.com/brandlikeagirl.co/?hl=en♥ ♥YouTube https://youtube.com/nerdyni ♥ ♥ Instagram https://www.instagram.com/niabiafoefia/?hl=en ♥ ♥Twitter https://twitter.com/niabiafoefia?lang=en♥ Interested in being a guest on my podcast? Email me brandlikeagirl@gmail.com Interested in sponsoring an episode? email booking.niaimani@gmail.com

The Power In Vulnerability & Telling Your Story W/ @SignedShonda

Happy Sunday everyone! In today's episode we're going to be discussing ways to stay committed to the goals you've set forward for yourself! If you're listening on Apple Podcasts, please be sure to leave a 5 Star rating and leave a comment on why you love this podcast! :) Let's stay connected! ♥Instagram https://www.instagram.com/brandlikeagirl.co/?hl=en♥ ♥YouTube https://youtube.com/nerdyni ♥ ♥ Instagram https://www.instagram.com/niabiafoefia/?hl=en ♥ ♥Twitter https://twitter.com/niabiafoefia?lang=en♥ Interested in being a guest on my podcast? Email me brandlikeagirl@gmail.com Interested in sponsoring an episode? email booking.niaimani@gmail.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Consistency, Discipline, and Making Things Happen In Business and Life

Happy Tuesday everyone! We sat natural hair, travel, and life style influencer Joi Wade to discuss the real life of being an influencer, especially as a Black woman! Learn more about Joi here https://www.joiwade.com/about If you're listening on Apple Podcasts, please be sure to leave a 5 Star rating and leave a comment on why you love this podcast! :) Let's stay connected! ♥Instagram https://www.instagram.com/brandlikeagirl.co/?hl=en♥ ♥YouTube https://youtube.com/nerdyni ♥ ♥ Instagram https://www.instagram.com/niabiafoefia/?hl=en ♥ ♥Twitter https://twitter.com/niabiafoefia?lang=en♥ Interested in being a guest on my podcast? Email me brandlikeagirl@gmail.com Interested in sponsoring an episode? email booking.niaimani@gmail.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

The Reality of Being A Black Influencer w/ @JoiWade_

Happy Thursday everyone! In today's episode we're going to explore the removal of Instagram's like button and what that future may look like in regards to mental health, business and personal brand growth, as well as genuine content + community being garnered.  If you're listening on Apple Podcasts, please be sure to leave a 5 Star rating and leave a comment on why you love this podcast! :) Let's stay connected! ♥Instagram https://www.instagram.com/brandlikeagirl.co/?hl=en♥ ♥YouTube https://youtube.com/nerdyni ♥ ♥ Instagram https://www.instagram.com/niabiafoefia/?hl=en ♥ ♥Twitter https://twitter.com/niabiafoefia?lang=en♥ Interested in being a guest on my podcast? Email me brandlikeagirl@gmail.com Interested in sponsoring an episode? email booking.niaimani@gmail.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Instagram, The Like Button, and Not So Social Media

Happy Tuesday and welcome to Season 2 of Brand Like A Girl The Podcast! Episodes will be uploaded Tuesday's and Thursday's moving forward, and be sure to catch our updates on our new Instagram @Brandlikeagirl.co !  In Today's episode we sat down with Ashley Henderson, the CEO of League Twenty Two, an experiential events agency specializes in event production and execution, brand strategy and talent relations with a focus on Beauty, Sports Retail and Philanthropy. Ashley is a Los Angeles native and a Howard Alum and proud member of Alpha Chapter, Delta Sigma Theta Sorority, Inc. Although she started League 22 in 2016, in 2018, she left her six figure corporate salary to run her event company full time. Learn more about our guest here: https://www.leaguetwentytwo.com/  If you're listening on Apple Podcasts, please be sure to leave a 5 Star rating and leave a comment on why you love this podcast! :) Let's stay connected! ♥YouTube https://youtube.com/nerdyni ♥ ♥ Instagram https://www.instagram.com/niabiafoefia/?hl=en ♥ ♥Twitter https://twitter.com/niabiafoefia?lang=en♥ Interested in being a guest on my podcast? Email me brandlikeagirl@gmail.com  Interested in sponsoring an episode? email booking.niaimani@gmail.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Do The Work and Everything Else Will Follow W/ @Loveamhxo

Happy Tuesday! In Today's episode we sat down with Jayla Moody.  Learn more about our guest here: https://www.joybyjayla.com/ If you're listening on Apple Podcasts, please be sure to leave a 5 Star rating and leave a comment on why you love this podcast! :)  Let's stay connected!  ♥YouTube https://youtube.com/nerdyni♥  ♥ Instagram https://www.instagram.com/niabiafoefia/?hl=en ♥  ♥Twitter https://twitter.com/niabiafoefia?lang=en♥  Interested in being a guest on my podcast? Email me niabiafoefia@gmail.com Interested in sponsoring an episode? email booking.niaimani@gmail.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Choosing Joy, The Power in Your Story w/@Jaysmoody

Happy Tuesday! Don't forget that whatever you want in life, you have to work for it! In today's episode, I sat down with Marline Francois-Madden, a licensed psychotherapist, phenomenal public speaker, entrepreneur and bestselling author of The State of Black Girls: A go-to guide for creating safe spaces for Black girls.  We touched on mental health, chasing our dreams,  Here's some notes from today's episode.   Stay true to yourself. Yes, surround yourself with greatness, but don't allow your friends dreams to become your own.   Learn from all of your failures. Use them as fuel to keep going, not a reason to give up.  It's not always about what you know, it's who you know. Stay connected to mentors and leaders in your industry that can further connect you with jobs, opportunities, and other individuals.   Representation is essential. If there's a gap or a lack of positive representation in your areas of interest, it's okay to take the leap and be the person to solve that problem.  Learn more about our guest here: https://www.marlinefrancois.com/ If you're listening on Apple Podcasts, please be sure to leave a 5 Star rating and leave a comment on why you love this podcast! :) Thank you to our producer Kyra Wiggins for today's episode!  Let's stay connected! ♥YouTube https://youtube.com/nerdyni♥ ♥ Instagram https://www.instagram.com/niabiafoefia/?hl=en ♥ ♥Twitter https://twitter.com/niabiafoefia?lang=en♥ Interested in being a guest on my podcast? Email me niabiafoefia@gmail.com Interested in sponsoring an episode? email booking.niaimani@gmail.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Creating Safe Spaces For Black Girls w/@MarlineFrancois

Happy Thursday! Would you allow a slight pivot in your path to cause you to throw away all of your dreams and passion? You better not!  In today's episode I sat down with Sherri J, a teen mom turned effortless success story by living a life filled with passion, dedication, and purpose. She is an author of Success Souvenirs, a memoir that details some of her life's most defining. She is also an advocate for early childhood education, and owns several childcare facilities in the Metro Atlanta area.  Here’s a few take aways from my chat with Sherri J:  Share your story, you never know who needs to hear it.    It's ok to ask for help with your business. You don't know everything, and asking for help isn't a sign of weakness, it's a step into the right direction of growth.   What's successful for one endeavor, might not apply to another. Approach all projects with a fresh and new mindset, and use past projects as reference, not the blueprint.   Perfect branding isn't perfectly packaged. It's not about your logo, or staged photographs, it's about your ability to use your voice to authentically connect with your supporters.  Learn more about our guest here: https://www.successsouvenirs.com/about  If you're listening on Apple Podcasts, please be sure to leave a 5 Star rating and let me know why you love this podcast! :) Let's stay connected! ♥YouTube https://youtube.com/nerdyni♥ ♥ Instagram https://www.instagram.com/niabiafoefia/?hl=en ♥ ♥Twitter https://twitter.com/niabiafoefia?lang=en♥ Interested in being a guest on my podcast? Email me niabiafoefia@gmail.com Interested in sponsoring an episode? booking.niaimani@gmail.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Success Comes When You Work For It w/ @SherriJlovely

Happy Tuesday! Does being a young boss seem unattainable? In Today’s episode I sat down with Ruby, a recent graduate, entrepreneur and motivational speaker who is going hard and not going home. She is the CEO of The Lavish Life Brand, where she sells academic planners and premium hair weave. Ruby is dedicated to her brand and has no issue sharing her journey on YouTube with her 60K+ subscribers.  Here’s a few take aways from this episode:  Solve a problem. When Ruby realized her subscribers were interested in learning more about how she was staying organized and managing college as an athlete and bio pre-medicine major, she began vlogging and eventually created her own planner @TheLavishLifeBrand.   Stay in touch with your audience. Don’t ever become too big that you can’t simple tell your supporters thank you.  Build a team. You're amazing, but so are other people. Build a great team, especially in the areas that you lack so that you're able to be the magic you are.    Always see the big picture. If you always see your business or ideas as small, they'll always be just that.  Purchase Ruby's planners here: https://www.lavishlifebrand.org/ If you're listening on Apple Podcasts, please be sure to leave a 5 Star rating and let me know why you love this podcast! :) Let's stay connected!  ♥YouTube https://youtube.com/nerdyni♥ ♥ Instagram https://www.instagram.com/niabiafoefia/?hl=en ♥  ♥Twitter https://twitter.com/niabiafoefia?lang=en♥  Interested in being a guest on my podcast? Email me niabiafoefia@gmail.com  Interested in sponsoring an episode? booking.niaimani@gmail.com  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

The Grind Never Stops w/ @LavishRuby

Meet Chelsea Hannah, a rising senior at Hampton University who has impressive industry experience under her belt. A lover of music and entertainment, Chelsea is a WEEN Academy Alumni, has worked for Universal Music Group, the NBA, BET, EMVE Management Group, and more.  Here’s a few takeaways from this episode:  It’s never too late to change. Chelsea came into college as a finance major and realized her heart wasn’t in it. After switching majors, she utilized her skillset and network to gain more knowledge about the media industry and secure amazing opportunities.  Utilize your resources. Google is free and if you want something badly, you’ll make it your goal to attain it.  You’re enough! Stop doubting yourself. Hone in on your talents and embrace your power. Figure our your passion now!  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Figuring it Out Now, Not Later w/ @ChelseaHannah

In today's episode I sat down with influencer and influencer marketing specialist at Boxy Charm, Ayanna Alexis. We discussed the importance of leading your life with passion and intention, rather than focusing on how many people are watching.   --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Less Quitting, More Passion w/ @AyannaAlexiss

Hey guys! In today's episode I sat down with social media strategist, freelancer, editor-in-chief @SadGirlsClub and many more accolades, Amani Rakeia. We talked about getting laid off from a corporate gig, shifting our focus, sex and depression, and ultimately continuing on a journey of self discovery and unmasking our passions.  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Freelancing, Mental Health & Sex w/ @AmaniRakeia

We are a community of creatives dedicated to providing you with the tools to grow a successful brand on and off line. ⁣ ⁣ This podcast highlights the voices of phenomenal women who have built and are building thriving brands as well as tips and tricks to help you grow your brand as a digital creative, influencer, and social media maven. ⁣ You can find me here Instagram: @Brandlikeagirl.co @Niabiafoefia YouTube https://www.youtube.com/channel/UCRrhS8r6jplwXp4zGuFkHlA?view_as=subscriber

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Brand Like A Girl

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