On this episode of Cha-Ching our host, Kevin Wild, talks with Bryan Kinney of Gift-A-Green. Gift-A-Green is a Canadian startup that creates mailable greeting cards filled with organic micro-seeds. Bryan and his team are enhancing the way people view greeting cards. This episode covers many interesting topics including: The successes and challenges of taking a basic product like a greeting card and breathing new life and usability into it. The power of marketing and using various platforms on social media as well as local influencers. How Bold has helped add customization to their cards using Bold Product Options and really amped up their online sales. Click here to learn more about Gift-A-Green or to send a greeting card of your own!

Cha-Ching! - An eCommerce Podcast

18. The Gift a Green Story with Bryan Kinney

In this episode of Cha-Ching, our host Kevin talks with Jon Margalit of Complete Start, a company that creates delicious, all-natural, plant-based breakfast shakes. This episode of Cha-Ching covers many interesting topics including: The importance of advertising and being present on multiple channels. There is not magic channel for promotion in eCommerce, companies need to find the right mix and balance for their particular product in order to see the best results. Often times this involves marketing on various different channels, possibly to different audiences. If you put all your marketing eggs in one basket.. you wont be able to adapt and grow. The importance of creating valuable content that lends itself to the reader both in terms of entertainment and utility. Jon discusses the concept that not all content needs to be created with the intent to drive revenue, your readers need to enjoy it and find it useful and in turn that will in turn create loyal buyers further driving revenue in the long run. Leveraging a subscription-style business to increase the lifetime value of the customer and the effect that having a subscription business has on the cost of acquisition for a customer.

17. The Complete Start story with Jon Margalit

In this episode of Cha-Ching, Steven Borrelli from Cuts Clothing joins the show to talk about his mens clothing company. We cover some interesting topics including:Discovering a need and a market for high quality mens shirts and creating a one of a kind product.Overcoming the many barriers to entry in the online clothing industry.Customer acquisition strategies using instagram and facebook.

15. The CUTS story with Steven Borrelli

In the fourteenth episode of Cha-Ching, we talk with Brian Merritt, VP of Customer Success at Trustpilot about subscriptions programs and how reviews can work together to build trust for customers. In this episode we cover many interesting topics including:Why having a review strategy will play a crucial role in the success of your business from day one.The importance having both negative and positive reviews for gaining customer trust and validation.The role that social media now plans in product and service reviews.The power of reviews in increasing conversion rates through cart abandonment programs.Learn more and get an exclusive deal on Trustpilot by visiting: www.trustpilot.com/bold

14: The Power of Reviews: The Trustpilot Story

How they created a lifestyle product for a home brewer inspired by the World Barista Championships.Creating an experience that goes beyond the product and helps to bring together a greater community of coffee lovers.Connecting and finding the audience through social media, the website and experts in the community.Using crowdfunding platforms to create new products and generate new ideas.

13. The KRUVE Story with Mark and Mike Vecchiarelli

We cover some interesting topics including: - Recognizing a need in a niche market and creating a successful business out of it. - The challenges of creating custom projects and the rewards of creating strong relationships with customers and partners. - How Bold Product Options has transformed USA Tuff and has allowed the company to expand. 

12. The USA Tuff story with Laura Hallenberger

In the eleventh episode of Cha-Ching, Sashee from Tea Drops joins the show to talk about her innovative tea company. We cover some interesting topics including:- How she grew a tea-focused community- Her strategies for customer education- Creating an innovative brand.. and so much more!Learn more about Tea Drops here.

11: The Tea Drops Story with Sashee Chandran

In the tenth episode of Cha-Ching, Bryan from WETSOX joins the show to talk about his outdoor clothing company. We cover some interesting topics including:- Bryan’s experience working at an agency, then starting his own business- Marketing strategy for growing revenue- How to listen to your customers and refine your product.. and so much more!Learn more about WETSOX here.

10: The WETSOX Story with Bryan Marville

In the ninth episode of Cha-Ching, Amy from Skip and Play joins the show to talk about her toy subscription box designed for children's development. We cover some important topics including:- The best resources to get you started on eCommerce- Struggles of running a subscription box and how to get past them- Why a subscription business is the key to getting past inventory forecasting issues- .. and so much more!Learn more about Skip and Play here.

9: The Skip and Play Story with Amy Mabry

In the eighth episode of Cha-Ching, Jenny and Kevin from Shipstation join the show to talk about how to up your shipping game. This episode includes some tips and tricks such as:- Why it’s important to make sure your packaging stands out- Is free shipping a must-have on your store?- How to get started shopping ratesLearn more about Shipstation here.

8: Step Up Your Shipping with Shipstation

In the seventh episode of Cha-Ching, Vincent Panepinto, co-founder of Spently joins the show to discuss driving repeat purchases and how to approach email marketing. This episode includes useful lessons such as:- What key metrics you should focus on for your email campaigns- Why you should be focusing on your notification emails, and what you can do to make money from them- How email marketing can be used to drive repeat purchasesLearn more about Spently here.

7: Driving Repeat Purchases and Email Marketing with Spently

In the sixth episode of Cha-Ching, Erik Christiansen, co-founder and CEO of JustUno joins the show to discuss the future of eCommerce and how to future-proof your store by:- Implementing a few simple on-site optimization strategies- Focusing on what he thinks is the most important metric- Implementing his advice for eCommerce entrepreneurs, both new and experiencedLearn more about JustUno here.

6: Talking On-Site Optimization and the Future of eCommerce

In the fifth episode of Cha-Ching, Darin Hager, founder of Heyday Footwear, joins the show and shares some his eCommerce knowledge including:- How to approach pre-orders and take advantage of out-of-stock situations- Why mobile commerce is the future and how you can prepare your store for mobile devices- How Heyday Footwear has increased their average order value (and how you can too)Learn more about Heyday Footwear here.

5: The Heyday Footwear Story with Darin Hager

In the fourth episode of Cha-Ching, Lindsay Rubin, Manager of Operations at V-Dog, joins the show to discuss:- How V-Dog was able to double their following on Instagram- Why a rebrand was the key to V-Dog's massive growth and success- How to explain your product to potential customersLearn more about V-Dog here.

4: The V-Dog Story with Lindsay Rubin

In the third episode of Cha-Ching, Erica Liu Williams, founder of Gr8nola, joins the show to discuss:- How she started a business selling granola- How Google and other tech giants became her largest clients- How to maximize your opportunity with influencersLearn more about Gr8nola here.

3: The Gr8nola Story with Erica Liu Williams

Cha-Ching! is an eCommerce podcast where host, Kevin Wild, interviews merchants, app developers, and thought leaders on their experiences and successes with eCommerce. Every week, we will bring you an engaging discussion with someone deeply involved in the world of eCommerce. Whether it's dissecting a successful storeowner on how they managed to scale, or debating with a thought leader on where they see eCommerce going in the future, Cha-Ching! is the podcast for anyone and everyone involved with selling online.

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Cha-Ching! - An eCommerce Podcast

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